George Kao Courses

⭐️ Authentic Instagram Mastery

Current Lesson
Course Content
Course Content

Beware of posting pretty pictures πŸ’ƒπŸ½πŸ•ΊπŸ»

All of us have the capacity to post pretty things on Instagram, and I think that's dangerous:

  • You attract the wrong kind of attention (which can result in spam)
  • And you dilute your audience with many non-ideal followers
  • Even if the non-ideal don't follow you, just by viewing your pretty picture they're automatically included in your warm audience, such that your future IG Ads (if you run them) are going to be more expensive to reach the ideal people in your audience.
  • You dilute the attractiveness of the rest of your posts that aren't as pretty!
  • Therefore when you make offers on IG, it's going to get quite a discouraging result. It'll be engaged by far smaller % of your audience than expected.

Instead, I focus my IG on posting what I can authentically sustain... what I am able to, without much effort, post consistently.

The more I can express my energy signature -- without much effort -- the more true of an audience I grow.

This allows me to test various messages, and different ways of communicating, to see what resonates with my real people, and then emphasize what resonates with both me and them.

Last updated 6 Apr 2024.