George Kao Q&A Videos
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Is it unethical to copy or emulate someone else's format for creating content?
Do I do end-of-year reflections of my business metrics?
How many social media followers should you have before launching your first course?
How often to post offers on social media vs pure content?
FB biz page vs personal profile - how to understand the difference in usage - where to post what?
I don't like to seed my launches with content...
😅 Rant: If not getting enough engagement with your content... should you build your biz without social media instead? 🙅🏻♂️
When stuck with an idea or wanting more ideas, what to do?
How much credit to give to others whose content has heavily influenced yours?
How many posts must your page have, before you're ready to run ads?
Market research if you have no audience?
Market research: what if you already asked all your friends?
Group facilitators - how to stop a sharing going too long?
If you have multiple audiences - do you need multiple social media accounts?
Lewis: I've got my own brick and mortar patients and then I run classes and workshops where I teach practitioners. And then I'm developing online work. So a program for women anywhere in the world going through perimenopause and menopause. And how many of your clients, the 1st group, are also the 4th Sorry.
ADHD expert launching group program - how to get more signups?
Energy healer / mindset coach wants to do free webinar to enroll people into program - good idea?
Taking in-person work and launching an online program (piano teacher for toddlers)
Health/wellness coaches: do you really need to use disclaimers like "I'm not a doctor?"
Avoid burnout when launching programs and courses...
10 year plan vs 111 formula?
I mean, you could if you want to. For fun, but net caring in other ways without having to do interviews, I think is just fine. By the end of year 1, ideally, you are into a solid, sustainable rhythm of content creation and distribution. And then getting your feet wet with market research getting your joyful that's a foundation.
Is there an authentic way to use lead magnets? Or what to do with the valuable freebies you've developed?
Geekery -- monthly Q&A eligibility as tracked by Simplero and Zapier
October 2023 (additional)
How to improve engagement rate on social media? Example with Vix Anderton
Ensuring that only the right people show up to your webinars and events...
Email newsletters - how many lists should we have?
Can FTA webinars be interactive?
Feedback about Jess Jennings' video scripts
Set up accreditation for your course or program?
If a launch doesn't go well what questions can we ask ourselves to make it better next time?
You have to do some legwork of reaching out one to one to these twenty people to say, hey, can you do me a favor? And you click on this link, go to this poll, and tell them what you think about this. And you bother them two more times. You bother them three times total. Now, I even wanna bother all, you know, all twenty people three times. That's okay.
Did I contact all the call weeks that I possibly can who are supportive of me to help me launch this thing? Did I have market research conversations? Is the program too long? Of my you know, if I'm not used to launching this program and filling filling the program, am I asking for a 1 year commitment?
Emotionally recovering from a failed launch...
What if your network has never considered paying for your type of service before?
How to collaborate with others who have our ideal clients in their audience?
Share a possible controversial modality with your audience? Example: EFT for Christians
How to prioritize & eliminate tasks via more sensing or intuitive methods?
Can your energy signature shine through short videos?
Sonja the Grey
Revisiting the bizplan framework of ART (alignment, reach, trust)
September / October 2023
Is it OK to mix Content and Offers?
Beginning your Content Creation -- various Qs answered
Tracking your launches - make it uniform - and if you add another launch action?
Should you stop posting on the social media platforms where you get almost no engagement?
If your non-business posts are getting a lot more traction on social media what should you do?
Web hosting - how much should you be paying?
Sharing other people's content on social media - good ratio and include link in the post or in comments?
What if you write down many ideas and don't take action - loose ends? CCC...
3 ways of running an online group - free, paid ongoing, course community
Diagnostic for Suzie's social media presence
Susie, you have a solid business because of all the wonderful experience and the skills, the talent that that's being brought to your to your clients. But what you would like more of are the workshops. More more of the workshop sign ups. And it seems like the people who are more familiar with your personal presence, resonance, is what draws people to your work.
The generosity needs to be context appropriate generosity. And you understand what I mean just because we don't just go to any, you know, any homeless person that says, please have everything that I that I own. Right? We have appropriate I'm not saying your people are homeless, but it's it's always about appropriate context specific generosity. So given that people resonate with your workshops because of your the work that you do one to one, which is very personal. Which has a lot of your presence to it.
With a potential client, how many conversations before you start charging them?
Tips on how to more powerfully introduce what you do
We don't do a good job of after each client session or after working with a particular student or or a patient. You write down what that moment was, what that transformational experience was. And that through line is the the thread, the sort of the common ground of your skill set applied to serving others.
If content sometimes does well on one platform but not another, which platform to track for Stage 1?
The question here is about the 3 stages of content creation. If you are not familiar with that, I have a blog post and video that goes into pretty good overview about what that means. Ben is asking about when when he when he posts the same piece of content stage 1 content on Instagram, as well as TikTok. Sometimes it will do really well on 1. And then flop on the other one.
Where to put your Stage 1 content and what kind?
Launching a group program - what to charge for it?
Focus on content quality & distribution first, then authentic outreach?
Niching more broadly for aspiring Speakers - and the importance of testing content that could be a TED talk...
You can't really find your Ted, I TED Talk until you make at least a 100 pieces of content, in my opinion. In the beginning, I Midjourney every day. I made a different idea every single day, 5 days a week. So I did a 100 in the 1st 6 months, and then I I paired down from there until I get through with that.
If you want to be a speaker, you must test many, many ideas to see which ones go far and the ones that go far, you take it to stage 2 content three stages of content. Stage 1 is most of your content because that's the first time it's touching another human being. Stage 2 is you take the best of stage 1 you make it go farther with social media ads perhaps or with go collaborations.
Starting new business -- how to think about Ads? (warm vs cool audience)
Sally Kohn: When you're starting a new business, the audience is always small. She says typically, the people who buy are people who already know you, trust you, like you, and so therefore, the warm audience. Kohn says you start with a warm audience and then you grow your warm audience by. Putting out cold audience ads, cool audience ads that are content only.
Sally: I grow my warm audience by running cool audience ads that are content only so that I'm not selling anything to them, but they're getting ministered to with content. They're like, oh, this is a weird type of ad. I found it interesting, but there's nothing to buy. So that's what I would recommend usually which is a bit longer term.
Create a free private group for potential clients where you can do market research & offers?
Gentle Launch in service to one's audience
Putting others down in your marketing...
Knowledge is an accordian, it's holographic fractal, like wikipedia or any TED talk...
You can get more enrollments by choosing to sell the right product...
Boundaries and moneymaking...
Is it a priority to learn Ai graphics & image tools right now?
Launching something on IG - what post format to use?
Best mic for recording outdoors to prevent wind noise and background noise?
What if marketing small group events eat away at marketing our 1-1?
Ethical email opt-ins?
How to stop being so taken by lizard brain marketing, that you signup for the wrong things?
LinkedIn - can you grow an audience there while being woo-woo or queer?
Non-English social media pages -- easier to grow a following than English-speaking ones...
CCC: what if too many categories to put into calendar?
What are people searching in google to find your website? Here's how to see it... (google search console)
Google Analytics 4 -- how to access the data?
Marianne's course launch -- troubleshooting and next steps
Feedback on Jess Jennings offer video
How to transition free clients (e.g. friends) into paid?
Meta verified (FB or IG) is it worth it? Does it increase reach?
Launching a big program with an info session webinar...
IG account not getting reach after FB connected account was hacked?
Reaching mainstream medical with holistic modality -- need less "woo" website?
What's the best order of social media platforms to post your content to?
Preventing a big negative somatic response before hosting an important event...
The way I heal, the way I approach risk, which is entrepreneurship, is to deeply rest in all that I do by practicing my energy reboot multiple times an hour. Every time you do a project that's risky, that's aligned with your purpose, you if you can clarify your your hat manual, then you will have less emotional charge next time.
Should you use Ai-generated images on Instagram? Credit the tool?
The best time of day or day of the week to post on social media to reach your ideal audience members?
Running a content-based Ad -- does it come across as inauthentic?
My thoughts on MLM / Network Marketing... and integrating such a product into one's existing service
On a sales page do you need to focus on 1 issue/goal, or can name several?
New 1-1 coaching package - should you require a Discovery Call or make it optional?
Don't postpone regular rhythm of launches - it's the heartbeat of your business...
Should you go with a company name or personal name for your brand?
How to stop postponing preventative tasks such as personal admin?
Brainstorming ideas for outreach for potential clients
How do you celebrate progress (if you do)?
After an event/webinar you hosted, how to follow up?
Stage 2 content experiments?
How to do Stage 2 for video content?
Self-publish a book? or go with a publisher?
Considerations for running a 30-day program
Should you use Medium.com and how to grow audience there?
Brainstorming formats for your upcoming offers...
You feel shy about being publicly visible... and it's not ab out specific person in your head...
If you often run out of time in your teaching sessions or webinars...
Tough love -- during major life transitions how to plan your business? The 8 practices.
Pricing a service you haven't been paid for before...
Creating a webinar landing page? Keep it simple :)
How long should your writings be?
You've written some things... where to post it?
How to increase website visitor engagement, and decrease bounce rate?
What's left for humans when Bots are more courteous and understanding? 😅
Sample audit -- are you ready to run FB Ads?
Collaborations -- content ownership and pricing
After finishing a project that you'll do again, create or update your hat manual, e.g. course launches...
How to forecast sales and revenue when just starting out with offers?
If you're not *yet* financially sustainable while building an authentic business...
Should you run Ads if you haven't been consistently active on your social media pages?
Should you withdraw from your retirement savings to build your business?
Youtube videos: from public to unlisted, so it can be placed into a paid course?
Your offers aren't selling well - you need to do market research because of your saturated market...
When you are getting little response for your content & offers how to still do marketing as ministry?
If you're still early in your business should you wait to use Ai tools?
If you have different niches or client types, are the market research questions the same?
Collaboration - don't enter so quickly but do it gradually as if you were hiring...
Can you use Ai for market research?
Ideas for referral programs (besides affiliate commissions)
What you'll need to create an Opt-In landing page...
How short can FTA webinars be?
Where to and why I'm moving
Energy reciprocation for content and offers
Cancelation policy for package of sessions?
Discovering your ideal offer in a still-developing niche...
Package design, to inspire Clients to continue?
Is there a good & bad timing during the year to launch events programs services?
using ChatGPT to help draft an outreach / invitation email
Tips for being a great interviewee (e.g. when interviewed on a podcast)
My thoughts about Customer Journeys
Google Analytics - setting up GA4
What offer to make at end of an interview?
Following up after your 20-person invitation...
Domain names and SEO
Making eye contact with camera, and being natural in speaking on video
Should you gift your book to influencers?
Podcast creators - is it a good idea to monetize your podcast audience?
Getting going with making videos - what to talk about?
How vulnerable to be in our content? Speak from your scar not from your wound... 🩹⛑️
Launch anxiety? Dissolve it with data...
Should you name a specific target audience in your marketing?
Lessons from decluttering house for moving...
Group program feedback for Toni
Various platforms for posting video - how to choose, basic metrics, and what topics to create on?
You should consider a Subscription model for your business...
Why you don't need to promise tangible results in coaching...
After making some Youtube Shorts how to gauge what topics to create next?
Should you say at end of your videos "like / subscribe / share / comment"?
Pricing our coaching for organizations
Free vs Paid content with example of piano teaching
Youtube channel strategy for audience growth
Social media - you like a platform but aren't getting engagement there?
Focusing on getting email opt-ins might be counterproductive...
Pricing an experiential workshop when they need to experience it to understand the value?
Ok to create a meme image quote and include your brand or logo or name?
Pricing a new group program (Masha Z)
Rose Aslan group program feedback
Tips for how to make our Offer better and make money sooner 😊
Why I recommend every holistic business have an Instagram presence...
Youtube easy video ads?
Discussion about long-term launch calendaring...
Video background types & tips
Video personality for Course Recording differs from normal conversation...
Video teaching -- connecting and performing
Simple, productive actions to launch a course
Put your articles in multiple places? SEO penalty or benefit?
Email newsletter -- what to put in there if you have multiple offers & niches?
Get your videos out to more people via Ads...
CCC: what if... new project and you don't know how much time it'll take?
Overview -- How to get your message to a lot more people...
Social media inbox & presence management in a sustainable way...
So many emails... how to manage?
Am I not bothered if someone plagiarises me?
How I created my chatbots (trained on my content)
ABC pathways - stay with it despite the AI stuff?
Should you add LinkedIn connections who might be potential clients?
Transitioning from FTAs to courses or group programs?
Google Calendar -- example of adding a public calendar
My calendar to inspire / scare you 😱 and boundaries...
If you're announcing a Pilot or Beta program - should you call it that?
If difficulty describing what you do - the vastness or complexity of your work...
If your market research posts aren't getting any responses...
Choosing a platform for your online course
Discussion about pricing an online course
Feeling pulled in multiple directions - want to do many things? A joyful productivity perspective
Setting up a donation-based service - my thoughts?
How to do recurring (automated?) offers of your evergreen stuff...
Work mode vs Personal mode and truly being offline?
When creating your own modality or framework - is it ok to copy from your teachers, mentors, coaches?
Software subscriptions most of us solopreneurs need...
Short videos - upload to FB IG without diluting the warm audience?
Creating a membership program? Considerations...
Starting your writing - where to post it?
Content creation without being preachy - helping your audience remember their truth
Posting in FB groups... how to get more engagement?
Should you put a video on your sales page?
Affiliate program - should you create one? The 2 tiers to consider...
How to evaluate speaking opportunity?
Youtube channel surpassed a subscriber milestone - what to do next?
Group program launch - Will Caminada's example
You have a brochure website - how to install landing page & mailing list opt-in?
How to reduce or prevent our email broadcasts going into our subscribers Spam folder?
How to put in IG hashtags via desktop after uploading post or video via mobile
If you take your work into organizations, what should the Proposal say and the Pricing?
Video short course for listbuilding - a good idea?
Your video on someone else's platform - good idea to share?
How to get a Google Calendar link to share with your clients?
How to reach out to an organization about bringing you in as a guest speaker?
Feb 6 & 8
If worried that others can charge a lot LESS than you can, for your kind of service...
Do I recommend planning a content calendar, in terms of upcoming topics?
If you make videos, make a distinction between free vs paid videos...
How to turn Stage 1 video into Stage 2 video? A couple of ideas...
Putting your podcasting into the context of the 3 Stages of Content...
Transitioning from done-for-you services to do-it-yourself offerings: beta workshops and FTA webinars
After an FTA Webinar who should you announce the recordings to?
Within a FB group, how often can you promote yourself?
Example of brainstorming Alignment (product-market fit)
If your video quality is grainy, what are some easy ways to fix that?
Gentle Launch strategy for FTA webinars
How many reminders to send for an event?
You've written a book - how to repurpose that content for social media and blog?
Market Research survey example -- Masha Zolotarsky
What's a "sales page" vs a "landing page"?
One service that can serve multiple needs... create ONE or multiple landing pages?
Example of Coaching Agreement for Clients
Jan 9 & 11
Dealing with blah days or when sleep is interrupted...
Getting clients -- how does Content Creation fit with Authentic Outreach?
chatGPT -- turn blog posts into shorter social media posts
Ongoing membership - how to keep relaunching it?
Your website's not coming up on Google - do you need to keep it?
Does our Mission Statement need to be front and center on our website?
Quick tips about book marketing
Musician and coach - should you integrate both into your content / same social media account?
Contracts with Clients? Why I don't use them...
Cash flow crisis? A few thoughts to help...
If you have many commitments and interests... how to do them all?
Why is it more urgent than ever in our society to create authentic businesses?
Netcaring vs agenda-driven networking - don't just add a bunch of facebook friends you don't actually care about...
Gentle launch to get 1-1 clients - a basic example...
Basics for tracking client info...
Simple content creation plan
If you posted lots of content... but still need more reach, and more clarity about your offers...
Your reels are getting traction -- what now?
Pricing your webinars and courses...
Should you create an Affiliate program? How to start simply...
Affiliate program - what percentage to pay in commissions?
Videos from Nov 15
Holiday strategies for selling services and products
Should you follow-up with potential clients after a discovery session? How?
Long-term clients -- is it good to create dependency? 😬
Tapering strategy using Acuity Scheduling
CTA examples for Linkedin?
Can non-profit orgs benefit from authentic business strategies?
Setting reasonable financial goals
Videos from Oct 24 & 25
ABC: The first and most important thing I can say about creating a successful business... (authenticity, beta testing, consistency)
Placements for FB and IG Ads
FB Ads - How to know which placements are working best?
Overview of FB Ad Testing Strategy
How long to run Ad tests for?
Incentive for potential new clients - also give to existing clients?
If you have no audience, how to promote a book or course?
You've created a Book & Course on the same topic - how do they relate to your biz/marketing?
How to promote a Book? Memes about the book.
Just starting out in making videos - what platforms to post it on?
What should we say to an influencer we want to become friends with?
First thing to do in business is market research via conversations with people you know
If afraid to be public, how to still serve an audience or build our business?
Reaching out to orgs and companies as a consultant
Should we give post-session notes and recording to clients?
What do I think about finder's fees or commissions for service referrals?
Joyful Productivity: A Few Tips
If you tend to help others, rather than doing what you planned...
Best software for solopreneurs -- my top systems for business tech / platform / mailing list, etc.
We spend too long writing... overcoming perfectionism and publishing quickly
Figuring out your niche?
When starting a business, go lightly by testing the market rather than expect full clarity
Finding your niche as a coach? Content and exploration of your coaching...
Starting in a new niche -- how to know what are the hot topics?
Consistent & Authentic Content Creation
If not creating consistently, you probably need a workflow process...
If you aren't inspired by your ideas, should you still create?
What types of content should you post on the various social media platforms?
Why I use Twitter to brainstorm content ideas that later become blog posts...
If your personal content much more engaging than professional content...
Youtube Videos -- what should be put in the description field?
On perfectionism, being cringeworthy, why live videos without editing or fear of being canceled...
Growing a True Fan Audience
Where are your ideal audience hanging out? How to find out...
How to know where your ideal audience hangs out online?
Posting content to various social media platforms -- at some time or must you stagger it?
Getting your content in front of new ideal audiences -- easiest way is to use paid ads to reach your influencers' audiences
Ads rhythm -- principles for strategy
Instagram growth strategy in 3 minutes...
Growing an email list -- my current thoughts
If struggling to name your podcast...
Free FB Group for audience building? My recommended alternative strategies...
Dealing emotionally with sudden fame / when something goes viral
Where to post about our various interests not related to our business but helpful to our personal brand and audience?
FB Ads basic way -- how to boost post 2022...
Growing a high quality email list with FTAPR webinar strategy
Reach more podcast listeners by repurposing your best podcast episodes
Why I'm launching a summit
Should you add your clients as Facebook friends?
Who should you add as FB friends anyway?
Netcaring - what if our energy isn't reciprocated?
Netcaring - how to reverse an invitation to a collaborator who no longer feels aligned?
Market Research - Most Important Questions
How to decide which product to work on and launch next?
Market research request posts -- How to get more responses?
Group Q&A Call Strategy to engage with your audience and do some market research
Describing Your Offerings
When posting about your services what to say?
Balancing your content mix between the Popular and Peak/Esoteric/Advanced stuff...
Don't assume clients want to start with your foundational work...
Authentic Outreach / Gentle Launches
You've posted lots of content but still not getting sales? Reach, Match, Trust.
You can gentle launch on any platform... Email Newsletter not required
Documenting your journey of launching something in the next few weeks or months...
How to create maximum impact with the message of your book?
Authentic Selling / Gentle Client Enrollment
Feeling unconfident when talking about your services with prospective clients - what to do? Be the Admissions Officer for your business...
Client is finishing a package with you - how to gracefully invite them to renew?
Lowering your prices or fees - how to explain to previous clients?
If people think your service is too expensive
Email Marketing / Email Newsletters
Email newsletter -- include whole article, or just a summary?
How personal to get in email newsletters?
Segmenting between content and launch newsletter... and what about funnels?
When including images & banners in Email Newsletters...
Drip automation for your email software -- do you really need to use it in your lead nurturing?
It's good to cull your non-engaged Email Subscribers at least once a year
Finding great Fiverrs -- looking for top freelaners
Finding great Fiverrs -- try out rising stars (or new sellers!)
Fiverrs have limited patience too - "unlimited revisions" are not that...
Make sure you know what's included in your Fiverr gig...
Cheap or free software for client communities
Landing Pages -- use website like Squarespace or specific software like Leadpages?
Google Search Console - a quick course