George Kao Courses

George Kao Q&A Videos

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November 2023

How many social media followers should you have before launching your first course?
4:06
How many social media followers should you have before launching your first course?
0:00
How many social media followers or email subscribers do I recommend having before you launch a course? It all depends on how many people you need to sign for the course. The smaller your audience, the more it's about personal recruitment, personal outreach.
3:22
I was like, I don't know. And really, I started 2009, 7 years later, 2016. I feel like I kind of around that time around the 2014 to 2017 range, I think I figured things out.
How often to post offers on social media vs content without CTAs?
4:37
How often to post offers on social media vs pure content?
FB biz page vs personal profile - how to understand the difference in usage - where to post what?
3:41
FB biz page vs personal profile - how to understand the difference in usage - where to post what?
I don't like to seed my launches with content
5:30
I don't like to seed my launches with content...
Rant: Getting not enough engagement with my content - build biz without social media instead?
15:41
😅 Rant: If not getting enough engagement with your content... should you build your biz without social media instead? 🙅🏻‍♂️
When stuck with an idea or wanting more ideas, what to do?
4:22
When stuck with an idea or wanting more ideas, what to do?
How much credit to give to others whose content has heavily influenced yours?
8:22
How much credit to give to others whose content has heavily influenced yours?
How many posts must you have before you're ready to run ads?
2:50
How many posts must your page have, before you're ready to run ads?
Market research with no audience?
6:56
Market research if you have no audience?
0:00
GPT: With a small audience, you still have an audience. You always begin with your friends, your colleagues, existing supporters of whatever kind.
3:36
If you're trying to reach an ideal client, ask your network for referrals. Light offers are also a powerful market research indicator. If you offer a webinar, it doesn't have to take a lot of time to prepare.
6:39
And that one actually has pretty good, pretty solid market research methodology in there too, and that's the latest as of now. So you wanna check out which one would be on the if you wouldn't be interested in launching a group program.
Market research if you already asked all your friends
5:55
Market research: what if you already asked all your friends?
Group facilitators - how to stop a sharing going too long?
9:44
Group facilitators - how to stop a sharing going too long?
Multiple audiences - one or multiple social media accounts?
6:05
If you have multiple audiences - do you need multiple social media accounts?
0:00
Lewis: I've got my own brick and mortar patients and then I run classes and workshops where I teach practitioners. And then I'm developing online work. So a program for women anywhere in the world going through perimenopause and menopause. And how many of your clients, the 1st group, are also the 4th Sorry.
3:39
Lois Lowe has split her 4 strands of content across 3 accounts to train segment. She says the algorithm is at play when it comes to paid ads. Lowe: "I don't think it's a bad I think you're very savvy to have separated the accounts"
ADHD expert launching group program - how to get more signups?
6:23
ADHD expert launching group program - how to get more signups?
Energy healer mindset coach wants to do free webinar to enroll people into program - good idea?
6:03
Energy healer / mindset coach wants to do free webinar to enroll people into program - good idea?
Taking in-person work and launching an online program
6:59
Taking in-person work and launching an online program (piano teacher for toddlers)
Health wellness coaches - do you need to use disclaimers like I'm not a doctor?
8:55
Health/wellness coaches: do you really need to use disclaimers like "I'm not a doctor?"
Avoid burnout when launching our programs and courses
10:01
Avoid burnout when launching programs and courses...
0:00
Marketing expert and author of 1888 working lightly says he doesn't worry about launches. Instead, he uses a spreadsheet to track his milestones and predicts how many people will buy his products. He says he's already planning to do 11 lunches next year.
3:31
The founder and CEO of a social media app, Y Compelling, shares how he keeps track of how many people have bought his products and how many have signed up for his affiliate program. He says he tracks the number of people who have applied for his program, and he doesn't worry about it.
6:52
CNN.com's John Sutter shares how he tracked the number of people who applied to be in his inner circle and outer circle. Sutter tracked the numbers so that he could channel his worries into curiosity and not worry so much. He says without a spreadsheet, we all worry.
10 year plan vs 111 formula?
5:31
10 year plan vs 111 formula?
0:00
George Cowell talks about his 10 year plan for authentic business. He also talks about the 1114 Mila.
3:51
I mean, you could if you want to. For fun, but net caring in other ways without having to do interviews, I think is just fine. By the end of year 1, ideally, you are into a solid, sustainable rhythm of content creation and distribution. And then getting your feet wet with market research getting your joyful that's a foundation.
Is there an authentic way to use lead magnets? Or what to do with the valuable freebies you've developed
8:59
Is there an authentic way to use lead magnets? Or what to do with the valuable freebies you've developed?
Geekery -- monthly Q&A eligibility as tracked by Simplero and Zapier
16:07
Geekery -- monthly Q&A eligibility as tracked by Simplero and Zapier

October 2023 (additional)

Examples of bad cold outreach messages
8:06
Examples of bad cold outreach messages
How to improve engagement rate on social media? Example with Vix Anderton
17:49
How to improve engagement rate on social media? Example with Vix Anderton
Ensuring that only the right people show up to your webinars and events
2:30
Ensuring that only the right people show up to your webinars and events...
Email newsletters - how many lists should we have?
9:42
Email newsletters - how many lists should we have?
Can FTA webinars be interactive?
1:03
Can FTA webinars be interactive?
Jess Jennings 3 video scripts
13:16
Feedback about Jess Jennings' video scripts
Set up accreditation for your course or program?
4:35
Set up accreditation for your course or program?
0:00
There are entire businesses like training and workshop businesses that get almost there in entire revenue comes from the fact that they offer accreditation or or a certificate of some kind. So, yes, it definitely helps with revenue and helps with sign ups for sure.
3:57
Like, there's gotta be some, I don't know, tests or some kind of, like, you know, rubric that is more scientifically or academically based. So comment below. Help us all out.
If a launch doesn't go well what questions can we ask ourselves to make it better next time?
9:52
If a launch doesn't go well what questions can we ask ourselves to make it better next time?
0:00
GeorgeKao: What do you ask yourself when evaluating why a course or a group program did not take off the way that you expected? He asks, did I pull my audience several times before the launch. The more polls I gave to the audience the better the launch will probably go.
3:52
You have to do some legwork of reaching out one to one to these twenty people to say, hey, can you do me a favor? And you click on this link, go to this poll, and tell them what you think about this. And you bother them two more times. You bother them three times total. Now, I even wanna bother all, you know, all twenty people three times. That's okay.
7:16
Did I contact all the call weeks that I possibly can who are supportive of me to help me launch this thing? Did I have market research conversations? Is the program too long? Of my you know, if I'm not used to launching this program and filling filling the program, am I asking for a 1 year commitment?
Recovering from a failed launch
12:58
Emotionally recovering from a failed launch...
What if your network has never considered paying for your type of service. before?
9:24
What if your network has never considered paying for your type of service before?
How to collaborate with others who have our ideal clients in their audience?
5:16
How to collaborate with others who have our ideal clients in their audience?
Share a possible controversial modality with your audience? eg EFT for Christians
4:38
Share a possible controversial modality with your audience? Example: EFT for Christians
Are you creating content as a strategy for outer growth, or something deeper?
5:39
Are you creating content as a strategy for outer growth, or something deeper?
How to prioritize & eliminate tasks via more sensing or intuitive methods?
11:59
How to prioritize & eliminate tasks via more sensing or intuitive methods?
0:00
Myra's question was about time management and recognizing patterns for what to eliminate from the r r r action. Myra: I often see too many trees and not enough the forest when working. She said she gets overwhelmed and stressed, therefore, is never that far away.
3:45
Women need to practice being able to feel what feels right and what feels wrong and then calibrate that to find the match. If we've had trauma or we've been conditioned out of listening to that, then it's hard for us to stay in touch with that.
7:16
Miro Weinberger: Resentment is related to boundaries, I think. He says people can have undeveloped boundaries, which means they have less resentment about things. Weinberger says when he's sick, he tries to eliminate everything from his plate except the essential things to do.
11:20
Active on how one can set how it affects priorities or setting priorities that often aren't thought about. We just compare ourselves so much in our entrepreneurial communities may be subtle or not.
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Can your energy signature shine through short videos?
7:15
Can your energy signature shine through short videos?
Sonja the Grey
4:36
Sonja the Grey
Success in my field is usually to take more money from fewer people - I try to do the opposite
10:57
Success in my field is usually to take more money from fewer people - I try to do the opposite...
Revisiting the ART bizplan framework
8:12
Revisiting the bizplan framework of ART (alignment, reach, trust)

September / October 2023

Is it OK to mix Content and Offers?
9:18
Is it OK to mix Content and Offers?
Various Qs about content creation beginning
3:16
Beginning your Content Creation -- various Qs answered
Tracking your launches - make it uniform - and when you add another launch action
8:31
Tracking your launches - make it uniform - and if you add another launch action?
Should you stop posting on the social media platforms where you get almost no engagement?
2:46
Should you stop posting on the social media platforms where you get almost no engagement?
If your non-business posts are getting a lot more traction on social media what should you do?
4:41
If your non-business posts are getting a lot more traction on social media what should you do?
Web hosting - how much should you be paying?
5:57
Web hosting - how much should you be paying?
Sharing other people's content on social media - good ratio and include link in the post or in comments?
5:52
Sharing other people's content on social media - good ratio and include link in the post or in comments?
What if you write down many ideas and don't take action - loose ends? CCC
6:51
What if you write down many ideas and don't take action - loose ends? CCC...
0:00
Many people don't even write down. Ideas just fly fly past them, some brilliant life changing ideas, and then write it down. So at least you've captured it. The question is whether you're moving to the categorizing calendar stage.
3:56
I wish everybody did this. The world would be a better place for sure, and we would all feel less guilty. There's always a calendar for the for the category. The calendaring every category should be whatever rhythm you are able to do.
3 ways of running an online group - free, paid ongoing, course community
6:29
3 ways of running an online group - free, paid ongoing, course community
Suzie social media
16:06
Diagnostic for Suzie's social media presence
0:00
Susie, you have a solid business because of all the wonderful experience and the skills, the talent that that's being brought to your to your clients. But what you would like more of are the workshops. More more of the workshop sign ups. And it seems like the people who are more familiar with your personal presence, resonance, is what draws people to your work.
4:01
Midjourney is a self-taught channeling teacher and author. He has created over a 1000 content pieces, and he tracked over 200. His most popular content piece, his most resonated with is the fact that he uncopulated all his content.
7:58
Free content should be as much as possible about inspiration, storytelling, context setting, giving people an overall map of how to reach their potential. That stuff should be in your paid workshops. There's the old saying from Jesus. Don't throw pearls before swine.
11:54
The generosity needs to be context appropriate generosity. And you understand what I mean just because we don't just go to any, you know, any homeless person that says, please have everything that I that I own. Right? We have appropriate I'm not saying your people are homeless, but it's it's always about appropriate context specific generosity. So given that people resonate with your workshops because of your the work that you do one to one, which is very personal. Which has a lot of your presence to it.
15:36
I will share it, but please feel free to to just keep it as a private videos for you as well. But, yeah, thank you for for letting me share, and If you do give me permission later and that anyone else is watching this, go and check out Susie's Facebook and Instagram. I'll put the link below.
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With a potential client, how many conversations before you start charging them?
4:02
With a potential client, how many conversations before you start charging them?
0:00
George Cowell: What's the minimum resentment rate for the number of conversations you have with a with a potential client before you start charging them. Cowell recommends you spend that precious energy and time coaching the client, so they're, you know, giving it all you got.
Tips on how to more clearly introduce what you do?
8:59
Tips on how to more powerfully introduce what you do
0:00
GeorgeKao: It is not an easy thing to describe the depth and the breadth of your work integrating your energy signature into that. He has an online course that's literally called what do you do, and it's a 3 week process to step by step figure out how to.
4:03
We don't do a good job of after each client session or after working with a particular student or or a patient. You write down what that moment was, what that transformational experience was. And that through line is the the thread, the sort of the common ground of your skill set applied to serving others.
8:03
It doesn't matter what information you communicate when you introduce yourself. When they have some experience, it doesn't even matter what you said. They will remember you. And they'll lean into whatever you're gonna say next.
If content sometimes does well on one platform but not another, which platform to track for Stage 1?
6:43
If content sometimes does well on one platform but not another, which platform to track for Stage 1?
0:00
The question here is about the 3 stages of content creation. If you are not familiar with that, I have a blog post and video that goes into pretty good overview about what that means. Ben is asking about when when he when he posts the same piece of content stage 1 content on Instagram, as well as TikTok. Sometimes it will do really well on 1. And then flop on the other one.
3:51
If you don't follow these 3 stages, you can't really grow your audience. This is where most this is why most people can't grow their audience. Stage 1 is where you get the most data, the fastest. And the data comes from the profiles of people who seem like the right profiles.
Where to put your Stage 1 content and what kind?
5:32
Where to put your Stage 1 content and what kind?
0:00
The social media algorithm is helping you to distribute your best stuff and to help you to bury your worst stuff. The problem is you are in your own head, and you think everything you make is good. There's nothing wrong with being average. All of us are average good people.
3:57
Courses are meant to be sold. If you haven't seen my blog post about free versus premium content, you can also Google it. But, basically, free content is inspirational. You've got an inspired now. You can you have hope.
Launching a group program - what to charge for it?
8:10
Launching a group program - what to charge for it?
0:00
Early bird or prelaunch discount does help with enrollments because it gives you a sense of, well, how many people can you expect approximately at at least at a minimum. It it can help you to adjust the marketing after the early bird period ends.
3:22
For for a first time group program. I would say 8 weeks is the longest. If they really love it and they wanna continue on, you can always enroll more. But it's like maybe 6 to 8 weeks, maybe, you know, as the 1st word.
6:44
If you don't mind giving feedback and having really having a a a significant part shaping how this program is going forward. Nobody can tell you what the right price is for your program. There is no perfect price for a group program.
Focus on content quality & distribution first, then authentic outreach?
2:40
Focus on content quality & distribution first, then authentic outreach?
Niching more broadly for aspiring Speakers - and the importance of testing content that could be a TED talk
10:03
Niching more broadly for aspiring Speakers - and the importance of testing content that could be a TED talk...
0:00
Don't niche yourself, but do niche your offers. Your most ideal clients and your most ideal audience follow your energy signature. You can be all things to all people as long as they resonate with your energy signatures.
4:11
You can't really find your Ted, I TED Talk until you make at least a 100 pieces of content, in my opinion. In the beginning, I Midjourney every day. I made a different idea every single day, 5 days a week. So I did a 100 in the 1st 6 months, and then I I paired down from there until I get through with that.
7:43
If you want to be a speaker, you must test many, many ideas to see which ones go far and the ones that go far, you take it to stage 2 content three stages of content. Stage 1 is most of your content because that's the first time it's touching another human being. Stage 2 is you take the best of stage 1 you make it go farther with social media ads perhaps or with go collaborations.
Starting new business -- how to think about Ads? (warm vs cool audience)
4:59
Starting new business -- how to think about Ads? (warm vs cool audience)
0:00
Sally Kohn: When you're starting a new business, the audience is always small. She says typically, the people who buy are people who already know you, trust you, like you, and so therefore, the warm audience. Kohn says you start with a warm audience and then you grow your warm audience by. Putting out cold audience ads, cool audience ads that are content only.
3:32
Sally: I grow my warm audience by running cool audience ads that are content only so that I'm not selling anything to them, but they're getting ministered to with content. They're like, oh, this is a weird type of ad. I found it interesting, but there's nothing to buy. So that's what I would recommend usually which is a bit longer term.
Create a free private group for potential clients where you can do market research & offers?
7:37
Create a free private group for potential clients where you can do market research & offers?
Gentle Launch in service to one's audience
1:25
Gentle Launch in service to one's audience
Putting others down in your marketing
2:06
Putting others down in your marketing...
0:00
Some people in their marketing put other people down in an effort to not only marketing and their services too. Critique the methods and try to affirm the people.
Knowledge is an accordian, it's holographic fractal, like wikipedia or any TED talk
8:43
Knowledge is an accordian, it's holographic fractal, like wikipedia or any TED talk...
Get more enrollments by choosing to sell the right product
9:59
You can get more enrollments by choosing to sell the right product...

August 2023

Boundaries and moneymaking
8:56
Boundaries and moneymaking...
Do I get overwhelmed on social media by welcoming people's questions?
11:15
Do I get overwhelmed on social media by welcoming everyone's questions?
LinkedIn - is it ok to have fewer connections,
3:16
LinkedIn - is it ok to have fewer connections?
Is it a priority to learn Ai graphics & image tools right now?
6:05
Is it a priority to learn Ai graphics & image tools right now?
Launching something on IG - what post format to use?
4:51
Launching something on IG - what post format to use?
Best mic for recording outdoors to prevent wind noise and background noise?
4:20
Best mic for recording outdoors to prevent wind noise and background noise?
What if marketing small group events eat away at marketing our 1-1?
3:38
What if marketing small group events eat away at marketing our 1-1?
Ethical email opt-ins?
14:53
Ethical email opt-ins?
Lizard brain marketing - how to stop being so taken by it that you signup for the wrong things
18:16
How to stop being so taken by lizard brain marketing, that you signup for the wrong things?
LinkedIn - can you grow an audience there while being woo-woo or queer?
8:09
LinkedIn - can you grow an audience there while being woo-woo or queer?
Non-English social media is easier to grow a following than English
7:51
Non-English social media pages -- easier to grow a following than English-speaking ones...
Recommended pathway for my courses -- advice from an advanced student to beginners
3:33
Recommended pathway for my courses -- advice from an advanced student to beginners
CCC what if too many categories to put into calendar?
3:16
CCC: what if too many categories to put into calendar?
What are people searching in google to find your website? Here's how to see it
5:28
What are people searching in google to find your website? Here's how to see it... (google search console)
Google Analytics 4 -- how to access the data?
2:50
Google Analytics 4 -- how to access the data?
Check your Chrome browser for malicious plugins & search engines
7:06
Check your Chrome browser for malicious plugins & search engines...
Marianne's course launch -- troubleshooting and next steps
17:00
Marianne's course launch -- troubleshooting and next steps
Feedback on Jess Jennings offer video
11:45
Feedback on Jess Jennings offer video
How to transition free clients e.g. friends to paid?
6:49
How to transition free clients (e.g. friends) into paid?
Meta verified (FB or IG) is it worth it? Does it help reach?
3:30
Meta verified (FB or IG) is it worth it? Does it increase reach?
Launching a big program with an info session webinar
9:32
Launching a big program with an info session webinar...
how I'm learning spanish
3:56
How I'm learning Spanish
IG account not getting reach after FB connected account was hacked?
5:08
IG account not getting reach after FB connected account was hacked?
my recommendation for CRM
5:48
my recommendation for CRM
Reaching mainstream medical with holistic modality -- need new less woo website?
11:36
Reaching mainstream medical with holistic modality -- need less "woo" website?
What's the best order of social media platforms to post your content to?
2:26
What's the best order of social media platforms to post your content to?
0:00
The first place you post your content should be wherever you typically get the most engagement. If you're organized enough, then you can post it to another platform 2 to 4 weeks later.
Preventing a big negative somatic response before hosting an important event
7:47
Preventing a big negative somatic response before hosting an important event...
0:00
The more the more the project is aligned with our purpose, the more risk we feel. The more experience I have with a project, the less emotional cost there is.
4:07
The way I heal, the way I approach risk, which is entrepreneurship, is to deeply rest in all that I do by practicing my energy reboot multiple times an hour. Every time you do a project that's risky, that's aligned with your purpose, you if you can clarify your your hat manual, then you will have less emotional charge next time.
should you use Ai-generated images on Instagram? Credit the tool?
5:37
Should you use Ai-generated images on Instagram? Credit the tool?
0:00
should you use AI images on in Instagram? Or really this is a good question for any platform, but Instagram was what this person asked. For example, using Midjourney images on Instagram, this person had noticed that many of the others in her niche are using photos.
3:42
I think it's if you're getting that kind of question, then your audience is probably wondering, Where where is that? Most people don't, like, get really detailed. that some people are. And ironically, the people who care about the source of the image might also be anti AI.
The best time of day or day of the week to post on social media to reach your ideal audience members?
5:00
The best time of day or day of the week to post on social media to reach your ideal audience members?
Some thoughts on Instagram IG Hashtags
3:27
What I think about Instagram (IG) Hashtags...
Running a content-based Ad -- does it come across as inauthetnic?
2:17
Running a content-based Ad -- does it come across as inauthentic?
My thoughts on MLM Network Marketing & integrating such a product into one's existing service
6:41
My thoughts on MLM / Network Marketing... and integrating such a product into one's existing service
Need to focus on 1 issue goal or can name several on a sales page?
3:27
On a sales page do you need to focus on 1 issue/goal, or can name several?
New 1-1 coaching package - should I require a Discovery Call or make it optional?
4:00
New 1-1 coaching package - should you require a Discovery Call or make it optional?
If taking multiple courses and in a peer community how to use time well?
4:57
If taking multiple courses and in a peer community how to use time well?
Don't postpone regular rhythm of launches - it's the heartbeat of your business
3:14
Don't postpone regular rhythm of launches - it's the heartbeat of your business...
A personal curriculum for business - the 111 formula
2:08
A personal curriculum for business - the 111 formula
Should you go with a company name or perosnal name for your brand?
6:26
Should you go with a company name or personal name for your brand?
How to stop postponing preventtive actions such as personal admin?
3:44
How to stop postponing preventative tasks such as personal admin?
Brainstorming ideas for outreach for potential clients
13:26
Brainstorming ideas for outreach for potential clients
How do you celebrate progress (if you do)?
10:16
How do you celebrate progress (if you do)?

July 2023

After an event you hosted, how to follow up?
6:33
After an event/webinar you hosted, how to follow up?
Stage 2 content experiments?
3:54
Stage 2 content experiments?
How to do Stage 2 for video content?
3:02
How to do Stage 2 for video content?
Self-publish a book or go with a publisher?
11:58
Self-publish a book? or go with a publisher?
Instead of Google Workspace just use an email redirect address for newsletter sending
6:28
PSA: Instead of Google Workspace just use an email redirect address for newsletter sending...
Considerations for running a 30-day program
12:49
Considerations for running a 30-day program
Should you use Medium.com and how to grow audience there?
10:55
Should you use Medium.com and how to grow audience there?
brainstorming formats for your upcoming offers
7:16
Brainstorming formats for your upcoming offers...
what if you feel shy about being publicly visible with your content not a specific person in your head?
7:12
You feel shy about being publicly visible... and it's not ab out specific person in your head...
If you always run out of time in your teaching sessions or webinars
7:42
If you often run out of time in your teaching sessions or webinars...
Tough love -- during major life transitions how to plan your business?
14:30
Tough love -- during major life transitions how to plan your business? The 8 practices.
Pricing a service you haven't been paid for before
6:18
Pricing a service you haven't been paid for before...
Webinar landing page - keep it simple
7:43
Creating a webinar landing page? Keep it simple :)
Multitasking - good or bad?
7:53
Multitasking - good or bad?
How long should your writings be?
3:31
How long should your writings be?
You've written some things, where to post it?
8:18
You've written some things... where to post it?
How to increase website visitor engagement and decrease bounce rate?
4:58
How to increase website visitor engagement, and decrease bounce rate?
What's left for humans when Bots are more courteous and understanding?
12:01
What's left for humans when Bots are more courteous and understanding? 😅
Sample audit -- ready to run FB Ads?
4:33
Sample audit -- are you ready to run FB Ads?
Collaborations content ownership and pricing
6:07
Collaborations -- content ownership and pricing
After finishing a project that you'll do again, create or update your hat manual eg course launches
7:20
After finishing a project that you'll do again, create or update your hat manual, e.g. course launches...
How to forecast sales and revenue when just starting out with offers?
7:56
How to forecast sales and revenue when just starting out with offers?
Not yet financially sustainable while building an authentic business
4:04
If you're not *yet* financially sustainable while building an authentic business...
Should you run Ads if you haven't been consistently active on your social media pages?
3:12
Should you run Ads if you haven't been consistently active on your social media pages?
Should you withdraw from your retirement savings to build your business?
2:37
Should you withdraw from your retirement savings to build your business?
Should you use ChatGPT for blog post writing?
8:46
Should you use ChatGPT for blog post writing?
Youtube videos from public to unlisted so it can be placed into a paid course?
3:38
Youtube videos: from public to unlisted, so it can be placed into a paid course?
Your offers aren't selling well - you need to do market research because of your saturated market
6:50
Your offers aren't selling well - you need to do market research because of your saturated market...
When you are getting little response for your content & offers how to still do marketing as ministry?
7:43
When you are getting little response for your content & offers how to still do marketing as ministry?
If you're still early in your business should you wait re Ai tools?
15:42
If you're still early in your business should you wait to use Ai tools?
If you have different niches or client types are the market research questions the same?
2:37
If you have different niches or client types, are the market research questions the same?
Collaboration - don't enter so quickly but do it gradually as if you were hiring
7:51
Collaboration - don't enter so quickly but do it gradually as if you were hiring...
Can you use Ai for market research?
4:31
Can you use Ai for market research?
Ideas for referral programs besides affiliate commissions
9:26
Ideas for referral programs (besides affiliate commissions)
What you'll need to create an Opt-In langing page
13:02
What you'll need to create an Opt-In landing page...
How short can FTA webinars be?
4:37
How short can FTA webinars be?
Why I'm moving and where to
15:21
Where to and why I'm moving
Energy reciprocation for content and offers
6:36
Energy reciprocation for content and offers

June 2023

Cancelation policy for package of sessions
5:03
Cancelation policy for package of sessions?
Discovering your ideal offer in a still-developing niche
12:45
Discovering your ideal offer in a still-developing niche...
Package design if Clients aren't continuing?
8:06
Package design, to inspire Clients to continue?
Is there a good & bad timing during the year to launch events programs services?
3:44
Is there a good & bad timing during the year to launch events programs services?
using ChatGPT to help draft an outreach invitation email
9:12
using ChatGPT to help draft an outreach / invitation email
Tips for being a great interviewee
8:52
Tips for being a great interviewee (e.g. when interviewed on a podcast)
My thoughts about Customer Journeys
12:08
My thoughts about Customer Journeys
Google Analytics - setting up GA4
16:32
Google Analytics - setting up GA4
What offer to make at end of interview?
9:53
What offer to make at end of an interview?
Following up after your 20-person invitation
7:13
Following up after your 20-person invitation...
Domain names and SEO
10:39
Domain names and SEO
QA Mark making eye contact with camera and being natural in speaking
10:12
Making eye contact with camera, and being natural in speaking on video
Gift your books to influencers?
5:37
Should you gift your book to influencers?
Podcast creators - is it a good idea to monetize your podcast audience?
9:36
Podcast creators - is it a good idea to monetize your podcast audience?
What's the point of FB Ads, to grow your following or sell something?
6:13
What's the point of FB/IG Ads -- to grow your following or to sell something?
Getting going with making videos - what to talk about?
8:51
Getting going with making videos - what to talk about?
How vulnerable to be in our content? Speak from your scar not from your wound
10:04
How vulnerable to be in our content? Speak from your scar not from your wound... 🩹⛑️
Working with affiliates or as one - a primer
6:24
Working with affiliates... and being one – a primer
Launch anxiety - dissolve it with data
9:54
Launch anxiety? Dissolve it with data...
Name a specific target audience in our marketing?
10:43
Should you name a specific target audience in your marketing?
Lessons from decluttering house for moving
7:55
Lessons from decluttering house for moving...
Group program feedback for Toni
7:32
Group program feedback for Toni
Various platforms for posting video - how to choose, basic metrics, and what topics to create on?
16:30
Various platforms for posting video - how to choose, basic metrics, and what topics to create on?
You should consider a Subscription model for your business
6:42
You should consider a Subscription model for your business...
Why you don't need to promise tangible results in coaching
5:27
Why you don't need to promise tangible results in coaching...
After making some Youtube Shorts how to gauge what topics to create next?
6:28
After making some Youtube Shorts how to gauge what topics to create next?
Should you say at end of your videos like subscribe share comment?
2:53
Should you say at end of your videos "like / subscribe / share / comment"?
Pricing our coaching for organizations
8:35
Pricing our coaching for organizations
Free vs Paid content with example of piano teaching
14:29
Free vs Paid content with example of piano teaching
Youtube channel strategy for audience growth
16:03
Youtube channel strategy for audience growth
Social media - you like a platform but aren't getting engagement there?
5:17
Social media - you like a platform but aren't getting engagement there?
Getting email opt-ins and why that might be counterproductive
7:40
Focusing on getting email opt-ins might be counterproductive...
Pricing an experiential workshop when the experience is needed to communicate the value
7:29
Pricing an experiential workshop when they need to experience it to understand the value?
Ok to create a meme image quote and include your brand or logo or name?
0:46
Ok to create a meme image quote and include your brand or logo or name?
pricing a new group program (Masha Z)
8:06
Pricing a new group program (Masha Z)
Rose Aslan group program feedback
5:32
Rose Aslan group program feedback

May 2023

Taking multiple courses? How to manage your time
5:55
Taking multiple courses? How to manage your time...
Quick course on how to make our Offer better and money-making sooner
13:13
Tips for how to make our Offer better and make money sooner 😊
Price elasticity
1:12
Price elasticity
Referral partners - a few ideas for how to work with them
5:24
Referral partners - a few ideas for how to work with them...
Why I recommend every holistic business have an Instagram presence
10:30
Why I recommend every holistic business have an Instagram presence...
Youtube easy video ads
9:10
Youtube easy video ads?
Discussion about long-term launch calendaring
18:38
Discussion about long-term launch calendaring...
Video background types & tips
9:47
Video background types & tips
Video personality for Course Recording differs from normal conversation
9:31
Video personality for Course Recording differs from normal conversation...
Video teaching -- connecting and performing
15:49
Video teaching -- connecting and performing
Simple, productive actions to launch a course
5:10
Simple, productive actions to launch a course
SEO a long-term perspective of what we should do
6:54
SEO -- long-term perspective of what we should do, given the Ai era...
Should you put the same article in multiple places? SEO penalty or benefit?
6:33
Put your articles in multiple places? SEO penalty or benefit?
Email newsletter -- what to put in there if you have multiple offers & niches?
9:25
Email newsletter -- what to put in there if you have multiple offers & niches?
Overview strategy for FB IG Ads
6:09
Overview strategy for FB & IG Ads
Get your videos out to more people via Ads
5:49
Get your videos out to more people via Ads...
CCC what if new project and you don't know how much time it'll take?
4:14
CCC: what if... new project and you don't know how much time it'll take?
How to increase IG engagement - start a new account?
6:22
How to increase low IG engagement - start a new account?
Overview -- How to get your message to a lot more people
8:34
Overview -- How to get your message to a lot more people...
Social media inbox & presence management in a sustainable way
7:55
Social media inbox & presence management in a sustainable way...
Tips for building a simpler and simplero website
4:56
Tips for building a simpler (and simplero) website
So many emails how to manage?
15:50
So many emails... how to manage?

April 2023

Am I not bothered if someone plaigiarises me?
8:36
Am I not bothered if someone plagiarises me?
April 2023 - How I created my chatbots
21:09
How I created my chatbots (trained on my content)
ABC pathways - stay with it despite the AI stuff?
4:08
ABC pathways - stay with it despite the AI stuff?
Add LinkedIn connections who might be potential clients?
6:00
Should you add LinkedIn connections who might be potential clients?
Moving from FTAs to courses or group programs
9:06
Transitioning from FTAs to courses or group programs?
Google Calendar add public calendar example
4:22
Google Calendar -- example of adding a public calendar
My calendar to inspire or scare you about scheduling
6:00
My calendar to inspire / scare you 😱 and boundaries...
Pilot or Beta program - call it that?
6:18
If you're announcing a Pilot or Beta program - should you call it that?
If difficulty describing what you do - the vastness or complexity of your work
4:21
If difficulty describing what you do - the vastness or complexity of your work...
If your market research posts aren't getting any responses
5:32
If your market research posts aren't getting any responses...
If concerned with social media gathering your info & using it manipulate you..
11:07
If concerned with social media gathering your info & using it manipulate you...
Identity theft - getting hacked - important tips
11:24
Identity theft - prevent getting hacked - important tips
Choosing a platform for your online course
6:09
Choosing a platform for your online course
Discussion about pricing an online course
13:01
Discussion about pricing an online course
Feeling pulled in multiple directions - want to do many things? A joyful productivity perspective
5:20
Feeling pulled in multiple directions - want to do many things? A joyful productivity perspective
Setting up a donation-based service - my thoughts?
3:22
Setting up a donation-based service - my thoughts?
My thoughts about high-ticket coaching offerings..
5:48
My thoughts about high-ticket coaching offerings...
How I use ChatGPT for blogging...
Should you use ChatGPT to write social media posts? 🤔
Recurring offers of your evergreen stuff
7:50
How to do recurring (automated?) offers of your evergreen stuff...
Work mode vs Personal mode and truly being offline?
6:55
Work mode vs Personal mode and truly being offline?
Creating your own modality or framework - is it ok to copy from your teachers mentors coaches?
11:17
When creating your own modality or framework - is it ok to copy from your teachers, mentors, coaches?
Software subscriptions most of us solopreneurs need
10:35
Software subscriptions most of us solopreneurs need...
Short videos - upload to FB IG without diluting the warm audience?
5:05
Short videos - upload to FB IG without diluting the warm audience?
Creating a membership program? Considerations
11:19
Creating a membership program? Considerations...

March 2023

Starting your writing - where to post it?
8:45
Starting your writing - where to post it?
Content creation without being preachy - helping audience remember their truth
4:47
Content creation without being preachy - helping your audience remember their truth
Concerned with how your face looks on video?
12:08
Concerned with how your face looks on video?
FB group posting -- How to get more engagement?
9:10
Posting in FB groups... how to get more engagement?
QA Should you put a video on your sales page?
3:21
Should you put a video on your sales page?
Affiliate program - should you create one? The 2 tiers to consider
14:31
Affiliate program - should you create one? The 2 tiers to consider...
How to evaluate speaking opportunity?
9:06
How to evaluate speaking opportunity?
Youtube channel surpassed a subscriber milestone - what to do next?
5:42
Youtube channel surpassed a subscriber milestone - what to do next?
Group program launch - Will's example
18:30
Group program launch - Will Caminada's example
You have a brochure website - how to install landing page & mailing list opt-in?
5:58
You have a brochure website - how to install landing page & mailing list opt-in?
How to reduce or prevent our email broadcasts going into our subscribers Spam folder
11:56
How to reduce or prevent our email broadcasts going into our subscribers Spam folder?
IG put in Hashtags via desktop after uploading post or video
2:08
How to put in IG hashtags via desktop after uploading post or video via mobile
If taking your work into organizations - what should Proposal say and the Pricing?
7:33
If you take your work into organizations, what should the Proposal say and the Pricing?
Video short course for listbuilding - a good idea?
6:45
Video short course for listbuilding - a good idea?
Your video on someone else's platform - good idea to share?
1:49
Your video on someone else's platform - good idea to share?
How to get a Google Calendar link to share with your clients?
5:02
How to get a Google Calendar link to share with your clients?
How to reach out to an organization about bringing you in as a guest speaker?
8:44
How to reach out to an organization about bringing you in as a guest speaker?

Feb 6 & 8

If worried that others can charge a lot less than you for your kind of service
3:53
If worried that others can charge a lot LESS than you can, for your kind of service...
How close should we allow clients to be with us? At what point to set boundaries?
10:35
How close should we allow clients to be with us? At what point to set boundaries?
Do I recommend planning a content calendar in terms of upcoming topics?
4:48
Do I recommend planning a content calendar, in terms of upcoming topics?
If you make videos make a distinction between free vs paid videos
7:13
If you make videos, make a distinction between free vs paid videos...
How to turn Stage 1 video into Stage 2 video? A couple of ideas..
10:04
How to turn Stage 1 video into Stage 2 video? A couple of ideas...
Putting your podcasting into the context of the 3 Stages of Content..
14:33
Putting your podcasting into the context of the 3 Stages of Content...
Transitioning from done-for-you services to do-it-yourself offerings
8:03
Transitioning from done-for-you services to do-it-yourself offerings: beta workshops and FTA webinars
After an FTA Webinar who should you announce the recordings to?
10:14
After an FTA Webinar who should you announce the recordings to?
Within a FB group, how often can you promote yourself?
3:28
Within a FB group, how often can you promote yourself?
Example of brainstorming Alignment (product-market fit)
5:33
Example of brainstorming Alignment (product-market fit)
If your video quality is grainy, what are some easy ways to fix that?
5:52
If your video quality is grainy, what are some easy ways to fix that?
Gentle Launch strategy for FTA webinars
14:28
Gentle Launch strategy for FTA webinars
How many reminders to send for an event?
5:31
How many reminders to send for an event?
You've written a book - how to repurpose that content for social media and blog?
9:35
You've written a book - how to repurpose that content for social media and blog?
Market Research survey example
9:19
Market Research survey example -- Masha Zolotarsky
Sales pages vs Landing pages?
3:06
What's a "sales page" vs a "landing page"?
One course that can serve multiple needs - one or multiple landing pages?
6:50
One service that can serve multiple needs... create ONE or multiple landing pages?
Example of Coaching Agreement for Clients
5:46
Example of Coaching Agreement for Clients

Jan 9 & 11

Dealing with blah days or when sleep is interrupted
8:35
Dealing with blah days or when sleep is interrupted...
Don't worry about content theme consistency
7:59
Don't worry about consistency in your content themes/topics...
How does Content Creation fit with Authentic Outreach to bring clients?
8:15
Getting clients -- how does Content Creation fit with Authentic Outreach?
using chatGPT to turn blog posts into social media shorter posts
5:53
chatGPT -- turn blog posts into shorter social media posts
Ongoing membership - how to keep relaunching it?
4:19
Ongoing membership - how to keep relaunching it?
Your website's not coming up on Google - do you need to keep it?
3:14
Your website's not coming up on Google - do you need to keep it?
Does our Mission Statement need to be front and center on our website?
8:03
Does our Mission Statement need to be front and center on our website?
Quick tips about book marketing
5:49
Quick tips about book marketing
Musician and coach - should you integrate both into your content?
9:55
Musician and coach - should you integrate both into your content / same social media account?
Contracts with Clients? Why I don't use them
8:16
Contracts with Clients? Why I don't use them...

Dec 12-13

Cash flow crisis? A few thoughts to help
10:09
Cash flow crisis? A few thoughts to help...
When feeling doubt or discouragement in your business
4:46
When feeling doubt or discouragement in your business...
Calibration skills for depth junkies - setting boundaries and not going down rabbit holes
11:01
Calibration skills for depth junkies - setting boundaries and not going down rabbit holes...
If you have many commitments and interests how to do them all?
5:32
If you have many commitments and interests... how to do them all?
Why is it more urgent than ever in our society to create authentic businesses?
11:04
Why is it more urgent than ever in our society to create authentic businesses?
Netcaring vs agenda-driven networking - don't just add a bunch of facebook friends you don't actually care about
6:25
Netcaring vs agenda-driven networking - don't just add a bunch of facebook friends you don't actually care about...
Gentle launch to get 1-1 clients - a basic example
4:38
Gentle launch to get 1-1 clients - a basic example...
Basics for tracking client info
13:48
Basics for tracking client info...
Simple content creation plan
5:11
Simple content creation plan
If you posted lots of content but still need reach and clarity of offers
3:19
If you posted lots of content... but still need more reach, and more clarity about your offers...
Your reels getting traction -- what now?
3:14
Your reels are getting traction -- what now?
Pricing your webinars and courses
7:09
Pricing your webinars and courses...
Affiliate program - how to start simply?
8:14
Should you create an Affiliate program? How to start simply...
Affiliate program - what percentage to pay in commissions?
3:38
Affiliate program - what percentage to pay in commissions?

Videos from Nov 15

Holiday strategies for selling services and products
7:07
Holiday strategies for selling services and products
Should you follow-up with potential clietns after a discovery session and how?
10:32
Should you follow-up with potential clients after a discovery session? How?
Long-term clients -- is it good to create dependency?
9:49
Long-term clients -- is it good to create dependency? 😬
Tapering strategy using Acuity Scheduling
4:05
Tapering strategy using Acuity Scheduling
CTA examples for Linkedin?
8:27
CTA examples for Linkedin?
Can non-profit orgs benefit from authentic business strategies?
7:45
Can non-profit orgs benefit from authentic business strategies?
Setting reasonable financial goals
9:46
Setting reasonable financial goals

Videos from Oct 24 & 25

The first and most important thing I can say about creating a successful business
5:21
ABC: The first and most important thing I can say about creating a successful business... (authenticity, beta testing, consistency)
Placements for FB and IG Ads
7:14
Placements for FB and IG Ads
FB Ads - How to know which placements are working best?
4:08
FB Ads - How to know which placements are working best?
Overview of FB Ad Testing Strategy
4:37
Overview of FB Ad Testing Strategy
How long to run Ad tests for?
2:21
How long to run Ad tests for?
Incentive for potential new clients - also give to existing clients?
3:41
Incentive for potential new clients - also give to existing clients?
With no audience how to promote a book or course?
11:07
If you have no audience, how to promote a book or course?
You've created a Book and Course of the same topic - how to relate the two of them in marketing?
5:54
You've created a Book & Course on the same topic - how do they relate to your biz/marketing?
Book promotion idea - other than running ads
4:25
How to promote a Book? Memes about the book.
Just starting out in making videos - what platforms to post it on?
5:57
Just starting out in making videos - what platforms to post it on?
What should we say to an influencer we want to become friends with?
26:08
What should we say to an influencer we want to become friends with?
First thing to do in business is market research via conversations with people you know
6:10
First thing to do in business is market research via conversations with people you know
If afraid to be public how to still serve an audience or build our business?
7:21
If afraid to be public, how to still serve an audience or build our business?
Reaching out to orgs and companies as a consultant
7:58
Reaching out to orgs and companies as a consultant
Should we give post-session notes and recording to clients?
6:44
Should we give post-session notes and recording to clients?
What do I think about finder's fees or commissions for service referrals?
6:21
What do I think about finder's fees or commissions for service referrals?

Joyful Productivity: A Few Tips

If you help others rather than doing what you planned
13:17
If you tend to help others, rather than doing what you planned...
Best Software Business Tech Website Platform Mailing List for Solopreneurs
15:21
Best software for solopreneurs -- my top systems for business tech / platform / mailing list, etc.
We spend too long writing... overcoming perfectionism and publishing quickly
8:25
We spend too long writing... overcoming perfectionism and publishing quickly

Figuring out your niche?

When starting a business go lightly by testing the market rather than expect full clarity about content and brand
10:46
When starting a business, go lightly by testing the market rather than expect full clarity
Finding your niche as a coach? Content and exploration of your coaching
8:58
Finding your niche as a coach? Content and exploration of your coaching...
Starting in a new niche -- how to know what are the hot topics?
3:15
Starting in a new niche -- how to know what are the hot topics?

Consistent & Authentic Content Creation

If not creating you probably need a workflow process
10:24
If not creating consistently, you probably need a workflow process...
If you aren't inspired by your ideas, should you still create_
8:54
If you aren't inspired by your ideas, should you still create?
What types of content should you post on the various social media platforms?
7:07
What types of content should you post on the various social media platforms?
I use Twitter to brainstorm content ideas that later become blog posts
5:16
Why I use Twitter to brainstorm content ideas that later become blog posts...
If personal content much more engaging than professional content
4:19
If your personal content much more engaging than professional content...
Youtube Videos -- what should be put in the description field?
8:57
Youtube Videos -- what should be put in the description field?
On perfectionism, being cringeworthy, why live videos without editing or fear of being canceled...
4:46
On perfectionism, being cringeworthy, why live videos without editing or fear of being canceled...

Growing a True Fan Audience

Where are your ideal audience hanging out - how to find out
2:26
Where are your ideal audience hanging out? How to find out...
How to know where your ideal audience hangs out online?
8:37
How to know where your ideal audience hangs out online?
Posting content to various social media platforms -- at some time or must you stagger it?
8:57
Posting content to various social media platforms -- at some time or must you stagger it?
Getting your content in front of new ideal audiences -- easiest way is to use paid ads to reach your influencers' audiences
8:56
Getting your content in front of new ideal audiences -- easiest way is to use paid ads to reach your influencers' audiences
Ads rhythm -- principles for strategy
8:55
Ads rhythm -- principles for strategy
Instagram growth strategy in 3 minutes
3:17
Instagram growth strategy in 3 minutes...
Growing an email list -- my current thoughts
4:55
Growing an email list -- my current thoughts
If struggling to name your podcast
10:03
If struggling to name your podcast...
Free FB Group for audience building? My recommended alternative strategies
7:57
Free FB Group for audience building? My recommended alternative strategies...
Dealing internally with sudden outer fame
3:30
Dealing emotionally with sudden fame / when something goes viral
Where to post about our various interests not related to our business but helpful to our personal brand and audience?
4:14
Where to post about our various interests not related to our business but helpful to our personal brand and audience?
FB Ads basic way -- boost post 2022
7:49
FB Ads basic way -- how to boost post 2022...
Growing a high quality email list with FTAPR webinar strategy
8:24
Growing a high quality email list with FTAPR webinar strategy
Reach more podcast listeners by repurposing your best podcast episodes
2:46
Reach more podcast listeners by repurposing your best podcast episodes
Why I'm launching a summit
7:55
Why I'm launching a summit

Netcaring

Add your clients as Facebook friends?
3:21
Should you add your clients as Facebook friends?
Who should you add as FB friends anyway?
Netcaring - what if our energy isn't reciprocated?
4:15
Netcaring - what if our energy isn't reciprocated?
Netcaring - how to back out on invitation to a collaborator
2:58
Netcaring - how to reverse an invitation to a collaborator who no longer feels aligned?

Market Research

Market research_ most important questions_
6:24
Market Research - Most Important Questions
How to decide which product to work on and launch next
8:11
How to decide which product to work on and launch next?
Market research request posts -- How to get more responses?
3:57
Market research request posts -- How to get more responses?
Group Q&A Call Strategy to engage with your audience and do some market research
7:00
Group Q&A Call Strategy to engage with your audience and do some market research

Describing Your Offerings

When posting about your services what to say?
6:57
When posting about your services what to say?
If our content is too advanced esoteric or ahead of the times
4:44
Balancing your content mix between the Popular and Peak/Esoteric/Advanced stuff...
Don't assume clients want to start with your foundational work
2:20
Don't assume clients want to start with your foundational work...

Authentic Outreach / Gentle Launches

You've posted lots of content but still not getting sales -- Reach Match Trust
4:44
You've posted lots of content but still not getting sales? Reach, Match, Trust.
You can gentle launch on any platform and Email is not required
2:31
You can gentle launch on any platform... Email Newsletter not required
Documenting your journey of launching something in the next few weeks or months
6:20
Documenting your journey of launching something in the next few weeks or months...
How to create maximum impact with the message of your book?
8:55
How to create maximum impact with the message of your book?

Authentic Selling / Gentle Client Enrollment

Feeling unconfident when talking about your services with prospective clients - what to do?
13:54
Feeling unconfident when talking about your services with prospective clients - what to do? Be the Admissions Officer for your business...
Client is finishing a package with you - how to gracefully invite them to renew?
5:39
Client is finishing a package with you - how to gracefully invite them to renew?
Lowering your prices or fees - how to explain to previous clients?
9:18
Lowering your prices or fees - how to explain to previous clients?
If people think your service is too expensive
10:36
If people think your service is too expensive

Email Marketing / Email Newsletters

Email newsletter -- whole article or just a summary?
5:00
Email newsletter -- include whole article, or just a summary?
How personal to get in email newsletters?
6:09
How personal to get in email newsletters?
Tips for email newsletter email marketing and segmenting between content and launches and what about funnels?
8:41
Segmenting between content and launch newsletter... and what about funnels?
When including images & banners in Email Newsletters...
Drip automation for your email software -- do you really need to use it in your lead nurturing?
7:30
Drip automation for your email software -- do you really need to use it in your lead nurturing?
It's good to cull your non-engaged Email Subscribers at least once a year
4:00
It's good to cull your non-engaged Email Subscribers at least once a year

Fiverr Tutorial

13 finding great Fiverrs method 1 -- top sellers
6:01
Finding great Fiverrs -- looking for top freelaners
14 finding great Fiverrs method 2 -- new sellers
5:04
Finding great Fiverrs -- try out rising stars (or new sellers!)
0a Fiverrs have limited patience too - unlimited revisions?
3:23
Fiverrs have limited patience too - "unlimited revisions" are not that...
Fiverr gig what's included checkmarks
0:49
Make sure you know what's included in your Fiverr gig...

Misc. Tech

Cheap or free software for client communities
3:30
Cheap or free software for client communities
Landing Pages -- use website like Squarespace or specific software like Leadpages?
3:46
Landing Pages -- use website like Squarespace or specific software like Leadpages?
Google Search Console - a quick course
12:26
Google Search Console - a quick course