George Kao Courses
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George Kao Q&A Videos

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March 2023

Starting your writing - where to post it?
Starting your writing - where to post it?
8:45
Content creation without being preachy - helping audience remember their truth
Content creation without being preachy - helping your audience remember their truth
4:47
Concerned with how your face looks on video?
Concerned with how your face looks on video?
12:08
FB group posting -- How to get more engagement?
Posting in FB groups... how to get more engagement?
9:10
The key difference between free content vs paid offerings
The key difference between free content vs paid offerings
8:53
Audience wants you to do something for free - you can still charge for it
Audience wants you to do something for free? You can still charge for it.
5:43
QA Should you put a video on your sales page?
Should you put a video on your sales page?
3:21
QA Content posts that mention your offerings - how to do it gracefully?
Content posts that mention your offerings (lightly sell) -- how to do it gracefully?
7:54
Affiliate program - should you create one? The 2 tiers to consider
Affiliate program - should you create one? The 2 tiers to consider...
14:31
How to evaluate speaking opportunity?
How to evaluate speaking opportunity?
9:06
Youtube channel surpassed a subscriber milestone - what to do next?
Youtube channel surpassed a subscriber milestone - what to do next?
5:42
Group program launch - Will's example
Group program launch - Will Caminada's example
18:30
You have a brochure website - how to install landing page & mailing list opt-in?
You have a brochure website - how to install landing page & mailing list opt-in?
5:58
How to reduce or prevent our email broadcasts going into our subscribers Spam folder
How to reduce or prevent our email broadcasts going into our subscribers Spam folder?
11:56
IG put in Hashtags via desktop after uploading post or video
How to put in IG hashtags via desktop after uploading post or video via mobile
2:08
If taking your work into organizations - what should Proposal say and the Pricing?
If you take your work into organizations, what should the Proposal say and the Pricing?
7:33
Video short course for listbuilding - a good idea?
Video short course for listbuilding - a good idea?
6:45
Small group of prospective clients or students - work with them to design an offer
Group of interested clients - work with them to design an offer...
4:19
Is it sometimes appropriate to Overcome Objections? When it's false beliefs they hold or misconceptions or myths yes
Is it sometimes appropriate to "overcome objections"? When it's false beliefs they hold or misconceptions or myths, yes.
5:21
Your video on someone else's platform - good idea to share?
Your video on someone else's platform - good idea to share?
1:49
How to get a Google Calendar link to share with your clients?
How to get a Google Calendar link to share with your clients?
5:02
How to reach out to an organization about bringing you in as a guest speaker?
How to reach out to an organization about bringing you in as a guest speaker?
8:44

Feb 6 & 8

How to ease back into being in touch with one's network or audience, after a long break?
How to ease back into being in touch with one's network or audience, after a long break? How can it be authentic and not just transactional?
7:08
If worried that others can charge a lot less than you for your kind of service
If worried that others can charge a lot LESS than you can, for your kind of service...
3:53
How close should we allow clients to be with us? At what point to set boundaries?
How close should we allow clients to be with us? At what point to set boundaries?
10:35
Do I recommend planning a content calendar in terms of upcoming topics?
Do I recommend planning a content calendar, in terms of upcoming topics?
4:48
If you make videos make a distinction between free vs paid videos
If you make videos, make a distinction between free vs paid videos...
7:13
How to turn Stage 1 video into Stage 2 video? A couple of ideas..
How to turn Stage 1 video into Stage 2 video? A couple of ideas...
10:04
Putting your podcasting into the context of the 3 Stages of Content..
Putting your podcasting into the context of the 3 Stages of Content...
14:33
Transitioning from done-for-you services to do-it-yourself offerings
Transitioning from done-for-you services to do-it-yourself offerings: beta workshops and FTA webinars
8:03
Make your calls-to-action direct and experiment with a variety of offers
Make your calls-to-action direct / experiment with a variety of offers...
8:28
After an FTA Webinar who should you announce the recordings to?
After an FTA Webinar who should you announce the recordings to?
10:14
Within a FB group, how often can you promote yourself?
Within a FB group, how often can you promote yourself?
3:28
Example of brainstorming Alignment (product-market fit)
Example of brainstorming Alignment (product-market fit)
5:33
If your video quality is grainy, what are some easy ways to fix that?
If your video quality is grainy, what are some easy ways to fix that?
5:52
Gentle Launch strategy for FTA webinars
Gentle Launch strategy for FTA webinars
14:28
How many reminders to send for an event?
How many reminders to send for an event?
5:31
You've written a book - how to repurpose that content for social media and blog?
You've written a book - how to repurpose that content for social media and blog?
9:35
Market Research survey example
Market Research survey example -- Masha Zolotarsky
9:19
Sales pages vs Landing pages?
What's a "sales page" vs a "landing page"?
3:06
One course that can serve multiple needs - one or multiple landing pages?
One service that can serve multiple needs... create ONE or multiple landing pages?
6:50
Example of Coaching Agreement for Clients
Example of Coaching Agreement for Clients
5:46

Jan 9 & 11

Dealing with blah days or when sleep is interrupted
Dealing with blah days or when sleep is interrupted...
8:35
Don't worry about content theme consistency
Don't worry about consistency in your content themes/topics...
7:59
How does Content Creation fit with Authentic Outreach to bring clients?
Getting clients -- how does Content Creation fit with Authentic Outreach?
8:15
using chatGPT to turn blog posts into social media shorter posts
chatGPT -- turn blog posts into shorter social media posts
5:53
Basic strategies for filling a group program
Basic strategies for filling a group program
6:30
Ongoing membership - how to keep relaunching it?
Ongoing membership - how to keep relaunching it?
4:19
The process of experimenting lightly with offers without exhausting yourself
How to experiment/test lightly with (many) offers without exhausting yourself...
19:54
Your website's not coming up on Google - do you need to keep it?
Your website's not coming up on Google - do you need to keep it?
3:14
Does our Mission Statement need to be front and center on our website?
Does our Mission Statement need to be front and center on our website?
8:03
Quick tips about book marketing
Quick tips about book marketing
5:49
Musician and coach - should you integrate both into your content?
Musician and coach - should you integrate both into your content / same social media account?
9:55
Contracts with Clients? Why I don't use them
Contracts with Clients? Why I don't use them...
8:16

Dec 12-13

Cash flow crisis? A few thoughts to help
Cash flow crisis? A few thoughts to help...
10:09
When feeling doubt or discouragement in your business
When feeling doubt or discouragement in your business...
4:46
Group program not enough people cancel or delay it?
Group program not enough people... cancel or delay it?
3:24
Calibration skills for depth junkies - setting boundaries and not going down rabbit holes
Calibration skills for depth junkies - setting boundaries and not going down rabbit holes...
11:01
If you have many commitments and interests how to do them all?
If you have many commitments and interests... how to do them all?
5:32
Why is it more urgent than ever in our society to create authentic businesses?
Why is it more urgent than ever in our society to create authentic businesses?
11:04
Netcaring vs agenda-driven networking - don't just add a bunch of facebook friends you don't actually care about
Netcaring vs agenda-driven networking - don't just add a bunch of facebook friends you don't actually care about...
6:25
Gentle launch to get 1-1 clients - a basic example
Gentle launch to get 1-1 clients - a basic example...
4:38
Basics for tracking client info
Basics for tracking client info...
13:48
Simple content creation plan
Simple content creation plan
5:11
If you posted lots of content but still need reach and clarity of offers
If you posted lots of content... but still need more reach, and more clarity about your offers...
3:19
Your reels getting traction -- what now?
Your reels are getting traction -- what now?
3:14
When are you ready to create group program or course? How long to create content first?
When are you ready to create group program or course? How long to create content first?
3:38
Pricing your webinars and courses
Pricing your webinars and courses...
7:09
Affiliate program - how to start simply?
Should you create an Affiliate program? How to start simply...
8:14
Affiliate program - what percentage to pay in commissions?
Affiliate program - what percentage to pay in commissions?
3:38

Videos from Nov 15

Holiday strategies for selling services and products
Holiday strategies for selling services and products
7:07
Should you follow-up with potential clietns after a discovery session and how?
Should you follow-up with potential clients after a discovery session? How?
10:32
Long-term clients -- is it good to create dependency?
Long-term clients -- is it good to create dependency? 😬
9:49
Tapering strategy using Acuity Scheduling
Tapering strategy using Acuity Scheduling
4:05
Small group program - must members all agree to meeting times?
Small group program - must members all agree to meeting times?
2:47
CTA examples for Linkedin?
CTA examples for Linkedin?
8:27
Gentle launch for a small group program
Gentle launch for a small group program
7:10
Can non-profit orgs benefit from authentic business strategies?
Can non-profit orgs benefit from authentic business strategies?
7:45
Setting reasonable financial goals
Setting reasonable financial goals
9:46

Videos from Oct 24 & 25

The first and most important thing I can say about creating a successful business
ABC: The first and most important thing I can say about creating a successful business... (authenticity, beta testing, consistency)
5:21
Placements for FB and IG Ads
Placements for FB and IG Ads
7:14
FB Ads - How to know which placements are working best?
FB Ads - How to know which placements are working best?
4:08
Overview of FB Ad Testing Strategy
Overview of FB Ad Testing Strategy
4:37
How long to run Ad tests for?
How long to run Ad tests for?
2:21
Incentive for potential new clients - also give to existing clients?
Incentive for potential new clients - also give to existing clients?
3:41
With no audience how to promote a book or course?
If you have no audience, how to promote a book or course?
11:07
You've created a Book and Course of the same topic - how to relate the two of them in marketing?
You've created a Book & Course on the same topic - how do they relate to your biz/marketing?
5:54
Book promotion idea - other than running ads
How to promote a Book? Memes about the book.
4:25
Just starting out in making videos - what platforms to post it on?
Just starting out in making videos - what platforms to post it on?
5:57
What should we say to an influencer we want to become friends with?
What should we say to an influencer we want to become friends with?
26:08
First thing to do in business is market research via conversations with people you know
First thing to do in business is market research via conversations with people you know
6:10
If afraid to be public how to still serve an audience or build our business?
If afraid to be public, how to still serve an audience or build our business?
7:21
Reaching out to orgs and companies as a consultant
Reaching out to orgs and companies as a consultant
7:58
Should we give post-session notes and recording to clients?
Should we give post-session notes and recording to clients?
6:44
What do I think about finder's fees or commissions for service referrals?
What do I think about finder's fees or commissions for service referrals?
6:21

Joyful Productivity: A Few Tips

If you help others rather than doing what you planned
If you tend to help others, rather than doing what you planned...
13:17
Best Software Business Tech Website Platform Mailing List for Solopreneurs
Best software for solopreneurs -- my top systems for business tech / platform / mailing list, etc.
15:21
We spend too long writing... overcoming perfectionism and publishing quickly
We spend too long writing... overcoming perfectionism and publishing quickly
8:25

Figuring out your niche?

When starting a business go lightly by testing the market rather than expect full clarity about content and brand
When starting a business, go lightly by testing the market rather than expect full clarity
10:46
Finding your niche as a coach? Content and exploration of your coaching
Finding your niche as a coach? Content and exploration of your coaching...
8:58
Starting in a new niche -- how to know what are the hot topics?
Starting in a new niche -- how to know what are the hot topics?
3:15

Consistent & Authentic Content Creation

If not creating you probably need a workflow process
If not creating consistently, you probably need a workflow process...
10:24
If you aren't inspired by your ideas, should you still create_
If you aren't inspired by your ideas, should you still create?
8:54
What types of content should you post on the various social media platforms?
What types of content should you post on the various social media platforms?
7:07
I use Twitter to brainstorm content ideas that later become blog posts
Why I use Twitter to brainstorm content ideas that later become blog posts...
5:16
If personal content much more engaging than professional content
If your personal content much more engaging than professional content...
4:19
Youtube Videos -- what should be put in the description field?
Youtube Videos -- what should be put in the description field?
8:57
On perfectionism, being cringeworthy, why live videos without editing or fear of being canceled...
On perfectionism, being cringeworthy, why live videos without editing or fear of being canceled...
4:46

Growing a True Fan Audience

Where are your ideal audience hanging out - how to find out
Where are your ideal audience hanging out? How to find out...
2:26
Content is a filtering tool to find out ideal clients
Content is a filtering tool to find out ideal clients
9:45
How to know where your ideal audience hangs out online?
How to know where your ideal audience hangs out online?
8:37
Posting content to various social media platforms -- at some time or must you stagger it?
Posting content to various social media platforms -- at some time or must you stagger it?
8:57
Getting your content in front of new ideal audiences -- easiest way is to use paid ads to reach your influencers' audiences
Getting your content in front of new ideal audiences -- easiest way is to use paid ads to reach your influencers' audiences
8:56
Ads rhythm -- principles for strategy
Ads rhythm -- principles for strategy
8:55
Instagram growth strategy in 3 minutes
Instagram growth strategy in 3 minutes...
3:17
Growing an email list -- my current thoughts
Growing an email list -- my current thoughts
4:55
If struggling to name your podcast
If struggling to name your podcast...
10:03
Social media -- should you post only professional things or also integrate personal side of you?
Social media -- should you post only professional things or also integrate personal side of you?
11:39
Free FB Group for audience building? My recommended alternative strategies
Free FB Group for audience building? My recommended alternative strategies...
7:57
Dealing internally with sudden outer fame
Dealing emotionally with sudden fame / when something goes viral
3:30
Where to post about our various interests not related to our business but helpful to our personal brand and audience?
Where to post about our various interests not related to our business but helpful to our personal brand and audience?
4:14
FB Ads basic way -- boost post 2022
FB Ads basic way -- how to boost post 2022...
7:49
Growing a high quality email list with FTAPR webinar strategy
Growing a high quality email list with FTAPR webinar strategy
8:24
Reach more podcast listeners by repurposing your best podcast episodes
Reach more podcast listeners by repurposing your best podcast episodes
2:46
Why I'm launching a summit
Why I'm launching a summit
7:55

Creating / Launching a Group Program

1 Group Program vs Online Course
Group Program vs Online Course
3:58
2 Small group program - thank about who you want to invite
Small group program - think about whom you want to invite...
3:26
2a Small group, what if few people show up live?
Small group, what if few people show up live?
1:59
3 Decide on logistics first?
Decide on logistics first?
2:47
4 Pricing your group program
Pricing your group program
6:10
5 Group program - should you create a beta program first?
Group program - should you create a beta program first?
3:14
If launching a membership how soon to start social media posting?
If launching a membership how soon to start social media posting?
6:24
A bit about my group mentoring program
A bit about my group mentoring program
3:43

Netcaring

Add your clients as Facebook friends?
Should you add your clients as Facebook friends?
3:21
Who should you add as FB friends anyway?
Netcaring - what if our energy isn't reciprocated?
Netcaring - what if our energy isn't reciprocated?
4:15
Netcaring - how to back out on invitation to a collaborator
Netcaring - how to reverse an invitation to a collaborator who no longer feels aligned?
2:58

Market Research

Market research_ most important questions_
Market Research - Most Important Questions
6:24
How to decide which product to work on and launch next
How to decide which product to work on and launch next?
8:11
Market research request posts -- How to get more responses?
Market research request posts -- How to get more responses?
3:57
Group Q&A Call Strategy to engage with your audience and do some market research
Group Q&A Call Strategy to engage with your audience and do some market research
7:00

Describing Your Offerings

When posting about your services what to say?
When posting about your services what to say?
6:57
If our content is too advanced esoteric or ahead of the times
Balancing your content mix between the Popular and Peak/Esoteric/Advanced stuff...
4:44
Don't assume clients want to start with your foundational work
Don't assume clients want to start with your foundational work...
2:20

Authentic Outreach / Gentle Launches

You've posted lots of content but still not getting sales -- Reach Match Trust
You've posted lots of content but still not getting sales? Reach, Match, Trust.
4:44
You can gentle launch on any platform and Email is not required
You can gentle launch on any platform... Email Newsletter not required
2:31
The 2 important dates to consider for a launch of an event or program
The 2 important dates to consider for a launch of an event or program
6:54
Documenting your journey of launching something in the next few weeks or months
Documenting your journey of launching something in the next few weeks or months...
6:20
How to create maximum impact with the message of your book?
How to create maximum impact with the message of your book?
8:55

Authentic Selling / Gentle Client Enrollment

Feeling unconfident when talking about your services with prospective clients - what to do?
Feeling unconfident when talking about your services with prospective clients - what to do? Be the Admissions Officer for your business...
13:54
Client is finishing a package with you - how to gracefully invite them to renew?
Client is finishing a package with you - how to gracefully invite them to renew?
5:39
Lowering your prices or fees - how to explain to previous clients?
Lowering your prices or fees - how to explain to previous clients?
9:18
If people think your service is too expensive
If people think your service is too expensive
10:36

Email Marketing / Email Newsletters

Email newsletter -- whole article or just a summary?
Email newsletter -- include whole article, or just a summary?
5:00
How personal to get in email newsletters?
How personal to get in email newsletters?
6:09
Tips for email newsletter email marketing and segmenting between content and launches and what about funnels?
Segmenting between content and launch newsletter... and what about funnels?
8:41
When including images & banners in Email Newsletters...
Drip automation for your email software -- do you really need to use it in your lead nurturing?
Drip automation for your email software -- do you really need to use it in your lead nurturing?
7:30
It's good to cull your non-engaged Email Subscribers at least once a year
It's good to cull your non-engaged Email Subscribers at least once a year
4:00

Fiverr Tutorial

13 finding great Fiverrs method 1 -- top sellers
Finding great Fiverrs -- looking for top freelaners
6:01
14 finding great Fiverrs method 2 -- new sellers
Finding great Fiverrs -- try out rising stars (or new sellers!)
5:04
0a Fiverrs have limited patience too - unlimited revisions?
Fiverrs have limited patience too - "unlimited revisions" are not that...
3:23
Fiverr gig what's included checkmarks
Make sure you know what's included in your Fiverr gig...
0:49

Misc. Tech

Cheap or free software for client communities
Cheap or free software for client communities
3:30
Landing Pages -- use website like Squarespace or specific software like Leadpages?
Landing Pages -- use website like Squarespace or specific software like Leadpages?
3:46
Google Search Console - a quick course
Google Search Console - a quick course
12:26