George Kao Q&A Videos
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December 2023

5:13
Is it unethical to copy or emulate someone else's format for creating content?

7:53
Do I do end-of-year reflections of my business metrics?
November 2023

4:06
How many social media followers should you have before launching your first course?

4:37
How often to post offers on social media vs pure content?

3:41
FB biz page vs personal profile - how to understand the difference in usage - where to post what?

5:30
I don't like to seed my launches with content...

15:41
😅 Rant: If not getting enough engagement with your content... should you build your biz without social media instead? 🙅🏻♂️

4:22
When stuck with an idea or wanting more ideas, what to do?

8:22
How much credit to give to others whose content has heavily influenced yours?

2:50
How many posts must your page have, before you're ready to run ads?

6:56
Market research if you have no audience?

5:55
Market research: what if you already asked all your friends?

9:44
Group facilitators - how to stop a sharing going too long?

6:05
If you have multiple audiences - do you need multiple social media accounts?

6:23
ADHD expert launching group program - how to get more signups?

6:03
Energy healer / mindset coach wants to do free webinar to enroll people into program - good idea?

6:59
Taking in-person work and launching an online program (piano teacher for toddlers)

8:55
Health/wellness coaches: do you really need to use disclaimers like "I'm not a doctor?"

10:01
Avoid burnout when launching programs and courses...

5:31
10 year plan vs 111 formula?

8:59
Is there an authentic way to use lead magnets? Or what to do with the valuable freebies you've developed?

16:07
Geekery -- monthly Q&A eligibility as tracked by Simplero and Zapier
October 2023 (additional)

17:49
How to improve engagement rate on social media? Example with Vix Anderton

2:30
Ensuring that only the right people show up to your webinars and events...

9:42
Email newsletters - how many lists should we have?

1:03
Can FTA webinars be interactive?

13:16
Feedback about Jess Jennings' video scripts

4:35
Set up accreditation for your course or program?

9:52
If a launch doesn't go well what questions can we ask ourselves to make it better next time?

12:58
Emotionally recovering from a failed launch...

9:24
What if your network has never considered paying for your type of service before?

5:16
How to collaborate with others who have our ideal clients in their audience?

4:38
Share a possible controversial modality with your audience? Example: EFT for Christians

11:59
How to prioritize & eliminate tasks via more sensing or intuitive methods?

7:15
Can your energy signature shine through short videos?

4:36
Sonja the Grey

8:12
Revisiting the bizplan framework of ART (alignment, reach, trust)
September / October 2023

9:18
Is it OK to mix Content and Offers?

3:16
Beginning your Content Creation -- various Qs answered

8:31
Tracking your launches - make it uniform - and if you add another launch action?

2:46
Should you stop posting on the social media platforms where you get almost no engagement?

4:41
If your non-business posts are getting a lot more traction on social media what should you do?

5:57
Web hosting - how much should you be paying?

5:52
Sharing other people's content on social media - good ratio and include link in the post or in comments?

6:51
What if you write down many ideas and don't take action - loose ends? CCC...

6:29
3 ways of running an online group - free, paid ongoing, course community

16:06
Diagnostic for Suzie's social media presence

4:02
With a potential client, how many conversations before you start charging them?

8:59
Tips on how to more powerfully introduce what you do

6:43
If content sometimes does well on one platform but not another, which platform to track for Stage 1?

5:32
Where to put your Stage 1 content and what kind?

8:10
Launching a group program - what to charge for it?

2:40
Focus on content quality & distribution first, then authentic outreach?

10:03
Niching more broadly for aspiring Speakers - and the importance of testing content that could be a TED talk...

4:59
Starting new business -- how to think about Ads? (warm vs cool audience)

7:37
Create a free private group for potential clients where you can do market research & offers?

1:25
Gentle Launch in service to one's audience

2:06
Putting others down in your marketing...

8:43
Knowledge is an accordian, it's holographic fractal, like wikipedia or any TED talk...

9:59
You can get more enrollments by choosing to sell the right product...
August 2023

8:56
Boundaries and moneymaking...

6:05
Is it a priority to learn Ai graphics & image tools right now?

4:51
Launching something on IG - what post format to use?

4:20
Best mic for recording outdoors to prevent wind noise and background noise?

3:38
What if marketing small group events eat away at marketing our 1-1?

14:53
Ethical email opt-ins?

18:16
How to stop being so taken by lizard brain marketing, that you signup for the wrong things?

8:09
LinkedIn - can you grow an audience there while being woo-woo or queer?

7:51
Non-English social media pages -- easier to grow a following than English-speaking ones...

3:16
CCC: what if too many categories to put into calendar?

5:28
What are people searching in google to find your website? Here's how to see it... (google search console)

2:50
Google Analytics 4 -- how to access the data?

17:00
Marianne's course launch -- troubleshooting and next steps

11:45
Feedback on Jess Jennings offer video

6:49
How to transition free clients (e.g. friends) into paid?

3:30
Meta verified (FB or IG) is it worth it? Does it increase reach?

9:32
Launching a big program with an info session webinar...

5:08
IG account not getting reach after FB connected account was hacked?

11:36
Reaching mainstream medical with holistic modality -- need less "woo" website?

2:26
What's the best order of social media platforms to post your content to?

7:47
Preventing a big negative somatic response before hosting an important event...

5:37
Should you use Ai-generated images on Instagram? Credit the tool?

5:00
The best time of day or day of the week to post on social media to reach your ideal audience members?

2:17
Running a content-based Ad -- does it come across as inauthentic?

6:41
My thoughts on MLM / Network Marketing... and integrating such a product into one's existing service

3:27
On a sales page do you need to focus on 1 issue/goal, or can name several?

4:00
New 1-1 coaching package - should you require a Discovery Call or make it optional?

3:14
Don't postpone regular rhythm of launches - it's the heartbeat of your business...

6:26
Should you go with a company name or personal name for your brand?

3:44
How to stop postponing preventative tasks such as personal admin?

13:26
Brainstorming ideas for outreach for potential clients

10:16
How do you celebrate progress (if you do)?
July 2023

6:33
After an event/webinar you hosted, how to follow up?

3:54
Stage 2 content experiments?

3:02
How to do Stage 2 for video content?

11:58
Self-publish a book? or go with a publisher?

12:49
Considerations for running a 30-day program

10:55
Should you use Medium.com and how to grow audience there?

7:16
Brainstorming formats for your upcoming offers...

7:12
You feel shy about being publicly visible... and it's not ab out specific person in your head...

7:42
If you often run out of time in your teaching sessions or webinars...

14:30
Tough love -- during major life transitions how to plan your business? The 8 practices.

6:18
Pricing a service you haven't been paid for before...

7:43
Creating a webinar landing page? Keep it simple :)

3:31
How long should your writings be?

8:18
You've written some things... where to post it?

4:58
How to increase website visitor engagement, and decrease bounce rate?

12:01
What's left for humans when Bots are more courteous and understanding? 😅

4:33
Sample audit -- are you ready to run FB Ads?

6:07
Collaborations -- content ownership and pricing

7:20
After finishing a project that you'll do again, create or update your hat manual, e.g. course launches...

7:56
How to forecast sales and revenue when just starting out with offers?

4:04
If you're not *yet* financially sustainable while building an authentic business...

3:12
Should you run Ads if you haven't been consistently active on your social media pages?

2:37
Should you withdraw from your retirement savings to build your business?

3:38
Youtube videos: from public to unlisted, so it can be placed into a paid course?

6:50
Your offers aren't selling well - you need to do market research because of your saturated market...

7:43
When you are getting little response for your content & offers how to still do marketing as ministry?

15:42
If you're still early in your business should you wait to use Ai tools?

2:37
If you have different niches or client types, are the market research questions the same?

7:51
Collaboration - don't enter so quickly but do it gradually as if you were hiring...

4:31
Can you use Ai for market research?

9:26
Ideas for referral programs (besides affiliate commissions)

13:02
What you'll need to create an Opt-In landing page...

4:37
How short can FTA webinars be?

15:21
Where to and why I'm moving

6:36
Energy reciprocation for content and offers
June 2023

5:03
Cancelation policy for package of sessions?

12:45
Discovering your ideal offer in a still-developing niche...

8:06
Package design, to inspire Clients to continue?

3:44
Is there a good & bad timing during the year to launch events programs services?

9:12
using ChatGPT to help draft an outreach / invitation email

8:52
Tips for being a great interviewee (e.g. when interviewed on a podcast)

12:08
My thoughts about Customer Journeys

16:32
Google Analytics - setting up GA4

9:53
What offer to make at end of an interview?

7:13
Following up after your 20-person invitation...

10:39
Domain names and SEO

10:12
Making eye contact with camera, and being natural in speaking on video

5:37
Should you gift your book to influencers?

9:36
Podcast creators - is it a good idea to monetize your podcast audience?

8:51
Getting going with making videos - what to talk about?

10:04
How vulnerable to be in our content? Speak from your scar not from your wound... 🩹⛑️

9:54
Launch anxiety? Dissolve it with data...

10:43
Should you name a specific target audience in your marketing?

7:55
Lessons from decluttering house for moving...

7:32
Group program feedback for Toni

16:30
Various platforms for posting video - how to choose, basic metrics, and what topics to create on?

6:42
You should consider a Subscription model for your business...

5:27
Why you don't need to promise tangible results in coaching...

6:28
After making some Youtube Shorts how to gauge what topics to create next?

2:53
Should you say at end of your videos "like / subscribe / share / comment"?

8:35
Pricing our coaching for organizations

14:29
Free vs Paid content with example of piano teaching

16:03
Youtube channel strategy for audience growth

5:17
Social media - you like a platform but aren't getting engagement there?

7:40
Focusing on getting email opt-ins might be counterproductive...

7:29
Pricing an experiential workshop when they need to experience it to understand the value?

0:46
Ok to create a meme image quote and include your brand or logo or name?

8:06
Pricing a new group program (Masha Z)

5:32
Rose Aslan group program feedback
May 2023

13:13
Tips for how to make our Offer better and make money sooner 😊

1:12
Price elasticity

10:30
Why I recommend every holistic business have an Instagram presence...

9:10
Youtube easy video ads?

18:38
Discussion about long-term launch calendaring...

9:47
Video background types & tips

9:31
Video personality for Course Recording differs from normal conversation...

15:49
Video teaching -- connecting and performing

5:10
Simple, productive actions to launch a course

6:33
Put your articles in multiple places? SEO penalty or benefit?

9:25
Email newsletter -- what to put in there if you have multiple offers & niches?

5:49
Get your videos out to more people via Ads...

4:14
CCC: what if... new project and you don't know how much time it'll take?

8:34
Overview -- How to get your message to a lot more people...

7:55
Social media inbox & presence management in a sustainable way...

15:50
So many emails... how to manage?
April 2023

8:36
Am I not bothered if someone plagiarises me?

21:09
How I created my chatbots (trained on my content)

4:08
ABC pathways - stay with it despite the AI stuff?

6:00
Should you add LinkedIn connections who might be potential clients?

9:06
Transitioning from FTAs to courses or group programs?

4:22
Google Calendar -- example of adding a public calendar

6:00
My calendar to inspire / scare you 😱 and boundaries...

6:18
If you're announcing a Pilot or Beta program - should you call it that?

4:21
If difficulty describing what you do - the vastness or complexity of your work...

5:32
If your market research posts aren't getting any responses...

6:09
Choosing a platform for your online course

13:01
Discussion about pricing an online course

5:20
Feeling pulled in multiple directions - want to do many things? A joyful productivity perspective

3:22
Setting up a donation-based service - my thoughts?

7:50
How to do recurring (automated?) offers of your evergreen stuff...

6:55
Work mode vs Personal mode and truly being offline?

11:17
When creating your own modality or framework - is it ok to copy from your teachers, mentors, coaches?

10:35
Software subscriptions most of us solopreneurs need...

5:05
Short videos - upload to FB IG without diluting the warm audience?

11:19
Creating a membership program? Considerations...
March 2023

8:45
Starting your writing - where to post it?

4:47
Content creation without being preachy - helping your audience remember their truth

9:10
Posting in FB groups... how to get more engagement?

3:21
Should you put a video on your sales page?

14:31
Affiliate program - should you create one? The 2 tiers to consider...

9:06
How to evaluate speaking opportunity?

5:42
Youtube channel surpassed a subscriber milestone - what to do next?

18:30
Group program launch - Will Caminada's example

5:58
You have a brochure website - how to install landing page & mailing list opt-in?

11:56
How to reduce or prevent our email broadcasts going into our subscribers Spam folder?

2:08
How to put in IG hashtags via desktop after uploading post or video via mobile

7:33
If you take your work into organizations, what should the Proposal say and the Pricing?

6:45
Video short course for listbuilding - a good idea?

1:49
Your video on someone else's platform - good idea to share?

5:02
How to get a Google Calendar link to share with your clients?

8:44
How to reach out to an organization about bringing you in as a guest speaker?
Feb 6 & 8

3:53
If worried that others can charge a lot LESS than you can, for your kind of service...

4:48
Do I recommend planning a content calendar, in terms of upcoming topics?

7:13
If you make videos, make a distinction between free vs paid videos...

10:04
How to turn Stage 1 video into Stage 2 video? A couple of ideas...

14:33
Putting your podcasting into the context of the 3 Stages of Content...

8:03
Transitioning from done-for-you services to do-it-yourself offerings: beta workshops and FTA webinars

10:14
After an FTA Webinar who should you announce the recordings to?

3:28
Within a FB group, how often can you promote yourself?

5:33
Example of brainstorming Alignment (product-market fit)

5:52
If your video quality is grainy, what are some easy ways to fix that?

14:28
Gentle Launch strategy for FTA webinars

5:31
How many reminders to send for an event?

9:35
You've written a book - how to repurpose that content for social media and blog?

9:19
Market Research survey example -- Masha Zolotarsky

3:06
What's a "sales page" vs a "landing page"?

6:50
One service that can serve multiple needs... create ONE or multiple landing pages?

5:46
Example of Coaching Agreement for Clients
Jan 9 & 11

8:35
Dealing with blah days or when sleep is interrupted...

8:15
Getting clients -- how does Content Creation fit with Authentic Outreach?

5:53
chatGPT -- turn blog posts into shorter social media posts

4:19
Ongoing membership - how to keep relaunching it?

3:14
Your website's not coming up on Google - do you need to keep it?

8:03
Does our Mission Statement need to be front and center on our website?

5:49
Quick tips about book marketing

9:55
Musician and coach - should you integrate both into your content / same social media account?

8:16
Contracts with Clients? Why I don't use them...
Dec 12-13

10:09
Cash flow crisis? A few thoughts to help...

5:32
If you have many commitments and interests... how to do them all?

11:04
Why is it more urgent than ever in our society to create authentic businesses?

6:25
Netcaring vs agenda-driven networking - don't just add a bunch of facebook friends you don't actually care about...

4:38
Gentle launch to get 1-1 clients - a basic example...

13:48
Basics for tracking client info...

5:11
Simple content creation plan

3:19
If you posted lots of content... but still need more reach, and more clarity about your offers...

3:14
Your reels are getting traction -- what now?

7:09
Pricing your webinars and courses...

8:14
Should you create an Affiliate program? How to start simply...

3:38
Affiliate program - what percentage to pay in commissions?
Videos from Nov 15

7:07
Holiday strategies for selling services and products

10:32
Should you follow-up with potential clients after a discovery session? How?

9:49
Long-term clients -- is it good to create dependency? 😬

4:05
Tapering strategy using Acuity Scheduling

8:27
CTA examples for Linkedin?

7:45
Can non-profit orgs benefit from authentic business strategies?

9:46
Setting reasonable financial goals
Videos from Oct 24 & 25

5:21
ABC: The first and most important thing I can say about creating a successful business... (authenticity, beta testing, consistency)

7:14
Placements for FB and IG Ads

4:08
FB Ads - How to know which placements are working best?

4:37
Overview of FB Ad Testing Strategy

2:21
How long to run Ad tests for?

3:41
Incentive for potential new clients - also give to existing clients?

11:07
If you have no audience, how to promote a book or course?

5:54
You've created a Book & Course on the same topic - how do they relate to your biz/marketing?

4:25
How to promote a Book? Memes about the book.

5:57
Just starting out in making videos - what platforms to post it on?

26:08
What should we say to an influencer we want to become friends with?

6:10
First thing to do in business is market research via conversations with people you know

7:21
If afraid to be public, how to still serve an audience or build our business?

7:58
Reaching out to orgs and companies as a consultant

6:44
Should we give post-session notes and recording to clients?

6:21
What do I think about finder's fees or commissions for service referrals?
Joyful Productivity: A Few Tips

13:17
If you tend to help others, rather than doing what you planned...

15:21
Best software for solopreneurs -- my top systems for business tech / platform / mailing list, etc.

8:25
We spend too long writing... overcoming perfectionism and publishing quickly
Figuring out your niche?

10:46
When starting a business, go lightly by testing the market rather than expect full clarity

8:58
Finding your niche as a coach? Content and exploration of your coaching...

3:15
Starting in a new niche -- how to know what are the hot topics?
Consistent & Authentic Content Creation

10:24
If not creating consistently, you probably need a workflow process...

8:54
If you aren't inspired by your ideas, should you still create?

7:07
What types of content should you post on the various social media platforms?

5:16
Why I use Twitter to brainstorm content ideas that later become blog posts...

4:19
If your personal content much more engaging than professional content...

8:57
Youtube Videos -- what should be put in the description field?

4:46
On perfectionism, being cringeworthy, why live videos without editing or fear of being canceled...
Growing a True Fan Audience

2:26
Where are your ideal audience hanging out? How to find out...

8:37
How to know where your ideal audience hangs out online?

8:57
Posting content to various social media platforms -- at some time or must you stagger it?

8:56
Getting your content in front of new ideal audiences -- easiest way is to use paid ads to reach your influencers' audiences

8:55
Ads rhythm -- principles for strategy

3:17
Instagram growth strategy in 3 minutes...

4:55
Growing an email list -- my current thoughts

10:03
If struggling to name your podcast...

7:57
Free FB Group for audience building? My recommended alternative strategies...

3:30
Dealing emotionally with sudden fame / when something goes viral

4:14
Where to post about our various interests not related to our business but helpful to our personal brand and audience?

7:49
FB Ads basic way -- how to boost post 2022...

8:24
Growing a high quality email list with FTAPR webinar strategy

2:46
Reach more podcast listeners by repurposing your best podcast episodes

7:55
Why I'm launching a summit
Netcaring

3:21
Should you add your clients as Facebook friends?
Who should you add as FB friends anyway?

4:15
Netcaring - what if our energy isn't reciprocated?

2:58
Netcaring - how to reverse an invitation to a collaborator who no longer feels aligned?
Market Research

6:24
Market Research - Most Important Questions

8:11
How to decide which product to work on and launch next?

3:57
Market research request posts -- How to get more responses?

7:00
Group Q&A Call Strategy to engage with your audience and do some market research
Describing Your Offerings

6:57
When posting about your services what to say?

4:44
Balancing your content mix between the Popular and Peak/Esoteric/Advanced stuff...

2:20
Don't assume clients want to start with your foundational work...
Authentic Outreach / Gentle Launches

4:44
You've posted lots of content but still not getting sales? Reach, Match, Trust.

2:31
You can gentle launch on any platform... Email Newsletter not required

6:20
Documenting your journey of launching something in the next few weeks or months...

8:55
How to create maximum impact with the message of your book?
Authentic Selling / Gentle Client Enrollment

13:54
Feeling unconfident when talking about your services with prospective clients - what to do? Be the Admissions Officer for your business...

5:39
Client is finishing a package with you - how to gracefully invite them to renew?

9:18
Lowering your prices or fees - how to explain to previous clients?

10:36
If people think your service is too expensive
Email Marketing / Email Newsletters

5:00
Email newsletter -- include whole article, or just a summary?

6:09
How personal to get in email newsletters?

8:41
Segmenting between content and launch newsletter... and what about funnels?
When including images & banners in Email Newsletters...

7:30
Drip automation for your email software -- do you really need to use it in your lead nurturing?

4:00
It's good to cull your non-engaged Email Subscribers at least once a year
Fiverr Tutorial

6:01
Finding great Fiverrs -- looking for top freelaners

5:04
Finding great Fiverrs -- try out rising stars (or new sellers!)

3:23
Fiverrs have limited patience too - "unlimited revisions" are not that...

0:49
Make sure you know what's included in your Fiverr gig...
Misc. Tech

3:30
Cheap or free software for client communities

3:46
Landing Pages -- use website like Squarespace or specific software like Leadpages?

12:26
Google Search Console - a quick course