Course Summary
๐น LinkedIn Marketing & Ads for Solopreneurs
Welcome! Take the onboarding steps...
Intake Survey
Course Platform Orientation
General Questions (if you don't know where else to ask)
Bonus Q&A Webinars -- Live Support Calls
โจ Valuable Bonus Content
Start of Course Assessment
โ๐ฝ Start of Course Assessment: LinkedIn Marketing

Welcome to the course!

My Course Helper: Mara Clear Spring Cook โจ
LinkedIn Strategy Overview

Why Linkedin?

Why people hire/buy from you, and how LinkedIn helps with that...

Important to have correct expectations about LinkedIn

The 3-Part Strategy for LinkedIn

(Optional) Having a test account for LinkedIn

LinkedIn Groups? Simple strategy
LinkedIn Terminology

Is a premium/paid LinkedIn account necessary?

1st degree vs. 2nd degree connections on LinkedIn

Connections vs. "Contacts"

Connection vs. "Following" someone

How to get your own followers on LinkedIn?

Tracking contacts?
Creator Mode

Turn on Creator Mode

How to turn *off* Creator Mode

You don't see a "follow" or "connect" option on your profile?

If you see a "Message" instead of Follow button...

Don't accept or add connections yet...
Clarifying Your Ideal Connections for LinkedIn

Don't collect a bunch of irrelevant connections...

Netcaring - what is it and some examples?

The 3 criteria for an Ideal LinkedIn Connection

Beware of "connection creep"...

Where to find ideal connections? Start with your warm audience...

Who Are Your 150?
Removing Non-Ideal Connections

Benefits of removing non-ideal connections...

Drawbacks of removing connections...

You have many now-irrelevant connections - is it ok NOT to remove them?

Instead of removing connections you can *unfollow* them -- how to do so

Export your connections before removing them

Remove connections without visiting their profile

To remove a follower, you have to block them (then unblock if you wish)
Settings: Account Preferences

LinkedIn Account Settings Overview

People also viewed

Syncing Options

Merge Accounts (duplicate/multiple LinkedIn profiles)
Settings: Sign in & security

Email Addresses

2 Step Verification
Settings: Visibility

Profile Viewing

Public Profile Settings

Get your LinkedIn custom URL

Share profile updates?

Mentioned in the news
Settings: Communications

Invitations to Connect

"Invitations" from your network

Messages
Settings: Data Privacy
Get a copy of your LinkedIn data
Permitted services
Other LinkedIn Data Privacy Settings
LinkedIn Profile -- Core Sections

Multipassionate / Multiple Niches or Audiences?

Draft ideas for your LinkedIn profile...

(Optional) "Open To" / Providing Services / LinkedIn proposals

Your Name (and audio recording)

Your Headline

Your Profile Photo

Banner/Cover Image

Adding/Editing Your โAboutโ Section

What to write in your "About" section

Tips for writing profile descriptions on LinkedIn

Your "Experience" Section (your various roles)

Re-ordering the Experience section
More Linkedin Profile -- Featured, Skills, Certifications, and Additional Links

Important -- the "Featured" posts on your LinkedIn profile

Feature your Company Page posts on your profile...

Reorder your Featured posts

The "Skills" Section

Ask your Connections to endorse your Skills

Example of a request for skills endorsements...

Your Certifications & Licenses

Additional Info e.g. Your Publications & Projects (products!)

โจ I hope you'll bring your Woo to LinkedIn! ๐งโโ๏ธ
LinkedIn Company Pages -- I recommend it!

What's a "company page" and why you might want one

Maybe you *already* have a company page? How to check...

When to post to your Company Page versus to your Profile?

Does a Company Page have separate followers to your Profile?

If your Company Page is old... what does it need before running LinkedIn ads?
Setting Up Your Company Page

How to create / set up your Company Page

Company Page - How to get the link so you can share it...

Naming your Company Page - what if it's just your name?

What's a "Showcase" Page?

How to share a Company Page post to your Profile
LinkedIn Content -- Basic Formats

Intro to the popular types of LinkedIn Content

Text-Only Posts

Image Posts

Link Posts

Are posting Links bad for your algorithm / post visibility?

Linkedin Post Inspector

โก๏ธ 4-Week Challenge ๐๐ฝ
Linkedin Content Formats -- Advanced

Which LinkedIn content formats should you choose?
Carousel Posts
Native Video

LinkedIn Articles

Make an Article vs a Post?
The myth of โduplicate content penaltyโ and SEO worries about putting your blog posts as Linkedin Articles
Linkedin Newsletters
LinkedIn Hashtags

LinkedIn Hashtags - 2 common myths

Think of a Hashtag as a community of creators, for netcaring

Hashtag Pages and how your posts can show up there

Finding the optimal hashtags for you

How to actually use LinkedIn Hashtags?
(Optional) Spreadsheet for organizing your hashtag research
Adding (and Accepting) Connections

Which connection requests should you "accept"?

Potential referral source? How to know if a LinkedIn connection is one?

How to add a new connection (1st degree)

Add more connections -- maybe some of your followers?

Share your LinkedIn profile everywhere!
โ๐ฝ Content Ideas ๐ก

Intro to LinkedIn Content Ideas

Professional Milestones

Important Pages from your website e.g. About

Reflection Questions

"Aha!" Moments from Clients

Controversial Ideas

Questions you get from clients & prospects

Hero's Journey, aka Overcoming Difficult Experiences...

Trends related to your work...

Inspirational Quotes -- relate it to your expertise

Interviews with Colleagues

Summarize what you consume

Your Profile Link

Share Others' Best Content

Compilation of ideas -- You start :)

Learn from others' good content!
More LinkedIn Posting Tips

Every 2-4 weeks, post one of your offers

Linkedin Content Tips

Best time to post on LinkedIn?

Create a LinkedIn Article, or simple a Link Post to your website blog post?

Posting to LI Company Page *and* to Profile via a "Repost"
Linkedin "Recommendations" -- Giving & Receiving

Giving recommendations - great way of netcaring ๐

Getting recommendations without giving pressure

Your received recommendations -- make them visible + how to ask for a revision
๐ Content Reach on LinkedIn -- Strategies for Visibility

Intro to Content Reach

Share your LinkedIn post elsewhere too

Remember to use hashtags

Gently send your post to several supportive connections

Thoughtful tagging or mentioning

More tips for Content Reach on LinkedIn

LinkedIn might feature your posts in some emails to your connections!

Perfectionism when posting to LinkedIn - small picture vs big picture - how the algorithm helps us...
About the LinkedIn Algorithm ๐ค

Understanding the Linkedin Algorithm - how does it work?

Are long or short posts better?

Engagement vs Impressions
๐ The Linkedin Checklist โ๏ธ

The Linkedin Checklist -- Intro

Respond to your private messages

Accept the connection requests from ideal people

Check your profile notifications + Company Page notifications

Make a post!

Distribute your post

Run an ad

Add a comment (and tips on how to comment well!)

Connection Checklist Intro

People you're going to be meeting with

Message your newest connections

Next level of messaging -- productive connecting

Yes, you can comment or react as your Company Page (not just your Profile)
โ Checklist Addendum (More time? More great actions here)

Curate your linkedin feed

Finding the influencers of your ideal clients + Commenting on their posts

Comment on the thoughtful commenters' posts

Comment on sponsored posts

Add more 1st degree people / finding more ideal connections

Comment on Hashtag pages

Use LinkedIn Search to find interesting topics to comment on...
(Optional) If you don't mind doing cold-outreach via LinkedIn...
LinkedIn Ads -- Intro & Setup

Why I recommend running LinkedIn ads

What kind of budget do you need for LinkedIn ads?

LinkedIn Ad Account Setup

Install this asap -- LinkedIn Insight Tag

LinkedIn Ad Audience - Upload Contacts

Uploaded contacts for Ads -- can you see who LinkedIn matched in their system?

LinkedIn Ad Audience - Website Visitors

LinkedIn Ad Audience - Company Page Visitors

LinkedIn Campaign Groups

LinkedIn Ads Detailed Targeting - Audience Attributes

Linkedin Ad Audience - ideal audience size?
Linkedin Ads - Lookalike Audiences

Linkedin Lookalike Audiences - What is it?

Linkedin Lookalike Audiences - Creating It
LinkedIn Ads -- Basics of Running an Ad

Start your LinkedIn Ad - Choose Campaign Group

Choose Campaign Objective

Choose Format & Placement

Choose Budget & Schedule

LinkedIn Ad Conversion Tracking

Choosing the Ad and Finishing the Campaign

How to know which existing post is best to advertise?

Why I choose older existing posts (at least 1 month old) to advertise

Name your campaigns to help you organize & find them later
Linkedin Ad Analysis of Results

LinkedIn Ad Analysis - Numbers and columns

LinkedIn Ad Analysis - Quality of Reach
How to measure if LinkedIn is working for you?

Helping you troubleshoot whether LinkedIn is working for you + bonus QA

Simple Way to see if LinkedIn is working for you

Measured way to track your LinkedIn progress
๐ Completion ๐

Be relaxed about new features :)

Golden Rule and Your LinkedIn Stamina

โ๐ฝ End of Course Assessment: LinkedIn Marketing