๐น LinkedIn Marketing & Ads for Solopreneurs
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Intake Survey
Course Platform Orientation
General Questions (if you don't know where else to ask)
Bonus Q&A Webinars -- Live Support Calls
โจ Valuable Bonus Content
Start of Course Assessment
โ๐ฝ Start of Course Assessment: LinkedIn Marketing

1:11
Welcome to the course!

1:08
My Course Helper: Mara Clear Spring Cook โจ
LinkedIn Strategy Overview

5:07
Why Linkedin?

10:49
Why people hire/buy from you, and how LinkedIn helps with that...

7:21
Important to have correct expectations about LinkedIn

2:04
The 3-Part Strategy for LinkedIn

1:23
(Optional) Having a test account for LinkedIn

5:26
LinkedIn Groups? Simple strategy
LinkedIn Terminology

1:46
Is a premium/paid LinkedIn account necessary?

5:14
1st degree vs. 2nd degree connections on LinkedIn

3:59
Connections vs. "Contacts"

5:28
Connection vs. "Following" someone

1:47
How to get your own followers on LinkedIn?

1:12
Tracking contacts?
Creator Mode

6:19
Turn on Creator Mode

0:50
How to turn *off* Creator Mode

1:11
You don't see a "follow" or "connect" option on your profile?

0:43
If you see a "Message" instead of Follow button...

0:38
Don't accept or add connections yet...
Clarifying Your Ideal Connections for LinkedIn

4:56
Don't collect a bunch of irrelevant connections...

4:23
Netcaring - what is it and some examples?

5:46
The 3 criteria for an Ideal LinkedIn Connection

2:32
Beware of "connection creep"...

1:43
Where to find ideal connections? Start with your warm audience...

3:50
Who Are Your 150?
Removing Non-Ideal Connections

3:45
Benefits of removing non-ideal connections...

2:37
Drawbacks of removing connections...

3:42
You have many now-irrelevant connections - is it ok NOT to remove them?

4:20
Instead of removing connections you can *unfollow* them -- how to do so

2:02
Export your connections before removing them

3:00
Remove connections without visiting their profile

4:12
To remove a follower, you have to block them (then unblock if you wish)
Settings: Account Preferences

1:01
LinkedIn Account Settings Overview

2:15
People also viewed

0:40
Syncing Options

9:31
Merge Accounts (duplicate/multiple LinkedIn profiles)
Settings: Sign in & security

1:43
Email Addresses

1:52
2 Step Verification
Settings: Visibility

1:50
Profile Viewing

3:30
Public Profile Settings

1:28
Get your LinkedIn custom URL

0:43
Share profile updates?

1:21
Mentioned in the news
Settings: Communications

2:15
Invitations to Connect

1:24
"Invitations" from your network

1:25
Messages
Settings: Data Privacy
Get a copy of your LinkedIn data
Permitted services
Other LinkedIn Data Privacy Settings
LinkedIn Profile -- Core Sections

4:50
Multipassionate / Multiple Niches or Audiences?

3:09
Draft ideas for your LinkedIn profile...

10:42
(Optional) "Open To" / Providing Services / LinkedIn proposals

2:54
Your Name (and audio recording)

5:27
Your Headline

3:31
Your Profile Photo

1:57
Banner/Cover Image

1:30
Adding/Editing Your โAboutโ Section

4:02
What to write in your "About" section

1:29
Tips for writing profile descriptions on LinkedIn

10:00
Your "Experience" Section (your various roles)

2:02
Re-ordering the Experience section
More Linkedin Profile -- Featured, Skills, Certifications, and Additional Links

10:47
Important -- the "Featured" posts on your LinkedIn profile

1:36
Feature your Company Page posts on your profile...

1:52
Reorder your Featured posts

6:57
The "Skills" Section

7:46
Ask your Connections to endorse your Skills

4:49
Example of a request for skills endorsements...

3:31
Your Certifications & Licenses

4:24
Additional Info e.g. Your Publications & Projects (products!)

4:23
โจ I hope you'll bring your Woo to LinkedIn! ๐งโโ๏ธ
LinkedIn Company Pages -- I recommend it!

5:11
What's a "company page" and why you might want one

1:36
Maybe you *already* have a company page? How to check...

5:18
When to post to your Company Page versus to your Profile?

2:07
Does a Company Page have separate followers to your Profile?

1:59
If your Company Page is old... what does it need before running LinkedIn ads?
Setting Up Your Company Page

4:03
How to create / set up your Company Page

1:06
Company Page - How to get the link so you can share it...

2:22
Naming your Company Page - what if it's just your name?

3:14
What's a "Showcase" Page?

1:33
How to share a Company Page post to your Profile
LinkedIn Content -- Basic Formats

1:11
Intro to the popular types of LinkedIn Content

5:42
Text-Only Posts

8:02
Image Posts

3:44
Link Posts

2:24
Are posting Links bad for your algorithm / post visibility?

1:19
Linkedin Post Inspector

2:56
โก๏ธ 4-Week Challenge ๐๐ฝ
Linkedin Content Formats -- Advanced

2:22
Which LinkedIn content formats should you choose?
Carousel Posts
Native Video

7:24
LinkedIn Articles

2:21
Make an Article vs a Post?
The myth of โduplicate content penaltyโ and SEO worries about putting your blog posts as Linkedin Articles

8:27
Linkedin Newsletters
LinkedIn Hashtags

4:02
LinkedIn Hashtags - 2 common myths

4:20
Think of a Hashtag as a community of creators, for netcaring

3:23
Hashtag Pages and how your posts can show up there

6:17
Finding the optimal hashtags for you

4:59
How to actually use LinkedIn Hashtags?
(Optional) Spreadsheet for organizing your hashtag research
Adding (and Accepting) Connections

6:16
Which connection requests should you "accept"?

8:26
Potential referral source? How to know if a LinkedIn connection is one?

3:04
Add a connection even though they seem to be using engagement pods?

4:26
How to add a new connection (1st degree)

1:11
Add more connections -- maybe some of your followers?

3:27
Share your LinkedIn profile everywhere!
โ๐ฝ Content Ideas ๐ก

2:07
Intro to LinkedIn Content Ideas

1:48
Professional Milestones

0:57
Important Pages from your website e.g. About

1:09
Reflection Questions

1:05
"Aha!" Moments from Clients

1:56
Controversial Ideas

0:58
Questions you get from clients & prospects

0:46
Hero's Journey, aka Overcoming Difficult Experiences...

0:58
Trends related to your work...

2:02
Inspirational Quotes -- relate it to your expertise

1:11
Interviews with Colleagues

0:48
Summarize what you consume

0:42
Your Profile Link

0:47
Share Others' Best Content

3:12
Compilation of ideas -- You start :)

0:50
Learn from others' good content!
More LinkedIn Posting Tips

2:06
Every 2-4 weeks, post one of your offers

3:21
Linkedin Content Tips

3:48
Best time to post on LinkedIn?

2:25
Create a LinkedIn Article, or simple a Link Post to your website blog post?

3:43
Posting to LI Company Page *and* to Profile via a "Repost"
Linkedin "Recommendations" -- Giving & Receiving

9:31
Giving recommendations - great way of netcaring ๐

11:37
Getting recommendations without giving pressure

3:36
Your received recommendations -- make them visible + how to ask for a revision
๐ Content Reach on LinkedIn -- Strategies for Visibility

0:58
Intro to Content Reach

5:01
Share your LinkedIn post elsewhere too

0:51
Remember to use hashtags

5:44
Gently send your post to several supportive connections

8:08
Thoughtful tagging or mentioning

0:38
More tips for Content Reach on LinkedIn

2:50
LinkedIn might feature your posts in some emails to your connections!

5:26
Perfectionism when posting to LinkedIn - small picture vs big picture - how the algorithm helps us...

6:10
Profile post analytics
About the LinkedIn Algorithm ๐ค

6:59
Understanding the Linkedin Algorithm - how does it work?

3:00
Are long or short posts better?

1:33
Engagement vs Impressions
๐ The Linkedin Checklist โ๏ธ

1:35
The Linkedin Checklist -- Intro

2:29
Respond to your private messages

1:25
Accept the connection requests from ideal people

10:38
Check your profile notifications + Company Page notifications

1:12
Make a post!

0:25
Distribute your post

0:34
Run an ad

7:23
Add a comment (and tips on how to comment well!)

4:29
Comment on any topic, or just the ones focused on your topic?

1:08
Connection Checklist Intro

1:35
People you're going to be meeting with

2:21
Message your newest connections

2:03
Next level of messaging -- productive connecting

2:52
Yes, you can comment or react as your Company Page (not just your Profile)
โ Checklist Addendum (More time? More great actions here)

2:58
Curate your linkedin feed

12:36
Finding the influencers of your ideal clients + Commenting on their posts

4:57
Comment on the thoughtful commenters' posts

3:27
Comment on sponsored posts

1:44
Add more 1st degree people / finding more ideal connections

3:45
Comment on Hashtag pages

9:09
Use LinkedIn Search to find interesting topics to comment on...
(Optional) If you don't mind doing cold-outreach via LinkedIn...
LinkedIn Ads -- Intro & Setup

3:25
Why I recommend running LinkedIn ads

4:15
What kind of budget do you need for LinkedIn ads?

3:08
LinkedIn Ad Account Setup

5:09
Install this asap -- LinkedIn Insight Tag

13:43
LinkedIn Ad Audience - Upload Contacts

1:51
Uploaded contacts for Ads -- can you see who LinkedIn matched in their system?

3:38
LinkedIn Ad Audience - Website Visitors

3:04
LinkedIn Ad Audience - Company Page Visitors

3:05
LinkedIn Campaign Groups

7:54
LinkedIn Ads Detailed Targeting - Audience Attributes

4:01
Linkedin Ad Audience - ideal audience size?
Linkedin Ads - Lookalike Audiences

3:51
Linkedin Lookalike Audiences - What is it?

2:59
Linkedin Lookalike Audiences - Creating It
LinkedIn Ads -- Basics of Running an Ad

1:31
Start your LinkedIn Ad - Choose Campaign Group

5:18
Choose Campaign Objective

3:37
Choose Format & Placement

4:32
Choose Budget & Schedule

7:33
LinkedIn Ad Conversion Tracking

6:23
Choosing the Ad and Finishing the Campaign

5:07
How to know which existing post is best to advertise?

1:14
Why I choose older existing posts (at least 1 month old) to advertise

3:52
Name your campaigns to help you organize & find them later

4:19
Before boosting a best Profile post (reposted to Page) -- first repost it (as profile!) for a few days...
Linkedin Ad Analysis of Results

6:20
LinkedIn Ad Analysis - Numbers and columns

4:54
LinkedIn Ad Analysis - Quality of Reach
How to measure if LinkedIn is working for you?

3:09
Helping you troubleshoot whether LinkedIn is working for you + bonus QA

5:01
Simple Way to see if LinkedIn is working for you

12:28
Measured way to track your LinkedIn progress
๐ Completion ๐

2:45
Be relaxed about new features :)

5:28
Golden Rule and Your LinkedIn Stamina

1:45
โ๐ฝ End of Course Assessment: LinkedIn Marketing