Course Summary

๐Ÿ”น LinkedIn Marketing & Ads for Solopreneurs

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LinkedIn Marketing & Ads -- Course Info

Welcome! Take the onboarding steps...

Intake Survey
Course Platform Orientation
General Questions (if you don't know where else to ask)
Bonus Q&A Webinars -- Live Support Calls
โœจ Valuable Bonus Content

Start of Course Assessment

โœ๐Ÿฝ Start of Course Assessment: LinkedIn Marketing
1 Welcome! Begin with the assessment
Welcome to the course!
1:11
1 Mara Clear Spring Cook
My Course Helper: Mara Clear Spring Cook โœจ
1:08

LinkedIn Strategy Overview

2 Why Linkedin?
Why Linkedin?
5:07
4 Understand why people hire you and how you'd use LinkedIn as a result
Why people hire/buy from you, and how LinkedIn helps with that...
10:49
5 Important to have correct expections about LinkedIn
Important to have correct expectations about LinkedIn
7:21
6 The LinkedIn 3 Part Strategy
The 3-Part Strategy for LinkedIn
2:04
0 Test acct for LinkedIn
(Optional) Having a test account for LinkedIn
1:23
LinkedIn Groups - simple strategy for 2023
LinkedIn Groups? Simple strategy
5:26

LinkedIn Terminology

3 Premium or paid LinkedIn account necessary?
Is a premium/paid LinkedIn account necessary?
1:46
6 1st vs 2nd degree connections on LinkedIn
1st degree vs. 2nd degree connections on LinkedIn
5:14
Connections vs Contacts
Connections vs. "Contacts"
3:59
Connection vs Following someone
Connection vs. "Following" someone
5:28
How to get my own followers on LinkedIn?
How to get your own followers on LinkedIn?
1:47
9 Tracking contacts?
Tracking contacts?
1:12

Creator Mode

2 Turn on Creator Mode
Turn on Creator Mode
6:19
3 Turn Creator Mode Off
How to turn *off* Creator Mode
0:50
1 No follow or connect option on your profile?
You don't see a "follow" or "connect" option on your profile?
1:11
4 If you see a Message instead of Follow button
If you see a "Message" instead of Follow button...
0:43
5 Don't accept or add connections yet
Don't accept or add connections yet...
0:38

Clarifying Your Ideal Connections for LinkedIn

7 Don't collect a bunch of irrelevant connections
Don't collect a bunch of irrelevant connections...
4:56
8 Netcaring - what is it and some examples?
Netcaring - what is it and some examples?
4:23
10 The 3 criteria for an Ideal Connection
The 3 criteria for an Ideal LinkedIn Connection
5:46
11 Beware of Connection Creep
Beware of "connection creep"...
2:32
12 Where to find your ideal connections?
Where to find ideal connections? Start with your warm audience...
1:43
13 Imagine 150 Ideal Connections
Who Are Your 150?
3:50

Removing Non-Ideal Connections

14 Benefits of removing non-ideal connections
Benefits of removing non-ideal connections...
3:45
15 Drawbacks of removing connections
Drawbacks of removing connections...
2:37
You have many now-irrelevant LinkedIn connections - is it ok NOT to remove them?
You have many now-irrelevant connections - is it ok NOT to remove them?
3:42
16 Instead of removing connections you can unfollow them -- how to do so
Instead of removing connections you can *unfollow* them -- how to do so
4:20
17 Export your connections before removing them
Export your connections before removing them
2:02
18 Remove connections without visiting their profile
Remove connections without visiting their profile
3:00
19 To remove someone as a follower you have to block them (then unblock if you wish)
To remove a follower, you have to block them (then unblock if you wish)
4:12

Settings: Account Preferences

3 LinkedIn Account Settings Overview
LinkedIn Account Settings Overview
1:01
4 People also viewed
People also viewed
2:15
5 Syncing options
Syncing Options
0:40
6 Merge Accounts
Merge Accounts (duplicate/multiple LinkedIn profiles)
9:31

Settings: Sign in & security

7 Email addresses
Email Addresses
1:43
8 LinkedIn 2FA
2 Step Verification
1:52

Settings: Visibility

9 Profile viewing
Profile Viewing
1:50
10 public profile settings
Public Profile Settings
3:30
11 Linkedin URL
Get your LinkedIn custom URL
1:28
12 Share profile updates
Share profile updates?
0:43
13 mention in the news
Mentioned in the news
1:21

Settings: Communications

14 Invitations to connect
Invitations to Connect
2:15
15 Network invites
"Invitations" from your network
1:24
16 Messages to receive
Messages
1:25

Settings: Data Privacy

Get a copy of your LinkedIn data
Permitted services
Other LinkedIn Data Privacy Settings

LinkedIn Profile -- Core Sections

x Multiple Audiences & Niches
Multipassionate / Multiple Niches or Audiences?
4:50
20 Draft ideas for your LinkedIn profile
Draft ideas for your LinkedIn profile...
3:09
2 Optional Open To Providing Services proposals
(Optional) "Open To" / Providing Services / LinkedIn proposals
10:42
Profile - Name
Your Name (and audio recording)
2:54
Headline - what to put there?
Your Headline
5:27
Profile - Photo
Your Profile Photo
3:31
Profile - Banner
Banner/Cover Image
1:57
1 how to edit or create an About section
Adding/Editing Your โ€œAboutโ€ Section
1:30
z What to write in About section?
What to write in your "About" section
4:02
2 Tips for LinkedIn profile writing
Tips for writing profile descriptions on LinkedIn
1:29
3 Linkedin Experience section
Your "Experience" Section (your various roles)
10:00
4 Reordering the experience section
Re-ordering the Experience section
2:02

More Linkedin Profile -- Featured, Skills, Certifications, and Additional Links

1 Featured Section LinkedIn
Important -- the "Featured" posts on your LinkedIn profile
10:47
3 Feature your Company Page posts on profile
Feature your Company Page posts on your profile...
1:36
2 Reorder the Featured LinkedIn
Reorder your Featured posts
1:52
5 Skills to LinkedIn profile
The "Skills" Section
6:57
6 Sharing our Linkedin Skills with our connections
Ask your Connections to endorse your Skills
7:46
0 example of a request for LinkedIn skills endorsements
Example of a request for skills endorsements...
4:49
7 License & Certifications
Your Certifications & Licenses
3:31
8 LinkedIn Additional Info like Publications & Projects
Additional Info e.g. Your Publications & Projects (products!)
4:24
4 Please bring your Woo to LinkedIn!
โœจ I hope you'll bring your Woo to LinkedIn! ๐Ÿง™โ€โ™€๏ธ
4:23

LinkedIn Company Pages -- I recommend it!

Why Company Pages?
What's a "company page" and why you might want one
5:11
z How to know if you have a Company Page or not?
Maybe you *already* have a company page? How to check...
1:36
Company Page - when to post there vs on Profile?
When to post to your Company Page versus to your Profile?
5:18
Company Page - separate followers?
Does a Company Page have separate followers to your Profile?
2:07
Company Page is old - what does it need before running LinkedIn ads?
If your Company Page is old... what does it need before running LinkedIn ads?
1:59

Setting Up Your Company Page

Company Page - Setup
How to create / set up your Company Page
4:03
Company Page - how to get the link
Company Page - How to get the link so you can share it...
1:06
Company Page name - what if it's just your name?
Naming your Company Page - what if it's just your name?
2:22
Company Page - Showcase
What's a "Showcase" Page?
3:14
Company Page - Share a post to Profile
How to share a Company Page post to your Profile
1:33

LinkedIn Content -- Basic Formats

Content - Intro to Native
Intro to the popular types of LinkedIn Content
1:11
Content - Text Only
Text-Only Posts
5:42
Content - Image Posts
Image Posts
8:02
Content - Link Posts
Link Posts
3:44
Content - Links - bad for algorithm?
Are posting Links bad for your algorithm / post visibility?
2:24
Content - Post Inspector
Linkedin Post Inspector
1:19
Content - 4 week challenge
โžก๏ธ 4-Week Challenge ๐Ÿ‘๐Ÿฝ
2:56

Linkedin Content Formats -- Advanced

10 Which LinkedIn content formats should you choose?
Which LinkedIn content formats should you choose?
2:22
Carousel Posts
Native Video
8 Create a LinkedIn Article
LinkedIn Articles
7:24
9 LinkedIn articles vs posts?
Make an Article vs a Post?
2:21
The myth of โ€œduplicate content penaltyโ€ and SEO worries about putting your blog posts as Linkedin Articles
Linkedin Newsletters

LinkedIn Hashtags

9 Hashtags - 2 common myths
LinkedIn Hashtags - 2 common myths
4:02
10 Hashtag is a community of creators & netcaring
Think of a Hashtag as a community of creators, for netcaring
4:20
Example of how LinkedIn hashtags work on hashtag pages
Hashtag Pages and how your posts can show up there
3:23
11 Finding the optimal hashtags
Finding the optimal hashtags for you
6:17
12 How to use hashtags?
How to actually use LinkedIn Hashtags?
4:59
(Optional) Spreadsheet for organizing your hashtag research

Adding (and Accepting) Connections

6 Whom to accept as connections on LinkedIn?
Which connection requests should you "accept"?
6:16
Potential referral source? How to know if a LinkedIn connection is one
Potential referral source? How to know if a LinkedIn connection is one?
8:26
Adding a connection on LinkedIn
How to add a new connection (1st degree)
4:26
7 Add your connections eg your followers
Add more connections -- maybe some of your followers?
1:11
5 Share your LinkedIn profile everywhere
Share your LinkedIn profile everywhere!
3:27

โœ๐Ÿฝ Content Ideas ๐Ÿ’ก

11 Intro to LinkedIn Content Ideas
Intro to LinkedIn Content Ideas
2:07
12 LinkedIn Content - Prof Celebration
Professional Milestones
1:48
13 LinkedIn Content - About Page
Important Pages from your website e.g. About
0:57
14 LinkedIn Content - Reflection Questions
Reflection Questions
1:09
15 LinkedIn Content - Aha Moments
"Aha!" Moments from Clients
1:05
16 LinkedIn Content - Controversial Ideas
Controversial Ideas
1:56
17 LinkedIn Content - Questions you get from clients & prospects
Questions you get from clients & prospects
0:58
18  LinkedIn Content - Hero's Journey aka Overcoming Difficult Experiences
Hero's Journey, aka Overcoming Difficult Experiences...
0:46
19 LinkedIn Content - Trends related to your work
Trends related to your work...
0:58
21 LinkedIn Content - Inspirational Quotes
Inspirational Quotes -- relate it to your expertise
2:02
22 LinkedIn Content - Interviews
Interviews with Colleagues
1:11
23 LinkedIn Content - Summarize what you consume
Summarize what you consume
0:48
24 LinkedIn Content - Your profile link
Your Profile Link
0:42
25 LinkedIn Content - Others Content
Share Others' Best Content
0:47
26 LinkedIn Content - Compilation of ideas that you start
Compilation of ideas -- You start :)
3:12
27  LinkedIn Content - learn from others
Learn from others' good content!
0:50

More LinkedIn Posting Tips

28 Share your offering - current or popular or favorite
Every 2-4 weeks, post one of your offers
2:06
29 LinkedIn Content Tips
Linkedin Content Tips
3:21
30 Best time to post on LinkedIn?
Best time to post on LinkedIn?
3:48
31 LinkedIn Aritcle or Link to Blog Post?
Create a LinkedIn Article, or simple a Link Post to your website blog post?
2:25
Posting to LI Company Page AND to Profile via Repost
Posting to LI Company Page *and* to Profile via a "Repost"
3:43

Linkedin "Recommendations" -- Giving & Receiving

0a LinkedIn recommendations - giving them
Giving recommendations - great way of netcaring ๐Ÿ’›
9:31
0b LinkedIn recommendations - getting them
Getting recommendations without giving pressure
11:37
1 How to make sure your received recommendation shows up or how to ask for a revision
Your received recommendations -- make them visible + how to ask for a revision
3:36

๐ŸŒŽ Content Reach on LinkedIn -- Strategies for Visibility

2 Content Reach Intro
Intro to Content Reach
0:58
3 Share your LinkedIn post elsewhere too
Share your LinkedIn post elsewhere too
5:01
4 Remember to use hashtags
Remember to use hashtags
0:51
5 Gently send your post to several supportive connections
Gently send your post to several supportive connections
5:44
6 Thoughtful tagging or mentioning
Thoughtful tagging or mentioning
8:08
7 More tips for Content Reach on LinkedIn
More tips for Content Reach on LinkedIn
0:38
11 LinkedIn might feature your posts in some emails to your connections
LinkedIn might feature your posts in some emails to your connections!
2:50
Perfectionism when posting to LinkedIn - small picture vs big picture - how the algorithm helps us
Perfectionism when posting to LinkedIn - small picture vs big picture - how the algorithm helps us...
5:26

About the LinkedIn Algorithm ๐Ÿค–

8 Understanding the Linkedin Algorithm - how does it work?
Understanding the Linkedin Algorithm - how does it work?
6:59
10 Are long or short posts better?
Are long or short posts better?
3:00
9 Engagement vs Impressions
Engagement vs Impressions
1:33

๐Ÿ† The Linkedin Checklist โ˜‘๏ธ

12 The Linkedin Checklist intro
The Linkedin Checklist -- Intro
1:35
13 Respond to your private messages
Respond to your private messages
2:29
14 Accept the connection requests from ideal people
Accept the connection requests from ideal people
1:25
LinkedIn Profile Notifications
Check your profile notifications + Company Page notifications
10:38
16 Make a post!
Make a post!
1:12
17 Distribute your post
Distribute your post
0:25
18 Run an ad
Run an ad
0:34
19 Add a comment
Add a comment (and tips on how to comment well!)
7:23
20 Connection Checklist Intro
Connection Checklist Intro
1:08
21 People you're going to be meeting with
People you're going to be meeting with
1:35
22 Message your newest connections
Message your newest connections
2:21
23 Next level of messaging
Next level of messaging -- productive connecting
2:03
Linkedin Tip - comment or react as your Company Page
Yes, you can comment or react as your Company Page (not just your Profile)
2:52

โœš Checklist Addendum (More time? More great actions here)

1 Curate your linkedin feed
Curate your linkedin feed
2:58
3 Finding the influencers of your ideal clients
Finding the influencers of your ideal clients + Commenting on their posts
12:36
5 Comment on the thoughtful commenters' posts
Comment on the thoughtful commenters' posts
4:57
6 Comment on sponsored posts
Comment on sponsored posts
3:27
7 Add more 1st degree connections
Add more 1st degree people / finding more ideal connections
1:44
2 Comment on Hashtag pages
Comment on Hashtag pages
3:45
using LinkedIn Search to find interesting topics to comment on
Use LinkedIn Search to find interesting topics to comment on...
9:09
(Optional) If you don't mind doing cold-outreach via LinkedIn...

LinkedIn Ads -- Intro & Setup

0c Why I recommend running LinkedIn ads
Why I recommend running LinkedIn ads
3:25
0d LinkedIn Ad Budget
What kind of budget do you need for LinkedIn ads?
4:15
1 LinkedIn Ad Account Setup
LinkedIn Ad Account Setup
3:08
3 LinkedIn Insight Tag
Install this asap -- LinkedIn Insight Tag
5:09
2 LinkedIn Ad Audience - Upload Contacts
LinkedIn Ad Audience - Upload Contacts
13:43
z Uploaded contacts for Ads -- can you see who LinkedIn matched in their system?
Uploaded contacts for Ads -- can you see who LinkedIn matched in their system?
1:51
5 LinkedIn Ad Audience - Website Visitors
LinkedIn Ad Audience - Website Visitors
3:38
6 LinkedIn Ad Audience - Company Page Visitors
LinkedIn Ad Audience - Company Page Visitors
3:04
7 Campaign Groups
LinkedIn Campaign Groups
3:05
8 LinkedIn Detailed Targeting Audience Attributes
LinkedIn Ads Detailed Targeting - Audience Attributes
7:54
0b Linkedin Ad Audience - ideal audience size?
Linkedin Ad Audience - ideal audience size?
4:01

Linkedin Ads - Lookalike Audiences

1 Linkedin Lookalike Audiences - What is it?
Linkedin Lookalike Audiences - What is it?
3:51
2 Linkedin Lookalike Audiences - Creating It
Linkedin Lookalike Audiences - Creating It
2:59

LinkedIn Ads -- Basics of Running an Ad

3 Linkedin Ad Creation - Choose Campaign Group
Start your LinkedIn Ad - Choose Campaign Group
1:31
4 Linkedin Ad Creation - Objective
Choose Campaign Objective
5:18
5 Linkedin Ad Creation - Format & Placement
Choose Format & Placement
3:37
6 Linkedin Ad Creation - Budget & Schedule
Choose Budget & Schedule
4:32
7 Linkedin Ad Creation - Conversion Tracking
LinkedIn Ad Conversion Tracking
7:33
8 Linkedin Ad Creation - Choosing the Ad and Finishing the Campaign
Choosing the Ad and Finishing the Campaign
6:23
8b LinkedIn Ad - Which post to choose to advertise?
How to know which existing post is best to advertise?
5:07
LinkedIn Ads - why I choose older existing posts (at least 1 month old)
Why I choose older existing posts (at least 1 month old) to advertise
1:14
9 Linkedin Ad - Name Your Campaigns
Name your campaigns to help you organize & find them later
3:52

Linkedin Ad Analysis of Results

10 LinkedIn Ad Analysis - Numbers and columns
LinkedIn Ad Analysis - Numbers and columns
6:20
11 LinkedIn Ad Analysis - Quality of Reach
LinkedIn Ad Analysis - Quality of Reach
4:54

How to measure if LinkedIn is working for you?

8 Helping you troubleshoot whether LinkedIn is working for you - bonus QA
Helping you troubleshoot whether LinkedIn is working for you + bonus QA
3:09
9 Simple Way to see if LinkedIn is working for you
Simple Way to see if LinkedIn is working for you
5:01
10 Measured way to track your LinkedIn progress
Measured way to track your LinkedIn progress
12:28

๐Ÿ Completion ๐Ÿ˜„

12 Relax about new features
Be relaxed about new features :)
2:45
11 Golden Rule and Your LinkedIn Stamina
Golden Rule and Your LinkedIn Stamina
5:28
13 Final Assessment
โœ๐Ÿฝ End of Course Assessment: LinkedIn Marketing
1:45