🔹 LinkedIn Marketing & Ads for Solopreneurs
Welcome! Take the onboarding steps...
Intake Survey
Course Platform Orientation
General Questions (if you don't know where else to ask)
Bonus Q&A Webinars -- Live Support Calls
LinkedIn ✍🏽 Work Retreats to give you time to learn & implement the course!
✨ Valuable Bonus Content
Start of Course Assessment
✍🏽 Start of Course Assessment: LinkedIn Marketing
1:11
Welcome to the course!
1:08
My Course Helper: Mara Clear Spring Cook ✨
LinkedIn Strategy Overview
5:07
Why Linkedin?
10:49
Why people hire/buy from you, and how LinkedIn helps with that...
7:21
Important to have correct expectations about LinkedIn
2:04
The 3-Part Strategy for LinkedIn
1:23
(Optional) Having a test account for LinkedIn
5:26
LinkedIn Groups? Simple strategy
LinkedIn Terminology
1:46
Is a premium/paid LinkedIn account necessary?
5:14
1st degree vs. 2nd degree connections on LinkedIn
3:59
Connections vs. "Contacts"
5:28
Connection vs. "Following" someone
1:47
How to get your own followers on LinkedIn?
1:12
Tracking contacts?
Creator Mode
6:19
Turn on Creator Mode
0:50
How to turn *off* Creator Mode
1:11
You don't see a "follow" or "connect" option on your profile?
0:43
If you see a "Message" instead of Follow button...
0:38
Don't accept or add connections yet...
Clarifying Your Ideal Connections for LinkedIn
4:56
Don't collect a bunch of irrelevant connections...
4:23
Netcaring - what is it and some examples?
5:46
The 3 criteria for an Ideal LinkedIn Connection
2:32
Beware of "connection creep"...
1:43
Where to find ideal connections? Start with your warm audience...
3:50
Who Are Your 150?
Removing Non-Ideal Connections
3:45
Benefits of removing non-ideal connections...
2:37
Drawbacks of removing connections...
3:42
You have many now-irrelevant connections - is it ok NOT to remove them?
4:20
Instead of removing connections you can *unfollow* them -- how to do so
2:02
Export your connections before removing them
3:00
Remove connections without visiting their profile
4:12
To remove a follower, you have to block them (then unblock if you wish)
Settings: Account Preferences
1:01
LinkedIn Account Settings Overview
2:15
People also viewed
0:40
Syncing Options
9:31
Merge Accounts (duplicate/multiple LinkedIn profiles)
Settings: Sign in & security
1:43
Email Addresses
1:52
2 Step Verification
Settings: Visibility
1:50
Profile Viewing
3:30
Public Profile Settings
1:28
Get your LinkedIn custom URL
0:43
Share profile updates?
1:21
Mentioned in the news
Settings: Communications
2:15
Invitations to Connect
1:24
"Invitations" from your network
1:25
Messages
Settings: Data Privacy
Get a copy of your LinkedIn data
Permitted services
Other LinkedIn Data Privacy Settings
LinkedIn Profile -- Core Sections
4:50
Multipassionate / Multiple Niches or Audiences?
3:09
Draft ideas for your LinkedIn profile...
10:42
(Optional) "Open To" / Providing Services / LinkedIn proposals
2:54
Your Name (and audio recording)
5:27
Your Headline
3:31
Your Profile Photo
1:57
Banner/Cover Image
1:30
Adding/Editing Your “About” Section
4:02
What to write in your "About" section
1:29
Tips for writing profile descriptions on LinkedIn
10:00
Your "Experience" Section (your various roles)
2:02
Re-ordering the Experience section
More Linkedin Profile -- Featured, Skills, Certifications, and Additional Links
10:47
Important -- the "Featured" posts on your LinkedIn profile
1:36
Feature your Company Page posts on your profile...
1:52
Reorder your Featured posts
6:57
The "Skills" Section
7:46
Ask your Connections to endorse your Skills
4:49
Example of a request for skills endorsements...
3:31
Your Certifications & Licenses
4:24
Additional Info e.g. Your Publications & Projects (products!)
4:23
✨ I hope you'll bring your Woo to LinkedIn! 🧙♀️
LinkedIn Company Pages -- I recommend it!
5:11
What's a "company page" and why you might want one
1:36
Maybe you *already* have a company page? How to check...
5:18
When to post to your Company Page versus to your Profile?
2:07
Does a Company Page have separate followers to your Profile?
1:59
If your Company Page is old... what does it need before running LinkedIn ads?
Setting Up Your Company Page
4:03
How to create / set up your Company Page
1:06
Company Page - How to get the link so you can share it...
2:22
Naming your Company Page - what if it's just your name?
3:14
What's a "Showcase" Page?
1:33
How to share a Company Page post to your Profile
LinkedIn Content -- Basic Formats
1:11
Intro to the popular types of LinkedIn Content
5:42
Text-Only Posts
8:02
Image Posts
3:44
Link Posts
2:24
Are posting Links bad for your algorithm / post visibility?
1:19
Linkedin Post Inspector
2:56
➡️ 4-Week Challenge 👏🏽
Linkedin Content Formats -- Advanced
2:22
Which LinkedIn content formats should you choose?
Carousel Posts
Native Video
7:24
LinkedIn Articles
2:21
Make an Article vs a Post?
The myth of “duplicate content penalty” and SEO worries about putting your blog posts as Linkedin Articles
8:27
Linkedin Newsletters
LinkedIn Hashtags
4:02
LinkedIn Hashtags - 2 common myths
4:20
Think of a Hashtag as a community of creators, for netcaring
3:23
Hashtag Pages and how your posts can show up there
6:17
Finding the optimal hashtags for you
4:59
How to actually use LinkedIn Hashtags?
(Optional) Spreadsheet for organizing your hashtag research
Adding (and Accepting) Connections
6:16
Which connection requests should you "accept"?
8:26
Potential referral source? How to know if a LinkedIn connection is one?
3:04
Add a connection even though they seem to be using engagement pods?
4:26
How to add a new connection (1st degree)
1:11
Add more connections -- maybe some of your followers?
3:27
Share your LinkedIn profile everywhere!
✍🏽 Content Ideas 💡
2:07
Intro to LinkedIn Content Ideas
1:48
Professional Milestones
0:57
Important Pages from your website e.g. About
1:09
Reflection Questions
1:05
"Aha!" Moments from Clients
1:56
Controversial Ideas
0:58
Questions you get from clients & prospects
0:46
Hero's Journey, aka Overcoming Difficult Experiences...
0:58
Trends related to your work...
2:02
Inspirational Quotes -- relate it to your expertise
1:11
Interviews with Colleagues
0:48
Summarize what you consume
0:42
Your Profile Link
0:47
Share Others' Best Content
3:12
Compilation of ideas -- You start :)
0:50
Learn from others' good content!
More LinkedIn Posting Tips
2:06
Every 2-4 weeks, post one of your offers
3:21
Linkedin Content Tips
3:48
Best time to post on LinkedIn?
2:25
Create a LinkedIn Article, or simple a Link Post to your website blog post?
3:43
Posting to LI Company Page *and* to Profile via a "Repost"
Linkedin "Recommendations" -- Giving & Receiving
9:31
Giving recommendations - great way of netcaring 💛
11:37
Getting recommendations without giving pressure
3:36
Your received recommendations -- make them visible + how to ask for a revision
🌎 Content Reach on LinkedIn -- Strategies for Visibility
0:58
Intro to Content Reach
5:01
Share your LinkedIn post elsewhere too
0:51
Remember to use hashtags
5:44
Gently send your post to several supportive connections
8:08
Thoughtful tagging or mentioning
0:38
More tips for Content Reach on LinkedIn
2:50
LinkedIn might feature your posts in some emails to your connections!
5:26
Perfectionism when posting to LinkedIn - small picture vs big picture - how the algorithm helps us...
6:10
Profile post analytics
About the LinkedIn Algorithm 🤖
6:59
Understanding the Linkedin Algorithm - how does it work?
3:00
Are long or short posts better?
1:33
Engagement vs Impressions
🏆 The Linkedin Checklist ☑️
1:35
The Linkedin Checklist -- Intro
2:29
Respond to your private messages
1:25
Accept the connection requests from ideal people
10:38
Check your profile notifications + Company Page notifications
1:12
Make a post!
0:25
Distribute your post
0:34
Run an ad
7:23
Add a comment (and tips on how to comment well!)
4:29
Comment on any topic, or just the ones focused on your topic?
1:08
Connection Checklist Intro
1:35
People you're going to be meeting with
2:21
Message your newest connections
2:03
Next level of messaging -- productive connecting
2:52
Yes, you can comment or react as your Company Page (not just your Profile)
✚ Checklist Addendum (More time? More great actions here)
2:58
Curate your linkedin feed
12:36
Finding the influencers of your ideal clients + Commenting on their posts
4:57
Comment on the thoughtful commenters' posts
3:27
Comment on sponsored posts
1:44
Add more 1st degree people / finding more ideal connections
3:45
Comment on Hashtag pages
9:09
Use LinkedIn Search to find interesting topics to comment on...
(Optional) If you don't mind doing cold-outreach via LinkedIn...
LinkedIn Ads -- Intro & Setup
3:25
Why I recommend running LinkedIn ads
4:15
What kind of budget do you need for LinkedIn ads?
3:08
LinkedIn Ad Account Setup
5:09
Install this asap -- LinkedIn Insight Tag
13:43
LinkedIn Ad Audience - Upload Contacts
1:51
Uploaded contacts for Ads -- can you see who LinkedIn matched in their system?
3:38
LinkedIn Ad Audience - Website Visitors
3:04
LinkedIn Ad Audience - Company Page Visitors
3:05
LinkedIn Campaign Groups
7:54
LinkedIn Ads Detailed Targeting - Audience Attributes
4:01
Linkedin Ad Audience - ideal audience size?
Linkedin Ads - Lookalike Audiences
3:51
Linkedin Lookalike Audiences - What is it?
2:59
Linkedin Lookalike Audiences - Creating It
LinkedIn Ads -- Basics of Running an Ad
1:31
Start your LinkedIn Ad - Choose Campaign Group
5:18
Choose Campaign Objective
3:37
Choose Format & Placement
4:32
Choose Budget & Schedule
7:33
LinkedIn Ad Conversion Tracking
6:23
Choosing the Ad and Finishing the Campaign
5:07
How to know which existing post is best to advertise?
1:14
Why I choose older existing posts (at least 1 month old) to advertise
3:52
Name your campaigns to help you organize & find them later
4:19
Before boosting a best Profile post (reposted to Page) -- first repost it (as profile!) for a few days...
Linkedin Ad Analysis of Results
6:20
LinkedIn Ad Analysis - Numbers and columns
4:54
LinkedIn Ad Analysis - Quality of Reach
How to measure if LinkedIn is working for you?
3:09
Helping you troubleshoot whether LinkedIn is working for you + bonus QA
5:01
Simple Way to see if LinkedIn is working for you
12:28
Measured way to track your LinkedIn progress
🏁 Completion 😄
2:45
Be relaxed about new features :)
5:28
Golden Rule and Your LinkedIn Stamina
1:45
✍🏽 End of Course Assessment: LinkedIn Marketing