πŸ”Ή LinkedIn Marketing & Ads for Solopreneurs

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LinkedIn Marketing & Ads -- Course Info

Welcome! Take the onboarding steps...

Intake Survey

Course Platform Orientation

General Questions (if you don't know where else to ask)

Bonus Q&A Webinars -- Live Support Calls

✨ Valuable Bonus Content

Start of Course Assessment

✍🏽 Start of Course Assessment: LinkedIn Marketing

1 Welcome! Begin with the assessment
1:11
Welcome to the course!

1 Mara Clear Spring Cook
1:08
My Course Helper: Mara Clear Spring Cook ✨

LinkedIn Strategy Overview

2 Why Linkedin?
5:07
Why Linkedin?

4 Understand why people hire you and how you'd use LinkedIn as a result
10:49
Why people hire/buy from you, and how LinkedIn helps with that...

5 Important to have correct expections about LinkedIn
7:21
Important to have correct expectations about LinkedIn

6 The LinkedIn 3 Part Strategy
2:04
The 3-Part Strategy for LinkedIn

0 Test acct for LinkedIn
1:23
(Optional) Having a test account for LinkedIn

LinkedIn Groups - simple strategy for 2023
5:26
LinkedIn Groups? Simple strategy

LinkedIn Terminology

3 Premium or paid LinkedIn account necessary?
1:46
Is a premium/paid LinkedIn account necessary?

6 1st vs 2nd degree connections on LinkedIn
5:14
1st degree vs. 2nd degree connections on LinkedIn

Connections vs Contacts
3:59
Connections vs. "Contacts"

Connection vs Following someone
5:28
Connection vs. "Following" someone

How to get my own followers on LinkedIn?
1:47
How to get your own followers on LinkedIn?

9 Tracking contacts?
1:12
Tracking contacts?

Creator Mode

2 Turn on Creator Mode
6:19
Turn on Creator Mode

3 Turn Creator Mode Off
0:50
How to turn *off* Creator Mode

1 No follow or connect option on your profile?
1:11
You don't see a "follow" or "connect" option on your profile?

4 If you see a Message instead of Follow button
0:43
If you see a "Message" instead of Follow button...

5 Don't accept or add connections yet
0:38
Don't accept or add connections yet...

Clarifying Your Ideal Connections for LinkedIn

7 Don't collect a bunch of irrelevant connections
4:56
Don't collect a bunch of irrelevant connections...

8 Netcaring - what is it and some examples?
4:23
Netcaring - what is it and some examples?

10 The 3 criteria for an Ideal Connection
5:46
The 3 criteria for an Ideal LinkedIn Connection

11 Beware of Connection Creep
2:32
Beware of "connection creep"...

12 Where to find your ideal connections?
1:43
Where to find ideal connections? Start with your warm audience...

13 Imagine 150 Ideal Connections
3:50
Who Are Your 150?

Removing Non-Ideal Connections

14 Benefits of removing non-ideal connections
3:45
Benefits of removing non-ideal connections...

15 Drawbacks of removing connections
2:37
Drawbacks of removing connections...

You have many now-irrelevant LinkedIn connections - is it ok NOT to remove them?
3:42
You have many now-irrelevant connections - is it ok NOT to remove them?

16 Instead of removing connections you can unfollow them -- how to do so
4:20
Instead of removing connections you can *unfollow* them -- how to do so

17 Export your connections before removing them
2:02
Export your connections before removing them

18 Remove connections without visiting their profile
3:00
Remove connections without visiting their profile

19 To remove someone as a follower you have to block them (then unblock if you wish)
4:12
To remove a follower, you have to block them (then unblock if you wish)

Settings: Account Preferences

3 LinkedIn Account Settings Overview
1:01
LinkedIn Account Settings Overview

4 People also viewed
2:15
People also viewed

5 Syncing options
0:40
Syncing Options

6 Merge Accounts
9:31
Merge Accounts (duplicate/multiple LinkedIn profiles)

Settings: Sign in & security

7 Email addresses
1:43
Email Addresses

8 LinkedIn 2FA
1:52
2 Step Verification

Settings: Visibility

9 Profile viewing
1:50
Profile Viewing

10 public profile settings
3:30
Public Profile Settings

11 Linkedin URL
1:28
Get your LinkedIn custom URL

12 Share profile updates
0:43
Share profile updates?

13 mention in the news
1:21
Mentioned in the news

Settings: Communications

14 Invitations to connect
2:15
Invitations to Connect

15 Network invites
1:24
"Invitations" from your network

16 Messages to receive
1:25
Messages

Settings: Data Privacy

Get a copy of your LinkedIn data

Permitted services

Other LinkedIn Data Privacy Settings

LinkedIn Profile -- Core Sections

x Multiple Audiences & Niches
4:50
Multipassionate / Multiple Niches or Audiences?

20 Draft ideas for your LinkedIn profile
3:09
Draft ideas for your LinkedIn profile...

2 Optional Open To Providing Services proposals
10:42
(Optional) "Open To" / Providing Services / LinkedIn proposals

Profile - Name
2:54
Your Name (and audio recording)

Headline - what to put there?
5:27
Your Headline

Profile - Photo
3:31
Your Profile Photo

Profile - Banner
1:57
Banner/Cover Image

1 how to edit or create an About section
1:30
Adding/Editing Your β€œAbout” Section

z What to write in About section?
4:02
What to write in your "About" section

2 Tips for LinkedIn profile writing
1:29
Tips for writing profile descriptions on LinkedIn

3 Linkedin Experience section
10:00
Your "Experience" Section (your various roles)

4 Reordering the experience section
2:02
Re-ordering the Experience section

More Linkedin Profile -- Featured, Skills, Certifications, and Additional Links

1 Featured Section LinkedIn
10:47
Important -- the "Featured" posts on your LinkedIn profile

3 Feature your Company Page posts on profile
1:36
Feature your Company Page posts on your profile...

2 Reorder the Featured LinkedIn
1:52
Reorder your Featured posts

5 Skills to LinkedIn profile
6:57
The "Skills" Section

6 Sharing our Linkedin Skills with our connections
7:46
Ask your Connections to endorse your Skills

0 example of a request for LinkedIn skills endorsements
4:49
Example of a request for skills endorsements...

7 License & Certifications
3:31
Your Certifications & Licenses

8 LinkedIn Additional Info like Publications & Projects
4:24
Additional Info e.g. Your Publications & Projects (products!)

4 Please bring your Woo to LinkedIn!
4:23
✨ I hope you'll bring your Woo to LinkedIn! πŸ§™β€β™€οΈ

LinkedIn Company Pages -- I recommend it!

Why Company Pages?
5:11
What's a "company page" and why you might want one

z How to know if you have a Company Page or not?
1:36
Maybe you *already* have a company page? How to check...

Company Page - when to post there vs on Profile?
5:18
When to post to your Company Page versus to your Profile?

Company Page - separate followers?
2:07
Does a Company Page have separate followers to your Profile?

Company Page is old - what does it need before running LinkedIn ads?
1:59
If your Company Page is old... what does it need before running LinkedIn ads?

Setting Up Your Company Page

Company Page - Setup
4:03
How to create / set up your Company Page

Company Page - how to get the link
1:06
Company Page - How to get the link so you can share it...

Company Page name - what if it's just your name?
2:22
Naming your Company Page - what if it's just your name?

Company Page - Showcase
3:14
What's a "Showcase" Page?

Company Page - Share a post to Profile
1:33
How to share a Company Page post to your Profile

LinkedIn Content -- Basic Formats

Content - Intro to Native
1:11
Intro to the popular types of LinkedIn Content

Content - Text Only
5:42
Text-Only Posts

Content - Image Posts
8:02
Image Posts

Content - Link Posts
3:44
Link Posts

Content - Links - bad for algorithm?
2:24
Are posting Links bad for your algorithm / post visibility?

Content - Post Inspector
1:19
Linkedin Post Inspector

Content - 4 week challenge
2:56
➑️ 4-Week Challenge πŸ‘πŸ½

Linkedin Content Formats -- Advanced

10 Which LinkedIn content formats should you choose?
2:22
Which LinkedIn content formats should you choose?

Carousel Posts

Native Video

8 Create a LinkedIn Article
7:24
LinkedIn Articles

9 LinkedIn articles vs posts?
2:21
Make an Article vs a Post?

The myth of β€œduplicate content penalty” and SEO worries about putting your blog posts as Linkedin Articles

Linkedin Newsletters
8:27
Linkedin Newsletters

LinkedIn Hashtags

9 Hashtags - 2 common myths
4:02
LinkedIn Hashtags - 2 common myths

10 Hashtag is a community of creators & netcaring
4:20
Think of a Hashtag as a community of creators, for netcaring

Example of how LinkedIn hashtags work on hashtag pages
3:23
Hashtag Pages and how your posts can show up there

11 Finding the optimal hashtags
6:17
Finding the optimal hashtags for you

12 How to use hashtags?
4:59
How to actually use LinkedIn Hashtags?

(Optional) Spreadsheet for organizing your hashtag research

Adding (and Accepting) Connections

6 Whom to accept as connections on LinkedIn?
6:16
Which connection requests should you "accept"?

Potential referral source? How to know if a LinkedIn connection is one
8:26
Potential referral source? How to know if a LinkedIn connection is one?


Adding a connection on LinkedIn
4:26
How to add a new connection (1st degree)

7 Add your connections eg your followers
1:11
Add more connections -- maybe some of your followers?

5 Share your LinkedIn profile everywhere
3:27
Share your LinkedIn profile everywhere!

✍🏽 Content Ideas πŸ’‘

11 Intro to LinkedIn Content Ideas
2:07
Intro to LinkedIn Content Ideas

12 LinkedIn Content - Prof Celebration
1:48
Professional Milestones

13 LinkedIn Content - About Page
0:57
Important Pages from your website e.g. About

14 LinkedIn Content - Reflection Questions
1:09
Reflection Questions

15 LinkedIn Content - Aha Moments
1:05
"Aha!" Moments from Clients

16 LinkedIn Content - Controversial Ideas
1:56
Controversial Ideas

17 LinkedIn Content - Questions you get from clients & prospects
0:58
Questions you get from clients & prospects

18  LinkedIn Content - Hero's Journey aka Overcoming Difficult Experiences
0:46
Hero's Journey, aka Overcoming Difficult Experiences...

19 LinkedIn Content - Trends related to your work
0:58
Trends related to your work...

21 LinkedIn Content - Inspirational Quotes
2:02
Inspirational Quotes -- relate it to your expertise

22 LinkedIn Content - Interviews
1:11
Interviews with Colleagues

23 LinkedIn Content - Summarize what you consume
0:48
Summarize what you consume

24 LinkedIn Content - Your profile link
0:42
Your Profile Link

25 LinkedIn Content - Others Content
0:47
Share Others' Best Content

26 LinkedIn Content - Compilation of ideas that you start
3:12
Compilation of ideas -- You start :)

27  LinkedIn Content - learn from others
0:50
Learn from others' good content!

More LinkedIn Posting Tips

28 Share your offering - current or popular or favorite
2:06
Every 2-4 weeks, post one of your offers

29 LinkedIn Content Tips
3:21
Linkedin Content Tips

30 Best time to post on LinkedIn?
3:48
Best time to post on LinkedIn?

31 LinkedIn Aritcle or Link to Blog Post?
2:25
Create a LinkedIn Article, or simple a Link Post to your website blog post?

Posting to LI Company Page AND to Profile via Repost
3:43
Posting to LI Company Page *and* to Profile via a "Repost"

Linkedin "Recommendations" -- Giving & Receiving

0a LinkedIn recommendations - giving them
9:31
Giving recommendations - great way of netcaring πŸ’›

0b LinkedIn recommendations - getting them
11:37
Getting recommendations without giving pressure

1 How to make sure your received recommendation shows up or how to ask for a revision
3:36
Your received recommendations -- make them visible + how to ask for a revision

🌎 Content Reach on LinkedIn -- Strategies for Visibility

2 Content Reach Intro
0:58
Intro to Content Reach

3 Share your LinkedIn post elsewhere too
5:01
Share your LinkedIn post elsewhere too

4 Remember to use hashtags
0:51
Remember to use hashtags

5 Gently send your post to several supportive connections
5:44
Gently send your post to several supportive connections

6 Thoughtful tagging or mentioning
8:08
Thoughtful tagging or mentioning

7 More tips for Content Reach on LinkedIn
0:38
More tips for Content Reach on LinkedIn

11 LinkedIn might feature your posts in some emails to your connections
2:50
LinkedIn might feature your posts in some emails to your connections!

Perfectionism when posting to LinkedIn - small picture vs big picture - how the algorithm helps us
5:26
Perfectionism when posting to LinkedIn - small picture vs big picture - how the algorithm helps us...

LinkedIn - profile post analytics
6:10
Profile post analytics

About the LinkedIn Algorithm πŸ€–

8 Understanding the Linkedin Algorithm - how does it work?
6:59
Understanding the Linkedin Algorithm - how does it work?

10 Are long or short posts better?
3:00
Are long or short posts better?

9 Engagement vs Impressions
1:33
Engagement vs Impressions

πŸ† The Linkedin Checklist β˜‘οΈ

12 The Linkedin Checklist intro
1:35
The Linkedin Checklist -- Intro

13 Respond to your private messages
2:29
Respond to your private messages

14 Accept the connection requests from ideal people
1:25
Accept the connection requests from ideal people

LinkedIn Profile Notifications
10:38
Check your profile notifications + Company Page notifications

16 Make a post!
1:12
Make a post!

17 Distribute your post
0:25
Distribute your post

18 Run an ad
0:34
Run an ad

19 Add a comment
7:23
Add a comment (and tips on how to comment well!)

LinkedIn - comment on any topic or just the ones focused on your topic?
4:29
Comment on any topic, or just the ones focused on your topic?

20 Connection Checklist Intro
1:08
Connection Checklist Intro

21 People you're going to be meeting with
1:35
People you're going to be meeting with

22 Message your newest connections
2:21
Message your newest connections

23 Next level of messaging
2:03
Next level of messaging -- productive connecting

Linkedin Tip - comment or react as your Company Page
2:52
Yes, you can comment or react as your Company Page (not just your Profile)

✚ Checklist Addendum (More time? More great actions here)

1 Curate your linkedin feed
2:58
Curate your linkedin feed

3 Finding the influencers of your ideal clients
12:36
Finding the influencers of your ideal clients + Commenting on their posts

5 Comment on the thoughtful commenters' posts
4:57
Comment on the thoughtful commenters' posts

6 Comment on sponsored posts
3:27
Comment on sponsored posts

7 Add more 1st degree connections
1:44
Add more 1st degree people / finding more ideal connections

2 Comment on Hashtag pages
3:45
Comment on Hashtag pages

using LinkedIn Search to find interesting topics to comment on
9:09
Use LinkedIn Search to find interesting topics to comment on...

(Optional) If you don't mind doing cold-outreach via LinkedIn...

LinkedIn Ads -- Intro & Setup

0c Why I recommend running LinkedIn ads
3:25
Why I recommend running LinkedIn ads

0d LinkedIn Ad Budget
4:15
What kind of budget do you need for LinkedIn ads?

1 LinkedIn Ad Account Setup
3:08
LinkedIn Ad Account Setup

3 LinkedIn Insight Tag
5:09
Install this asap -- LinkedIn Insight Tag

2 LinkedIn Ad Audience - Upload Contacts
13:43
LinkedIn Ad Audience - Upload Contacts

z Uploaded contacts for Ads -- can you see who LinkedIn matched in their system?
1:51
Uploaded contacts for Ads -- can you see who LinkedIn matched in their system?

5 LinkedIn Ad Audience - Website Visitors
3:38
LinkedIn Ad Audience - Website Visitors

6 LinkedIn Ad Audience - Company Page Visitors
3:04
LinkedIn Ad Audience - Company Page Visitors

7 Campaign Groups
3:05
LinkedIn Campaign Groups

8 LinkedIn Detailed Targeting Audience Attributes
7:54
LinkedIn Ads Detailed Targeting - Audience Attributes

0b Linkedin Ad Audience - ideal audience size?
4:01
Linkedin Ad Audience - ideal audience size?

Linkedin Ads - Lookalike Audiences

1 Linkedin Lookalike Audiences - What is it?
3:51
Linkedin Lookalike Audiences - What is it?

2 Linkedin Lookalike Audiences - Creating It
2:59
Linkedin Lookalike Audiences - Creating It

LinkedIn Ads -- Basics of Running an Ad

3 Linkedin Ad Creation - Choose Campaign Group
1:31
Start your LinkedIn Ad - Choose Campaign Group

4 Linkedin Ad Creation - Objective
5:18
Choose Campaign Objective

5 Linkedin Ad Creation - Format & Placement
3:37
Choose Format & Placement

6 Linkedin Ad Creation - Budget & Schedule
4:32
Choose Budget & Schedule

7 Linkedin Ad Creation - Conversion Tracking
7:33
LinkedIn Ad Conversion Tracking

8 Linkedin Ad Creation - Choosing the Ad and Finishing the Campaign
6:23
Choosing the Ad and Finishing the Campaign

8b LinkedIn Ad - Which post to choose to advertise?
5:07
How to know which existing post is best to advertise?

LinkedIn Ads - why I choose older existing posts (at least 1 month old)
1:14
Why I choose older existing posts (at least 1 month old) to advertise

9 Linkedin Ad - Name Your Campaigns
3:52
Name your campaigns to help you organize & find them later

LinkedIn - before boosting a post first repost it for a few days
4:19
Before boosting a best Profile post (reposted to Page) -- first repost it (as profile!) for a few days...

Linkedin Ad Analysis of Results

10 LinkedIn Ad Analysis - Numbers and columns
6:20
LinkedIn Ad Analysis - Numbers and columns

11 LinkedIn Ad Analysis - Quality of Reach
4:54
LinkedIn Ad Analysis - Quality of Reach

How to measure if LinkedIn is working for you?

8 Helping you troubleshoot whether LinkedIn is working for you - bonus QA
3:09
Helping you troubleshoot whether LinkedIn is working for you + bonus QA

9 Simple Way to see if LinkedIn is working for you
5:01
Simple Way to see if LinkedIn is working for you

10 Measured way to track your LinkedIn progress
12:28
Measured way to track your LinkedIn progress

🏁 Completion πŸ˜„

12 Relax about new features
2:45
Be relaxed about new features :)

11 Golden Rule and Your LinkedIn Stamina
5:28
Golden Rule and Your LinkedIn Stamina

13 Final Assessment
1:45
✍🏽 End of Course Assessment: LinkedIn Marketing