🎬 YouTube Mastery

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YouTube Mastery -- Course Info

Welcome! Take the onboarding steps...

6
✍🏽 Start of Course Assessment



6
YouTube Course ✍🏽 Work Retreats to give you time to learn & implement the course!

6
General Questions (if you don't know where else to ask)


Basic Setup Videos

6
YouTube Channel Setup



6
YT Description field -- what to put in there?



6
Additional random tips

Youtube Monetization - get notified when you're eligible
5:48
Youtube Monetization - get notified when you're eligible



YouTube technical support? Use Fiverr
2:17
YouTube technical support? Use Fiverr.

6
YouTube "Premiere" setting

YT ordering of content on channel homepage
3:40
Let visitors to your YT page see what you want them to see first...

When to make a Intro Video, at the start of your YT channel or later?
1:13
When to make your Intro Video... at the start of your YT channel or later?

Already recorded a bunch of videos, and what's the frequency of dripping it out on YouTube?
2:36
Already recorded a bunch of videos, and what's the frequency of dripping it out on YouTube?

Module 1 -- Welcome + Start Experimenting


0 Mara course helper
1:09
Our Course Helper -- Mara Clear Spring Cook

2 Questions? See basic segments first
1:20
Any questions thus far?

3 Search Youtube for tutorials
4:28
How to search YT (since youtube tutorials are one of the most popular topics on YT!)

4 Beast make 100 vids
5:27
🀩 Advice from the #1 YouTuber of all time

5 100 Challenge
6:15
πŸ€— Our Community Challenge

6
Our private FB group to bravely post as many videos as you'd like :)





8 Should your videos be in Portrait or Landscape mode?
4:13
Should your videos be in Portrait or Landscape mode?

9 Ai tools for auto-editing long videos into shorts?
2:26
Ai tools for auto-editing long videos into shorts?

10 Why do I use Zoom and not better recording software?
2:52
Why do I use Zoom and not better recording software?

11 How important is video editing?
2:53
How important is video editing?


6
🎬 Module 1 Homework

Module 2 - Mindset + Content Prompts

Module 2 - how's it going?
0:51
How’s it going with making YT videos? Got any questions or updates?

YT hat manual
6:43
✍🏽 Template for a Hat Manual as a YouTube Creator

YT expectations
5:20
Your early expectations...

Small audience gives you an advantage
4:15
Practice embarrassing yourself now...

goal of YT?
3:43
What's the goal of your YouTube channel anyway?

YT key tips
2:49
Courage to really express your energy signature...

If it slows you down, let it go..
1:36
If it slows you down, let it go...

Talking head videos
6:08
Examples of "talking head" channels (...what most of us are creating!)

FB Live? Just start talking..
1:13
FB Live? Just start talking...

1st prompt
2:17
πŸ’‘ Content Prompt: What energizes you right now?

2nd prompt - brings audience alive
1:45
πŸ’‘ Content Prompt: What energizes your ideal audience?

3rd prompt - FAQ
1:35
πŸ’‘ Content Prompt: What do you need to share often?

Where to keep your video content ideas?
4:31
Where to keep your video content ideas?

Beware the teleprompter mindset..
3:51
Should you use a teleprompter? Forgive my strong opinion, but no...

Use a chalkboard or flipchart to draw on, to make talking videos more interesting?
12:11
Visuals: Use a chalkboard or flipchart to draw on, to make talking videos more interesting?

6
Q&A: Video/Audio not synchronized

Is there an ideal length to your videos?
3:42
What's the ideal length for your videos?


6
🎬 Module 2 Homework

Module 3 - Your Process of Recording

Y course Module 3 check-in point
2:59
Module 3 Checkpoint -- How’s it going?

YT Thumbnail & Title is not magic
4:07
Thumbnails & Titles aren't magic... the content matters more!

energy prep for recording
2:27
Pre-recording energy prep ✨

By the time I press record, I still don't feel ready
4:14
Normalize the feeling of "not ready"... and recording anyway.













How to eliminate echoey sound (reverb)?
7:03
How to eliminate echoey sound (reverb)?



How to adjust video lighting at home?
2:43
How to adjust video lighting at home?


How to prevent wind sounds when recording outside?
1:51
How to prevent wind sounds when recording outside?



In what context should we upload longer videos?
5:22
In what context should we upload longer videos?

6
🎬 Module 3 Homework

YouTube Mastery Tomar Session 1
57:47
(Optional) Community Session with Tomar Levine

Module 4 - Promoting your videos



video backdrop
2:59
Video backdrop / backgrounds

Live vs Prerecorded?
2:51
Live vs Pre-recorded

The ways to do Live videos
2:59
The ways to do Live videos

You don't have to watch yourself on screen
1:53
You don't have to see yourself while recording...

Live engagement?
3:14
Live videos -- don't worry about live audience engagement

how do you time yourself when making video?
2:35
How do you time yourself? ⏰

Get their YT homescreen screenshot
5:39
✍🏽 Ask your audience to show you their YT home feed...

YT video long lifespan
4:08
YT videos have long lifespan! It's like compound interest...

Promoting YT videos outside YT
1:07
⭐️ Promoting your YT videos outside of YouTube...

Info & End Cards
6:54
Info Cards & End Cards

FB doesn't like YT links?
3:35
Is it true that FB doesn't like YT links?

Collab with other YT creators
2:13
πŸ€— Collabs -- proven way to grow on YT -- start experimenting asap 😊

Uploaded video not as sharp as you expected? Not HD?
1:58
Uploaded video not as sharp as you expected? Not HD?


Create a playlist of other people's videos -- is it good for netcaring?
2:21
Create a playlist of other people's videos -- is it good for netcaring?

Concern about using copyright content in your videos?
6:36
Concern about using copyright content in your videos?

YouTube Ads - how much does it cost to get a new subscriber?
2:02
YouTube Ads - how much does it cost to get a new subscriber?

YouTube Promotions (ads) -- easiest way to show your YouTube videos to more people
11:50
πŸ’Έ YouTube Promotions (ads) -- easiest way to show your YouTube videos to more people.

What to say in a 1-minute video ad?
4:07
What to say in a 1-minute video ad?

6
🎬 Module 4 Homework

Module 5 - YT Algorithm + The Importance of Commenting



Commenting on small channels
9:59
πŸ˜‡ Comment on small-medium channels! Prequel to a collab + being an angel to other YT'ers :)

Managing comments
5:29
Managing comments (and your mindset)

Commenting on large channels
6:02
πŸ”Š What about huge channels? Be one of the first commenters...

YouTube algorithm
14:37
πŸ“Š How the YT Algorithm probably works... and if you get low views, should you blame the algorithm?

Be entertaining vs educational on YouTube?
6:46
Be entertaining vs educational on YouTube?

Should you remove older videos or playlists that you're embarrassed by?
2:21
Should you remove older videos or playlists that you're embarrassed by?

Module 6 -- More Prompts + use Ai?



Consistent time and place for YT videos
3:02
Consistent Time & Place?

Do you need to change clothes if you are batch recording?
4:59
Do you need to change clothes if you are batch recording? Join the low-wardrobe club πŸ˜‚


Ai for YT Process
14:07
πŸ€– Ai chatbots as part of YouTube process


YT prompt - book summaries
5:42
πŸ’‘ Content Prompt: Clients' favorite books -- your favorite insights (or your critique)

YT prompt- emulate most popular videos from your nichemates
4:43
πŸ’‘ Content Prompt: Most popular video topics from your nichemates

edit YT subtitles captions
4:48
Closed Captions / Subtitles (and how to edit them)

YT's own editing tool
8:01
YouTube Video Editing -- making simple cuts (front / end / middle)


Module 7 -- YouTube Keyword Research and SEO


YT Research Tab
14:44
YT SEO: The Analytics "Research Tab" -- content that your audience wants...






6
Ultimately, what helps more than YT SEO...

Tomar YouTube March 11 2024
54:26
(Optional) Community Session #2 with Tomar Levine and Mara Clear Spring Cook

Module 8 -- Shorts, Titles, Thumbnails... oh my! 🦁🐯🧸

Various video formats
3:03
Various Video Content Formats to experiment with…

YT Shorts
9:25
⭐️ YouTube Shorts... a Short lesson ;-)

YT Short - workflow?
9:10
YT Shorts - workflow?


YT Titles & Thumbnails - how much time will you spend?
4:35
YouTube Titles & Thumbnails -- How much time will you dedicate to each one?

YT Titles
7:38
⭐️ YouTube Titles - How to write a better one, step by step...

Using Ai for creating YT Titles
5:35
(Optional) YouTube Titles - using Ai to help brainstorm

YT what the pros really do
2:11
YouTube Titles - how the PROs really do it...

Yes you can change YT video titles long after the fact
1:33
YES you can optimize an older video's Title and grow its reach...


6
Is it really worth making a "better" thumbnail, or is it a myth? πŸ€”

YT "rankings by views"
7:49
YT "ranking by views"

Module 9 -- YouTube Analytics (to help you make better videos!)

What's an impression vs a view vs a like?
2:18
What's an impression vs a view vs a like?

your Top YT videos - what are the keywords?
7:39
Study your top videos overall... what keywords?

Content suggesting your videos -- what if they're irrelevant?
4:19
Content suggesting your videos -- what if they're irrelevant?

use Ai to analyze keywords of top videos
6:06
(Optional) use Ai to analyze the keywords of your top YT video...

YT playlist - analyze top videos
7:47
Study your top videos by Playlist...

analytics of one of your top YT videos
7:05
Study your top videos' analytics -- suggested & search terms

YT retention graphs
11:21
Youtube Retention Graphs - best intros, top moments, and dips...

recent YT subscribers - potential collabs
4:41
Check out your recent subscribers... any possible collab partners?

when are you going to carve out time for YT analytics
1:40
Your rhythm of studying youtube analytics?

6
Post-Course Assessment

Your Updates & Lessons Learned ✨

6
Kaizen -- Lessons Learned as you make videos -- continuous gradual improvement!

6
YT tips and strategies that have worked well for you already...

6
YT tips and strategies you've heard of *but* haven't tried or it hasn't worked for you yet...

6
YouTube Mastery Mastermind

6
Mastermind Directory