BizPlan -- Authentic Business Planning
Welcome! Take the onboarding steps...
Course Platform Orientation
Bonus Q&A Webinars -- Live Support Calls
General Questions (if you don't know where else to ask)
Start of Course Assessment
✨ Valuable Bonus Content
Course Helper -- Helen Giles 🙌🏾
Intro yourself to our BizPlan community 🤗
Course Overview Philosophy & Misc.
Warm welcome to BizPlan + Spiral Learning
The 3 Frameworks I'll be teaching you + Your One Source
Entrepreneurship = Wise Disciplined Experimentation (Paper Airplane Analogy)
Set reasonable goals for business numbers...
Best software tools that I recommend for solopreneurs
The ART of Authentic Business
A for Alignment (The ART Framework)
R for Reach
T for Trust
With patience, TRA is the ideal path...
Reflect Before You Plan
Let's reflect on what's already working and lessons learned...
What would you like your authentic business to be like?
Learn from what you've accomplished or integrated
Learning from your mistakes
Which practices keep you energized?
The 8 Practices of Authentic Business
Intro to the 8 Practices of Authentic Business -- why not focus on Goals?
1. Joyful Productivity
2. Healthy Money
3. Authentic Consistent Creation
4. Growing Content Reach
5. Netcaring to Collabs
6. Aligned Offers
7. Gentle Launches
8. Mastery of Your Craft
Document -- Simple Annual Planning Template
Spreadsheet -- Annual & Monthly Planning
From spreadsheet to Calendar...
Other Ways to Plan
Get some handholding to fill out your Annual Plan
How to copy a new spreadsheet tab over to your own?
Example -- My Current Annual/Monthly Plan for 2023
(optional) Google Spreadsheet -- bringing new columns from updated template over to your existing sheet
If you don't resonate with spreadsheets...
Q&A about The 8 Practices
Stage 1 content? Keep it light - just blog or video, not both...
Netcaring without coming across as creepy? 😂
Market Research basics
Can you do market research with colleagues who do similar work?
Do I use a virtual assistant for the repetitive aspects of my business?
Getting back into momentum after a break? Stamina & Accountability
If launching new product, how to estimate numbers?
Make products lightly ✨
Launch before you build...
Launch lightly - build your systems bit by bit
"I didn't see your post, so I didn't sign up!" Don't worry about it - still launch gently - popcorn analogy
You are welcome to Rebel ✊🏽😄
Joyful Productivity CARE
Joyful productivity begins with self-CARE and gradually building up your productivity stamina...
The "CARE" method of time management
Focusmate group -- George Kao Community
Prioritizing Your 8 Practices
Prioritize the 8 Practices based on urgency of getting clients - using the ART Framework
Trust is long-term
Spacious strategies - Trust practices
Reach strategies that are more spacious
Alignment practices once you have an audience
Mastery of your craft nurtures more Trust...
My favorite 7 reach strategies
A bit more about Gentle Launches
Gentle launches as a friendly invitation - rather than "us vs them" persuasion / "conversion"
What gentle launch posts look like...
Why I don't use pain points in my selling...
The 111 Formula
Why the 111 formula works - learning from successful investors + Mother Nature 🌱
Overview of 111 formula - what are the components?
40 Content Experiments
10 Stage 2 Content Pieces
20 Market Research Conversations
10 Offers and Gentle Launches
6 Joyful Productivity Practices Integrated
5 Case Studies
111 ... 222 ... 333
Tracking 111 progress + additional metrics and life journaling (spreadsheet planning template)
How to gently step into the 111 formula...
A Simple Biz Plan -- Your Top 20 People into a Group
$2K-$10K/month -- your 20 top people into a group program -- simple bizplan!
20-person membership is like having a CSA 👨🌾
20 Person biz model - Eric Klein Q&A
Create a curriculum for your simple group?
If you can serve EU & Americans, price based on them... not lower-income countries
Tracking Your Progress
Monthly tracking of the 8 practices...
Weekly tracking of business progress...
How to know if your offers are successful? Simple tracking of gentle launches
More BizPlan Q&A
In experimentation are you concerned with being seen as a flake? 😅
Experiment with different size offers...
Do you have to use a FB Business Page or can you simply use FB Profile?
Why I don't create content to seed the launch of a program/service... (and what I do instead.)
Why I don't post attractive or engaging photos... 🐶😻
Doesn't experimentation take too long to clarify message, offer, and audience?
What would be overdoing our content - overposting - too frequent? Might people get tired of us?
Do I have a course on gentle launches? 🤔
Free vs Paid content and Separate content from selling
How is market research connected to launches?
Should you do webinars for your launches?
Connecting thread among your offerings + your energy signature (You may only need one website...)
New website for a service provider - bare minimum landing page?
Even more BizPlan Q&A 😄
You have different modalities - is niching needed? The two sides of authentic business & energy signature
Re: experimenting widely -- doesn't it confuse your audience / not "on message" and "aligned with brand"?
Stage 1 Content - lightly upload to just 1 platform where you have most engagement...
Should you start FB/IG Ads right away, or wait until you have something to sell?
How to *untrain* your audience away from pretty pictures towards more substantive content?
Your website domain name or URL is ideally your own name...
If you're hesitant about using FB and IG due to ethical or other reasons...
What do we use case studies for?
Final Pep Talk
The next time you see 111 somewhere...
The most important thing I can say about creating a business (ABC: authenticity, beta, consistency)
🤔 Your main takeaway from this course (and progress to celebrate) 🙌🏾
Course Completion Assessment
Introduce Yourself 🤗
Find the one category below that best fits your current work, and add your introduction there 🙏🏼 Of course your work might be categorized in multiple ways, but this is a good exercise of just choosing the one that feels most called to you at this moment, for the purpose of your intro 😊
How to introduce yourself?
Animals & pets
Art & creativity
Business & marketing
Career, work, & purpose
Cultural & societal issues
Family of origin issues
Health & wellness
Parenting & birth
Personal & spiritual growth
Productivity & habits
Relationships & communication