✨ Authentic Outreach (AO)
The Authentic "Selling" Mindset
2:15
Why is Authentic Outreach needed?
3:09
Before we go further – what activities have already helped you get clients?
2:05
What has gotten you to become a client? Think about how your service providers marketed to you...
2:00
What kind of selling has turned you off, lost some trust in a service provider or mentor?
5:14
The basic catalog of inauthentic outreach methods
5:44
The heart of authentic outreach 💛
9:10
Marketing as connecting & serving... and Selling as understanding & helping
5:51
Who's in your head & heart when you're doing the outreach or selling? 🤔
2:08
What's already working? Make that more efficient and effective then carve out time for experiments...
5:48
Focusing on the process versus the results in your selling...
Staying Organized
3:15
Menu of Practice Options
2:49
So much of successful outreach is about staying organized...
10:07
Template for Authentic Outreach Methods & Simple People CRM
Circles of Enrollment
4:49
You are the Director of Admissions for Your Business
2:21
Periods of Enrollment
2:35
Circles of Enrollment
3:16
Your Inner Circle
1:35
Your Middle Circle
1:27
Your Outer Circle
5:36
Timeline for the Circles of Enrollment
3:43
You don't need email lists to use the Circles of Enrollment - just use BCC for now...
4:12
Perspective about Individual Outreach - you're giving them an opportunity before you give it to others
2:33
Inner vs Middle Circle - how to differentiate the two?
1:54
How to frame the announcement to the Middle circle?
4:02
Does inner circle get the message to the Middle circle also?
Your Authentic Outreach Message
7:38
The Power of Your Network
6:46
Your Top 100
7:36
Your Authentic Outreach Message
2:02
Your authentic message is *better* than any copywriting or marketing coach's ideas...
4:08
Simple CRM - track your personal outreach
Mira Rao on Netcaring & Client Referrals
4:32
Why netcaring and authentic outreach? + Intro to Mira Rao
6:15
Mira's mindset about netcaring and outreach
8:55
Keeping your contacts and opportunities organized
2:26
Avoiding the feast & famine cycle for service providers - continue netcaring even when you have enough clients
4:08
Mira's outreach message template
2:42
Example of intro session booking page by Mira Rao
1:34
Carve out the time for your netcaring and authentic outreach
Authentic Referrals via Netcaring
8:17
What will be your rhythm of netcaring and authentic outreach?
4:30
What if people aren't responding to your netcaring?
1:48
Outline of Referral Outreach Template
4:34
Stay top of mind by having social media connections then newsletter posts
5:52
New social media friends - should you sell to them?
Easily Referrable Issue & Offer
1:12
Reminder about the Menu of Practice Options...
7:08
What's an "Easily Referable Issue" (ERI)?
3:53
How to come up with your Easily Referrable Issue?
2:02
Mutual support for clarifying ERI
5:58
What's a Modality vs an Issue/Experience?
4:02
Your "Easily Referable Offer"
5:50
Should the Offer focus on the Issue or the Modality?
7:19
One issue seems too constrained or specific for your offer or modality? Example from Will Caminada
Let them experience your work…
1:13
If using Circles of Enrollment and posting on social media, which circle is it?
6:50
Beta Group
4:20
"Describe my work..."
6:42
Recorded Sample
4:12
Follow-Up is Essential
Gentle Launches
7:09
Why it's important to learn and do "Gentle Launches"
8:44
What is a Gentle Launch?
7:38
So... what are the 2 messages of the gentle launch?
4:19
If I only have 1 service/program can I still do Gentle Launches regularly?
3:33
Make it gentle - on you and your audience :)
3:13
How long is a gentle launch / how much notice to give?
5:04
Authentic Deadlines or The Importance of Using Due Dates
5:47
Is it wise to launch both 1-1 and Group program at the same time?
3:19
How do Gentle Launches integrate with Circles of Enrollment?
1:57
How often to do gentle launches?
5:30
If you have multiple offers, which to launch first?
5:25
Reminder to work lightly and launch lightly ✨
Collabs
2:25
“On behalf of a friend”
1:32
Trade Sessions
7:46
Bonuses from Colleagues
2:55
Bonus *for* Colleagues
6:09
Get overflow clients from others
6:18
Habits to develop - "Where did you discover me?" + Thank that referral source and lean in...
8:20
Gather tips and create a great piece of content + possibly form a mastermind or get clients that way
Get Client Testimonials
1:55
Why it's important to outreach for client testimonials
0:52
If no clients yet, try getting testimonials from your peers
3:15
Why happy clients aren't giving you testimonials
9:15
How to ask for testimonials?
0:55
Can you share old testimonials or use it for a new offering?
2:12
If client didn't respond to testimonial request should you ask again?
3:04
Automate your feedback requests
Your Email Newsletter
3:26
It's important to add (the right people) to your email list
6:16
Add your new clients to your monthly newsletter
7:15
Appropriately invite your friends & colleagues to your newsletter
Transforming Your Mindset for Authentic Outreach
4:35
Moving from Fear to Love
1:51
Top 100? Just start with your Top 3 :)
6:22
People who would love your services? There are more of them than you can imagine...
1:43
Yes there's more effort needed in the beginning but it gets easier!
2:41
What if you don't hear back from your outreach?
4:12
What if you've done things for free, and now wish to begin charging for them?
FTA Webinars (a must)
8:29
FTA Webinars - why every business can benefit from doing it
2:25
Should you expect FTA webinar sales?
4:49
What could you talk about on an FTA? (You know enough...)
5:36
Difference between FTA webinars vs just Free Videos/Content...
2:21
How often should you do FTA webinars?
11:21
The structure of the FTA webinar -- possible outline ideas
8:13
What to offer at end of your FTA webinars? Follow-up offer?
2:42
Mindset about selling at the end of the webinar
6:28
Technical setting up of the FTA webinar..
3:07
Feedback form for FTA webinar
1:55
How much to charge for paid recording of FTA?
8:24
Sales page for FTA webinar...
2:26
How to announce your FTA webinar?
3:28
Idea - offer Early Bird Bonus for FTA signups
1:15
Should you use Ads to promote FTA? Yes.
2:45
FTANR -- free to attend NO recording -- webinars...
1:30
How to feel about low attendance for your webinars?
1:59
How long should recording be available after the webinar?
(Optional) Even more about FTA webinars...
Gentle Launch Posts
3:19
Origin story
10:48
Testimonial posts
1:50
"Aha!" moment post
3:05
Other examples of Gentle Launch posts?
5:16
Email newsletter rhythm vs Gentle Launch emails?
Gentle Launch Tracking
2:36
Tracking your gentle launches - why it's important
5:26
Simple way to reflect and track your gentle launches
8:23
(Optional) Spreadsheet for tracking gentle launches
Authentic Discovery Calls
4:44
Mindset for Discovery Calls or Exploratory with Prospective Clients
6:58
How to do Authentic Discovery Calls
6:13
"How much do you charge?"
6:14
"What's the success rate for your service?"
2:13
How long should Discovery Calls be?
1:17
Application form for Discovery Calls?
1:07
Learn from your Discovery Calls
5:40
What % enrollment to expect from Discovery Calls?
1:15
Practice with each other!
3:01
If you need clients, how to embody Admissions Director mindset?
12:26
How to follow up with prospective client after a discovery call?
High Ticket Offers
4:44
Mindset for High Ticket Offers
12:03
Gentle Launches for High Ticket Offers
3:19
Deborah's example of prospective client journey - via assessment quiz or survey
The best referral engine is Stage 2 Content
6:19
Best way to get referrals is via Consistent Content
7:06
Stage 2 Content
Your plan going forward...
4:01
What has been working well for you already?
8:36
What can you learn from nichemates' outreach?
9:20
Not enough clients? 4 questions to answer
5:52
⭐️ Menu of Practice Options for Authentic Outreach ⭐️
4:06
Your consistent plan for Authentic Outreach?
5:02
Overwhelmed? Start with 1 thing on the menu...
2:26
Process Goals
Thank You
Your post-course assessment 🙏🏼
Bonus Material
5:22
The main result I care about in a sales conversation...
11:37
Tips for making a video that sells or launches a program or service
4:28
Should you do more Launch posts on social media vs Email Newsletter?
4:53
Definitions -- "Content" vs "Launch Posts" vs "Outreach"
3:12
Using Loom for Circles of Enrollment outreach
6:00
Client asks how many sessions to book, or how long to work with you?
✨ Time-Limited Bonus Content
A lot more course material is on its way...
A lot more course material is on its way...