✨ Authentic Outreach (AO)

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Authentic Outreach -- Course Info

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Outreach ✍🏽 Work Retreats to give you time to learn & implement the course!

The Authentic "Selling" Mindset

1 Welcome and why Authentic Outreach is needed
2:15
Why is Authentic Outreach needed?

2 Before we go further – what activities have already helped you get clients?
3:09
Before we go further – what activities have already helped you get clients?

3 What has gotten you to become a client? Think about how your service providers marketed to you
2:05
What has gotten you to become a client? Think about how your service providers marketed to you...

4 What kind of selling has turned you off, lost trust with a service provider or mentor?
2:00
What kind of selling has turned you off, lost some trust in a service provider or mentor?

5 Inauthentic outreach methods
5:14
The basic catalog of inauthentic outreach methods

6 The heart of authentic outreach
5:44
The heart of authentic outreach πŸ’›

7 Marketing as connecting & serving and Selling as understanding & helping
9:10
Marketing as connecting & serving... and Selling as understanding & helping

8 Who's in your head & heart when you're doing the outreach or selling?
5:51
Who's in your head & heart when you're doing the outreach or selling? πŸ€”

9 What's already working? Make that more efficient and effective then carve out time for experiments
2:08
What's already working? Make that more efficient and effective then carve out time for experiments...

10 Focusing on the process versus the results in your selling
5:48
Focusing on the process versus the results in your selling...

Staying Organized

02 Menu of Practice Options
3:15
Menu of Practice Options

03 So much of successful outreach is about staying organized
2:49
So much of successful outreach is about staying organized...

04 Template for Authentic Outreach Methods & People CRM
10:07
Template for Authentic Outreach Methods & Simple People CRM

Circles of Enrollment

06 You are the Director of Admissions for Your Business
4:49
You are the Director of Admissions for Your Business

07 Periods of Enrollment
2:21
Periods of Enrollment

08 Circles of Enrollment
2:35
Circles of Enrollment

09 Your Inner Circle
3:16
Your Inner Circle

11 Your Middle Circle
1:35
Your Middle Circle

12 Your Outer Circle
1:27
Your Outer Circle

13 Timeline for the Circles of Enrollment
5:36
Timeline for the Circles of Enrollment

14 You don't need email lists to use the Cirlces of Enrollment method
3:43
You don't need email lists to use the Circles of Enrollment - just use BCC for now...

15 Perspective about Individual Outreach - you're giving them an opportunity before you give it to others
4:12
Perspective about Individual Outreach - you're giving them an opportunity before you give it to others

Inner vs Middle Circle - how to differentiate the two?
2:33
Inner vs Middle Circle - how to differentiate the two?

How to frame the announcement to the Middle circle?
1:54
How to frame the announcement to the Middle circle?

16 Does inner circle get the message to the Middle circle also?
4:02
Does inner circle get the message to the Middle circle also?

Your Authentic Outreach Message

17 The power of your network
7:38
The Power of Your Network

18 Your Top 100
6:46
Your Top 100

19 Your Authentic Outreach Message
7:36
Your Authentic Outreach Message

20 Your authentic message is better than any copywriting or marketing coach's ideas
2:02
Your authentic message is *better* than any copywriting or marketing coach's ideas...

21 Simple CRM - track your personal outreach
4:08
Simple CRM - track your personal outreach

Mira Rao on Netcaring & Client Referrals

1a Why netcaring and authentic outreach?
4:32
Why netcaring and authentic outreach? + Intro to Mira Rao

2 Mira's mindset about netcaring and outreach
6:15
Mira's mindset about netcaring and outreach

3a Keeping your contacts and opportunities organized
8:55
Keeping your contacts and opportunities organized

4 Avoiding the feast & famine cycle for service providers - continue netcaring even when you have enough clients
2:26
Avoiding the feast & famine cycle for service providers - continue netcaring even when you have enough clients

5 Mira's outreach message template
4:08
Mira's outreach message template

6 Example of intro session booking page by Mira Rao
2:42
Example of intro session booking page by Mira Rao

7 Carve out the time for your netcaring and authentic outreach
1:34
Carve out the time for your netcaring and authentic outreach

Authentic Referrals via Netcaring

8 What will be your rhythm of netcaring and authentic outreach?
8:17
What will be your rhythm of netcaring and authentic outreach?

9 What if people aren't responding to your netcaring?
4:30
What if people aren't responding to your netcaring?

10 Outline of Referral Outreach Template
1:48
Outline of Referral Outreach Template

11 Stay top of mind by having social media connections then newsletter posts
4:34
Stay top of mind by having social media connections then newsletter posts

AO New social media friends - should you sell to them?
5:52
New social media friends - should you sell to them?

Easily Referrable Issue & Offer

Reminder about the Menu of Practice Options
1:12
Reminder about the Menu of Practice Options...

What is an Easily Referable Issue?
7:08
What's an "Easily Referable Issue" (ERI)?

How to come up with easily referable issue?
3:53
How to come up with your Easily Referrable Issue?

Get together with 2 others to brainstorm your easily referable issue (ERI)
2:02
Mutual support for clarifying ERI

What's a Modality vs an Issue/Experience?
5:58
What's a Modality vs an Issue/Experience?

Your Easily Referable Offer or First Step
4:02
Your "Easily Referable Offer"

Focus an offer an an Issue or Modality?
5:50
Should the Offer focus on the Issue or the Modality?

One issue seems too constrained or specific for your offer or modality? Example from Will Caminada
7:19
One issue seems too constrained or specific for your offer or modality? Example from Will Caminada

Let them experience your work…

If using Circles of Enrollment and posting on social media, which circle is it?
1:13
If using Circles of Enrollment and posting on social media, which circle is it?

What is a Beta Group?
6:50
Beta Group

"Describe my work"
4:20
"Describe my work..."

Recorded Sample Sessions
6:42
Recorded Sample

Follow-up is Essential
4:12
Follow-Up is Essential

Gentle Launches

Why it's important to learn and do "Gentle Launches"
7:09
Why it's important to learn and do "Gentle Launches"

What is a Gentle Launch?
8:44
What is a Gentle Launch?

What are the 2 messages of the gentle launch?
7:38
So... what are the 2 messages of the gentle launch?

If I only have 1 service/program can I still do Gentle Launches regularly?
4:19
If I only have 1 service/program can I still do Gentle Launches regularly?

Make it gentle - on you and your audience
3:33
Make it gentle - on you and your audience :)

How long is a launch / how much notice to give?
3:13
How long is a gentle launch / how much notice to give?

Authentic Deadlines or The Importance of Using Due Dates
5:04
Authentic Deadlines or The Importance of Using Due Dates

Can you be marketing both 1-1 and Group program at the same time?
5:47
Is it wise to launch both 1-1 and Group program at the same time?

How do Gentle Launches integrate with Circles of Enrollment?
3:19
How do Gentle Launches integrate with Circles of Enrollment?

0 More than 1 gentle launch per month?
1:57
How often to do gentle launches?

AO If you have multiple offers which to launch first?
5:30
If you have multiple offers, which to launch first?

AO Reminder to work lightly and launch lightly
5:25
Reminder to work lightly and launch lightly ✨

Collabs

On behalf of a friend - share each other's offers?
2:25
β€œOn behalf of a friend”

Trading Sessions with someone in the AO course
1:32
Trade Sessions

Bonuses from Colleagues
7:46
Bonuses from Colleagues

Bonus *for* Colleagues
2:55
Bonus *for* Colleagues

Get overflow clients from others
6:09
Get overflow clients from others

1 Habit - where did they discover you + thank that referral source and lean in
6:18
Habits to develop - "Where did you discover me?" + Thank that referral source and lean in...

Gather tips and create a great piece of content
8:20
Gather tips and create a great piece of content + possibly form a mastermind or get clients that way

Get Client Testimonials

2 Why it's important to outreach for client testimonials
1:55
Why it's important to outreach for client testimonials

3 If no clients yet, try getting testimonials from your peers
0:52
If no clients yet, try getting testimonials from your peers

4 Why happy clients aren't giving you testimonials
3:15
Why happy clients aren't giving you testimonials

6 How to ask for testimonials?
9:15
How to ask for testimonials?

5 Can you share old testimonials or use it for a new offering?
0:55
Can you share old testimonials or use it for a new offering?

7 If client didn't respond to testimonial request should you ask again?
2:12
If client didn't respond to testimonial request should you ask again?

8 Automate your feedback requests
3:04
Automate your feedback requests

Your Email Newsletter

9 It's important to add (the right people) to your email list
3:26
It's important to add (the right people) to your email list

10 Add your new clients to your monthly newsletter
6:16
Add your new clients to your monthly newsletter

11 Appropriately invite your friends & colleagues to your newsletter
7:15
Appropriately invite your friends & colleagues to your newsletter

Transforming Your Mindset for Authentic Outreach

13 Moving from Fear to Love
4:35
Moving from Fear to Love

14 Top 100? Just start with your Top 3
1:51
Top 100? Just start with your Top 3 :)

15 People who would love your services - there are more people than you can imagine
6:22
People who would love your services? There are more of them than you can imagine...

16 Yes there's more effort needed in the beginning but it gets easier!
1:43
Yes there's more effort needed in the beginning but it gets easier!

17 What if you don't hear back from your outreach?
2:41
What if you don't hear back from your outreach?

AO If you do things free how to start charging for them?
4:12
What if you've done things for free, and now wish to begin charging for them?

FTA Webinars (a must)

1 FTA Webinars - why every business can benefit from doing it
8:29
FTA Webinars - why every business can benefit from doing it

2 Should you expect FTA sales?
2:25
Should you expect FTA webinar sales?

3 What could you talk about on an FTA? You know enough
4:49
What could you talk about on an FTA? (You know enough...)

3a FTA webinar vs just Free Videos
5:36
Difference between FTA webinars vs just Free Videos/Content...

4 How often should you do FTA webinars?
2:21
How often should you do FTA webinars?

5 The structure of the FTA webinar - things you may want to put in
11:21
The structure of the FTA webinar -- possible outline ideas

What to offer at end of your FTA webinars?
8:13
What to offer at end of your FTA webinars? Follow-up offer?

6 Mindset about selling at the end of the webinar
2:42
Mindset about selling at the end of the webinar

7 Technical setting up of the FTA webinar
6:28
Technical setting up of the FTA webinar..

8 Feedback form for FTA webinar
3:07
Feedback form for FTA webinar

9 How much to charge for paid recording of FTA?
1:55
How much to charge for paid recording of FTA?

11 Sales page for FTA webinar
8:24
Sales page for FTA webinar...

10 How to market your FTA webinar?
2:26
How to announce your FTA webinar?

12 Idea - offer Early Bird Bonus for FTA signups
3:28
Idea - offer Early Bird Bonus for FTA signups

13 Should you use Ads to promote FTA? Yes
1:15
Should you use Ads to promote FTA? Yes.

4 FTANR (free to attend NO recording) webinars
2:45
FTANR -- free to attend NO recording -- webinars...

5 How to feel about low attendance for your webinars?
1:30
How to feel about low attendance for your webinars?

7 How long should recording be available after the webinar?
1:59
How long should recording be available after the webinar?

(Optional) Even more about FTA webinars...

Gentle Launch Posts

1 Origin story posts
3:19
Origin story

2 Testimonial posts
10:48
Testimonial posts

3 Aha moment post
1:50
"Aha!" moment post

4 Other examples of Gentle Launch posts?
3:05
Other examples of Gentle Launch posts?

5 Email newsletter rhythm vs Gentle Launch emails?
5:16
Email newsletter rhythm vs Gentle Launch emails?

Gentle Launch Tracking

6 Tracking your gentle launches - why it's important
2:36
Tracking your gentle launches - why it's important

7 Simple way to reflect and track your gentle launches
5:26
Simple way to reflect and track your gentle launches

8 Spreadsheet for tracking gentle launches
8:23
(Optional) Spreadsheet for tracking gentle launches

Authentic Discovery Calls

9 Mindset for Discovery Calls or Exploratory with Prospective Clients
4:44
Mindset for Discovery Calls or Exploratory with Prospective Clients

10 How to do Authentic Discovery Calls
6:58
How to do Authentic Discovery Calls

11 "How much do you charge?" answering the question
6:13
"How much do you charge?"

AO What's your success rate for your service?
6:14
"What's the success rate for your service?"

12 How long should Discovery Calls be?
2:13
How long should Discovery Calls be?

13 Application form for Discovery Calls?
1:17
Application form for Discovery Calls?

14 Learn from your Discovery CAlls
1:07
Learn from your Discovery Calls

15 What % enrollment to expect from Discovery Calls?
5:40
What % enrollment to expect from Discovery Calls?

16 Practice with each other re Discovery Calls
1:15
Practice with each other!

17 When you need clients how to embody Admissions Director mindset?
3:01
If you need clients, how to embody Admissions Director mindset?

How to follow up with prospective client after a discovery call?
12:26
How to follow up with prospective client after a discovery call?

High Ticket Offers

0 Mindset for High Ticket Offers
4:44
Mindset for High Ticket Offers

1 High Ticket Offers? How to do Gentle Launches for them
12:03
Gentle Launches for High Ticket Offers

6 Deborah example of prospective client journey - via assessment quiz or survey
3:19
Deborah's example of prospective client journey - via assessment quiz or survey

The best referral engine is Stage 2 Content

2 Best way to get referrals is Content
6:19
Best way to get referrals is via Consistent Content

3 Stage 2 Content
7:06
Stage 2 Content

Your plan going forward...

AO1 What has been working well for you already?
4:01
What has been working well for you already?

AO2 What can you learn from nichemates' outreach?
8:36
What can you learn from nichemates' outreach?

AO3 Not getting enough clients? 4 questions to answer
9:20
Not enough clients? 4 questions to answer

AO4 Menu of Options for Authentic Outreach
5:52
⭐️ Menu of Practice Options for Authentic Outreach ⭐️

AO5 Your consistent plan for Authentic Outreach
4:06
Your consistent plan for Authentic Outreach?

AO6 Overwhelmed? Start with 1 thing on the menu
5:02
Overwhelmed? Start with 1 thing on the menu...

AO7 Process Goals
2:26
Process Goals

Thank You

Your post-course assessment πŸ™πŸΌ

Bonus Material

11 The main result I care about in a sales conversation
5:22
The main result I care about in a sales conversation...

Tips for making a video that sells or launches a program or service
11:37
Tips for making a video that sells or launches a program or service

Should you do more Launch posts on social media vs Email Newsletter?
4:28
Should you do more Launch posts on social media vs Email Newsletter?

0b Definitions of Content vs Launch Posts vs Outreach
4:53
Definitions -- "Content" vs "Launch Posts" vs "Outreach"

Using Loom for Circles of Enrollment outreach
3:12
Using Loom for Circles of Enrollment outreach

Client asks how many sessions to book or how long to work with you?
6:00
Client asks how many sessions to book, or how long to work with you?

✨ Time-Limited Bonus Content

A lot more course material is on its way...

A lot more course material is on its way...