Course Summary

✨ Authentic Outreach (AO)

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Authentic Outreach -- Course Info

The Authentic "Selling" Mindset

1 Welcome and why Authentic Outreach is needed
Why is Authentic Outreach needed?
2:15
2 Before we go further – what activities have already helped you get clients?
Before we go further – what activities have already helped you get clients?
3:09
3 What has gotten you to become a client? Think about how your service providers marketed to you
What has gotten you to become a client? Think about how your service providers marketed to you...
2:05
4 What kind of selling has turned you off, lost trust with a service provider or mentor?
What kind of selling has turned you off, lost some trust in a service provider or mentor?
2:00
5 Inauthentic outreach methods
The basic catalog of inauthentic outreach methods
5:14
6 The heart of authentic outreach
The heart of authentic outreach 💛
5:44
7 Marketing as connecting & serving and Selling as understanding & helping
Marketing as connecting & serving... and Selling as understanding & helping
9:10
8 Who's in your head & heart when you're doing the outreach or selling?
Who's in your head & heart when you're doing the outreach or selling? 🤔
5:51
9 What's already working? Make that more efficient and effective then carve out time for experiments
What's already working? Make that more efficient and effective then carve out time for experiments...
2:08
10 Focusing on the process versus the results in your selling
Focusing on the process versus the results in your selling...
5:48

Staying Organized

02 Menu of Practice Options
Menu of Practice Options
3:15
03 So much of successful outreach is about staying organized
So much of successful outreach is about staying organized...
2:49
04 Template for Authentic Outreach Methods & People CRM
Template for Authentic Outreach Methods & Simple People CRM
10:07

Circles of Enrollment

06 You are the Director of Admissions for Your Business
You are the Director of Admissions for Your Business
4:49
07 Periods of Enrollment
Periods of Enrollment
2:21
08 Circles of Enrollment
Circles of Enrollment
2:35
09 Your Inner Circle
Your Inner Circle
3:16
11 Your Middle Circle
Your Middle Circle
1:35
12 Your Outer Circle
Your Outer Circle
1:27
13 Timeline for the Circles of Enrollment
Timeline for the Circles of Enrollment
5:36
14 You don't need email lists to use the Cirlces of Enrollment method
You don't need email lists to use the Circles of Enrollment - just use BCC for now...
3:43
15 Perspective about Individual Outreach - you're giving them an opportunity before you give it to others
Perspective about Individual Outreach - you're giving them an opportunity before you give it to others
4:12
Inner vs Middle Circle - how to differentiate the two?
Inner vs Middle Circle - how to differentiate the two?
2:33
How to frame the announcement to the Middle circle?
How to frame the announcement to the Middle circle?
1:54
16 Does inner circle get the message to the Middle circle also?
Does inner circle get the message to the Middle circle also?
4:02

Your Authentic Outreach Message

17 The power of your network
The Power of Your Network
7:38
18 Your Top 100
Your Top 100
6:46
19 Your Authentic Outreach Message
Your Authentic Outreach Message
7:36
20 Your authentic message is better than any copywriting or marketing coach's ideas
Your authentic message is *better* than any copywriting or marketing coach's ideas...
2:02
21 Simple CRM - track your personal outreach
Simple CRM - track your personal outreach
4:08

Mira Rao on Netcaring & Client Referrals

1a Why netcaring and authentic outreach?
Why netcaring and authentic outreach? + Intro to Mira Rao
4:32
2 Mira's mindset about netcaring and outreach
Mira's mindset about netcaring and outreach
6:15
3a Keeping your contacts and opportunities organized
Keeping your contacts and opportunities organized
8:55
4 Avoiding the feast & famine cycle for service providers - continue netcaring even when you have enough clients
Avoiding the feast & famine cycle for service providers - continue netcaring even when you have enough clients
2:26
5 Mira's outreach message template
Mira's outreach message template
4:08
6 Example of intro session booking page by Mira Rao
Example of intro session booking page by Mira Rao
2:42
7 Carve out the time for your netcaring and authentic outreach
Carve out the time for your netcaring and authentic outreach
1:34

Authentic Referrals via Netcaring

8 What will be your rhythm of netcaring and authentic outreach?
What will be your rhythm of netcaring and authentic outreach?
8:17
9 What if people aren't responding to your netcaring?
What if people aren't responding to your netcaring?
4:30
10 Outline of Referral Outreach Template
Outline of Referral Outreach Template
1:48
11 Stay top of mind by having social media connections then newsletter posts
Stay top of mind by having social media connections then newsletter posts
4:34
AO New social media friends - should you sell to them?
New social media friends - should you sell to them?
5:52

Easily Referrable Issue & Offer

Reminder about the Menu of Practice Options
Reminder about the Menu of Practice Options...
1:12
What is an Easily Referable Issue?
What's an "Easily Referable Issue" (ERI)?
7:08
How to come up with easily referable issue?
How to come up with your Easily Referrable Issue?
3:53
Get together with 2 others to brainstorm your easily referable issue (ERI)
Mutual support for clarifying ERI
2:02
What's a Modality vs an Issue/Experience?
What's a Modality vs an Issue/Experience?
5:58
Your Easily Referable Offer or First Step
Your "Easily Referable Offer"
4:02
Focus an offer an an Issue or Modality?
Should the Offer focus on the Issue or the Modality?
5:50
One issue seems too constrained or specific for your offer or modality? Example from Will Caminada
One issue seems too constrained or specific for your offer or modality? Example from Will Caminada
7:19

Let them experience your work…

If using Circles of Enrollment and posting on social media, which circle is it?
If using Circles of Enrollment and posting on social media, which circle is it?
1:13
What is a Beta Group?
Beta Group
6:50
"Describe my work"
"Describe my work..."
4:20
Recorded Sample Sessions
Recorded Sample
6:42
Follow-up is Essential
Follow-Up is Essential
4:12

Gentle Launches

Why it's important to learn and do "Gentle Launches"
Why it's important to learn and do "Gentle Launches"
7:09
What is a Gentle Launch?
What is a Gentle Launch?
8:44
What are the 2 messages of the gentle launch?
So... what are the 2 messages of the gentle launch?
7:38
If I only have 1 service/program can I still do Gentle Launches regularly?
If I only have 1 service/program can I still do Gentle Launches regularly?
4:19
Make it gentle - on you and your audience
Make it gentle - on you and your audience :)
3:33
How long is a launch / how much notice to give?
How long is a gentle launch / how much notice to give?
3:13
Authentic Deadlines or The Importance of Using Due Dates
Authentic Deadlines or The Importance of Using Due Dates
5:04
Can you be marketing both 1-1 and Group program at the same time?
Is it wise to launch both 1-1 and Group program at the same time?
5:47
How do Gentle Launches integrate with Circles of Enrollment?
How do Gentle Launches integrate with Circles of Enrollment?
3:19
0 More than 1 gentle launch per month?
How often to do gentle launches?
1:57
AO If you have multiple offers which to launch first?
If you have multiple offers, which to launch first?
5:30
AO Reminder to work lightly and launch lightly
Reminder to work lightly and launch lightly ✨
5:25

Collabs

On behalf of a friend - share each other's offers?
“On behalf of a friend”
2:25
Trading Sessions with someone in the AO course
Trade Sessions
1:32
Bonuses from Colleagues
Bonuses from Colleagues
7:46
Bonus *for* Colleagues
Bonus *for* Colleagues
2:55
Get overflow clients from others
Get overflow clients from others
6:09
1 Habit - where did they discover you + thank that referral source and lean in
Habits to develop - "Where did you discover me?" + Thank that referral source and lean in...
6:18
Gather tips and create a great piece of content
Gather tips and create a great piece of content + possibly form a mastermind or get clients that way
8:20

Get Client Testimonials

2 Why it's important to outreach for client testimonials
Why it's important to outreach for client testimonials
1:55
3 If no clients yet, try getting testimonials from your peers
If no clients yet, try getting testimonials from your peers
0:52
4 Why happy clients aren't giving you testimonials
Why happy clients aren't giving you testimonials
3:15
6 How to ask for testimonials?
How to ask for testimonials?
9:15
5 Can you share old testimonials or use it for a new offering?
Can you share old testimonials or use it for a new offering?
0:55
7 If client didn't respond to testimonial request should you ask again?
If client didn't respond to testimonial request should you ask again?
2:12
8 Automate your feedback requests
Automate your feedback requests
3:04

Your Email Newsletter

9 It's important to add (the right people) to your email list
It's important to add (the right people) to your email list
3:26
10 Add your new clients to your monthly newsletter
Add your new clients to your monthly newsletter
6:16
11 Appropriately invite your friends & colleagues to your newsletter
Appropriately invite your friends & colleagues to your newsletter
7:15

Transforming Your Mindset for Authentic Outreach

13 Moving from Fear to Love
Moving from Fear to Love
4:35
14 Top 100? Just start with your Top 3
Top 100? Just start with your Top 3 :)
1:51
15 People who would love your services - there are more people than you can imagine
People who would love your services? There are more of them than you can imagine...
6:22
16 Yes there's more effort needed in the beginning but it gets easier!
Yes there's more effort needed in the beginning but it gets easier!
1:43
17 What if you don't hear back from your outreach?
What if you don't hear back from your outreach?
2:41
AO If you do things free how to start charging for them?
What if you've done things for free, and now wish to begin charging for them?
4:12

FTA Webinars (a must)

1 FTA Webinars - why every business can benefit from doing it
FTA Webinars - why every business can benefit from doing it
8:29
2 Should you expect FTA sales?
Should you expect FTA webinar sales?
2:25
3 What could you talk about on an FTA? You know enough
What could you talk about on an FTA? (You know enough...)
4:49
3a FTA webinar vs just Free Videos
Difference between FTA webinars vs just Free Videos/Content...
5:36
4 How often should you do FTA webinars?
How often should you do FTA webinars?
2:21
5 The structure of the FTA webinar - things you may want to put in
The structure of the FTA webinar -- possible outline ideas
11:21
6 Mindset about selling at the end of the webinar
Mindset about selling at the end of the webinar
2:42
7 Technical setting up of the FTA webinar
Technical setting up of the FTA webinar..
6:28
8 Feedback form for FTA webinar
Feedback form for FTA webinar
3:07
9 How much to charge for paid recording of FTA?
How much to charge for paid recording of FTA?
1:55
11 Sales page for FTA webinar
Sales page for FTA webinar...
8:24
10 How to market your FTA webinar?
How to announce your FTA webinar?
2:26
12 Idea - offer Early Bird Bonus for FTA signups
Idea - offer Early Bird Bonus for FTA signups
3:28
13 Should you use Ads to promote FTA? Yes
Should you use Ads to promote FTA? Yes.
1:15
4 FTANR (free to attend NO recording) webinars
FTANR -- free to attend NO recording -- webinars...
2:45
5 How to feel about low attendance for your webinars?
How to feel about low attendance for your webinars?
1:30
7 How long should recording be available after the webinar?
How long should recording be available after the webinar?
1:59
(Optional) Even more about FTA webinars...

Gentle Launch Posts

1 Origin story posts
Origin story
3:19
2 Testimonial posts
Testimonial posts
10:48
3 Aha moment post
"Aha!" moment post
1:50
4 Other examples of Gentle Launch posts?
Other examples of Gentle Launch posts?
3:05
5 Email newsletter rhythm vs Gentle Launch emails?
Email newsletter rhythm vs Gentle Launch emails?
5:16

Gentle Launch Tracking

6 Tracking your gentle launches - why it's important
Tracking your gentle launches - why it's important
2:36
7 Simple way to reflect and track your gentle launches
Simple way to reflect and track your gentle launches
5:26
8 Spreadsheet for tracking gentle launches
(Optional) Spreadsheet for tracking gentle launches
8:23

Authentic Discovery Calls

9 Mindset for Discovery Calls or Exploratory with Prospective Clients
Mindset for Discovery Calls or Exploratory with Prospective Clients
4:44
10 How to do Authentic Discovery Calls
How to do Authentic Discovery Calls
6:58
11 "How much do you charge?" answering the question
"How much do you charge?"
6:13
AO What's your success rate for your service?
"What's the success rate for your service?"
6:14
12 How long should Discovery Calls be?
How long should Discovery Calls be?
2:13
13 Application form for Discovery Calls?
Application form for Discovery Calls?
1:17
14 Learn from your Discovery CAlls
Learn from your Discovery Calls
1:07
15 What % enrollment to expect from Discovery Calls?
What % enrollment to expect from Discovery Calls?
5:40
16 Practice with each other re Discovery Calls
Practice with each other!
1:15
17 When you need clients how to embody Admissions Director mindset?
If you need clients, how to embody Admissions Director mindset?
3:01

High Ticket Offers

0 Mindset for High Ticket Offers
Mindset for High Ticket Offers
4:44
1 High Ticket Offers? How to do Gentle Launches for them
Gentle Launches for High Ticket Offers
12:03
6 Deborah example of prospective client journey - via assessment quiz or survey
Deborah's example of prospective client journey - via assessment quiz or survey
3:19

The best referral engine is Stage 2 Content

2 Best way to get referrals is Content
Best way to get referrals is via Consistent Content
6:19
3 Stage 2 Content
Stage 2 Content
7:06

Your plan going forward...

AO1 What has been working well for you already?
What has been working well for you already?
4:01
AO2 What can you learn from nichemates' outreach?
What can you learn from nichemates' outreach?
8:36
AO3 Not getting enough clients? 4 questions to answer
Not enough clients? 4 questions to answer
9:20
AO4 Menu of Options for Authentic Outreach
⭐️ Menu of Practice Options for Authentic Outreach ⭐️
5:52
AO5 Your consistent plan for Authentic Outreach
Your consistent plan for Authentic Outreach?
4:06
AO6 Overwhelmed? Start with 1 thing on the menu
Overwhelmed? Start with 1 thing on the menu...
5:02
AO7 Process Goals
Process Goals
2:26

Thank You

Your post-course assessment 🙏🏼

Bonus Material

11 The main result I care about in a sales conversation
The main result I care about in a sales conversation...
5:22
Tips for making a video that sells or launches a program or service
Tips for making a video that sells or launches a program or service
11:37
Should you do more Launch posts on social media vs Email Newsletter?
Should you do more Launch posts on social media vs Email Newsletter?
4:28
0b Definitions of Content vs Launch Posts vs Outreach
Definitions -- "Content" vs "Launch Posts" vs "Outreach"
4:53
Using Loom for Circles of Enrollment outreach
Using Loom for Circles of Enrollment outreach
3:12
Client asks how many sessions to book or how long to work with you?
Client asks how many sessions to book, or how long to work with you?
6:00
✨ Time-Limited Bonus Content

A lot more course material is on its way...

A lot more course material is on its way...