George Kao Courses

🎙️ Interview Mastery

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Interview Mastery -- Course Info

Welcome! Take the onboarding steps...

✍🏽 Start of Course Assessment
Course Platform Orientation
Bonus Q&A Webinars -- Live Support Calls
General Questions (if you don't know where else to ask)

Module 1 -- Begin with Clarity Interviews

1 Warm welcome to the Interview Mastery course
2:19
Warm welcome to the Interview Mastery course!
2 learning from interviews
2:16
Your favorite interviews: what are you learning about how they do it?
3 What does your ideal audience believe differently
5:33
What does your ideal audience believe differently than others?
4 Context for the work you love to do with clients
2:33
Context for the work you love to do with clients...
5 Initial work of bringing together your interview message
5:39
Initial work of bringing together your interview message...
6 What questions might an ideal host ask you
3:01
What questions might an ideal host ask you?
7 What's a good offer to mention in an interview
4:32
What's a good offer to mention in an interview?
8 Clarity vs Promoted Interviews
3:13
Clarity vs Promoted Interviews
9 How to do a Clarity Interview
3:34
How to do a Clarity Interview
11 Make it easy to schedule with you
3:40
Make it easy to schedule with you...
Should you post your Clarity interviews?
0:48
Should you post your Clarity interviews?

Module 2 -- First, interview others

intro to Jessica Jennings course helper
1:57
Introducing our Course Helper – Jessica Jennings
Who is your audience when speaking on an interview?
6:51
As a Guest, if you're unsure what target audience to speak to...
What if you have multiple audiences - who do you address in an interview?
4:33
What if you have multiple audiences - who do you address in an interview?
Should we talk about our Framework or Pathway in our interviews?
2:39
Should we talk about our Framework or Pathway in our interviews?
can you talk about multiple offers in an interview?
6:02
Yes you can share multiple offers in an interview
Tech of doing interviews
12:13
Tech Prep – for both Host and Guests
The opportunity of being a Host vs a Guest
3:41
Promoted Interviews: before being a guest, try being a Host first... the opportunity for growth is bigger than you might expect.
If you're surprised that I'm talking about "your podcast" or "your series" -- you don't have to start one..
2:50
If you're surprised that I'm talking about "your podcast" or "your series" -- you don't have to start one...
How to find great guests?
4:41
Finding great guests to reach out to...
vetting guests
5:48
Vetting your potential guests
Focus on Quality conversations instead of the Numbers of followers? 🤔
7:46
Focus on Quality connection instead of Numbers of guest's followers? 🤔
How topic-aligned to be in choosing Guests to interview?
6:21
How topic-aligned to be in choosing Guests to interview?
Is it bad strategy to invite a competitor to be interviewed as a Guest?
2:33
Is it bad strategy to invite a competitor to be interviewed as a Guest?
When should payment be expected as a host or a guest?
2:51
When should payment be expected as a host or a guest?
How to outreach to your potential guest
5:48
How to outreach to your potential guest

Module 3 -- Being a great host

1 What are you learning from interviews?
1:20
This week's learnings?
2 Beware learning from celebrity interviews
7:11
Beware what you're learning from celebrity interviews...
3 Questions that hosts should not be asking
6:37
Questions *not* to ask your Guests...
5 Should you ask challenging questions of the guest?
2:38
Should you ask challenging questions of the guest?
4 First principle of being a host - Oprah
3:21
1st principle of being a great interviewer (let's learn from Oprah)
6 Principle the more you can prepare the better
4:29
2nd principle: the more you can prepare, the more interesting questions you can ask.
7 Questions to ask the guest
2:36
Preparing your questions for the guest
8 Template of what to send to guests to prepare
4:30
How to help guests prepare? / What to send to your guests?
2 Preshow agreement that episode publishing might not be guaranteed?
3:20
Disclaimer that show might not get published?
9 The bigger the influencer the less you should make them prepare
3:29
The bigger the influencer the less you should make them prepare...
0 Record the interview video or only audio is fine?
1:40
Record the interview as video, or only audio?
9 Record interviews on Instagram Live?
2:36
Record interviews via Instagram Live?
10 Hosts - get ready to share your thoughts on the topic
3:31
As a Host: prepare to share your thoughts on the topic too…
Interviews - should the host read the guest's bio?
3:02
Should the host read the guest's bio at the beginning?
0:00
The intro to an interview is a little tricky because the host has probably heard many bad interviews, which basically at the beginning, you know, the host reads this typically too long bio of the guest. Sometimes the bio sounds really impressive. But oftentimes, the bio is just really boring to me.
11 Hosts - day of prep tips
3:59
Host – Day of. (Practice these things in your Clarity interview!)
12 Hosts - advanced tips
3:41
Host – Day of. (Advanced tips)
Interview - switch btwn gallery & speaker view
11:42
Hosts: Switch btwn gallery & speaker view (keyboard shortcuts)
0:00
CNN's John Sutter talks with Grace Carter, an attorney by trade. Carter has been working with people who are in conflict with each other at work. Sutter: Conflict is such a topic that all of us deal with sometimes on a day to day basis. Carter: How can legal processes look differently at conflict?
3:49
When Grace is speaking, I still stay on camera looking at the camera lens. So when I'm in a tiny video, I can look at Grace directly in the eyes and feel the connection and know what I'm gonna say next. But then when I's back on gallery view, I'm back on looking in the camera. It's a little bit faster for me to use keyboard shortcuts.
Interview - if you disagree with what a guest says should you mention that?
8:13
Host: if you disagree with what a guest says should you mention that?
Interview - how to manage time as a host?
4:32
Host: time management, especially if guest is longwinded
13 Hosting helps you meet potential clients
2:23
Another interesting purpose of Hosting interviews -- sales & referrals 😊

Module 4 -- Being a great guest

Your opportunity as a Guest
5:03
Understanding your opportunity as a guest...
find potential hosts
12:16
Finding hosts that are likely to say Yes to interviewing you
linkedin to find potential hosts
10:55
Optional: using LinkedIn to search for potential hosts
research & vetting potential hosts
7:24
Researching / vetting your potential Hosts
writing your outreach message to potential hosts
6:42
Outreaching to hosts to invite you to their show...
0 If a host says Yes what shoudl your response be?
4:09
Once a host says Yes, what should your response be?
1 What to say to middle person about connecting us?
1:51
Reaching a 2nd degree connection via a 1st degree...
Appropriate expectations for the process of doing interviews
12:46
Appropriate expectations for the "results" of your interview...

Module 5 -- More skills to practice as a Guest

3 imagine you’re doing a TED talk
3:35
As a guest, imagine you’re doing a TED talk... additional prompts for your Interview Message.
1 Performance not convo
3:57
An interview is public speaking -- don't bring a "conversation energy" (unless you're famous!)
2 Tell us your client success stories
4:44
Prepare answers to questions about client success stories...
5 learn from the Host's recent interviews
2:30
Guests: learn from the Host's recent interviews...
6 prepare by understanding the audience
2:08
Guests: prepare by understanding the audience...
When introducing yourself in an interview, make it an experience…
7 Ideas you’d like the audience to look more into
6:58
Google the ideas you’d like the audience to look more into...
0:00
One of the mistakes I noticed that guests do is that they they don't ask the audience to go and search something out or maybe they give the audience a URL to try to remember. So it's better to say, you know, just just Google us. The ultimate keyword is your name.
3:51
Google Energy Reboot, GeorgeKao Cow, and it will it'll it'll come up. Figure out what can you tell them to Google that gets gets it to come up within the first few results. Go ahead and try it out. If you find something like that that works well for you, go ahead and comment below.
8 When speaking your offer at the end
2:01
When speaking your offer at the end…
4 Prepare in segments
4:03
Advanced technique for Guests: Prepare in segments...
0:00
A more advanced technique and one that I hope you will start to get into, is to prepare your interview message in segments. Think think of them as YouTube chapters. For each segment, consider having a sound bite.
3:34
Whenever possible, then you'll really be a good speaker if you can communicate and sound bites. Master communicates with sound bites because they have they're they've been able to encapsulate all of it into a pivot quote.
9 what to send to the Host
1:26
Guests: what to send to your Host
10 Day of prep Guest
2:39
Day of prep: Guest
11 It's less a conversation more a presentation with Q&A by the Audience through the Host
4:34
Reminder: It's less a conversation, more a presentation with Q&A by the Audience through the Host.
0 What if Host insists that you answer the question?
1:44
What if the Host insists that you answer the question?
12 Guests help the host feel good about their interactions
2:43
Guests: help the host feel good about their interactions…
13 Example of researching the reach of a potential Host
7:44
Example of researching the reach of a potential Host...

Module 6 -- After the Interview

3 Follow up right away
4:13
Follow-up right away ⚡️
4 Collabs afterwards
3:43
Guests -- follow-up on possible additional collaboration
5 Post production
7:43
Host: Interview Post-Production
6 Hosts - sharing the interview
1:57
Hosts: sharing the interview
Keep your interviews on your existing YT channel or separate one?
6:07
Keep your interviews on your existing YT channel or separate one?
7 Guests - sharing the interview
3:29
Guests: sharing the interview
Should you post interviews of you (as a guest) on your own channel or podcast?
1:02
Should you post interviews of you (as a guest) on your own channel or podcast?
0:00
Some people only post in them interviewing other people. But I think it makes a lot of sense that people post other people interviewing them on their own podcast. Because guess what? Your listeners Who do they care most about? Sure. They might care about some famous person, but they care about you.
8 How to increase the number of listens?
1:49
Suzanne's Q about increasing the listens
0 Best if you can upload the interview onto Youtube even if audio only
2:14
Best if you can upload the interview onto Youtube, even if audio only...
Interview Mastery Course -- Group Photo!

Thank you!

Post-Course Assessment ✍🏽
✨ Time-Limited Bonus Content

Topics you'd like to be interviewed for...

How to introduce yourself and connect with others here about interviews...
Coaching & Counseling
Spiritual Growth & Development
Physical Health & Wellbeing
Movement & Bodywork
Mental & Emotional Health
Mind-Body Practices
Creativity & Art
Career & Business
Relationships & Family
Nature & Adventure
Wildcard 😊