🎙️ Interview Mastery
Welcome! Take the onboarding steps...
Module 1 -- Begin with Clarity Interviews
What does your ideal audience believe differently than others?
Context for the work you love to do with clients...
Initial work of bringing together your interview message...
What questions might an ideal host ask you?
What's a good offer to mention in an interview?
Clarity vs Promoted Interviews
How to do a Clarity Interview
Make it easy to schedule with you...
Module 2 -- First, interview others
As a Guest, if you're unsure what target audience to speak to...
What if you have multiple audiences - who do you address in an interview?
Should we talk about our Framework or Pathway in our interviews?
Yes you can share multiple offers in an interview
Tech Prep – for both Host and Guests
Promoted Interviews: before being a guest, try being a Host first... the opportunity for growth is bigger than you might expect.
If you're surprised that I'm talking about "your podcast" or "your series" -- you don't have to start one...
Finding great guests to reach out to...
Vetting your potential guests
Focus on Quality connection instead of Numbers of guest's followers? 🤔
How topic-aligned to be in choosing Guests to interview?
Is it bad strategy to invite a competitor to be interviewed as a Guest?
When should payment be expected as a host or a guest?
How to outreach to your potential guest
Module 3 -- Being a great host
This week's learnings?
Beware what you're learning from celebrity interviews...
Questions *not* to ask your Guests...
Should you ask challenging questions of the guest?
1st principle of being a great interviewer (let's learn from Oprah)
2nd principle: the more you can prepare, the more interesting questions you can ask.
Preparing your questions for the guest
How to help guests prepare? / What to send to your guests?
Disclaimer that show might not get published?
Record the interview as video, or only audio?
Record interviews via Instagram Live?
As a Host: prepare to share your thoughts on the topic too…
Host – Day of. (Practice these things in your Clarity interview!)
Host – Day of. (Advanced tips)
When Grace is speaking, I still stay on camera looking at the camera lens. So when I'm in a tiny video, I can look at Grace directly in the eyes and feel the connection and know what I'm gonna say next. But then when I's back on gallery view, I'm back on looking in the camera. It's a little bit faster for me to use keyboard shortcuts.
Host: if you disagree with what a guest says should you mention that?
Host: time management, especially if guest is longwinded
Another interesting purpose of Hosting interviews -- sales & referrals 😊
Module 4 -- Being a great guest
Understanding your opportunity as a guest...
Finding hosts that are likely to say Yes to interviewing you
Optional: using LinkedIn to search for potential hosts
Researching / vetting your potential Hosts
Outreaching to hosts to invite you to their show...
Once a host says Yes, what should your response be?
Reaching a 2nd degree connection via a 1st degree...
Appropriate expectations for the "results" of your interview...
Module 5 -- More skills to practice as a Guest
As a guest, imagine you’re doing a TED talk... additional prompts for your Interview Message.
An interview is public speaking -- don't bring a "conversation energy" (unless you're famous!)
Prepare answers to questions about client success stories...
Guests: learn from the Host's recent interviews...
Guests: prepare by understanding the audience...
Google the ideas you’d like the audience to look more into...
When speaking your offer at the end…
Advanced technique for Guests: Prepare in segments...
Guests: what to send to your Host
Day of prep: Guest
Reminder: It's less a conversation, more a presentation with Q&A by the Audience through the Host.
What if the Host insists that you answer the question?
Guests: help the host feel good about their interactions…
Example of researching the reach of a potential Host...
Module 6 -- After the Interview
Follow-up right away ⚡️
Guests -- follow-up on possible additional collaboration
Host: Interview Post-Production
Hosts: sharing the interview
Keep your interviews on your existing YT channel or separate one?
Guests: sharing the interview
Should you post interviews of you (as a guest) on your own channel or podcast?
Suzanne's Q about increasing the listens
Best if you can upload the interview onto Youtube, even if audio only...
Post-Course Assessment ✍🏽
Topics you'd like to be interviewed for...
How to introduce yourself and connect with others here about interviews...
Coaching & Counseling
Spiritual Growth & Development
Physical Health & Wellbeing
Movement & Bodywork
Mental & Emotional Health
Creativity & Art
Career & Business
Relationships & Family
Nature & Adventure