George Kao Courses

🎙️ Interview Mastery

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Course Content
    •
      Introducing our Course Helper – Jessica Jennings
      1:57
      intro to Jessica Jennings course helper
    • As a Guest, if you're unsure what target audience to speak to...
      6:51
      Who is your audience when speaking on an interview?
    • What if you have multiple audiences - who do you address in an interview?
      4:33
      What if you have multiple audiences - who do you address in an interview?
    • Should we talk about our Framework or Pathway in our interviews?
      2:39
      Should we talk about our Framework or Pathway in our interviews?
    • Yes you can share multiple offers in an interview
      6:02
      can you talk about multiple offers in an interview?
    • Tech Prep – for both Host and Guests
      12:13
      Tech of doing interviews
    • Promoted Interviews: before being a guest, try being a Host first... the opportunity for growth is bigger than you might expect.
      3:41
      The opportunity of being a Host vs a Guest
    • If you're surprised that I'm talking about "your podcast" or "your series" -- you don't have to start one...
      2:50
      If you're surprised that I'm talking about "your podcast" or "your series" -- you don't have to start one..
    • Finding great guests to reach out to...
      4:41
      How to find great guests?
    • Vetting your potential guests
      5:48
      vetting guests
    • Focus on Quality connection instead of Numbers of guest's followers? 🤔
      7:46
      Focus on Quality conversations instead of the Numbers of followers? 🤔
    • How topic-aligned to be in choosing Guests to interview?
      6:21
      How topic-aligned to be in choosing Guests to interview?
    • Is it bad strategy to invite a competitor to be interviewed as a Guest?
      2:33
      Is it bad strategy to invite a competitor to be interviewed as a Guest?
    • When should payment be expected as a host or a guest?
      2:51
      When should payment be expected as a host or a guest?
    • How to outreach to your potential guest
      5:48
      How to outreach to your potential guest
  • 0 / 20
    Module 3 -- Being a great host
    • This week's learnings?
      1:20
      1 What are you learning from interviews?
    • Beware what you're learning from celebrity interviews...
      7:11
      2 Beware learning from celebrity interviews
    • Questions *not* to ask your Guests...
      6:37
      3 Questions that hosts should not be asking
    • Should you ask challenging questions of the guest?
      2:38
      5 Should you ask challenging questions of the guest?
    • 1st principle of being a great interviewer (let's learn from Oprah)
      3:21
      4 First principle of being a host - Oprah
    • 2nd principle: the more you can prepare, the more interesting questions you can ask.
      4:29
      6 Principle the more you can prepare the better
    • Preparing your questions for the guest
      2:36
      7 Questions to ask the guest
    • How to help guests prepare? / What to send to your guests?
      4:30
      8 Template of what to send to guests to prepare
    • Disclaimer that show might not get published?
      3:20
      2 Preshow agreement that episode publishing might not be guaranteed?
    • The bigger the influencer the less you should make them prepare...
      3:29
      9 The bigger the influencer the less you should make them prepare
    • Record the interview as video, or only audio?
      1:40
      0 Record the interview video or only audio is fine?
    • Record interviews via Instagram Live?
      2:36
      9 Record interviews on Instagram Live?
    • As a Host: prepare to share your thoughts on the topic too…
      3:31
      10 Hosts - get ready to share your thoughts on the topic
    • Should the host read the guest's bio at the beginning?
      3:02
      Interviews - should the host read the guest's bio?
    • Host – Day of. (Practice these things in your Clarity interview!)
      3:59
      11 Hosts - day of prep tips
    • Host – Day of. (Advanced tips)
      3:41
      12 Hosts - advanced tips
    • Hosts: Switch btwn gallery & speaker view (keyboard shortcuts)
      11:42
      Interview - switch btwn gallery & speaker view
    • Host: if you disagree with what a guest says should you mention that?
      8:13
      Interview - if you disagree with what a guest says should you mention that?
    • Host: time management, especially if guest is longwinded
      4:32
      Interview - how to manage time as a host?
    • Another interesting purpose of Hosting interviews -- sales & referrals 😊
      2:23
      13 Hosting helps you meet potential clients
    • Understanding your opportunity as a guest...
      5:03
      Your opportunity as a Guest
    • Finding hosts that are likely to say Yes to interviewing you
      12:16
      find potential hosts
    • Optional: using LinkedIn to search for potential hosts
      10:55
      linkedin to find potential hosts
    • Researching / vetting your potential Hosts
      7:24
      research & vetting potential hosts
    • Outreaching to hosts to invite you to their show...
      6:42
      writing your outreach message to potential hosts
    • Once a host says Yes, what should your response be?
      4:09
      0 If a host says Yes what shoudl your response be?
    • Reaching a 2nd degree connection via a 1st degree...
      1:51
      1 What to say to middle person about connecting us?
    • Appropriate expectations for the "results" of your interview...
      12:46
      Appropriate expectations for the process of doing interviews
    • As a guest, imagine you’re doing a TED talk... additional prompts for your Interview Message.
      3:35
      3 imagine you’re doing a TED talk
    • An interview is public speaking -- don't bring a "conversation energy" (unless you're famous!)
      3:57
      1 Performance not convo
    • Prepare answers to questions about client success stories...
      4:44
      2 Tell us your client success stories
    • Guests: learn from the Host's recent interviews...
      2:30
      5 learn from the Host's recent interviews
    • Guests: prepare by understanding the audience...
      2:08
      6 prepare by understanding the audience
    • When introducing yourself in an interview, make it an experience…
    • Google the ideas you’d like the audience to look more into...
      6:58
      7 Ideas you’d like the audience to look more into
    • When speaking your offer at the end…
      2:01
      8 When speaking your offer at the end
    • Advanced technique for Guests: Prepare in segments...
      4:03
      4 Prepare in segments
    • Guests: what to send to your Host
      1:26
      9 what to send to the Host
    • Day of prep: Guest
      2:39
      10 Day of prep Guest
    • Reminder: It's less a conversation, more a presentation with Q&A by the Audience through the Host.
      4:34
      11 It's less a conversation more a presentation with Q&A by the Audience through the Host
    • What if the Host insists that you answer the question?
      1:44
      0 What if Host insists that you answer the question?
    • Guests: help the host feel good about their interactions…
      2:43
      12 Guests help the host feel good about their interactions
    • Example of researching the reach of a potential Host...
      7:44
      13 Example of researching the reach of a potential Host
    • Follow-up right away ⚡️
      4:13
      3 Follow up right away
    • Guests -- follow-up on possible additional collaboration
      3:43
      4 Collabs afterwards
    • Host: Interview Post-Production
      7:43
      5 Post production
    • Hosts: sharing the interview
      1:57
      6 Hosts - sharing the interview
    • Keep your interviews on your existing YT channel or separate one?
      6:07
      Keep your interviews on your existing YT channel or separate one?
    • Guests: sharing the interview
      3:29
      7 Guests - sharing the interview
    • Should you post interviews of you (as a guest) on your own channel or podcast?
      1:02
      Should you post interviews of you (as a guest) on your own channel or podcast?
    • Suzanne's Q about increasing the listens
      1:49
      8 How to increase the number of listens?
    • Best if you can upload the interview onto Youtube, even if audio only...
      2:14
      0 Best if you can upload the interview onto Youtube even if audio only
    • Interview Mastery Course -- Group Photo!
    • How to introduce yourself and connect with others here about interviews...
    • Coaching & Counseling
    • Spiritual Growth & Development
    • Physical Health & Wellbeing
    • Movement & Bodywork
    • Mental & Emotional Health
    • Mind-Body Practices
    • Creativity & Art
    • Career & Business
    • Relationships & Family
    • Nature & Adventure
    • Wildcard 😊

The bigger the influencer the less you should make them prepare...

3:29 Video (19 MB) HD Video (72 MB) Audio (3 MB)
An important caveat to sending your guests things to prepare is this. The bigger, the influencer, the less they have time to prepare for interviews that do too because they have they probably do many interviews and they you know, you're you're just grateful that they're giving you some time to it. Now the biggest influencers have assistance that could probably do a lot of the legwork. The problem is, like, small big influencers like me. I don't I don't have a big audience.
But to most of my interview, we sorry. To most of the hosts that that host me, I have a bigger audience than them. So I don't have an assistant that does all the preparation for this stuff. I'm literally I try to live the solopreneur's life. So I'm the 1.
I'm on my own assistant. So, like, if someone sends me, like, a long questionnaire, I'm like, come on. Seriously, like, I I agree to do this. Like, I just she should be happy enough that I agree to do this. Like, please don't maybe end to spend another 3 minutes doing this.
Right? Like like, when I have as a host, when I'm interviewing someone who's bigger, and I don't think they have insistent. Right? Like, especially if I don't have the assistance email. I do all the leg work for them.
Like, I find their photos, I find their bio, I come up with questions, and then I send it to them for their approval. I say, hey. Hey, Renee Brown. I now she has probably 85 assistants. But hey, Renee Brown.
I prepared preparation for interview. I I I found this stuff. I found your this is a photo I was thinking of using. This is the this is the the bio. I was thinking of reading out loud or how to introduce you, these question I was gonna ask you.
What what do you think? Do you if you have any if if no worries, don't don't need to respond. If you're busy, if you if it looks good to you, let's let's do it. But if you have anything, So, like, that is what I recommend as a host to people that you're interviewing who has a bigger audience than you. Sorry.
So the bigger their audience, the more you should have used this principle. The small of the audience, maybe, like, you have a 100 followers, and they have 200 followers. Right? Feel free. You know, make them answer as as everything that you want.
But if you have, you know, a 100 followers and they have 10,000 followers and they said yes, or even 5000 followers, and they said yes. You you overreached, but they still said yes because you're friends or whatever. Do all the legwork, do all the legwork. Now, this is not a critique on anybody here who has interviewed me, who has made me do all the legwork. I love you and and and thank you for interviewing me.
But but yeah. So now now you know and and whenever I've interviewed people, I've always been very respectful of the time and try to try to unless I'm, like, helping them up and I'm interviewing them or or they're very, very similar, then I'll probably send a a simplified version of my template to them and just say, hey. You know what? Don't worry. Like, I I literally say to my colleagues who have a similar sized audience in me.
Like, Don't worry if you don't have time to answer any of these. We'll we'll we'll make it great anyway. I probably don't prepare as much as I should, but I, you know, I I I I you know, I try I'm I, you know, I and then, you know, if we have a relationship, right, there are colleagues of mine. I already know what questions or what interests my audience. So, anyway, that's follow that principle and that you will have a great relationship with your with your bigger guests.

The bigger the guest you're interviewing (the more they're doing you a favor by being interviewed by you) the more you should do the legwork and not expect them to send you prepared document of their bio, photo, questions, etc.  Instead, go ahead and do it for them, and and ask for their approval on the document.

Last updated 19 Sep 2023.