💡 "What do you do?" Describe Your Work Clearly
💡 Welcome! Take the onboarding steps...
✍🏽 Start of Course Assessment
Bonus Q&A Webinars -- Live Support Calls
"What do you do" ✍🏽 Work Retreats to give you time to learn & implement the course!
General Questions (if you don't know where else to ask)
1:57
Course Helper -- Karen Styles
Module 1
8:09
Your initial (messy 🎨) descriptions!
8:47
Encouragement Allies 🤗
4:29
Your initial (approximate) audience for your descriptions...
20:08
(Optional) Whirlwind tour of the possible Vocabulary of descriptors :)
7:35
(Optional) How to find those long lists of ideas...
(Optional) use ChatGPT to further expand your Ideal Audience avatar
9:02
(Optional) A few thoughts about Ai...
Module 2
7:27
Tap your supporters for feedback: your strengths & uniqueness
3:32
TEMPLATE: Your Intros and About Page
6:18
Liberate your words -- find a larger credibility ✨
1:16
ABOUT: Your strengths, values, quirks...
2:54
ABOUT: Personal interests & passions
1:16
ABOUT: Your Skills, Tools, Modalities, Styles
3:11
How to meld together our various threads into a coherent intro?
2:41
ABOUT: Origin Story
5:18
ABOUT: Credibility Indicators
1:55
ABOUT: Issues & Goals
2:31
ABOUT: Different / Same
0:53
ABOUT: Testimonials
0:53
ABOUT: Revisit Your Client Description
2:35
ABOUT: Your Motivation to Serve Your Clients
Module 3
4:01
Facing imposter syndrome when writing your About page...
11:33
If you're multipassionate or different modalities - how to integrate into About Page?
4:25
ABOUT: additional possible segments
3:00
ABOUT: Imagery, Metaphors, Symbols of Transformation
2:19
Why I don't believe in About Page templates...
18:28
ABOUT: Integration & Feedback: 🤖
7:44
ABOUT: Integration & Feedback: 🙋♀️🙋♂️
3:35
ABOUT: Learning from Examples
Module 4
7:46
How to clarify our ideal client & the benefits we provide them?
1:45
Long homepage or separate About Me page?
6:23
Do you need to explain / reframe your industry jargon?
8:23
BIO: 1,000 Characters
2:25
(Optional) use ChatGPT to help you create Bios
2:41
Is there an ideal Bio formula - what comes first, second, third etc?
3:06
Should you Bio be in first, or third person, voice?
1:47
The documents you'll be creating in this course...
3:00
BIO: 255 Characters
4:44
Can't fit everything you want into your short bio? Test 3 different versions...
1:38
BIO: 120 Characters
3:05
(Optional) Slogan: 20-70 Characters
8:18
Your Professional TITLE 😊
3:27
BIO: Seek Feedback 🤗
2:02
BIO: Learning from Examples
Module 5
5:02
About Page / Bio: client-focused, instead of list of qualifications?
7:26
Ultimately, it’s a placeholder for further exploration
7:49
VIDEOS: The Tech (basics!)
11:22
VIDEO: Framing & Lighting (basics)
9:52
VIDEO: Befriend the lens 🤗
6:38
VIDEO: How to remember your script? Memorize it? 🤨
3:16
VIDEO: anyone want to practice with each other?
Module 6
10:49
VIDEO: 3:30
8:45
Various Q's about video: Scripts? CTA? Swearing?
7:02
VIDEO: 1:00
3:33
VIDEO: 20 seconds
1:55
VIDEO: Learning from Examples
4:37
VIDEO: Ask clients (and trusted allies) for feedback
2:34
Based on all this work, still be sensitive and conversational when connecting...
2:10
“About me” post – 2,200 characters
2:46
MEDIA KIT
3:29
Photos for your website (low-med res), Media Kit (mid-high res)
Thank You 🙏🏼
1:31
Your post-course assessment ✍🏽