One of my clients came across this site, which forces you to describe a hard idea using only the thousand most used words in the English language. It's quite hard to do, but I found it really worthwhile to help me explain what it is I do, in really simple language: https://splasho.com/upgoer5/
Here is my attempt at explaining what I do. I am only three non-permitted words away from the goal... arrrrhhhhggg... so hard. Apparently, I can't use (OWNERS, CHOICES, VALUES). But hey, not bad, right?
"I help people who run their own businesses get better at what they do by staying true to themselves. I show them how to tell their stories in a way that makes sense and feels right. This helps them understand what makes their work stand out and how to share that with others. I also bring together groups of business owners to learn from each other. I help them see a clear direction, make good choices, and stay true to their values while growing their business."
Highly recommend, especially if you're working on your answer to the "What do you do?" question.