πŸ”Ž Authentic Market Discovery

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Authentic Market Discovery -- Course Info

Welcome! Take the onboarding steps...

Clarify Your Calling with Authentic Market Discovery
✍🏽 Start of Course Assessment


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✨ June Cohort -- here are our live session dates

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πŸ›œ The Zoom Link (keep private)

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Q&A Webinars -- Live Support Calls

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Market Research ✍🏽 Work Retreats to give you time to learn & implement the course!

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General Questions (if you don't know where else to ask)

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Suggested ways to manage your time with this course ⏳

Module 1 -- Begin with your energy and ideas...


Overview of the Market Discovery course
2:37
Overview of this course

creativity and brainstorming tips
2:07
Creativity tips for brainstorming ✨


Start with brainstorming what work you'd love to do
3:35
Start with your why...


Brainstorm audience
5:50
Brainstorm Audience

What do people pay for?
6:29
What people pay for...

Brainstorm topics
1:58
Brainstorm Topics

Brainstorm fomats
1:11
Brainstorm Formats

start scheduling calls with colleagues
5:20
Start scheduling conversations with nichemates...

"I don't know that many nichemates..
3:52
"I don't know that many nichemates... what to do?"

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(Optional) "Given what you know about me, what services should I offer?"

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Module 1 Check-In / Homework

Module 2 -- ERI and Outreach

ERI - easily referrable issue
8:52
What are your Easily Referrable Issues? (ERI)

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(Optional) Poll when you have "too many issues" πŸ˜„

ERI validation via Google "People also ask"
5:37
Google your ERI's and look for "People also ask"

For "People also ask" you have to use Google search, not DuckDuckGo or other search engines..
3:05
For "People also ask" you have to use Google search, not DuckDuckGo or other search engines...

AI chatbots for ERI clarification
5:02
Ai chatbots can help too, with wordings & additional ERIs

social media search to get more ERI ideas
3:25
(Optional) Search social media for your ERI's and update if needed

set up a scheduling booking calendar link
2:39
Set up your appointment calendar first...

Post your MDC outreach post
10:09
⭐️ Outreach Message for Market Discovery Calls (MDCs)

send your social media post to your supporters to support it
3:27
Ask your supporters for help spreading your post... especially if not getting enough responses

What happens when you say Yes to MDC outreach post?
3:41
When they respond β€œYes”...

What if people say "no" or "I already have someone"..
4:47
What if people say "no" or "I already have someone"...

do private messaging instead of a call?
1:12
Alternative to conversations -- private messaging threads

incentive for MDC's?
0:43
🎁 What about offering an incentive / thank you gift?

Schedule reminder emails for your MDCs
2:26
Schedule your reminder emails

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Larger audience therefore less able to say Yes to 1-1 convos?

Market Discovery Module 2 homework
0:44
Module 2 Check-In / Homework

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(Optional) Udemy Research

Module 3 -- How to do MDCs

reasons to do MDCs
7:59
Good (and bad) reasons to do MDCs

want vs need
8:28
Want vs Need

how to do MDCs?
4:43
⭐️ How to do an MDC (Market Discovery Call)

What if during the MDC you find out they're not your ideal client?
4:39
What if during the MDC you find out they're not your ideal client?

MDC - don't worry about formats
3:06
At this stage, take the offer formats lightly...

Taking notes for your MDC
1:56
Stay organized -- fill out a Google Form for each MDC

practice MDCs with others?
0:53
Would you like to practice MDCs with your fellow students?

MDC follow up email
3:09
Follow up message to send after an MDC

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(optional) Follow-up google form example

Group MDC calls
4:11
Advanced -- Market Discovery GROUP Call

Q&A and Examples

2 possible niches - which should I do market discovery about?
3:38
2 possible niches - which should I do market discovery about?

I already offer things - what do I do with those re: market discovery?
4:11
I already offer things - what do I do with those re: market discovery?

corporate fitness training - 1-1 price too much?
3:00
corporate fitness training - 1-1 price too much?

Example - ADHD coach wants to launch a group program - how does market discovery help?
7:10
ADHD coach wants to launch a group program - how does market discovery help?

"I polled people, created a product, they didn't buy..
7:18
"I polled people, created a product, they didn't buy... why?"

speak to empowered people vs vulnerable people?
4:05
speak to empowered people vs vulnerable people?

"My ERI are personal issues -- not easily referrable -- what to do?"
6:42
"My ERI are personal issues -- not easily referrable -- what to do?"

Which is more useful -- nichemate calls or MDCs?
4:00
Which is more useful -- nichemate calls or MDCs?

should you ask demographic info from someone you already know?
1:18
MDC: should you ask demographic info from someone you already know?

sample MDC with Michael Williams
10:53
sample MDC -- Michael Williams

MDC: what if you find yourself creating solutions for them already?
2:39
MDC: what if you find yourself creating solutions for them already?

What if what THEY want, you believe is a bad solution for them?
3:26
What if what THEY want, you believe is a bad solution for them?


(Optional) Additional segments from the previous version of this course

Your offers aren't selling well - you need to do market research because of your saturated market
6:50
Your offers aren't selling well - you need to do market research because of your saturated market...

Market research_ most important questions_
6:24
Market Research - Most Important Questions

How to decide which product to work on and launch next
8:11
How to decide which product to work on and launch next?

Market research request posts -- How to get more responses?
3:57
Market research request posts -- How to get more responses?

Group Q&A Call Strategy to engage with your audience and do some market research
7:00
Group Q&A Call Strategy to engage with your audience and do some market research