π Authentic Market Discovery
Welcome! Take the onboarding steps...
βπ½ Start of Course Assessment
General Questions (if you don't know where else to ask)
π€ Get together with other students of market discovery?
Module 1 -- Begin with your energy and ideas...
3:34
2:37
Overview of this course
2:07
Creativity tips for brainstorming β¨
4:42
βπ½ Start with your why...
5:50
βπ½ Brainstorm Audience
6:29
What people pay for...
1:58
βπ½ Brainstorm Topics
1:11
βπ½ Brainstorm Formats
7:30
βπ½ Start scheduling conversations with nichemates...
3:52
"I don't know that many nichemates... what to do?"
2:39
Reaching out to people you haven't been in touch with for years...
(Optional) "Given what you know about me, what services should I offer?"
Module 1 Check-In / Homework
Module 2 -- ERI and Outreach
8:52
βπ½ What are your Easily Referrable Issues? (ERI)
6:03
Understand this -- your modality vs ERI's...
3:01
...but what if I don't know what my audience thinks is Easily Referrable?
(Optional) Poll when you have "too many issues" π
5:37
π Google your ERI's and look for "People also ask"
3:05
For "People also ask" you have to use Google search, not DuckDuckGo or other search engines...
5:02
π Ai chatbots can help too, with wordings & additional ERIs
3:25
(Optional) Search social media for your ERI's and update if needed
2:39
Set up your appointment calendar first...
10:09
βοΈ Outreach Message for Market Discovery Calls (MDCs)
5:51
Ask your supporters for help spreading your post... especially if not getting enough responses
9:55
πͺπ½ Reminder: you probably need to be messaging (a lot) more people...
3:41
When they respond βYesβ...
3:25
π€ Market Discovery in a LOCAL context (in-person networking)
2:34
How long should MDCs be?
1:05
To get more MDC's -- consider telling your people about a due date :)
8:10
MDCs as a call-to-action at end of Social Media posts (Jonah Richman example)
4:47
What if people say "no" or "I already have someone"...
1:12
Alternative to conversations -- private messaging threads
1:42
π What about offering an incentive / thank you gift?
2:26
Schedule your reminder emails
4:42
Pivoting your ERI if you're not getting Yes's...
11:24
Nethra's experience turning ERIs into newsletter content and workshop proposal
Larger audience therefore less able to say Yes to 1-1 convos?
0:44
Module 2 Check-In / Homework
(Optional) Udemy Research
Module 3 -- How to do MDCs
7:59
Good (and bad) reasons to do MDCs
4:50
Expanding beyond the same few people you keep reaching out to...
8:28
Want vs Need
5:50
What if your core offer isn't what they want? Do you *have* to offer something different? Consider different introductory offers...
4:43
βοΈ How to do an MDC (Market Discovery Call)
4:39
What if during the MDC you find out they're not your ideal client?
1:26
Do we allow people to keep sharing deeply, or move onto next questions?
3:06
At this stage, take the offer formats lightly...
1:56
Stay organized -- fill out a Google Form for each MDC
0:53
π€ Would you like to practice MDCs with your fellow students?
3:09
Follow up message to send after an MDC
(optional) Follow-up google form example
4:11
Advanced -- Market Discovery GROUP Call
2:45
Invite new clients to do an MDC
2:05
Invite new subscribers & fans to do MDCs
Module 4 -- Integrating your MDCs π
7:42
Ai support to integrate your MDCs π¦Ύ
10:21
π Spreadsheet for Integrating MDCs
9:35
Awareness Log (problem-aware, solutions-aware, etc.)
3:50
Can also use Ai to integrate the spreadsheet info :)
3:12
How many MDCs to do on a regular basis?
2:28
How many MDCs before you start coming to conclusions?
1:01
Brainstorm some Offer Ideas now...
1:19
Not only offers, but ideas for content as well!
4:36
Overwhelmed by what you're hearing in your MDCs? Remember to launch lightly...
Module 5 -- Market Discovery Polls
2:29
Why Polls?
2:06
Make sure the *options* of your polls are coming from real conversations though...
4:22
Macro Topical Poll
3:11
Sub-Topical Poll
To get more responses to your polls...
0:47
Some of your supporters might be willing to SHARE your poll with their people...
6:31
Title Polls
7:27
How to use Google Forms for bias-free polls
5:11
More Google Form geekery -- how to use If-Then to segment your audience
2:36
Image Poll
1:53
Format Poll
4:54
Should we do Market Discovery in terms of pricing?
6:38
Should we poll our audience about dates/times to set an event?
5:46
Polling via 1-1 free sessions
Got another type of poll not listed above?
3:12
using SMS and mass-DM'ing for polling?
Polls don't replace MDCs though...
2:58
Ultimate MD poll is your Offer π
β therefore, frequent gentle launches.
Module 6 -- Integrating Polling Data + Gentle Launch
3:32
What if my poll's responses are all from my personal invites?
17:05
βοΈ How I gain insight Google Forms polling data to make the obvious choice
8:05
The key to a highly relevant offer -- best voted Topic, Title, Subtopic, Image...
10:43
βοΈ What's a Gentle Launch?
1:11
κ© Spiral upwards to ever greater clarityβ¨
Q&A and Examples
1:08
Can you use Market Discovery process to clarify your content and grow your audience? Yes.
3:11
"I don't know if what I do is UNIQUE... many others do what I do?"
9:04
Niching down one's Offer (solving specific problem) puts us in a box / cuts off our holistic energy doesn't it?
3:38
2 possible niches - which should I do market discovery about?
2:25
I have lots of ideas - what if I have several different niches? What nichemates to reach out to?
2:21
Nichemates - reach out to "direct competitors" or adjacent type of business?
1:56
How to find my nichemates to have conversations with?
1:57
What if your nichemates feel competitive and don't want to share intel?
6:16
How to prioritize what types of people to reach out to for MDC's -- warmer or cooler people?
4:03
Invite your YouTube audience to do MDCs? Too much?
6:38
"The people I know don't want to buy my thing, I need to talk to new people..."
4:11
I already offer things - what do I do with those re: market discovery?
3:00
corporate fitness training - 1-1 price too much?
7:10
ADHD coach wants to launch a group program - how does market discovery help?
7:18
"I polled people, created a product, they didn't buy... why?"
4:05
speak to empowered people vs vulnerable people?
1:16
If you work with internal states... is it easily referrable?
6:42
"My ERI are personal issues -- not easily referrable -- what to do?"
2:17
Sensitive issues that people are shy to say Yes to? Or masked issues they don't realize they have?
4:53
Gentle launches for 1-1 coaching offer -- keep switching ERIs?
4:00
Which is more useful -- nichemate calls or MDCs?
1:18
MDC: should you ask demographic info from someone you already know?
10:53
Sample MDC -- Michael Williams
7:15
Sample MDC - Seth Harwood and Artie Vipperla
2:39
MDC: what if you find yourself creating solutions for them already?
3:26
What if what THEY want, you believe is a bad solution for them?
3:00
Do people pay for revolutionary things, or only already-perceived problems/desires?
3:34
Making an ERI more specific
4:59
In your MDC's should you ask them to see if your method/modality is interesting?
(Optional) Additional segments from the previous version of this course
6:50
Your offers aren't selling well - you need to do market research because of your saturated market...
6:24
Market Research - Most Important Questions
8:11
How to decide which product to work on and launch next?
3:57
Market research request posts -- How to get more responses?
7:00
Group Q&A Call Strategy to engage with your audience and do some market research