🔎 Authentic Market Discovery

Has it been a few months since you've used my courses? Visit the Orientation to see what's new: Click here to visit the orientation lessons. Once you're done visiting the above, click "Mark as Complete" below...

When you signed up for the course, you received a few months of live Q&A access: See the dates & sign up for the Q&A You can "mark as complete" below to acknowledge knowing about the Q&A calls :)

I do a lot of Q&A calls on various topics including: How to describe your offerings Creating authentic content Growing a true fan audience Joyful productivity tips Gentle Launches Recent Q&A video segments are located here: George Kao Bonus Q&A Segments Your access to those Q&A segments are only for the next 2 months. Enjoy them while you can :)

A warm welcome here! I encourage us to see this course as a community... not comments from random people, but rather, focused comments about specific topics, from your kindred spirits 😊 The most important part of a community is its culture. Each of us (who participate here) influence the culture with every interaction we have here.  A few values to keep in mind: Comment once, reply twice. For each comment you make, look for 2 other comments (especially ones with few replies) and add a reply – with your encouragement and suggestions (if appropriate). This helps to balance the comment/reply ratio, and gives you practice in seeking and giving support here. Notice and name each others' energy signatures. Each person's presence is unique, and each person has their strengths. It can be difficult for us to notice our own, and easier to notice others'. Whenever you notice someone's comment that refers to something personal to them, try to name something that you appreciate. We all have a fear of being fully seen. Let’s help each other feel accepted and received. Co-Learning Community. Nobody here (not even the "teacher") knows everything about market research/discovery... it's a rich process that can be customized greatly to each person's way of doing things, so let's create a co-learning environment here. Even I as a "teacher" can and will learn from your shares too! Share generously. Be supportive of others here. If you discover something that works, or hear about a great tip that helps with market discovery, please do share it with us. Comment under the appropriate lesson if possible, or if not sure where, just comment below. Sharing will make this course better for all of us! Keep all sharings confidential.  Let's keep this a safe space for sharing by promising to keep all comments (particularly the personal ones) confidential. Let me know below if these values are helpful, and if you have any suggestions. The values we embody here is what makes this course experience amazing for each other 😊 If no comments below and no ability to comment, first log into this course.

Those who have worked through my Energy Signature course -- it can be very helpful for this course to revisit your notes. If you haven't taken that course, don't worry!  This course (market discovery) will be adequate to help you clarify that intersection between your passions and the market's wants. Continue to the next lesson :)

Why do you think that is? Before you continue to read, comment below first on what your hunch tells you...  If your stuff isn't selling well, here's why it might be...  You might be thinking a lot in isolation when it comes to what to offer. Analogy of mountaintop vs people at the river. To get clients, you must sell what others want (not just what you want). To understand what they want (to buy), you must do market discovery... that's what this course is about! Find out what your people are hungry for... for which they aren't finding satisfying options. Find the gaps in offerings that your people are *eagerly* looking for. Finding "product-market fit" is life or death for a business. For us who are coaches/healers/mentors, this translates into "You-topic-format-audience fit". You = your energy signature Topic = what your services are about Format = offer format, e.g. 1-1 services, group programs, or something else? Audience = of all the people you can reach, who's most interested to work with you? This is what the Authentic Market Discovery process unconvers. We help you discover what your ideal clients must buy, not just would be "nice to have." Bottom line -- You must choose the right thing to offer, if you want people to buy from you...

Once you have multiple MDCs, it can be difficult to integrate everything they say...   When I'm overwhelmed, I apply temporary constraints. In this case, it would be something like this: "If I can just integrate the 3 best tidbits from this call, I'll consider it successful." Keep doing market discovery calls, and just keep integrating a bit more every time. Your offers will keep getting more aligned! In the next few lessons, I'll give you some ways to integrate the potentially vast amount of info. Always remember: gentle, deep breaths. Step by joyful step, you can accomplish anything :)