Current Lesson
Course Content
Course Content
  • 0 / 8
    Welcome! Take the onboarding steps...
    • ✍🏽 Start of Course Assessment
      Clarify Your Calling with Authentic Market Discovery
    • Course Platform Orientation
      Clarify Your Calling with Authentic Market Discovery
    • ✨ June Cohort -- here are our live session dates
      Clarify Your Calling with Authentic Market Discovery
    • πŸ›œ The Zoom Link (keep private)
      Clarify Your Calling with Authentic Market Discovery
    • Q&A Webinars -- Live Support Calls
      Clarify Your Calling with Authentic Market Discovery
    • Market Research ✍🏽 Work Retreats to give you time to learn & implement the course!
      Clarify Your Calling with Authentic Market Discovery
    • General Questions (if you don't know where else to ask)
      Clarify Your Calling with Authentic Market Discovery
    • Suggested ways to manage your time with this course ⏳
      Clarify Your Calling with Authentic Market Discovery
    • Welcome to Module 2! Here's an overview...
      2:25
      Welcome to Module 2! Here's an overview..
    • ✍🏽 What are your Easily Referrable Issues? (ERI)
      8:52
      ERI - easily referrable issue
    • Understand this -- your modality vs ERI's...
      6:03
      Understand this -- your modality vs ERI's..
    • ...but what if I don't know what my audience thinks is Easily Referrable?
      3:01
      ..
    • (Optional) Poll when you have "too many issues" πŸ˜„
      Clarify Your Calling with Authentic Market Discovery
    • πŸ”Ž Google your ERI's and look for "People also ask"
      5:37
      ERI validation via Google "People also ask"
    • For "People also ask" you have to use Google search, not DuckDuckGo or other search engines...
      3:05
      For "People also ask" you have to use Google search, not DuckDuckGo or other search engines..
    • πŸ”Ž Ai chatbots can help too, with wordings & additional ERIs
      5:02
      AI chatbots for ERI clarification
    • (Optional) Search social media for your ERI's and update if needed
      3:25
      social media search to get more ERI ideas
    • Set up your appointment calendar first...
      2:39
      set up a scheduling booking calendar link
    • ⭐️ Outreach Message for Market Discovery Calls (MDCs)
      10:09
      Post your MDC outreach post
    • Ask your supporters for help spreading your post... especially if not getting enough responses
      3:27
      send your social media post to your supporters to support it
    • When they respond β€œYes”...
      3:41
      What happens when you say Yes to MDC outreach post?
    • What if people say "no" or "I already have someone"...
      4:47
      What if people say "no" or "I already have someone"..
    • Alternative to conversations -- private messaging threads
      1:12
      do private messaging instead of a call?
    • 🎁 What about offering an incentive / thank you gift?
      1:42
      incentive for MDC's?
    • Schedule your reminder emails
      2:26
      Schedule reminder emails for your MDCs
    • Larger audience therefore less able to say Yes to 1-1 convos?
      Clarify Your Calling with Authentic Market Discovery
    • Module 2 Check-In / Homework
      0:44
      Market Discovery Module 2 homework
    • (Optional) Udemy Research
      Clarify Your Calling with Authentic Market Discovery
    • Overview of Module 3
      4:04
      Overview of Module 3 for Market Discovery
    • Good (and bad) reasons to do MDCs
      7:59
      reasons to do MDCs
    • Want vs Need
      8:28
      want vs need
    • ⭐️ How to do an MDC (Market Discovery Call)
      4:43
      how to do MDCs?
    • What if during the MDC you find out they're not your ideal client?
      4:39
      What if during the MDC you find out they're not your ideal client?
    • At this stage, take the offer formats lightly...
      3:06
      MDC - don't worry about formats
    • Stay organized -- fill out a Google Form for each MDC
      1:56
      Taking notes for your MDC
    • πŸ€— Would you like to practice MDCs with your fellow students?
      0:53
      practice MDCs with others?
    • Follow up message to send after an MDC
      3:09
      MDC follow up email
    • (optional) Follow-up google form example
      Clarify Your Calling with Authentic Market Discovery
    • Advanced -- Market Discovery GROUP Call
      4:11
      Group MDC calls
    • Overwhelmed with info from your MDCs?
      3:28
      overwhemeld by MDC data?
    • Ai support to integrate your MDCs 🦾
      7:42
      use Ai to analyze your MDC
    • πŸ“Š Spreadsheet for Integrating MDCs
      10:21
      MDC analysis using spreadsheet
    • Can also use Ai to integrate the spreadsheet info :)
      3:50
      Ai can analyze spreadsheets too
    • How many MDCs to do on a regular basis?
      3:12
      how many MDCs to do?
    • How many MDCs before you start coming to conclusions?
      2:28
      How many MDCs before you start coming to conclusions?
    • Brainstorm some Offer Ideas now...
      1:01
      turn MDC data into offer ideas
    • Not only offers, but ideas for content as well!
      1:19
      MDCs help you clarify content ideas
    • Why Polls?
      2:29
      Why MD polls?
    • Make sure the *options* of your polls are coming from real conversations though...
      2:06
      Polling isn't for figuring out the options of the polls
    • Macro Topical Poll
      4:22
      Macro Topical Polls
    • Sub-Topical Poll
      3:11
      Sub-topical poll
    • To get more responses to your polls...
      Clarify Your Calling with Authentic Market Discovery
    • Title Polls
      6:31
      Title Polls
    • How to use Google Forms for bias-free polls
      7:27
      Google Form - randomize questions
    • Image Poll
      2:36
      Image poll
    • Format Poll
      1:53
      Format polls
    • Got another type of poll not listed above?
      Clarify Your Calling with Authentic Market Discovery
    • Polls don't replace MDCs though...
      Clarify Your Calling with Authentic Market Discovery
    • Ultimate MD poll is your Offer πŸ˜… – therefore, frequent gentle launches.
      2:58
      Selling is the ultimate poll
    • Live attendees -- fill out this feedback form πŸ™πŸΌ
      Clarify Your Calling with Authentic Market Discovery
    • Can you use Market Discovery process to clarify your content and grow your audience? Yes.
      1:08
      Can you use Market Discovery process to clarify your content and grow your audience? Yes
    • "I don't know if what I do is UNIQUE... many others do what I do?"
      3:11
      "I don't know if what I do is UNIQUE..
    • Niching down one's Offer (solving specific problem) puts us in a box / cuts off our holistic energy doesn't it?
      9:04
      Niching down one's Offer (solving specific problem) puts us in a box / cuts off our holistic energy doesn't it?
    • 2 possible niches - which should I do market discovery about?
      3:38
      2 possible niches - which should I do market discovery about?
    • I have lots of ideas - what if I have several different niches? What nichemates to reach out to?
      2:25
      I have lots of ideas - what if I have several different niches? What nichemates to reach out to?
    • Nichemates - reach out to "direct competitors" or adjacent type of business?
      2:21
      Nichemates - reach out to "direct competitors" or adjacent type of business?
    • How to find my nichemates to have conversations with?
      1:56
      How to find my nichemates to have conversations with?
    • What if your nichemates feel competitive and don't want to share intel?
      1:57
      What if your nichemates feel competitive and don't want to share intel?
    • How to prioritize what types of people to reach out to for MDC's -- warmer or cooler people?
      6:16
      How to prioritize what types of people to reach out to for MDC's -- warmer or cooler people?
    • Invite your YouTube audience to do MDCs? Too much?
      4:03
      Invite your YouTube audience to do MDCs? Too much?
    • "The people I know don't want to buy my thing, I need to talk to new people..."
      6:38
      "The people I know don't want to buy my thing, I need to talk to new people..
    • I already offer things - what do I do with those re: market discovery?
      4:11
      I already offer things - what do I do with those re: market discovery?
    • corporate fitness training - 1-1 price too much?
      3:00
      corporate fitness training - 1-1 price too much?
    • ADHD coach wants to launch a group program - how does market discovery help?
      7:10
      Example - ADHD coach wants to launch a group program - how does market discovery help?
    • "I polled people, created a product, they didn't buy... why?"
      7:18
      "I polled people, created a product, they didn't buy..
    • speak to empowered people vs vulnerable people?
      4:05
      speak to empowered people vs vulnerable people?
    • If you work with internal states... is it easily referrable?
      1:16
      You work with internal states, is it easily referrable?
    • "My ERI are personal issues -- not easily referrable -- what to do?"
      6:42
      "My ERI are personal issues -- not easily referrable -- what to do?"
    • Sensitive issues that people are shy to say Yes to? Or masked issues they don't realize they have?
      2:17
      Sensitive issues that people are shy to say Yes to? Or masked issues they don't realize they have?
    • Which is more useful -- nichemate calls or MDCs?
      4:00
      Which is more useful -- nichemate calls or MDCs?
    • MDC: should you ask demographic info from someone you already know?
      1:18
      should you ask demographic info from someone you already know?
    • Sample MDC -- Michael Williams
      10:53
      sample MDC with Michael Williams
    • Sample MDC - Seth Harwood and Artie Vipperla
      7:15
      Sample MDC - Seth Harwood and Artie Vipperla
    • MDC: what if you find yourself creating solutions for them already?
      2:39
      MDC: what if you find yourself creating solutions for them already?
    • What if what THEY want, you believe is a bad solution for them?
      3:26
      What if what THEY want, you believe is a bad solution for them?
    • Do people pay for revolutionary things, or only already-perceived problems/desires?
      3:00
      Do people pay for revolutionary things, or only already-perceived problems/desires?
    • Your offers aren't selling well - you need to do market research because of your saturated market...
      6:50
      Your offers aren't selling well - you need to do market research because of your saturated market
    • Market Research - Most Important Questions
      6:24
      Market research_ most important questions_
    • How to decide which product to work on and launch next?
      8:11
      How to decide which product to work on and launch next
    • Market research request posts -- How to get more responses?
      3:57
      Market research request posts -- How to get more responses?
    • Group Q&A Call Strategy to engage with your audience and do some market research
      7:00
      Group Q&A Call Strategy to engage with your audience and do some market research

Course Platform Orientation

Has it been a few months since you've used my courses? Visit the Orientation to see what's new:

Click here to visit the orientation lessons.

Once you're done visiting the above, click "Mark as Complete" below...

Last updated 26 Mar 2024.