π Effortless Yes: The Art of Honest Persuasion and Influence with Integrity
Welcome! Take the onboarding steps...
![13](https://img.simplerousercontent.net/scaled_image/10007806/88f92d74f62a5680543b124b102601177914373e/13-260w-146h.png)
Effortless Yes βπ½ Work Retreats to give you time to learn & implement the course!
![13](https://img.simplerousercontent.net/scaled_image/10007806/88f92d74f62a5680543b124b102601177914373e/13-260w-146h.png)
General Questions (if you don't know where else to ask)
Module 1 -- Welcome + ELM
![Good examples for effortless yes?](https://img.simplerousercontent.net/scaled_image/10046005/f850851e06694e44e3c86e1c32e58762801f6e91/frame_0004-260w-146h-4f.png)
2:36
π Notice what's working...
![What's not working for effortless yes?](https://img.simplerousercontent.net/scaled_image/10045995/a93cf87dc5941a38689bc39044f1fb2124fe8238/frame_0002-260w-146h-2f.png)
2:33
π¬ What turns you off?
![Values of Effortless Yes](https://us.simplerousercontent.net/uploads/asset/file/10046014/gif_0003.gif)
7:48
Values of Effortless Yes π
![ELM theory](https://img.simplerousercontent.net/scaled_image/10046004/083df5619656196d188f192cacad724a146560c6/frame_0002-260w-146h-2f.png)
8:08
ELM -- The Elaboration Likelihood Model
![Peripheral route survey](https://img.simplerousercontent.net/scaled_image/10045980/5163aaebb8c4e7043193490ad85da138df70c4cb/frame_0004-260w-146h-4f.png)
2:31
π€© Peripheral Routes
![What's "authentic"?](https://img.simplerousercontent.net/scaled_image/10045979/18340b6fb9e2a7b4413b3425ecd1204e0dc4c083/frame_0005-260w-146h-5f.png)
3:40
What's "authentic"?
![Improvisational content -- central or peripheral?](https://img.simplerousercontent.net/scaled_image/10045947/67a592915a91187e699d38e8665b7ef12ee0f451/frame_0006-260w-146h-6f.png)
5:15
Improvisational content -- central or peripheral?
![ELM to Content](https://img.simplerousercontent.net/scaled_image/10045997/ed2863461e7e31819932ad7f522689787a9f0412/frame_0003-260w-146h-3f.png)
4:10
ELM to improve Content
![ELM to Offers](https://img.simplerousercontent.net/scaled_image/10045950/828b6c27c12da1b69ae1d682777b32c7e384885a/frame_0002-260w-146h-2f.png)
1:32
ELM to improve an Offer
![Practice noticing..](https://img.simplerousercontent.net/scaled_image/10045949/a2c1b1dc42e9e4dd6d09d92c24b13f7f8c94ffa3/frame_0005-260w-146h-5f.png)
1:12
Practice noticing... and share your observations with us.
Module 2 -- Aristotle & Monroe
![Aristotle rhetoric triangle overview](https://img.simplerousercontent.net/scaled_image/10058630/5ed86e6c91c2da489bf2cd375254ec0dd683dd20/frame_0002-260w-146h-2f.png)
2:08
Intro to Aristotle's Rhetoric Triangle
![Ethos (aristotle)](https://img.simplerousercontent.net/scaled_image/10058657/42f63291321115b9aab2913c703be4b1b780bdf9/frame_0007-260w-146h-7f.png)
7:41
Ethos
![Pathos (aristotle)](https://img.simplerousercontent.net/scaled_image/10058677/f56c7ebdc463185dd8c61c3db5e289a45b4eeb8a/frame_0002-260w-146h-2f.png)
3:35
Pathos
![Logos (aristotle)](https://img.simplerousercontent.net/scaled_image/10058678/c6d2f7158165f2324e05385683030b24354f13eb/frame_0005-260w-146h-5f.png)
2:18
Logos
![Effortless Yes with Ai?](https://img.simplerousercontent.net/scaled_image/10058682/6151790d783f9ad7572c8a3fe793c69d12823335/frame_0008-252w-172h-8f.png)
8:33
π€ (Optional) Use Ai to help improve content or offers
![If using Ai for communications, is that in integrity with our energy signature?](https://img.simplerousercontent.net/scaled_image/10058755/48b5679a9c4f60decd4cdb684d0ee63a24630b0e/frame_0004-260w-146h-4f.png)
3:59
If using Ai for communications, is that in integrity with our energy signature?
![Collaborate to work on Effortless Yes](https://us.simplerousercontent.net/uploads/asset/file/10058702/gif_0001.gif)
1:20
π€ Collaborate to work on Effortless Yes!
![Aristotle for your content](https://img.simplerousercontent.net/scaled_image/10058729/f15c70845169e44aaabb3f27c1482c58257690fd/frame_0005-260w-146h-5f.png)
1:33
Use Ethos/Pathos/Logos to improve your content...
![Aristotle for your offers](https://img.simplerousercontent.net/scaled_image/10058746/bc9206ddda4e524253f97809f51bee80258d5009/frame_0002-260w-146h-2f.png)
1:22
...and your offers
![Monroe's Motivated Sequence](https://img.simplerousercontent.net/scaled_image/10058779/0319275e13d5731c771078de567bce672214c6c9/frame_0002-260w-146h-2f.png)
9:12
Monroe's Motivated Sequence
Module 3 -- Storytelling Formulas
![Why storytelling in business?](https://img.simplerousercontent.net/scaled_image/10103334/ad290d90d5d1e365a7c21712a77e42b38a266d56/frame_0005-260w-146h-5f.png)
5:54
Why storytelling, especially in business?
![Basic story arc](https://img.simplerousercontent.net/scaled_image/10103332/e6247173ccced408db50b7bdbd1d1b034f7a8b07/frame_0002-260w-146h-2f.png)
3:41
Basic Story Arc
![Types of stories for your business](https://img.simplerousercontent.net/scaled_image/10103333/d3d82bd16bcec7dff1ff26d9160464d651bde97f/frame_0002-260w-146h-2f.png)
2:51
Types of stories you can create in your business...
![Telling our struggles as introverts and sensitives](https://img.simplerousercontent.net/scaled_image/10103349/1fc79385a27f8a68d75d6b59d654a7ceb70faa74/frame_0005-260w-146h-5f.png)
5:22
Telling our struggles as introverts & sensitives (don't bleed on your audience / teach from your scars not your wounds)
![Hero's Journey](https://img.simplerousercontent.net/scaled_image/10103372/cdb1a531137a4dc853942a3f69b664a4be3a793a/frame_0004-260w-146h-4f.png)
10:51
The Hero's Journey -- character transformation stories
![Before After Bridge BAB](https://img.simplerousercontent.net/scaled_image/10103366/acf96c79371528eb61f44cb1767d6c9df3a664b4/frame_0002-260w-146h-2f.png)
4:34
BAB (Before-After-Bridge)
![client case studies](https://img.simplerousercontent.net/scaled_image/10103365/e1e9a1b6a8694f41b6015c5764fe3ce50382a95c/frame_0006-260w-146h-6f.png)
4:35
using BAB for Client Case Studies
![Pixar story formula](https://img.simplerousercontent.net/scaled_image/10103390/65d691dcf23e9efb12fff7e261069c1edc617e0d/frame_0006-260w-146h-6f.png)
4:46
Pixar Story Formula
![And But Therefore ABT](https://img.simplerousercontent.net/scaled_image/10103389/4f146b978a9b09222119e4f64aa92dc0edca1b9e/frame_0005-260w-146h-5f.png)
4:01
And-But-Therefore (ABT) Narrative Technique
![Use any of the storytelling methods in your Content](https://img.simplerousercontent.net/scaled_image/10103391/81d6c0cca957b76fa6ed776acb7b60e89811d3ad/frame_0007-260w-146h-7f.png)
2:30
Use Storytelling to improve your content...
![13](https://img.simplerousercontent.net/scaled_image/10007806/88f92d74f62a5680543b124b102601177914373e/13-260w-146h.png)
...and your offers
Module 4 -- NLP Tools
![NLP intro](https://img.simplerousercontent.net/scaled_image/10118802/61277a0e4fd202e2fb0f4f562031c82f14dc63fe/frame_0004-260w-146h-4f.png)
1:59
What is NLP And how does it apply to us?
![Deep Listening in NLP](https://img.simplerousercontent.net/scaled_image/10118826/5abc6d5a29dab0307b35a9260d33adf8a8d2c3b4/frame_0006-260w-146h-6f.png)
5:23
Deep Listening
![Mirroring NLP](https://img.simplerousercontent.net/scaled_image/10118836/261a7f4f9a07c207f4c3e7d69862a42821938cb6/frame_0003-260w-146h-3f.png)
5:06
Mirroring
![Sensory Language NLP](https://img.simplerousercontent.net/scaled_image/10118833/d4332a6cd19dffeaf1e5710a44deaad3122eba90/frame_0002-260w-146h-2f.png)
7:08
Sensory Language
![Outcome Orientation](https://img.simplerousercontent.net/scaled_image/10118846/a2ee2b7e89be1bf7d44ffb8efe65b072fb13b1b7/frame_0006-260w-146h-6f.png)
6:47
Outcome Orientation
![NLP Presuppositions Pacing Leading](https://img.simplerousercontent.net/scaled_image/10118876/74e4f8d2030f32b0798d6dc30506c49305057c8c/frame_0003-260w-146h-3f.png)
3:54
Presuppositions & Pacing/Leading
Module 5 -- Principles from The Godfathers of Persuasion
![Robert Cialdini intro](https://img.simplerousercontent.net/scaled_image/10179061/3d9ea263fae96ed7a54893842b988031d43a448b/frame_0001-260w-146h-1f.png)
4:10
Cialdini -- father of modern persuasion
![Similarity persuasion](https://img.simplerousercontent.net/scaled_image/10179062/05b9739e043be9e5fc77a11f2618076f63a9b7eb/frame_0005-260w-146h-5f.png)
6:57
Similarity -- The "Just Like Me" Factor
![Authority (persuasion)](https://img.simplerousercontent.net/scaled_image/10179077/96b884c0289a60d78c8347faff13c49bd458f480/frame_0006-260w-146h-6f.png)
9:12
Authority -- Leveraging Credibility
![Likeability (persuasion)](https://img.simplerousercontent.net/scaled_image/10179086/beb4f629089a8b0cfcd36f79336830555b14c861/frame_0006-260w-146h-6f.png)
7:06
Likeability
![Unity (persuasion)](https://img.simplerousercontent.net/scaled_image/10179087/9f81c5abd7df2972dd8800e6bc87ba87e8ef81c0/frame_0002-260w-146h-2f.png)
7:59
Unity
![Scarcity (persuasion)](https://img.simplerousercontent.net/scaled_image/10179091/561c0cecbd2483a668984cba2a3b78fd4e02abf8/frame_0004-260w-146h-4f.png)
7:34
Scarcity -- Less, But More Valuable
![Fogg tiny habits persuasion](https://img.simplerousercontent.net/scaled_image/10179127/b75a83baee46ffd9b969ec8e1bbf2e43783d8d89/frame_0002-260w-146h-2f.png)
8:16
Fogg's Tiny Habits Method, and how it applies to content & offers...
Module 6 - Review
![Effortless Yes hat manual template](https://img.simplerousercontent.net/scaled_image/10194797/0467d65325e58f968e5d06eba2955c06e6c268ed/frame_0001-243w-172h-1f.png)
4:40
βπ½ TEMPLATE to organize your Effortless Yes notes
![Effortless Yes Values & Value](https://us.simplerousercontent.net/uploads/asset/file/10194796/gif_0000.gif)
7:23
Reminder of the Values (and value!) of Effortless Yes!
![Effortless Yes website feedback intro](https://img.simplerousercontent.net/scaled_image/10194798/e3accfb402a5aa7203de029673f9b1a3dd88687d/frame_0004-248w-172h-4f.png)
25:52
Let's look at some websites together...
![Ethos again for Effortless Yes](https://img.simplerousercontent.net/scaled_image/10194816/8c3203cdd0491b4b9a0a94d473ad4affac29a6b1/frame_0004-260w-146h-4f.png)
4:47
Back to Ethos and genuine connections...
![Effortless Yes - Market Research](https://img.simplerousercontent.net/scaled_image/10194821/7b91f6be9634a52bc71aa24f8a1c686071f143f6/frame_0002-260w-146h-2f.png)
3:52
Make it truly effortless for them to say yes: market research
![13](https://img.simplerousercontent.net/scaled_image/10007806/88f92d74f62a5680543b124b102601177914373e/13-260w-146h.png)
Class Photos π€
Supplemental Module -- "Ethical" Persuasion? A collaborative discussion...
![Intro to the collaborative discussion about "ethical" persuasion..](https://img.simplerousercontent.net/scaled_image/10118801/fb878758d822e9b0d2614253d666ce3b4c5874eb/frame_0003-260w-146h-3f.png)
6:33
How do we "consciously" use persuasion techniques / leading their emotions?
![Innocent Child vs Manipulative Adult](https://img.simplerousercontent.net/scaled_image/10118808/bc60a511a0ef2db8078ace09cbab70c8bfc4c2c8/frame_0004-260w-146h-4f.png)
8:47
Innocent Child vs Manipulative Adult