🙋 Effortless Yes: The Art of Honest Persuasion and Influence with Integrity
Welcome! Take the onboarding steps...
Effortless Yes ✍🏽 Work Retreats to give you time to learn & implement the course!
General Questions (if you don't know where else to ask)
Module 1 -- Welcome + ELM
2:36
😊 Notice what's working...
2:33
😬 What turns you off?
7:48
Values of Effortless Yes 🙋
8:08
ELM -- The Elaboration Likelihood Model
2:31
🤩 Peripheral Routes
3:40
What's "authentic"?
5:15
Improvisational content -- central or peripheral?
4:10
ELM to improve Content
1:32
ELM to improve an Offer
1:12
Practice noticing... and share your observations with us.
Module 2 -- Aristotle & Monroe
2:08
Intro to Aristotle's Rhetoric Triangle
7:41
Ethos
3:35
Pathos
2:18
Logos
8:33
🤖 (Optional) Use Ai to help improve content or offers
3:59
If using Ai for communications, is that in integrity with our energy signature?
1:20
🤗 Collaborate to work on Effortless Yes!
1:33
Use Ethos/Pathos/Logos to improve your content...
1:22
...and your offers
9:12
Monroe's Motivated Sequence
Module 3 -- Storytelling Formulas
5:54
Why storytelling, especially in business?
3:41
Basic Story Arc
2:51
Types of stories you can create in your business...
5:22
Telling our struggles as introverts & sensitives (don't bleed on your audience / teach from your scars not your wounds)
10:51
The Hero's Journey -- character transformation stories
4:34
BAB (Before-After-Bridge)
4:35
using BAB for Client Case Studies
4:46
Pixar Story Formula
4:01
And-But-Therefore (ABT) Narrative Technique
2:30
Use Storytelling to improve your content...
...and your offers
Module 4 -- NLP Tools
1:59
What is NLP And how does it apply to us?
5:23
Deep Listening
5:06
Mirroring
7:08
Sensory Language
6:47
Outcome Orientation
3:54
Presuppositions & Pacing/Leading
Module 5 -- Principles from The Godfathers of Persuasion
4:10
Cialdini -- father of modern persuasion
6:57
Similarity -- The "Just Like Me" Factor
9:12
Authority -- Leveraging Credibility
7:06
Likeability
7:59
Unity
7:34
Scarcity -- Less, But More Valuable
8:16
Fogg's Tiny Habits Method, and how it applies to content & offers...
Module 6 - Review
4:40
✍🏽 TEMPLATE to organize your Effortless Yes notes
7:23
Reminder of the Values (and value!) of Effortless Yes!
25:52
Let's look at some websites together...
4:47
Back to Ethos and genuine connections...
3:52
Make it truly effortless for them to say yes: market research
Class Photos 🤗
Supplemental Module -- "Ethical" Persuasion? A collaborative discussion...
6:33
How do we "consciously" use persuasion techniques / leading their emotions?
8:47
Innocent Child vs Manipulative Adult