Course Content

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  Welcome! Take the onboarding steps...

  • Course Platform Orientation
    
  • Bonus Q&A Webinars -- Live Support Calls
    
  • Effortless Yes ✍🏽 Work Retreats to give you time to learn & implement the course!
    
  • General Questions (if you don't know where else to ask)
    
  • ✨ Time-Limited Bonus Content
    
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  Module 1 -- Welcome + ELM

  • Welcome to Effortless Yes! + Our community values (5 - 10)
    5:46
    
  • 😊 Notice what's working...
    2:36
    
  • 😬 What turns you off?
    2:33
    
  • Values of Effortless Yes 🙋
    7:48
    
  • ELM -- The Elaboration Likelihood Model
    8:08
    
  • 🤩 Peripheral Routes
    2:31
    
  • What's "authentic"?
    3:40
    
  • Improvisational content -- central or peripheral?
    5:15
    
  • Do the homework lightly ✨
    1:13
    
  • ELM to improve Content
    4:10
    
  • ELM to improve an Offer
    1:32
    
  • Practice noticing... and share your observations with us.
    1:12
    
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  Module 2 -- Aristotle & Monroe

  • Intro to Aristotle's Rhetoric Triangle
    2:08
    
  • Ethos
    7:41
    
  • Can't you just communicate your values and the right people will show up?
    6:11
    
  • Pathos
    3:35
    
  • Logos
    2:18
    
  • 🤖 (Optional) Use Ai to help improve content or offers
    8:33
    
  • If using Ai for communications, is that in integrity with our energy signature?
    3:59
    
  • 🤗 Collaborate to work on Effortless Yes!
    1:20
    
  • Use Ethos/Pathos/Logos to improve your content...
    1:33
    
  • ...and your offers
    1:22
    
  • Monroe's Motivated Sequence
    9:12
    
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  Module 3 -- Storytelling Formulas

  • Why storytelling, especially in business?
    5:54
    
  • Basic Story Arc
    3:41
    
  • Types of stories you can create in your business...
    2:51
    
  • Telling our struggles as introverts & sensitives (don't bleed on your audience / teach from your scars not your wounds)
    5:22
    
  • The Hero's Journey -- character transformation stories
    10:51
    
  • BAB (Before-After-Bridge)
    4:34
    
  • using BAB for Client Case Studies
    4:35
    
  • Pixar Story Formula
    4:46
    
  • And-But-Therefore (ABT) Narrative Technique
    4:01
    
  • Use Storytelling to improve your content...
    2:30
    
  • ...and your offers
    
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  Module 4 -- NLP Tools

  • What is NLP And how does it apply to us?
    1:59
    
  • Deep Listening
    5:23
    
  • Mirroring
    5:06
    
  • Sensory Language
    7:08
    
  • Outcome Orientation
    6:47
    
  • Presuppositions & Pacing/Leading
    3:54
    
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  Module 5 -- Principles from The Godfathers of Persuasion

  • Cialdini -- father of modern persuasion
    4:10
    
  • Similarity -- The "Just Like Me" Factor
    6:57
    
  • Authority -- Leveraging Credibility
    9:12
    
  • Likeability
    7:06
    
  • Unity
    7:59
    
  • Scarcity -- Less, But More Valuable
    7:34
    
  • Fogg's Tiny Habits Method, and how it applies to content & offers...
    8:16
    
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  Module 6 - Review

  • ✍🏽 TEMPLATE to organize your Effortless Yes notes
    4:40
    
  • Reminder of the Values (and value!) of Effortless Yes!
    7:23
    
  • Let's look at some websites together...
    25:52
    
  • Back to Ethos and genuine connections...
    4:47
    
  • Make it truly effortless for them to say yes: market research
    3:52
    
  • Class Photos 🤗
    
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  Supplemental Module -- "Ethical" Persuasion? A collaborative discussion...

  • How do we "consciously" use persuasion techniques / leading their emotions?
    6:33
    
  • Innocent Child vs Manipulative Adult
    8:47
    
  • Unethical to use "pain points"? Speak like a caring doctor...