🎯 Create Aligned Offers

Before we begin, you may want to watch this 18-minute overview video about what is an offer, and what's my recommended overall framework about offers? Add any comments or questions there.

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A warm welcome here! The above video will give you an overview of the course. I hope that we all perceive this course as a mini-community focused on a topic... not just random comments from random people, but rather, focused comments, from your kindred spirits, on the topic of creating aligned offers. The most important part of a community is its culture. Each of us who participate here is a culture-setter. You influence the culture with every interaction you have here.  A few values we might keep in mind: Comment once, reply twice. For each comment that you make, look for 2 other people's comments (especially ones with few comments) and add a reply – with your encouragement and suggestions (if appropriate). This helps to balance the comment/reply ratio, and gives you practice in seeking and giving support in this community. Notice and name each others' energy signatures. Each person's presence is unique, and each person has their strengths. It can be difficult for us to notice our own, and easier to notice others'. Whenever you notice someone's comment that refers to something personal to them, try to name something, however small, that you appreciate about their energy signature. We all have some fear of being fully seen. Let’s help each other feel accepted and received. Co-Learning Community. Nobody here (not even the "teacher") knows everything about creating aligned offers... it's a rich process that can be customized greatly to each person's way of doing things and we can learn from each other. So let's create a co-learning environment here. Even the "teacher" will learn from your comments :) Share generously. Be supportive of others here. If you discover something that works, or hear about a great tip, please do share it with us. Comment under the appropriate lesson if possible. Sharing will make this course better for all of us. Keep all sharings confidential.  Let's keep this a safe space for sharing by promising to keep all comments (particularly the personal ones) confidential. Receive deeply what others see/feel from you. It’s a meaningful practice! It’ll help you integrate and express better your offer.  Let me know below if these values are helpful, and if you have any suggestions. The values we embody together here is what makes this course experience amazing for each other 😊 If no comments below and no ability to comment, first log into this course.

Example -- I could help you the most if I literally came to live with you... ...although maybe then, you'd respect my advice less 🤣 Or I should be at your beck and call, day and night. But then, I couldn't do anything else... let alone serve enough clients to make a living. Especially as heart-based people, we really  need to practice setting healthy boundaries.  Pricing is one of those key boundaries for business sustainability. “I want to be mutually fair and truly transformation-oriented for clients, yet of course it all needs to be financially sustainable for me (without over-delivering in a way that leads to overwhelm for me in terms of mind & heartspace, energy, and time).” – Kimberley P-S Therefore don’t price based merely on compassion – because that’s unwise, unrefined compassion – price based on your market, your capacity, and the positioning of this offer within your business model. (We'll talk about the concentric circles business model later in this module.) For an exploration of spiritual/philosophical teachings around balancing giving and self-care, click here. I welcome your thoughts below! (This is a preview lesson. If you cannot access the comments below or have the ability to comment, it means you're currently logged out of the course.)

Some of us serve clients who live in different economies. For example, you might live in the USA but have clients in Canada, Australia, UK, India. My advice is to keep the same price for everyone. 1. It's simpler. (You won't ever have to justify your different pricing to any clients nor feel guilty about it.) 2. It's more sustainable for your business. (Spend way less time figuring out different pricing and what it means for paying your bills.) It doesn't make sense to me to adjust your price downward for those in lower-income economies or because of "currency differences" because you don't live there. Your own expenses are still tethered to your own economy. Beware of practicing a martyr complex. You must price your offers based on what it takes you to live well, so that you never become resentful of the energy that your clients require of you. Also, don't price your thing upwards for people who live in a higher-economy region. You don't really know their financial situation. (This is a preview lesson. If you cannot access the comments below or have the ability to comment, it means you're currently logged out of the course.)

Click here for The Tapering Strategy Idea -- the "free" or low-cost session can be in exchange for filling out a detailed survey afterwards (including inviting a testimonial if they loved it.) Comment below with any questions. If/when you set up your own Tapering page, share it with us below! (This is a preview lesson. If you cannot access the comments below or have the ability to comment, it means you're currently logged out of the course.)

Imagine you're writing an invitation to play/work with you... directed to your kindred spirits, your "soul mate" clients... I like to imagine the authentic joyful invitation of a child to a good friend, rather the cunning manipulation of an adult salesman... And yet in response to their response (or sometimes, lack thereof!), it's good to embody the wise unattached adult rather than the needy child ;-) In this module let's lightly work on the various pieces of your sales page. First of all, start a new document (open a google doc here) and begin filling in each section as follows...

The manipulative marketer will agitate the pain point to convert sales, to the point of traumatizing some, and turning off many, potential clients. On the other hand, be like a caring doctor who lightly taps the pain point to ensure that the right therapy will be prescribed.

I do a lot of Q&A calls on various topics including: How to describe your offerings Creating authentic content Growing a true fan audience Joyful productivity tips Gentle Launches Recent Q&A video segments are located here: George Kao Bonus Q&A Segments Your access to those Q&A segments are only for the next 2 months. Enjoy them while you can :)

You can expect more material to appear here, on the course page, 7 hours after each of the live sessions. You'll get an email when it's ready 🙏🏼 For now, enjoy and comment on the segments in this course that are already available 😊

"How do I ensure my audience is even seeing my offers? I feel like emails can more easily end up in junk folders these days. And often people don’t see my social media posts." --just about everyone. Truth -- Your offers aren't aligned enough to whoever's seeing it. That's why they're ignoring your post (therefore downgrading its reach for the rest of your audience), or even worse putting your email into junk folder. Solution -- make your offers more aligned, i.e. work your way through this course again ;-) Imagine if everyone in your network wanted to "ensure" that everyone in their network saw it… you’d be overwhelmed! The algorithm is actually helping all of us see only what is likely to be interesting to us. Besides aligning your offer better, it's also helpful to use the Circles of Enrollment, so that you're personally contacting your trusted contacts before posting it "out there" for everyone.