🎯 Create Aligned Offers

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Create Aligned Offers -- Course Info

Welcome! Take the onboarding steps...



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Add to your calendar πŸ—“ Our live session dates

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πŸ›œ The Zoom Link (keep private)

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Q&A Webinars -- Live Support Calls

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General Questions (if you don't know where else to ask)

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Suggested ways to manage your time with this course ⏳

Module 1 -- Soulful Service Statement + Offer Niching


Soulful Service Statement - taking notes
4:14
Reconnect with the Soul of your business

Soulful Service Statement - put it together
6:19
✍🏽 Put it together into your Soulful Service Statement

Examples of niched offers
7:23
Why it's good to niche your offer (and some examples!)

5 factors for niching your offer
5:33
✍🏽 5-Part Formula for Niching an Offer

Do we have to promise outcomes for our work?
4:49
Does your offer need to produce "outcomes"?

Spreadsheet - choose your next niched offer
10:04
✍🏽 Choosing a niche for your (next) offer

mansion analogy
7:38
Fear of being pigeonholed? The mansion/castle analogy 🏰

10-12 offers & gentle launches a year
5:01
Yes you can have multiple niches and offers...

Module 2 -- Clarify the Value of Your Offer

Ingrid Lill diagram
9:34
Ingrid Lill's 3-Step Process (for clarifying an Offer)

List out your clients' doubts & obstacles about your offer
6:06
✍🏽 The Gap from Here to Outcome -- List out all the steps/problems...

Flip the doubts into solutions
6:34
✍🏽 Now list out the opposite of the problems... to reveal solutions / mini-outcomes aimed for with your offer!

What if my outcomes are intangible, not as concrete and specific as "weight loss"
9:36
What if my outcomes are intangible, not as concrete and specific as "weight loss"

Alex Hormozi value equation
7:17
Alex Hormozi's "value equation"

Maximize the realistic client outcome
6:22
Maximize (realistic) client outcomes

Maximize perceived likelihood of success
3:13
Maximize perceived likelihood of success

Minimize the client's time & effort for the transformation
4:45
Minimize time to success, effort, and sacrifice

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Live attendees -- fill out this feedback form πŸ™πŸΌ

Q&A about Offers

Should you name a specific demographic in your marketing?
4:47
Should you name a specific demographic in your marketing?