Transcript
Now this is a good juxtaposition to the previous lesson that I just talked about, and this is now reminding you that, actually, this is not this is not an opposite of what I just talked about.
This is similar.
If you are to understand the value of your offer, you will not force it on anybody.
And this is where I part ways with most marketing advice.
Right?
Most marketing launches, when they teach launches, they're asking to send like 17 emails or a lot of things.
They're asking me to post about it a lot, a lot, a lot, a lot, a lot, the same offer, you know, like within within days or within hours posting about it again and again.
To say, oh, you gotta make sure everybody sees it.
That's not how this works, people.
Like, I think people who who do that are misunderstanding the algorithm on social media even.
The algorithm is our gatekeep the gatekeeper of our attention.
You gotta understand this.
Let me explain.
Imagine everyone who wants your attention.
Imagine all the social media profiles and pages you're following.
A lot of them are selling something, and they all want you to know that they're selling it.
Do do you understand?
Now imagine if all of them were somehow able to get that message right in front of your face.
You would be overwhelmed instantly.
You like, oh my god.
Oh my god.
Oh my god.
Oh my god.
Right?
You you see what I mean?
The algorithm is there to gatekeep for you to say, oh, we we don't wanna overwhelm you because if we put all of this right there in front of you right now, you're not gonna wanna come back to Facebook, to threads, to YouTube, or whatever.
Right?
We wanna put in front of you I mean, for example, Instagram is a great example.
We wanna put in front of you one thing at a time, one post at a time.
Do you like that or not?
You don't like it?
You scroll past it.
We noticed that you you didn't pause there and you scroll past it quickly.
The algorithm learns to say, you don't like stuff like this.
You don't like topics like this.
You don't like formats like this.
We're we're gonna show you those less.
Oh, you you paused at this one.
This one caught your attention and and was relevant to you and is important to you.
You pause it, and maybe you even commented.
Maybe you even liked it.
Got it.
We're gonna show you more things like that in the future, that algorithm gatekeeps for you for your attention.
And so what you actually want for your offer is to be in front of the right people, don't don't you?
Do you do you want your offer in front of all the wrong people?
No.
Because all those wrong people would, first of all, just scroll scroll on by.
And so imagine this, imagine that your offer was first placed in front of a bunch of wrong people, and they just scroll on real quick.
They don't even pause.
They say, it's not for me.
They they scroll.
The social media algorithm will therefore depress your post, depress the visibility of your post in front of even the right people, sadly.
This is how social media works.
It it goes in waves whenever you post something.
They first they first distribute it.
Now thankfully, they don't distribute to the wrong people.
When you post something, the the algorithm is already trying its best to put it in front of the people they believe will most likely stop and look at it and hopefully engage with it.
That's why they put it in front of them.
Like, oh, we're putting it in front of now some oftentimes, it's first your friends because you have a relationship with your friends.
So they're more likely to click like or comment or pause on your thing anyway.
That's why the algorithm tends to show the stuff to our friends first.
And if your friends meanly scroll on by really quick, then the algorithm depresses it for everybody else.
The algorithm won't show your post anymore your offer anymore to anybody else.
So this is why in this course, I invited you to ask feedback first.
Ask feedback first from your audience.
The people that are your biggest fans, your biggest supporters, the people who comment on your things the most, people who see your posts the most, they they not only deserve to get give give you feedback, but they're the ones who are gonna see your offer when you post on social media.
They're gonna see it first.
And if you've got their feedback and implemented some at least some of their feedback or at least even if you've asked for it, that thing is gonna they're gonna recognize it and they're probably gonna pause, if not like, but at least they'll pause.
That'll help the the visibility of your post for everybody else in your audience.
You understand?
So, but, however, you don't want to force it to say, okay.
I posted my thing or I emailed my list or I emailed so and so, and they didn't respond to me, so I'm gonna make sure they see it.
I'm gonna make sure I send them again.
I'm gonna make sure they see.
How many of you have that impetus, or how many have you been trained to do that?
Oh, oh, people didn't buy because they just didn't see it enough, or they didn't see it.
Now you're being forceful.
Now you're like, because the truth is they probably saw it.
Honest, no, no, honestly.
At least the people who would have done something already saw it and they weren't interested.
That's why the algorithm hid it from everybody else.
The algorithm is actually trying to help you out.
It's actually trying to make you embarrass yourself less.
The truth.
Right?
So whenever I post something, if it dies, I'm like, oh, this is not an aligned offer for my audience.
Otherwise, they would have already engaged with it.
Do you see what I mean?
If I'm pushing it, then I'm like, I'm being desperate now and I am eroding the relationship I have with my audience.
So I like to basically say, no, no, no.
I lightly launch and if I'm not getting traction with it, I'm not gonna push I'm not gonna push it.
I'm gonna go back to the drawing board and get better feedback, get more feedback or try a different angle and optimize, align my offer again.
That's the that's the whole reason why you're in this course, to create aligned offers so that when you do announce it, people go, oh my gosh, at least the first batch are gonna go, oh my gosh.
That's for me.
And then if the 1st batch says that, the social media algorithm shows it to the 2nd batch eagerly because the 1st batch was already interested.
They showed the 2nd batch.
And if it's aligned, the 2nd batch is probably gonna be like, hey.
That's that's cool.
And then they'll show it to the 3rd batch and on and on and on and then your thing will get more traction than you realize.
And whether you're talking about social media algorithm or the social algorithm of word-of-mouth, it's the same idea.
If your thing is good, people are gonna talk about it.
The 1st batch will talk about it to the 2nd batch.
Who will talk about it to the 3rd, you know, etcetera, etcetera.
So I hope this is clear.
Just be gentle.
That's why I tell you and be gentle about your launches or do circles of enrollment so you can get feedback and get a sense of whether this is really resonating.
Three circles is not too many either.
Right?
It's not too many to to to launch.
But then always come back to what the the truth of aligning the offer is really what makes it go get traction.
I hope this helps.
Don't force your launch on your audience...
Updated Sep 11, 2024
"How do I ensure my audience is even seeing my offers? I feel like emails can more easily end up in junk folders these days. And often people don’t see my social media posts." --just about everyone.
Truth -- Your offers aren't aligned enough to whoever's seeing it. That's why they're ignoring your post (therefore downgrading its reach for the rest of your audience), or even worse putting your email into junk folder.
Imagine if everyone in your network wanted to "ensure" that everyone in their network saw it… you’d be overwhelmed! The algorithm is actually helping all of us see only what is likely to be interesting to us.
Solution -- make your offers more aligned, i.e. work your way through this course again ;-)
Besides aligning your offer better, it's also helpful to use the Circles of Enrollment, so that you're personally contacting your trusted contacts before posting it "out there" for everyone.
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