🖼️ Your Signature Framework

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Warm welcome! Overall, I view my courses as a learning community that I'm facilitating -- we learn from each other, I learn from you, as well as you learn from whatever I share that is relevant to you. I invite your questions and your replies to each other's questions.  Be helpful, be kind, be engaged in the chat only as much as you'd enjoy. Let's dive right in -- "What is a signature framework" is the title of this module...  Here's the unconventional way we'll get to that understanding: Instead of me telling you the definition (for you to memorize or something!) I'd like to invite you to create the definition for yourself, from what I'm going to share with you, which are examples and metaphors in the coming lessons. Truth is most powerful when it's personally created and articulated. In other words, you're going to create a framework for what is a signature framework ;) Shall we give it a try?   At this point, before we get into seeing examples, what do you think a "signature framework" is?

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In Module 1 we covered: What is a signature framework? What are some examples? Why does it matter for your to create one? What's the overview process of how to create one? Some questions were answered. In Module 2 we will begin building the foundation of your signature framework by: Gathering your ideas Considering your clients' wants & needs Infusing your unique history and perspective Create an inventory of your framework assets Create a rough preliminary outline to work with in the coming modules!

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A common concern -- "How do I share enough about my framework to be valuable and attract clients, without giving away so much that people feel they don't need my help?" Finding the right balance is key, and it's less about holding back information and more about guiding clients through a transformative process. Share the "What" and the "Why," Guide the "How" Share: The core principles, steps, or stages of your framework. Explain the purpose of each element and the benefits it offers. This provides a clear overview and demonstrates the value of your approach. This is about providing a roadmap. Guide: The detailed instructions, exercises, specific techniques, and personalized guidance are best delivered within the context of your paid offerings. This is where you provide the support, accountability, and customized application that make the framework truly effective. This is about experiencing the journey with an expert guide, rather than just reading the map. Why This Approach Works: Avoids Overwhelm: Presenting all the details upfront can be overwhelming for potential clients. A framework summary should provide a clear, concise overview, not a comprehensive manual. Prevents Misinterpretation: Complex techniques or exercises often require guidance and context to be implemented correctly. Sharing only the high-level concepts prevents potential misinterpretations or ineffective application. It prevents the false assumption of "I can do this on my own easily". Highlights the Value of Your Guidance: By focusing on the "what" and "why" in your summaries, you emphasize the transformative potential of your framework. You also make it clear that working with you provides the support and expertise needed to achieve that transformation. Builds Trust While Creating Intrigue: It's demonstrating your generosity and making them curious. Example: Instead of giving a detailed, step-by-step guide to a specific meditation technique, you might say: "Step 3 involves a powerful mindfulness practice to help you manage stress and cultivate inner peace. In my [program/coaching], we'll explore several proven techniques and find the ones that work best for you." Offer Value, but Hint at a Deeper Experience: Your framework description should be genuinely useful, even if someone doesn't hire you. It should offer insights, inspiration, or a new perspective. But it should also make it clear that there's more to discover – a deeper, more personalized experience awaits them. Use phrases like: "This is just the first step..." "In my [program/coaching], we delve much deeper into..." "This framework is the foundation for a profound transformation..." "I guide my clients through a personalized application of this framework, providing support and accountability every step of the way..." Focus on the Transformation, Not Just the Information: People aren't just buying information; they're buying a transformation. Emphasize the progress that your framework helps clients achieve. What will their lives be like after working with you? What feelings will they experience? What will be possible for them? Use testimonials or case studies (if you have them) to demonstrate the impact of your work. Example: Byron Katie's "The Work" -- Byron Katie's framework, "The Work," is based on four simple questions. She shares these questions freely, and they are powerful in themselves. But people still seek out her workshops, retreats, and certified facilitators because they want the deeper experience of applying The Work with guidance and support, and within a supportive community. The questions are valuable, but the guided process unlocks the true transformation. Include a Clear Call to Action: At the end of your framework description (both the long and short versions), include a clear call to action. Tell people how they can learn more or work with you. Examples: "Ready to experience the full power of this framework? Schedule a free discovery call." "Learn more about my [program/course] where I guide you through each step of this process." "Contact me to learn more about how this can be applied specifically to your situation." Action Step: Review Your Summaries: Look back at your long and short summaries (from the previous lessons). Apply the Principles: Does your summary share the "what" and "why" effectively? Does it guide the "how," rather than giving away all the details? Does it focus on the transformation? Does it include a clear call to action? Make Adjustments: Refine your summaries based on the principles above. Aim for that sweet spot between providing value and creating intrigue, while emphasizing the benefits of working with you directly. By finding the right balance, you'll attract your ideal clients, build trust, and establish yourself as an expert in your field – all while generously sharing your unique gifts with the world.

The 3 Stages of Content

I do a lot of Q&A calls on various topics including: How to describe your offerings Creating authentic content Growing a true fan audience Joyful productivity tips Gentle Launches Recent Q&A video segments are located here: George Kao Bonus Q&A Segments If you've enrolled in the full course, you can access these bonus Q&A segments for the next 2 months. Enjoy them while you can :)