Transcript

0:01

So excited now to begin putting everything together into a sales page that you'll be sharing publicly so that your ideal, clients can sign up and can confirm that this is what they want. And so I wanna begin with, first of all, you might wanna open up a document. So, you know, if you use Google Docs, for example, open up a new Google document so you can start writing your sales page. But the good thing good news is that you've already done a lot of the work leading up to this module, and you'll just be copy pasting from a lot of those places in here and then just, you know, putting up in a little nice nice ribbon. But be before we begin putting everything together, I invite you to take a posture of this is in a more emotional mental posture of friendly invitation.

0:56

And this is different from how sales pages are usually written, which is it it tends to be written from a place of like, oh, I better catch their attention, and I better I better not, you know, let them go. Well, I better be so charming and interesting and hypnotizing that I better not let me go. And by the time they end the sales page, they should be, like, you know, foaming at the mouth rate to sign up, whoever they are off the street in the world. And or maybe more thoughtfully written sales pages are okay. For the right person, you know, even if they don't know who I am, they're they should be so super eager to sign up, and I I should write it in such a charming and persuasive way.

1:38

And if it works for you to do that, you can go ahead and do that. For me, though, I feel and maybe for some of you can relate to this. I feel if I try to write it like that, I'm I'm I I feel defensive. I feel like the person is, you know, wanting me to prove that this thing is worth it for them, and, therefore, my writing becomes, well, like a salesman. Okay?

2:06

And and like I said, if it works well for you to do that, you can do that. If it works well, that's yeah. That's great. But I know for me and maybe for some of you here, for all of you here, I invite you to take the posture of writing a sales page that isn't, too painful, and that is more, something that you can actually enjoy. That's that's the main point.

2:30

For me, what that means is I look at my audience as, like, friends, you know, and people who already who already probably know me and trust me. And, by the way, the the that's the reality that the reality is that for the person who's going to sign up for your offer, they probably already know you, and they probably already trust you. It is much more unlikely that a stranger, no matter how good of a fit they are for your offer, it's highly unlikely that a stranger is going to, come to your sales page and go, I don't know who you are, but I'm just gonna read the sales page. Oh, sign me up. It's not gonna it's probably someone's already heard about you from somebody else or they saw you on on social media or they've been reading your email newsletter for a while or something like that that now they're ready to confirm that, oh, yeah.

3:22

I I know I know you, and this looks like it's for me, and I'm glad that, you know, I I'm, like, I'm glad you offered this. I'm gonna sign up. So I invite you to take a posture of just being more trusting of your audience and trusting that they trust you at least some at least enough to consider and read it. Of course, if they don't even trust you, they're probably not gonna read it at all. So I hope this is helpful.

3:48

And with that, open up your document, your blank document. Yeah? And let's move on from here.