Transcript

0:00

Given that we have just, put into the template the section about the gap, I just want to remind you, I don't think I'd mentioned this in the course already, but I'll I'll bring it in here, that a lot of us, maybe may feel uncomfortable talking about pain points with our ideal client, meaning we don't want to retraumatize them. We don't want to manipulate them. And and it is a real concern of mine, actually, as a authentic marketer. I learn as a marketer, I learned from other, you know, marketing experts who, had the one of the most common marketing frameworks, raise your hand if you've heard of this, is PAS, problem, agitate, solution. That's literally one of the most frequently taught marketing frameworks.

0:57

You're supposed to tell people what the problem is that your your thing can solve. Well, we've we've already been doing that. Right? The, you know, talking about the gap. And then you're supposed to agitate, like make it worse.

1:09

Make it so, painful in their mind and in their mind body system, so painful that by the time you talk about your solution, like, oh my god, I'm I'm about to die. Thank you for giving me a lifeline. And this is what sells, according to the mainstream marketers. And I think that's only one way of doing it. And, another way of doing it is caring for people.

1:38

Caring for people. And the mainstream marketer is telling me, no. No. No. That's how we care for people.

1:42

We gotta make sure that they are energized enough to to do something about it. They can't just sit back and and wait for the solution to congress. I mean, they gotta we're gonna make them do it. And the the the sort of the vision I always have is like, okay. It's like it's like these marketers are always treating everyone like children, like treating everyone like, insolent kids that you have to, like, make them spy your thing.

2:05

And I'm like, I don't that's not who my ideal clients are. They're not I don't treat them as insolent children. Instead, I treat them as as I would as a caring doctor. That's the way I think about it is I don't have a I don't have a PhD or a doctor degree, but I think of it as I'm an I I have some expertise, and I do know that they have some pain, probably. Otherwise, they would be seeking out a solution.

2:30

Even if they want a goal, they they're they're they're they're in it they're in some ways suffering towards their goal. Like, they really wanna achieve something. They wanna experience something. There's some suffering there. And I wanna make sure that I understand their suffering, and then they understand that I understand as well.

2:48

So a pain a a caring doctor doesn't, like, you know, go if your if your arm is hurt, the caring doctor is like, hey. Is this hurting? Yeah. Okay. That would be terrible.

2:59

But a caring doctor is like, oh, oh, that's a part that hurts? Okay. I just wanna make sure that it's this part, not this part. Yeah? And this part hurts?

3:08

Okay. Good. I have a solution for that. I I know exactly what to do. That's how I address pain points.

3:13

So if that's helpful, you might wanna do that as well on your sales page to have that attitude of caring, and I think it does come through. So I I hope this is helpful, and, I think just bring that attitude up. And as you do your writing, as you do your editing of your sales page, I think helps a lot.