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s🦸🏽✍🏽 Soulful Content (OGI)

Authentic Speaking

Authentic Market Discovery

Create Aligned Offers

Joyful Productivity (Course)

Authentic Content Flow

✨ Authentic Outreach (AO)

AI Tools for Solopreneurs

Conscious Money Flow

🚀 Course Creators

Create Your Framework

🙋 Effortless Yes

🌈 Energy Signature

Facebook Ads & Marketing

️ Interview Mastery

‍ Launch Your Group Program

🪙 Simple Authentic Moneymaking

Simple Podcast Creation

Substack Course

"What do you do?"

🎬 YouTube Mastery

Welcome! Take the onboarding steps...

Overview video about Create Aligned Offers

Bonus Q&A Webinars -- Live Support Calls

General Questions (if you don't know where else to ask)

✨ Time-Limited Bonus Content

Module 1 -- Soulful Service Statement + Offer Niching

54:40

Welcome to Create Aligned Offers

Welcome! + Our community values

Soulful Service Statement - taking notes

Reconnect with the Soul of your business

Soulful Service Statement - put it together

✍🏽 Put it together into your Soulful Service Statement

Examples of niched offers

Why it's good to niche your offer (and some examples!)

5 factors for niching your offer

✍🏽 5-Part Formula for Niching an Offer

Do we have to promise outcomes for our work?

Does your offer need to produce "outcomes"?

Spreadsheet - choose your next niched offer

✍🏽 Choosing a niche for your (next) offer

mansion analogy

Fear of being pigeonholed? The mansion/castle analogy 🏰

10-12 offers & gentle launches a year

Yes you can have multiple niches and offers...

Module 2 -- Clarify the Value of Your Offer

53:27

Ingrid Lill diagram

Ingrid Lill's 3-Step Process (for clarifying an Offer)

List out your clients' doubts & obstacles about your offer

✍🏽 The Gap from Here to Outcome -- List out all the steps/problems...

Flip the doubts into solutions

✍🏽 Now list out the opposite of the problems... to reveal solutions / mini-outcomes aimed for with your offer!

What if my outcomes are intangible, not as concrete and specific as "weight loss"

What if my outcomes are intangible, not as concrete and specific as "weight loss"

Alex Hormozi value equation

Alex Hormozi's "value equation"

Maximize the realistic client outcome

Maximize (realistic) client outcomes

Maximize perceived likelihood of success

Maximize perceived likelihood of success

Minimize the client's time & effort for the transformation

Minimize time to success, effort, and sacrifice

Module 3 -- Offer Format / Structure

38:53

1:1 or 1:many

1:1 or 1:many?

DIY DWY DFY

DIY ... DWY ... DFY

Duration of Engagement with Clients

Duration of engagement?

Session Length

Session length?

Session Frequency

Session Frequency & In-Between Support

Maximize client ownership of their transformation

Maximizing Client Action & Ownership (especially when the results depend on them!)

Framework Tools for Offer Structure

Frameworks & Tools

Accountability & Motivation (nudge clients)

Accountability & Motivation

Tracking Progress

Tracking Progress

The First Win

The First Win

Offer Format -- put it together

✍🏽 Offer Format -- Putting it Together!

Advanced: 10x -- vs -- 1/10th test

Advanced -- The Value Matrix

Module 4 -- Pricing Your Offer

59:59

Pricing based on compassion? "I want to help everyone" is road to poverty

“I'm going to help everyone!” (The road to poverty...)

Price for different countries?

Price your thing differently depending on where they live? (bad idea)

Set aside % of profits to support disadvantaged people? BIPOC pricing?

Set aside % of profits to support disadvantaged people? BIPOC pricing?

Concentric Circles model

The Solution for "I want to help everyone" is the Concentric Circles Business Model

Pricing Template

✍🏽 The Pricing Template for 1-1 Offers

Pricing to your market position

Your position in the market

Tapering Strategy

The Tapering Strategy -- to build confidence & case studies

Package vs Subscription

Packages vs Subscriptions

Multiple tiers of pricing?

Multiple tiers of pricing?

It matters for pricing -- your boundaries with clients re: time/energy spent

Payment Logistics

Raising your prices

Module 5 -- Your Offer's Sales Page

53:48

Sales Page - let's begin

Sales Page Principles / How to think about writing it

Sales Page - Who are they?

Sales Page: Who They Are

Sales Page - Ideal Realistic Outcome

Sales Page: Ideal Realistic Outcome

5 Example of writing Vision using Ai chatbot

Example of sales page drafting using Ai chatbot

Sales Page - The Gap

Sales Page: The Gap from where they are, to the Outcome.

Sales Page - pain points

When addressing pain points, be as a caring doctor

Sales Page - Process

Sales Page: The Process / Pathway

You don't have to fit everything into one offer

Remember: you don't have to squeeze everything into just ONE offer...

Sales Page - Additional Features

Sales Page: Additional Features (to help the client get to the Outcome)

Sales Page - Testimonials

Sales Page: Testimonials

Sales Page -- beta test session(s) with each other for a testimonial :)

🤗 Beta test session(s) with each other for a testimonial :)

Sales Page -- Your Passion

Sales Page: Your Passion

13 Credibility

Sales Page: Your Credibility

Sales Page - Pricing + Price Anchoring

Sales Page: Logistics & Price (and Price Anchoring)

17 Should you put language about cancelations & refunds on your sales page?

Should you put language about cancellations & refunds on your sales page?

18-b How long should your sales page be?

How long should your sales page be?

18 Next step

Sales Page: Next Step?

Naming Your Offer

Naming your Offer...

Sales Page -- circles of feedback

⭐️ Circles of Feedback for the Sales Page

21 Should you offer something in exchange for their feedback?

Should you offer some benefit or gift in exchange for their feedback?

Live attendees -- fill out this feedback form 🙏🏼

Module 6 -- Launching Your Offer

1:28:04

integrating feedback -- vulnerability & iterative thinking

Integrating feedback -- vulnerability + iteration...

process for integrating feedback about your offer

Steps for integrating feedback...

Multiple Doorways for One Offer

One Offer :: Multiple Doorways

If you offer an exploratory call before they can sign up, what does this mean for the sales page?

If you offer an exploratory call before they can sign up, what does this mean for the sales page?

"Deadlines focus the mind"

"Deadlines focus the mind."

Gentle Launches

Gentle Launches / Launching Lightly

If no email newsletter, should you privately email people about your offer?

If no email newsletter, should you privately email people about your offer?

Circles of Enrollment (Create aligned offers)

Circles of Enrollment

The admissions director mindset

You are the Admissions Director for your Offer

don't force your offers on your audience

Don't force your launch on your audience...

launch tracking spreadsheet

Launch Sales Tracking

launch to learn

Launch to Learn!

Reminder of the ongoing value of this course!

Q&A about Offers

11:56

Should you name a specific demographic in your marketing?

Should you name a specific demographic in your marketing?

Doorway page example form Jessica Jennings

Doorway page example form Jessica Jennings

AI Chat Bot

The chat bot may hallucinate. Please double check results.

🎯 Create Aligned Offers › Module 5 -- Your Offer's Sales Page

When addressing pain points, be as a caring doctor

Updated Aug 21, 2024

The manipulative marketer will agitate the pain point to convert sales, to the point of traumatizing some, and turning off many, potential clients.

On the other hand, be like a caring doctor who lightly taps the pain point to ensure that the right therapy will be prescribed.

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