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Course Content
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Welcome! Take the onboarding steps...
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Course Platform Orientation
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Bonus Q&A Webinars -- Live Support Calls
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Effortless Yes โ๐ฝ Work Retreats to give you time to learn & implement the course!
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General Questions (if you don't know where else to ask)
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โจ Time-Limited Bonus Content
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Module 1 -- Welcome + ELM
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Welcome to Effortless Yes! + Our community values (5 - 10)5:46
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๐ Notice what's working...2:36
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๐ฌ What turns you off?2:33
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Values of Effortless Yes ๐7:48
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ELM -- The Elaboration Likelihood Model8:08
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๐คฉ Peripheral Routes2:31
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What's "authentic"?3:40
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Improvisational content -- central or peripheral?5:15
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Do the homework lightly โจ1:13
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ELM to improve Content4:10
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ELM to improve an Offer1:32
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Practice noticing... and share your observations with us.1:12
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Module 2 -- Aristotle & Monroe
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Intro to Aristotle's Rhetoric Triangle2:08
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Ethos7:41
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Can't you just communicate your values and the right people will show up?6:11
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Pathos3:35
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Logos2:18
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๐ค (Optional) Use Ai to help improve content or offers8:33
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If using Ai for communications, is that in integrity with our energy signature?3:59
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๐ค Collaborate to work on Effortless Yes!1:20
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Use Ethos/Pathos/Logos to improve your content...1:33
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...and your offers1:22
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Monroe's Motivated Sequence9:12
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Module 3 -- Storytelling Formulas
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Why storytelling, especially in business?5:54
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Basic Story Arc3:41
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Types of stories you can create in your business...2:51
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Telling our struggles as introverts & sensitives (don't bleed on your audience / teach from your scars not your wounds)5:22
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The Hero's Journey -- character transformation stories10:51
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BAB (Before-After-Bridge)4:34
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using BAB for Client Case Studies4:35
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Pixar Story Formula4:46
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And-But-Therefore (ABT) Narrative Technique4:01
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Use Storytelling to improve your content...2:30
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...and your offers
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Module 4 -- NLP Tools
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What is NLP And how does it apply to us?1:59
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Deep Listening5:23
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Mirroring5:06
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Sensory Language7:08
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Outcome Orientation6:47
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Presuppositions & Pacing/Leading3:54
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Module 5 -- Principles from The Godfathers of Persuasion
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Cialdini -- father of modern persuasion4:10
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Similarity -- The "Just Like Me" Factor6:57
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Authority -- Leveraging Credibility9:12
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Likeability7:06
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Unity7:59
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Scarcity -- Less, But More Valuable7:34
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Fogg's Tiny Habits Method, and how it applies to content & offers...8:16
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Module 6 - Review
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โ๐ฝ TEMPLATE to organize your Effortless Yes notes4:40
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Reminder of the Values (and value!) of Effortless Yes!7:23
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Let's look at some websites together...25:52
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Back to Ethos and genuine connections...4:47
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Make it truly effortless for them to say yes: market research3:52
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Class Photos ๐ค
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Supplemental Module -- "Ethical" Persuasion? A collaborative discussion...
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How do we "consciously" use persuasion techniques / leading their emotions?6:33
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Innocent Child vs Manipulative Adult8:47
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Unethical to use "pain points"? Speak like a caring doctor...
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Can't you just communicate your values and the right people will show up?
Last updated 14 Feb 2024.