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Course Content
    • Welcome to Module 2! Here's an overview...
      2:25
      Welcome to Module 2! Here's an overview..
    • ✍🏽 What are your Easily Referrable Issues? (ERI)
      8:52
      ERI - easily referrable issue
    • Understand this -- your modality vs ERI's...
      6:03
      Understand this -- your modality vs ERI's..
    • ...but what if I don't know what my audience thinks is Easily Referrable?
      3:01
      ..
    • (Optional) Poll when you have "too many issues" 😄
      Clarify Your Calling with Authentic Market Discovery
    • 🔎 Google your ERI's and look for "People also ask"
      5:37
      ERI validation via Google "People also ask"
    • For "People also ask" you have to use Google search, not DuckDuckGo or other search engines...
      3:05
      For "People also ask" you have to use Google search, not DuckDuckGo or other search engines..
    • 🔎 Ai chatbots can help too, with wordings & additional ERIs
      5:02
      AI chatbots for ERI clarification
    • (Optional) Search social media for your ERI's and update if needed
      3:25
      social media search to get more ERI ideas
    • Set up your appointment calendar first...
      2:39
      set up a scheduling booking calendar link
    • ⭐️ Outreach Message for Market Discovery Calls (MDCs)
      10:09
      Post your MDC outreach post
    • Ask your supporters for help spreading your post... especially if not getting enough responses
      5:51
      send your social media post to your supporters to support it
    • 💪🏽 Reminder: you probably need to be messaging (a lot) more people...
      9:55
      Message people right away after making your MDC request post
    • When they respond “Yes”...
      3:41
      What happens when you say Yes to MDC outreach post?
    • How long should MDCs be?
      2:34
      How long should MDCs be?
    • To get more MDC's -- consider telling your people about a due date :)
      1:05
      To get more MDC's -- consider telling your people about a due date :)
    • MDCs as a call-to-action at end of Social Media posts (Jonah Richman example)
      8:10
      MDCs as a call-to-action at end of Social Media posts
    • What if people say "no" or "I already have someone"...
      4:47
      What if people say "no" or "I already have someone"..
    • Alternative to conversations -- private messaging threads
      1:12
      do private messaging instead of a call?
    • 🎁 What about offering an incentive / thank you gift?
      1:42
      incentive for MDC's?
    • Schedule your reminder emails
      2:26
      Schedule reminder emails for your MDCs
    • Pivoting your ERI if you're not getting Yes's...
      4:42
      Pivoting your ERI if you're not getting Yes's..
    • Larger audience therefore less able to say Yes to 1-1 convos?
      Clarify Your Calling with Authentic Market Discovery
    • Module 2 Check-In / Homework
      0:44
      Market Discovery Module 2 homework
    • (Optional) Udemy Research
      Clarify Your Calling with Authentic Market Discovery
    • Overview of Module 3
      4:04
      Overview of Module 3 for Market Discovery
    • Good (and bad) reasons to do MDCs
      7:59
      reasons to do MDCs
    • Expanding beyond the same few people you keep reaching out to...
      4:50
      Expanding beyond the same few people you keep reaching out to..
    • Want vs Need
      8:28
      want vs need
    • What if your core offer isn't what they want? Do you *have* to offer something different? Consider different introductory offers...
      5:50
      What if your core offer isn't what they want? Do you *have* to offer something different? Consider different introductory offers..
    • ⭐️ How to do an MDC (Market Discovery Call)
      4:43
      how to do MDCs?
    • What if during the MDC you find out they're not your ideal client?
      4:39
      What if during the MDC you find out they're not your ideal client?
    • Do we allow people to keep sharing deeply, or move onto next questions?
      1:26
      MDC's -- do we allow people to keep sharing deeply, or move onto next questions?
    • At this stage, take the offer formats lightly...
      3:06
      MDC - don't worry about formats
    • Stay organized -- fill out a Google Form for each MDC
      1:56
      Taking notes for your MDC
    • 🤗 Would you like to practice MDCs with your fellow students?
      0:53
      practice MDCs with others?
    • Follow up message to send after an MDC
      3:09
      MDC follow up email
    • (optional) Follow-up google form example
      Clarify Your Calling with Authentic Market Discovery
    • Advanced -- Market Discovery GROUP Call
      4:11
      Group MDC calls
    • Invite new clients to do an MDC
      2:45
      Got a new client? Do an MDC with them asap :)
    • Invite new subscribers & fans to do MDCs
      2:05
      Do MDCs with new your fans
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    Module 4 -- Integrating your MDCs 📝
    • Welcome to Module 4!
      3:08
      Welcome to Module 4 (Authentic Market Discovery)
    • Overwhelmed with info from your MDCs?
      3:28
      overwhemeld by MDC data?
    • Ai support to integrate your MDCs 🦾
      7:42
      use Ai to analyze your MDC
    • 📊 Spreadsheet for Integrating MDCs
      10:21
      MDC analysis using spreadsheet
    • Awareness Log (problem-aware, solutions-aware, etc.)
      9:35
      Stages of Client Awareness -- problem aware to solutions aware etc
    • Can also use Ai to integrate the spreadsheet info :)
      3:50
      Ai can analyze spreadsheets too
    • How many MDCs to do on a regular basis?
      3:12
      how many MDCs to do?
    • How many MDCs before you start coming to conclusions?
      2:28
      How many MDCs before you start coming to conclusions?
    • Brainstorm some Offer Ideas now...
      1:01
      turn MDC data into offer ideas
    • Not only offers, but ideas for content as well!
      1:19
      MDCs help you clarify content ideas
    • Be open to a different format of your offers
      3:11
      Be open to a different format of your offers
    • Overwhelmed by what you're hearing in your MDCs? Remember to launch lightly...
      4:36
      Overwhelmed by what you're hearing in your MDCs? Remember to launch lightly..
    • Overview of This Module
      3:29
      Market Discovery Module 5
    • Why Polls?
      2:29
      Why MD polls?
    • Make sure the *options* of your polls are coming from real conversations though...
      2:06
      Polling isn't for figuring out the options of the polls
    • Macro Topical Poll
      4:22
      Macro Topical Polls
    • Sub-Topical Poll
      3:11
      Sub-topical poll
    • To get more responses to your polls...
      Clarify Your Calling with Authentic Market Discovery
    • Some of your supporters might be willing to SHARE your poll with their people...
      0:47
      Some of your supporters might be willing to SHARE your poll with their people..
    • Title Polls
      6:31
      Title Polls
    • How to use Google Forms for bias-free polls
      7:27
      Google Form - randomize questions
    • More Google Form geekery -- how to use If-Then to segment your audience
      5:11
      If-Then Google Form
    • Image Poll
      2:36
      Image poll
    • Format Poll
      1:53
      Format polls
    • Should we do Market Discovery in terms of pricing?
      4:54
      Should we do Market Discovery in terms of pricing?
    • Should we poll our audience about dates/times to set an event?
      6:38
      Should we poll our audience about dates/times to set an event?
    • Polling via 1-1 free sessions
      5:46
      Polling via 1-1 free sessions
    • Got another type of poll not listed above?
      Clarify Your Calling with Authentic Market Discovery
    • using SMS and mass-DM'ing for polling?
      3:12
      using SMS and mass-DM'ing for polling?
    • Polls don't replace MDCs though...
      Clarify Your Calling with Authentic Market Discovery
    • Ultimate MD poll is your Offer 😅 – therefore, frequent gentle launches.
      2:58
      Selling is the ultimate poll
    • Welcome to Module 6! 👏🏽
      2:48
      Welcome to Module 6 (Authentic Market Discovery)
    • What if my poll's responses are all from my personal invites?
      3:32
      What if my poll's responses are all from my personal invites?
    • ⭐️ How I gain insight Google Forms polling data to make the obvious choice
      17:05
      Analyze polling data with google forms
    • The key to a highly relevant offer -- best voted Topic, Title, Subtopic, Image...
      8:05
      market discovery is to help you create better offers
    • ⭐️ What's a Gentle Launch?
      10:43
      Gentle Launch (market discovery course)
    • ꩜ Spiral upwards to ever greater clarity✨
      1:11
      market discovery -- spiraling upwards
    • Can you use Market Discovery process to clarify your content and grow your audience? Yes.
      1:08
      Can you use Market Discovery process to clarify your content and grow your audience? Yes
    • "I don't know if what I do is UNIQUE... many others do what I do?"
      3:11
      "I don't know if what I do is UNIQUE..
    • Niching down one's Offer (solving specific problem) puts us in a box / cuts off our holistic energy doesn't it?
      9:04
      Niching down one's Offer (solving specific problem) puts us in a box / cuts off our holistic energy doesn't it?
    • 2 possible niches - which should I do market discovery about?
      3:38
      2 possible niches - which should I do market discovery about?
    • I have lots of ideas - what if I have several different niches? What nichemates to reach out to?
      2:25
      I have lots of ideas - what if I have several different niches? What nichemates to reach out to?
    • Nichemates - reach out to "direct competitors" or adjacent type of business?
      2:21
      Nichemates - reach out to "direct competitors" or adjacent type of business?
    • How to find my nichemates to have conversations with?
      1:56
      How to find my nichemates to have conversations with?
    • What if your nichemates feel competitive and don't want to share intel?
      1:57
      What if your nichemates feel competitive and don't want to share intel?
    • How to prioritize what types of people to reach out to for MDC's -- warmer or cooler people?
      6:16
      How to prioritize what types of people to reach out to for MDC's -- warmer or cooler people?
    • Invite your YouTube audience to do MDCs? Too much?
      4:03
      Invite your YouTube audience to do MDCs? Too much?
    • "The people I know don't want to buy my thing, I need to talk to new people..."
      6:38
      "The people I know don't want to buy my thing, I need to talk to new people..
    • I already offer things - what do I do with those re: market discovery?
      4:11
      I already offer things - what do I do with those re: market discovery?
    • corporate fitness training - 1-1 price too much?
      3:00
      corporate fitness training - 1-1 price too much?
    • ADHD coach wants to launch a group program - how does market discovery help?
      7:10
      Example - ADHD coach wants to launch a group program - how does market discovery help?
    • "I polled people, created a product, they didn't buy... why?"
      7:18
      "I polled people, created a product, they didn't buy..
    • speak to empowered people vs vulnerable people?
      4:05
      speak to empowered people vs vulnerable people?
    • If you work with internal states... is it easily referrable?
      1:16
      You work with internal states, is it easily referrable?
    • "My ERI are personal issues -- not easily referrable -- what to do?"
      6:42
      "My ERI are personal issues -- not easily referrable -- what to do?"
    • Sensitive issues that people are shy to say Yes to? Or masked issues they don't realize they have?
      2:17
      Sensitive issues that people are shy to say Yes to? Or masked issues they don't realize they have?
    • Gentle launches for 1-1 coaching offer -- keep switching ERIs?
      4:53
      Gentle launches for 1-1 coaching offer -- keep switching ERIs?
    • Which is more useful -- nichemate calls or MDCs?
      4:00
      Which is more useful -- nichemate calls or MDCs?
    • MDC: should you ask demographic info from someone you already know?
      1:18
      should you ask demographic info from someone you already know?
    • Sample MDC -- Michael Williams
      10:53
      sample MDC with Michael Williams
    • Sample MDC - Seth Harwood and Artie Vipperla
      7:15
      Sample MDC - Seth Harwood and Artie Vipperla
    • MDC: what if you find yourself creating solutions for them already?
      2:39
      MDC: what if you find yourself creating solutions for them already?
    • What if what THEY want, you believe is a bad solution for them?
      3:26
      What if what THEY want, you believe is a bad solution for them?
    • Do people pay for revolutionary things, or only already-perceived problems/desires?
      3:00
      Do people pay for revolutionary things, or only already-perceived problems/desires?
    • Making an ERI more specific
      3:34
      Making an ERI more specific
    • In your MDC's should you ask them to see if your method/modality is interesting?
      4:59
      is our method is going to work for them?
    • Your offers aren't selling well - you need to do market research because of your saturated market...
      6:50
      Your offers aren't selling well - you need to do market research because of your saturated market
    • Market Research - Most Important Questions
      6:24
      Market research_ most important questions_
    • How to decide which product to work on and launch next?
      8:11
      How to decide which product to work on and launch next
    • Market research request posts -- How to get more responses?
      3:57
      Market research request posts -- How to get more responses?
    • Group Q&A Call Strategy to engage with your audience and do some market research
      7:00
      Group Q&A Call Strategy to engage with your audience and do some market research

Overwhelmed with info from your MDCs?

Let's say you've been doing market discovery calls and you are feeling overwhelmed by all the notes that you're taking. I certainly had that when I was doing, like, 1 to 2 market discovery calls every week during my beginning years when I was trying to clarify my offers. And sometimes, like, 3 or 4 per week, actually. And I was getting really overwhelmed. Like, oh my god.
How am I gonna how am I gonna integrate all this? Right? More than you have more than half a page of notes. You start to get easily naturally. For me, anyway, I get overwhelmed.
And my technique for that is what I call temporary constraints. I have a blog post or yeah. I think it's a blog post about that that I will I will link to below. You'll see it below. But the idea you know, don't read it right now or read it later.
Don't be overwhelmed. Just stay with me here. And the simple idea is a temporary constraint is alright. If I can just integrate 3 tidbits from all these pages of notes, I will consider it successful for now because I can always come back after a few weeks or after a few months back to these notes, integrate another three tidbits. You see?
That's that's really how I how I work myself through life, actually, when life is overwhelming. Information is overwhelming. I always say, what about just 3 things? Fine. What about one thing?
If I can integrate one thing, if I could take one thing, one takeaway from these 58 pages of notes or these 3 pages or these 1 page of notes, I will consider it successful, and I'll move on with my project. I'll integrate one thing, 3 things if I can. 3 things. I'll integrate 3 things. I'll you know, of course, that's part of this, the process we're doing.
We're doing market discovery, and then we're doing offer creation. If I just integrate 3 things from all these calls to make a better offer than, hey. I'm iterating on creating something that's more aligned with the market than just, I have this inspiration. I'm gonna offer this. How come nobody bought it?
Well, we didn't integrate anything from what God is telling you. God speaks to us business owners through the market, not through our own intuition. Sorry. Sorry, you know, psychic channelers out there. God doesn't speak to you or business in that way.
Sorry. I I'm I'm afraid I have to break it to you. God or goddess or source or however you wanna say it, universe, speaks to our business through the markets, people, through other people. Other people are also representatives of God, goddess, source. Right?
Of course. You are also a representative, but all these other representatives, 8,000,000,000 of them out there speaking to you. So, anyway, temporary constraints just integrate 3 things, and you're better you're better off than most solopreneurs who are just channeling their, you know, guan yin, their their whatever source. Right? I say Guanyin because my my wife has a Guanyin statue on her on her wall.
I'm like, okay. Guanyin. Alright. I hope this is helpful, and I look forward to to seeing your comments below if you wanna, offer any other insight to help the fellow overwhelmed market discovery callers.

Once you have multiple MDCs, it can be difficult to integrate everything they say...  

When I'm overwhelmed, I apply temporary constraints.

In this case, it would be something like this:

"If I can just integrate the 3 best tidbits from this call, I'll consider it successful."


Keep doing market discovery calls, and just keep integrating a bit more every time.

Your offers will keep getting more aligned!

In the next few lessons, I'll give you some ways to integrate the potentially vast amount of info.

Always remember: gentle, deep breaths.

Step by joyful step, you can accomplish anything :)

Last updated 5 Jun 2024.