George Kao Courses

Search in this course

⌘K

Home Q&A Framework Course JoyPro ABC25

Log in
Theme
Auto
Light
Dark

Framework Course

Authentic Speaking

Authentic Market Discovery

Create Aligned Offers

Authentic Content Flow

✨ Authentic Outreach (AO)

AI Tools for Solopreneurs

Conscious Money Flow

Create Your Framework

🙋 Effortless Yes

🌈 Energy Signature

Facebook Ads & Marketing

️ Interview Mastery

‍ Launch Your Group Program

🪙 Simple Authentic Moneymaking

Simple Podcast Creation

Simple Course Creation & Launch

Substack Course

"What do you do?"

🎬 YouTube Mastery

Transcript

🔎 Authentic Market Discovery

Welcome! Take the onboarding steps...

Clarify Your Calling with Authentic Market Discovery

✍🏽 Start of Course Assessment

Clarify Your Calling with Authentic Market Discovery

Course Platform Orientation

Clarify Your Calling with Authentic Market Discovery

Bonus Q&A Webinars -- Live Support Calls

Clarify Your Calling with Authentic Market Discovery

General Questions (if you don't know where else to ask)

Clarify Your Calling with Authentic Market Discovery

🤗 Get together with other students of market discovery?

Clarify Your Calling with Authentic Market Discovery

🎁 2 Months Access to Work Retreats

Clarify Your Calling with Authentic Market Discovery

✨ Time-Limited Bonus Content

Module 1 -- Begin with your energy and ideas...

50:34

Welcome to Authentic Market Discovery

Welcome to the course! + Our community values

Overview of the Market Discovery course

Overview of this course

creativity and brainstorming tips

Creativity tips for brainstorming ✨

Clarify Your Calling with Authentic Market Discovery

(Optional) Take out your Energy Signature notes

Start with brainstorming what work you'd love to do

✍🏽 Start with your why...

Why don't things sell?

When your things don't sell... why not?

Brainstorm audience

✍🏽 Brainstorm Audience

What do people pay for?

What people pay for...

Brainstorm topics

✍🏽 Brainstorm Topics

Brainstorm fomats

✍🏽 Brainstorm Formats

start scheduling calls with colleagues

✍🏽 Start scheduling conversations with nichemates...

"I don't know that many nichemates..

"I don't know that many nichemates... what to do?"

Reaching out to people you haven't been in touch with for years..

Reaching out to people you haven't been in touch with for years...

Clarify Your Calling with Authentic Market Discovery

(Optional) "Given what you know about me, what services should I offer?"

Clarify Your Calling with Authentic Market Discovery

Module 1 Check-In / Homework

Module 2 -- ERI and Outreach

1:51:56

Welcome to Module 2! Here's an overview..

Welcome to Module 2! Here's an overview...

ERI - easily referrable issue

✍🏽 What are your Easily Referrable Issues? (ERI)

Understand this -- your modality vs ERI's..

Understand this -- your modality vs ERI's...

...but what if I don't know what my audience thinks is Easily Referrable?

Clarify Your Calling with Authentic Market Discovery

(Optional) Poll when you have "too many issues" 😄

ERI validation via Google "People also ask"

🔎 Google your ERI's and look for "People also ask"

For "People also ask" you have to use Google search, not DuckDuckGo or other search engines..

For "People also ask" you have to use Google search, not DuckDuckGo or other search engines...

AI chatbots for ERI clarification

🔎 Ai chatbots can help too, with wordings & additional ERIs

social media search to get more ERI ideas

(Optional) Search social media for your ERI's and update if needed

set up a scheduling booking calendar link

Set up your appointment calendar first...

Post your MDC outreach post

⭐️ Outreach Message for Market Discovery Calls (MDCs)

send your social media post to your supporters to support it

Ask your supporters for help spreading your post... especially if not getting enough responses

Message people right away after making your MDC request post

💪🏽 Reminder: you probably need to be messaging (a lot) more people...

What happens when you say Yes to MDC outreach post?

When they respond “Yes”...

How to apply the Market Discovery process to local connections?

🤝 Market Discovery in a LOCAL context (in-person networking)

How long should MDCs be?

How long should MDCs be?

To get more MDC's -- consider telling your people about a due date :)

To get more MDC's -- consider telling your people about a due date :)

MDCs as a call-to-action at end of Social Media posts

MDCs as a call-to-action at end of Social Media posts (Jonah Richman example)

What if people say "no" or "I already have someone"..

What if people say "no" or "I already have someone"...

do private messaging instead of a call?

Alternative to conversations -- private messaging threads

incentive for MDC's?

🎁 What about offering an incentive / thank you gift?

Schedule reminder emails for your MDCs

Schedule your reminder emails

Pivoting your ERI if you're not getting Yes's..

Pivoting your ERI if you're not getting Yes's...

Nethra's experience turning ERIs into newsletter content and workshop proposal

Nethra's experience turning ERIs into newsletter content and workshop proposal

Clarify Your Calling with Authentic Market Discovery

Larger audience therefore less able to say Yes to 1-1 convos?

Market Discovery Module 2 homework

Module 2 Check-In / Homework

Clarify Your Calling with Authentic Market Discovery

(Optional) Udemy Research

Module 3 -- How to do MDCs

1:00:04

Overview of Module 3 for Market Discovery

Overview of Module 3

reasons to do MDCs

Good (and bad) reasons to do MDCs

Expanding beyond the same few people you keep reaching out to..

Expanding beyond the same few people you keep reaching out to...

want vs need

Want vs Need

What if your core offer isn't what they want? Do you *have* to offer something different? Consider different introductory offers..

What if your core offer isn't what they want? Do you have to offer something different? Consider different introductory offers...

how to do MDCs?

⭐️ How to do an MDC (Market Discovery Call)

What if during the MDC you find out they're not your ideal client?

What if during the MDC you find out they're not your ideal client?

MDC's -- do we allow people to keep sharing deeply, or move onto next questions?

Do we allow people to keep sharing deeply, or move onto next questions?

MDC - don't worry about formats

At this stage, take the offer formats lightly...

Taking notes for your MDC

Stay organized -- fill out a Google Form for each MDC

practice MDCs with others?

🤗 Would you like to practice MDCs with your fellow students?

MDC follow up email

Follow up message to send after an MDC

Clarify Your Calling with Authentic Market Discovery

(optional) Follow-up google form example

Group MDC calls

Advanced -- Market Discovery GROUP Call

Got a new client? Do an MDC with them asap :)

Invite new clients to do an MDC

Do MDCs with new your fans

Invite new subscribers & fans to do MDCs

Module 4 -- Integrating your MDCs 📝

53:51

Welcome to Module 4 (Authentic Market Discovery)

Welcome to Module 4!

overwhemeld by MDC data?

Overwhelmed with info from your MDCs?

use Ai to analyze your MDC

Ai support to integrate your MDCs 🦾

MDC analysis using spreadsheet

📊 Spreadsheet for Integrating MDCs

Stages of Client Awareness -- problem aware to solutions aware etc

Awareness Spectrum (problem-aware, solutions-aware, etc.)

Ai can analyze spreadsheets too

Can also use Ai to integrate the spreadsheet info :)

how many MDCs to do?

How many MDCs to do on a regular basis?

How many MDCs before you start coming to conclusions?

How many MDCs before you start coming to conclusions?

turn MDC data into offer ideas

Brainstorm some Offer Ideas now...

MDCs help you clarify content ideas

Not only offers, but ideas for content as well!

Be open to a different format of your offers

Be open to a different format of your offers

Overwhelmed by what you're hearing in your MDCs? Remember to launch lightly..

Overwhelmed by what you're hearing in your MDCs? Remember to launch lightly...

Module 5 -- Market Discovery Polls

1:03:30

Market Discovery Module 5

Overview of This Module

Why MD polls?

Why Polls?

Polling isn't for figuring out the options of the polls

Make sure the options of your polls are coming from real conversations though...

Macro Topical Polls

Macro Topical Poll

Sub-topical poll

Sub-Topical Poll

Clarify Your Calling with Authentic Market Discovery

To get more responses to your polls...

Some of your supporters might be willing to SHARE your poll with their people..

Some of your supporters might be willing to SHARE your poll with their people...

Title Polls

Title Polls

Google Form - randomize questions

How to use Google Forms for bias-free polls

If-Then Google Form

More Google Form geekery -- how to use If-Then to segment your audience

Image poll

Image Poll

Format polls

Format Poll

Should we do Market Discovery in terms of pricing?

Should we do Market Discovery in terms of pricing?

Should we poll our audience about dates/times to set an event?

Should we poll our audience about dates/times to set an event?

Polling via 1-1 free sessions

Polling via 1-1 free sessions

Clarify Your Calling with Authentic Market Discovery

Got another type of poll not listed above?

using SMS and mass-DM'ing for polling?

using SMS and mass-DM'ing for polling?

Clarify Your Calling with Authentic Market Discovery

Polls don't replace MDCs though...

Selling is the ultimate poll

Ultimate MD poll is your Offer 😅 – therefore, frequent gentle launches.

Module 6 -- Integrating Polling Data + Gentle Launch

43:24

Welcome to Module 6 (Authentic Market Discovery)

Welcome to Module 6! 👏🏽

What if my poll's responses are all from my personal invites?

What if my poll's responses are all from my personal invites?

Analyze polling data with google forms

⭐️ How I gain insight Google Forms polling data to make the obvious choice

market discovery is to help you create better offers

The key to a highly relevant offer -- best voted Topic, Title, Subtopic, Image...

Gentle Launch (market discovery course)

⭐️ What's a Gentle Launch?

market discovery -- spiraling upwards

꩜ Spiral upwards to ever greater clarity✨

Q&A and Examples

2:04:33

Can you use Market Discovery process to clarify your content and grow your audience? Yes

Can you use Market Discovery process to clarify your content and grow your audience? Yes.

"I don't know if what I do is UNIQUE..

"I don't know if what I do is UNIQUE... many others do what I do?"

Niching down one's Offer (solving specific problem) puts us in a box / cuts off our holistic energy doesn't it?

Niching down one's Offer (solving specific problem) puts us in a box / cuts off our holistic energy doesn't it?

2 possible niches - which should I do market discovery about?

2 possible niches - which should I do market discovery about?

I have lots of ideas - what if I have several different niches? What nichemates to reach out to?

I have lots of ideas - what if I have several different niches? What nichemates to reach out to?

Nichemates - reach out to "direct competitors" or adjacent type of business?

Nichemates - reach out to "direct competitors" or adjacent type of business?

How to find my nichemates to have conversations with?

How to find my nichemates to have conversations with?

What if your nichemates feel competitive and don't want to share intel?

What if your nichemates feel competitive and don't want to share intel?

How to prioritize what types of people to reach out to for MDC's -- warmer or cooler people?

How to prioritize what types of people to reach out to for MDC's -- warmer or cooler people?

Invite your YouTube audience to do MDCs? Too much?

Invite your YouTube audience to do MDCs? Too much?

"The people I know don't want to buy my thing, I need to talk to new people..

"The people I know don't want to buy my thing, I need to talk to new people..."

I already offer things - what do I do with those re: market discovery?

I already offer things - what do I do with those re: market discovery?

corporate fitness training - 1-1 price too much?

corporate fitness training - 1-1 price too much?

Example - ADHD coach wants to launch a group program - how does market discovery help?

ADHD coach wants to launch a group program - how does market discovery help?

"I polled people, created a product, they didn't buy..

"I polled people, created a product, they didn't buy... why?"

speak to empowered people vs vulnerable people?

speak to empowered people vs vulnerable people?

You work with internal states, is it easily referrable?

If you work with internal states... is it easily referrable?

"My ERI are personal issues -- not easily referrable -- what to do?"

"My ERI are personal issues -- not easily referrable -- what to do?"

Sensitive issues that people are shy to say Yes to? Or masked issues they don't realize they have?

Sensitive issues that people are shy to say Yes to? Or masked issues they don't realize they have?

Gentle launches for 1-1 coaching offer -- keep switching ERIs?

Gentle launches for 1-1 coaching offer -- keep switching ERIs?

Which is more useful -- nichemate calls or MDCs?

Which is more useful -- nichemate calls or MDCs?

should you ask demographic info from someone you already know?

MDC: should you ask demographic info from someone you already know?

sample MDC with Michael Williams

Sample MDC -- Michael Williams

Sample MDC - Seth Harwood and Artie Vipperla

Sample MDC - Seth Harwood and Artie Vipperla

MDC: what if you find yourself creating solutions for them already?

MDC: what if you find yourself creating solutions for them already?

What if what THEY want, you believe is a bad solution for them?

What if what THEY want, you believe is a bad solution for them?

Do people pay for revolutionary things, or only already-perceived problems/desires?

Do people pay for revolutionary things, or only already-perceived problems/desires?

Making an ERI more specific

Making an ERI more specific

is our method is going to work for them?

In your MDC's should you ask them to see if your method/modality is interesting?

(Optional) Additional segments from the previous version of this course

32:22

Your offers aren't selling well - you need to do market research because of your saturated market

Your offers aren't selling well - you need to do market research because of your saturated market...

Market research_ most important questions_

Market Research - Most Important Questions

How to decide which product to work on and launch next

How to decide which product to work on and launch next?

Market research request posts -- How to get more responses?

Market research request posts -- How to get more responses?

Group Q&A Call Strategy to engage with your audience and do some market research

Group Q&A Call Strategy to engage with your audience and do some market research

Completed Mark as complete

🔎 Authentic Market Discovery › Module 2 -- ERI and Outreach

Welcome to Module 2! Here's an overview...

Updated Jun 10, 2024

Already have access? Please login.

Copyright © 2025 George Kao

Customer service

Terms and conditions