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Welcome! Take the onboarding steps...
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βπ½ Start of Course Assessment
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Course Platform Orientation
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Bonus Q&A Webinars -- Live Support Calls
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General Questions (if you don't know where else to ask)
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π€ Get together with other students of market discovery?
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β¨ Time-Limited Bonus Content
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Module 1 -- Begin with your energy and ideas...
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Welcome to the course! + Our community values3:34
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Overview of this course2:37
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Creativity tips for brainstorming β¨2:07
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(Optional) Take out your Energy Signature notes
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βπ½ Start with your why...4:42
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When your things don't sell... why not?8:05
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βπ½ Brainstorm Audience5:50
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What people pay for...6:29
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βπ½ Brainstorm Topics1:58
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βπ½ Brainstorm Formats1:11
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βπ½ Start scheduling conversations with nichemates...7:30
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"I don't know that many nichemates... what to do?"3:52
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Reaching out to people you haven't been in touch with for years...2:39
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(Optional) "Given what you know about me, what services should I offer?"
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Module 1 Check-In / Homework
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Module 2 -- ERI and Outreach
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Welcome to Module 2! Here's an overview...2:25
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βπ½ What are your Easily Referrable Issues? (ERI)8:52
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Understand this -- your modality vs ERI's...6:03
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...but what if I don't know what my audience thinks is Easily Referrable?3:01
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(Optional) Poll when you have "too many issues" π
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π Google your ERI's and look for "People also ask"5:37
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For "People also ask" you have to use Google search, not DuckDuckGo or other search engines...3:05
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π Ai chatbots can help too, with wordings & additional ERIs5:02
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(Optional) Search social media for your ERI's and update if needed3:25
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Set up your appointment calendar first...2:39
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βοΈ Outreach Message for Market Discovery Calls (MDCs)10:09
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Ask your supporters for help spreading your post... especially if not getting enough responses5:51
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πͺπ½ Reminder: you probably need to be messaging (a lot) more people...9:55
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When they respond βYesβ...3:41
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π€ Market Discovery in a LOCAL context (in-person networking)3:25
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How long should MDCs be?2:34
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To get more MDC's -- consider telling your people about a due date :)1:05
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MDCs as a call-to-action at end of Social Media posts (Jonah Richman example)8:10
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What if people say "no" or "I already have someone"...4:47
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Alternative to conversations -- private messaging threads1:12
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π What about offering an incentive / thank you gift?1:42
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Schedule your reminder emails2:26
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Pivoting your ERI if you're not getting Yes's...4:42
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Nethra's experience turning ERIs into newsletter content and workshop proposal11:24
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Larger audience therefore less able to say Yes to 1-1 convos?
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Module 2 Check-In / Homework0:44
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(Optional) Udemy Research
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Module 3 -- How to do MDCs
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Overview of Module 34:04
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Good (and bad) reasons to do MDCs7:59
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Expanding beyond the same few people you keep reaching out to...4:50
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Want vs Need8:28
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What if your core offer isn't what they want? Do you *have* to offer something different? Consider different introductory offers...5:50
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βοΈ How to do an MDC (Market Discovery Call)4:43
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What if during the MDC you find out they're not your ideal client?4:39
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Do we allow people to keep sharing deeply, or move onto next questions?1:26
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At this stage, take the offer formats lightly...3:06
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Stay organized -- fill out a Google Form for each MDC1:56
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π€ Would you like to practice MDCs with your fellow students?0:53
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Follow up message to send after an MDC3:09
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(optional) Follow-up google form example
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Advanced -- Market Discovery GROUP Call4:11
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Invite new clients to do an MDC2:45
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Invite new subscribers & fans to do MDCs2:05
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Module 4 -- Integrating your MDCs π
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Welcome to Module 4!3:08
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Overwhelmed with info from your MDCs?3:28
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Ai support to integrate your MDCs π¦Ύ7:42
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π Spreadsheet for Integrating MDCs10:21
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Awareness Log (problem-aware, solutions-aware, etc.)9:35
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Can also use Ai to integrate the spreadsheet info :)3:50
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How many MDCs to do on a regular basis?3:12
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How many MDCs before you start coming to conclusions?2:28
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Brainstorm some Offer Ideas now...1:01
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Not only offers, but ideas for content as well!1:19
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Be open to a different format of your offers3:11
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Overwhelmed by what you're hearing in your MDCs? Remember to launch lightly...4:36
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Module 5 -- Market Discovery Polls
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Overview of This Module3:29
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Why Polls?2:29
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Make sure the *options* of your polls are coming from real conversations though...2:06
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Macro Topical Poll4:22
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Sub-Topical Poll3:11
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To get more responses to your polls...
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Some of your supporters might be willing to SHARE your poll with their people...0:47
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Title Polls6:31
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How to use Google Forms for bias-free polls7:27
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More Google Form geekery -- how to use If-Then to segment your audience5:11
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Image Poll2:36
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Format Poll1:53
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Should we do Market Discovery in terms of pricing?4:54
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Should we poll our audience about dates/times to set an event?6:38
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Polling via 1-1 free sessions5:46
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Got another type of poll not listed above?
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using SMS and mass-DM'ing for polling?3:12
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Polls don't replace MDCs though...
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Ultimate MD poll is your Offer π β therefore, frequent gentle launches.2:58
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Module 6 -- Integrating Polling Data + Gentle Launch
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Welcome to Module 6! ππ½2:48
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What if my poll's responses are all from my personal invites?3:32
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βοΈ How I gain insight Google Forms polling data to make the obvious choice17:05
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The key to a highly relevant offer -- best voted Topic, Title, Subtopic, Image...8:05
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βοΈ What's a Gentle Launch?10:43
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κ© Spiral upwards to ever greater clarityβ¨1:11
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Q&A and Examples
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Can you use Market Discovery process to clarify your content and grow your audience? Yes.1:08
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"I don't know if what I do is UNIQUE... many others do what I do?"3:11
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Niching down one's Offer (solving specific problem) puts us in a box / cuts off our holistic energy doesn't it?9:04
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2 possible niches - which should I do market discovery about?3:38
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I have lots of ideas - what if I have several different niches? What nichemates to reach out to?2:25
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Nichemates - reach out to "direct competitors" or adjacent type of business?2:21
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How to find my nichemates to have conversations with?1:56
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What if your nichemates feel competitive and don't want to share intel?1:57
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How to prioritize what types of people to reach out to for MDC's -- warmer or cooler people?6:16
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Invite your YouTube audience to do MDCs? Too much?4:03
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"The people I know don't want to buy my thing, I need to talk to new people..."6:38
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I already offer things - what do I do with those re: market discovery?4:11
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corporate fitness training - 1-1 price too much?3:00
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ADHD coach wants to launch a group program - how does market discovery help?7:10
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"I polled people, created a product, they didn't buy... why?"7:18
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speak to empowered people vs vulnerable people?4:05
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If you work with internal states... is it easily referrable?1:16
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"My ERI are personal issues -- not easily referrable -- what to do?"6:42
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Sensitive issues that people are shy to say Yes to? Or masked issues they don't realize they have?2:17
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Gentle launches for 1-1 coaching offer -- keep switching ERIs?4:53
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Which is more useful -- nichemate calls or MDCs?4:00
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MDC: should you ask demographic info from someone you already know?1:18
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Sample MDC -- Michael Williams10:53
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Sample MDC - Seth Harwood and Artie Vipperla7:15
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MDC: what if you find yourself creating solutions for them already?2:39
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What if what THEY want, you believe is a bad solution for them?3:26
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Do people pay for revolutionary things, or only already-perceived problems/desires?3:00
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Making an ERI more specific3:34
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In your MDC's should you ask them to see if your method/modality is interesting?4:59
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(Optional) Additional segments from the previous version of this course
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Your offers aren't selling well - you need to do market research because of your saturated market...6:50
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Market Research - Most Important Questions6:24
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How to decide which product to work on and launch next?8:11
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Market research request posts -- How to get more responses?3:57
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Group Q&A Call Strategy to engage with your audience and do some market research7:00
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(Optional) Take out your Energy Signature notes
Those who have worked through my Energy Signature course -- it can be very helpful for this course to revisit your notes.
If you haven't taken that course, don't worry!Β This course (market discovery) will be adequate to help you clarify that intersection between your passions and the market's wants. Continue to the next lesson :)
Last updated 24 Apr 2024.