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Course Content
Course Content
    • ✍🏽 Start of Course Assessment
      Clarify Your Calling with Authentic Market Discovery
    • Course Platform Orientation
      Clarify Your Calling with Authentic Market Discovery
    • ✨ June Cohort -- here are our live session dates
      Clarify Your Calling with Authentic Market Discovery
    • πŸ›œ The Zoom Link (keep private)
      Clarify Your Calling with Authentic Market Discovery
    • Q&A Webinars -- Live Support Calls
      Clarify Your Calling with Authentic Market Discovery
    • Market Research ✍🏽 Work Retreats to give you time to learn & implement the course!
      Clarify Your Calling with Authentic Market Discovery
    • General Questions (if you don't know where else to ask)
      Clarify Your Calling with Authentic Market Discovery
    • Suggested ways to manage your time with this course ⏳
      Clarify Your Calling with Authentic Market Discovery
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    Module 1 -- Begin with your energy and ideas...
    • Welcome to Module 2! Here's an overview...
      2:25
      Welcome to Module 2! Here's an overview..
    • ✍🏽 What are your Easily Referrable Issues? (ERI)
      8:52
      ERI - easily referrable issue
    • Understand this -- your modality vs ERI's...
      6:03
      Understand this -- your modality vs ERI's..
    • ...but what if I don't know what my audience thinks is Easily Referrable?
      3:01
      ..
    • (Optional) Poll when you have "too many issues" πŸ˜„
      Clarify Your Calling with Authentic Market Discovery
    • πŸ”Ž Google your ERI's and look for "People also ask"
      5:37
      ERI validation via Google "People also ask"
    • For "People also ask" you have to use Google search, not DuckDuckGo or other search engines...
      3:05
      For "People also ask" you have to use Google search, not DuckDuckGo or other search engines..
    • πŸ”Ž Ai chatbots can help too, with wordings & additional ERIs
      5:02
      AI chatbots for ERI clarification
    • (Optional) Search social media for your ERI's and update if needed
      3:25
      social media search to get more ERI ideas
    • Set up your appointment calendar first...
      2:39
      set up a scheduling booking calendar link
    • ⭐️ Outreach Message for Market Discovery Calls (MDCs)
      10:09
      Post your MDC outreach post
    • Ask your supporters for help spreading your post... especially if not getting enough responses
      3:27
      send your social media post to your supporters to support it
    • When they respond β€œYes”...
      3:41
      What happens when you say Yes to MDC outreach post?
    • What if people say "no" or "I already have someone"...
      4:47
      What if people say "no" or "I already have someone"..
    • Alternative to conversations -- private messaging threads
      1:12
      do private messaging instead of a call?
    • 🎁 What about offering an incentive / thank you gift?
      1:42
      incentive for MDC's?
    • Schedule your reminder emails
      2:26
      Schedule reminder emails for your MDCs
    • Larger audience therefore less able to say Yes to 1-1 convos?
      Clarify Your Calling with Authentic Market Discovery
    • Module 2 Check-In / Homework
      0:44
      Market Discovery Module 2 homework
    • (Optional) Udemy Research
      Clarify Your Calling with Authentic Market Discovery
    • Overview of Module 3
      4:04
      Overview of Module 3 for Market Discovery
    • Good (and bad) reasons to do MDCs
      7:59
      reasons to do MDCs
    • Want vs Need
      8:28
      want vs need
    • ⭐️ How to do an MDC (Market Discovery Call)
      4:43
      how to do MDCs?
    • What if during the MDC you find out they're not your ideal client?
      4:39
      What if during the MDC you find out they're not your ideal client?
    • At this stage, take the offer formats lightly...
      3:06
      MDC - don't worry about formats
    • Stay organized -- fill out a Google Form for each MDC
      1:56
      Taking notes for your MDC
    • πŸ€— Would you like to practice MDCs with your fellow students?
      0:53
      practice MDCs with others?
    • Follow up message to send after an MDC
      3:09
      MDC follow up email
    • (optional) Follow-up google form example
      Clarify Your Calling with Authentic Market Discovery
    • Advanced -- Market Discovery GROUP Call
      4:11
      Group MDC calls
    • Overwhelmed with info from your MDCs?
      3:28
      overwhemeld by MDC data?
    • Ai support to integrate your MDCs 🦾
      7:42
      use Ai to analyze your MDC
    • πŸ“Š Spreadsheet for Integrating MDCs
      10:21
      MDC analysis using spreadsheet
    • Can also use Ai to integrate the spreadsheet info :)
      3:50
      Ai can analyze spreadsheets too
    • How many MDCs to do on a regular basis?
      3:12
      how many MDCs to do?
    • How many MDCs before you start coming to conclusions?
      2:28
      How many MDCs before you start coming to conclusions?
    • Brainstorm some Offer Ideas now...
      1:01
      turn MDC data into offer ideas
    • Not only offers, but ideas for content as well!
      1:19
      MDCs help you clarify content ideas
    • Why Polls?
      2:29
      Why MD polls?
    • Make sure the *options* of your polls are coming from real conversations though...
      2:06
      Polling isn't for figuring out the options of the polls
    • Macro Topical Poll
      4:22
      Macro Topical Polls
    • Sub-Topical Poll
      3:11
      Sub-topical poll
    • To get more responses to your polls...
      Clarify Your Calling with Authentic Market Discovery
    • Title Polls
      6:31
      Title Polls
    • How to use Google Forms for bias-free polls
      7:27
      Google Form - randomize questions
    • Image Poll
      2:36
      Image poll
    • Format Poll
      1:53
      Format polls
    • Got another type of poll not listed above?
      Clarify Your Calling with Authentic Market Discovery
    • Polls don't replace MDCs though...
      Clarify Your Calling with Authentic Market Discovery
    • Ultimate MD poll is your Offer πŸ˜… – therefore, frequent gentle launches.
      2:58
      Selling is the ultimate poll
    • Live attendees -- fill out this feedback form πŸ™πŸΌ
      Clarify Your Calling with Authentic Market Discovery
    • Can you use Market Discovery process to clarify your content and grow your audience? Yes.
      1:08
      Can you use Market Discovery process to clarify your content and grow your audience? Yes
    • "I don't know if what I do is UNIQUE... many others do what I do?"
      3:11
      "I don't know if what I do is UNIQUE..
    • Niching down one's Offer (solving specific problem) puts us in a box / cuts off our holistic energy doesn't it?
      9:04
      Niching down one's Offer (solving specific problem) puts us in a box / cuts off our holistic energy doesn't it?
    • 2 possible niches - which should I do market discovery about?
      3:38
      2 possible niches - which should I do market discovery about?
    • I have lots of ideas - what if I have several different niches? What nichemates to reach out to?
      2:25
      I have lots of ideas - what if I have several different niches? What nichemates to reach out to?
    • Nichemates - reach out to "direct competitors" or adjacent type of business?
      2:21
      Nichemates - reach out to "direct competitors" or adjacent type of business?
    • How to find my nichemates to have conversations with?
      1:56
      How to find my nichemates to have conversations with?
    • What if your nichemates feel competitive and don't want to share intel?
      1:57
      What if your nichemates feel competitive and don't want to share intel?
    • How to prioritize what types of people to reach out to for MDC's -- warmer or cooler people?
      6:16
      How to prioritize what types of people to reach out to for MDC's -- warmer or cooler people?
    • Invite your YouTube audience to do MDCs? Too much?
      4:03
      Invite your YouTube audience to do MDCs? Too much?
    • "The people I know don't want to buy my thing, I need to talk to new people..."
      6:38
      "The people I know don't want to buy my thing, I need to talk to new people..
    • I already offer things - what do I do with those re: market discovery?
      4:11
      I already offer things - what do I do with those re: market discovery?
    • corporate fitness training - 1-1 price too much?
      3:00
      corporate fitness training - 1-1 price too much?
    • ADHD coach wants to launch a group program - how does market discovery help?
      7:10
      Example - ADHD coach wants to launch a group program - how does market discovery help?
    • "I polled people, created a product, they didn't buy... why?"
      7:18
      "I polled people, created a product, they didn't buy..
    • speak to empowered people vs vulnerable people?
      4:05
      speak to empowered people vs vulnerable people?
    • If you work with internal states... is it easily referrable?
      1:16
      You work with internal states, is it easily referrable?
    • "My ERI are personal issues -- not easily referrable -- what to do?"
      6:42
      "My ERI are personal issues -- not easily referrable -- what to do?"
    • Sensitive issues that people are shy to say Yes to? Or masked issues they don't realize they have?
      2:17
      Sensitive issues that people are shy to say Yes to? Or masked issues they don't realize they have?
    • Which is more useful -- nichemate calls or MDCs?
      4:00
      Which is more useful -- nichemate calls or MDCs?
    • MDC: should you ask demographic info from someone you already know?
      1:18
      should you ask demographic info from someone you already know?
    • Sample MDC -- Michael Williams
      10:53
      sample MDC with Michael Williams
    • Sample MDC - Seth Harwood and Artie Vipperla
      7:15
      Sample MDC - Seth Harwood and Artie Vipperla
    • MDC: what if you find yourself creating solutions for them already?
      2:39
      MDC: what if you find yourself creating solutions for them already?
    • What if what THEY want, you believe is a bad solution for them?
      3:26
      What if what THEY want, you believe is a bad solution for them?
    • Do people pay for revolutionary things, or only already-perceived problems/desires?
      3:00
      Do people pay for revolutionary things, or only already-perceived problems/desires?
    • Your offers aren't selling well - you need to do market research because of your saturated market...
      6:50
      Your offers aren't selling well - you need to do market research because of your saturated market
    • Market Research - Most Important Questions
      6:24
      Market research_ most important questions_
    • How to decide which product to work on and launch next?
      8:11
      How to decide which product to work on and launch next
    • Market research request posts -- How to get more responses?
      3:57
      Market research request posts -- How to get more responses?
    • Group Q&A Call Strategy to engage with your audience and do some market research
      7:00
      Group Q&A Call Strategy to engage with your audience and do some market research

(Optional) Take out your Energy Signature notes

Those who have worked through my Energy Signature course -- it can be very helpful for this course to revisit your notes.

If you haven't taken that course, don't worry!Β  This course (market discovery) will be adequate to help you clarify that intersection between your passions and the market's wants. Continue to the next lesson :)

Last updated 24 Apr 2024.