Course Content

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  Welcome! Take the onboarding steps...

  • ✍🏽 Start of Course Assessment
    
  • Course Platform Orientation
    
  • Bonus Q&A Webinars -- Live Support Calls
    
  • General Questions (if you don't know where else to ask)
    
  • 🤗 Get together with other students of market discovery?
    
  • ✨ Time-Limited Bonus Content
    
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  Module 1 -- Begin with your energy and ideas...

  • Welcome to the course! + Our community values
    3:34
    
  • Overview of this course
    2:37
    
  • Creativity tips for brainstorming ✨
    2:07
    
  • (Optional) Take out your Energy Signature notes
    
  • ✍🏽 Start with your why...
    4:42
    
  • When your things don't sell... why not?
    8:05
    
  • ✍🏽 Brainstorm Audience
    5:50
    
  • What people pay for...
    6:29
    
  • ✍🏽 Brainstorm Topics
    1:58
    
  • ✍🏽 Brainstorm Formats
    1:11
    
  • ✍🏽 Start scheduling conversations with nichemates...
    7:30
    
  • "I don't know that many nichemates... what to do?"
    3:52
    
  • Reaching out to people you haven't been in touch with for years...
    2:39
    
  • (Optional) "Given what you know about me, what services should I offer?"
    
  • Module 1 Check-In / Homework
    
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  Module 2 -- ERI and Outreach

  • Welcome to Module 2! Here's an overview...
    2:25
    
  • ✍🏽 What are your Easily Referrable Issues? (ERI)
    8:52
    
  • Understand this -- your modality vs ERI's...
    6:03
    
  • ...but what if I don't know what my audience thinks is Easily Referrable?
    3:01
    
  • (Optional) Poll when you have "too many issues" 😄
    
  • 🔎 Google your ERI's and look for "People also ask"
    5:37
    
  • For "People also ask" you have to use Google search, not DuckDuckGo or other search engines...
    3:05
    
  • 🔎 Ai chatbots can help too, with wordings & additional ERIs
    5:02
    
  • (Optional) Search social media for your ERI's and update if needed
    3:25
    
  • Set up your appointment calendar first...
    2:39
    
  • ⭐️ Outreach Message for Market Discovery Calls (MDCs)
    10:09
    
  • Ask your supporters for help spreading your post... especially if not getting enough responses
    5:51
    
  • 💪🏽 Reminder: you probably need to be messaging (a lot) more people...
    9:55
    
  • When they respond “Yes”...
    3:41
    
  • 🤝 Market Discovery in a LOCAL context (in-person networking)
    3:25
    
  • How long should MDCs be?
    2:34
    
  • To get more MDC's -- consider telling your people about a due date :)
    1:05
    
  • MDCs as a call-to-action at end of Social Media posts (Jonah Richman example)
    8:10
    
  • What if people say "no" or "I already have someone"...
    4:47
    
  • Alternative to conversations -- private messaging threads
    1:12
    
  • 🎁 What about offering an incentive / thank you gift?
    1:42
    
  • Schedule your reminder emails
    2:26
    
  • Pivoting your ERI if you're not getting Yes's...
    4:42
    
  • Nethra's experience turning ERIs into newsletter content and workshop proposal
    11:24
    
  • Larger audience therefore less able to say Yes to 1-1 convos?
    
  • Module 2 Check-In / Homework
    0:44
    
  • (Optional) Udemy Research
    
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  Module 3 -- How to do MDCs

  • Overview of Module 3
    4:04
    
  • Good (and bad) reasons to do MDCs
    7:59
    
  • Expanding beyond the same few people you keep reaching out to...
    4:50
    
  • Want vs Need
    8:28
    
  • What if your core offer isn't what they want? Do you *have* to offer something different? Consider different introductory offers...
    5:50
    
  • ⭐️ How to do an MDC (Market Discovery Call)
    4:43
    
  • What if during the MDC you find out they're not your ideal client?
    4:39
    
  • Do we allow people to keep sharing deeply, or move onto next questions?
    1:26
    
  • At this stage, take the offer formats lightly...
    3:06
    
  • Stay organized -- fill out a Google Form for each MDC
    1:56
    
  • 🤗 Would you like to practice MDCs with your fellow students?
    0:53
    
  • Follow up message to send after an MDC
    3:09
    
  • (optional) Follow-up google form example
    
  • Advanced -- Market Discovery GROUP Call
    4:11
    
  • Invite new clients to do an MDC
    2:45
    
  • Invite new subscribers & fans to do MDCs
    2:05
    
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  Module 4 -- Integrating your MDCs 📝

  • Welcome to Module 4!
    3:08
    
  • Overwhelmed with info from your MDCs?
    3:28
    
  • Ai support to integrate your MDCs 🦾
    7:42
    
  • 📊 Spreadsheet for Integrating MDCs
    10:21
    
  • Awareness Log (problem-aware, solutions-aware, etc.)
    9:35
    
  • Can also use Ai to integrate the spreadsheet info :)
    3:50
    
  • How many MDCs to do on a regular basis?
    3:12
    
  • How many MDCs before you start coming to conclusions?
    2:28
    
  • Brainstorm some Offer Ideas now...
    1:01
    
  • Not only offers, but ideas for content as well!
    1:19
    
  • Be open to a different format of your offers
    3:11
    
  • Overwhelmed by what you're hearing in your MDCs? Remember to launch lightly...
    4:36
    
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  Module 5 -- Market Discovery Polls

  • Overview of This Module
    3:29
    
  • Why Polls?
    2:29
    
  • Make sure the *options* of your polls are coming from real conversations though...
    2:06
    
  • Macro Topical Poll
    4:22
    
  • Sub-Topical Poll
    3:11
    
  • To get more responses to your polls...
    
  • Some of your supporters might be willing to SHARE your poll with their people...
    0:47
    
  • Title Polls
    6:31
    
  • How to use Google Forms for bias-free polls
    7:27
    
  • More Google Form geekery -- how to use If-Then to segment your audience
    5:11
    
  • Image Poll
    2:36
    
  • Format Poll
    1:53
    
  • Should we do Market Discovery in terms of pricing?
    4:54
    
  • Should we poll our audience about dates/times to set an event?
    6:38
    
  • Polling via 1-1 free sessions
    5:46
    
  • Got another type of poll not listed above?
    
  • using SMS and mass-DM'ing for polling?
    3:12
    
  • Polls don't replace MDCs though...
    
  • Ultimate MD poll is your Offer 😅 – therefore, frequent gentle launches.
    2:58
    
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  Module 6 -- Integrating Polling Data + Gentle Launch

  • Welcome to Module 6! 👏🏽
    2:48
    
  • What if my poll's responses are all from my personal invites?
    3:32
    
  • ⭐️ How I gain insight Google Forms polling data to make the obvious choice
    17:05
    
  • The key to a highly relevant offer -- best voted Topic, Title, Subtopic, Image...
    8:05
    
  • ⭐️ What's a Gentle Launch?
    10:43
    
  • ꩜ Spiral upwards to ever greater clarity✨
    1:11
    
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  Q&A and Examples

  • Can you use Market Discovery process to clarify your content and grow your audience? Yes.
    1:08
    
  • "I don't know if what I do is UNIQUE... many others do what I do?"
    3:11
    
  • Niching down one's Offer (solving specific problem) puts us in a box / cuts off our holistic energy doesn't it?
    9:04
    
  • 2 possible niches - which should I do market discovery about?
    3:38
    
  • I have lots of ideas - what if I have several different niches? What nichemates to reach out to?
    2:25
    
  • Nichemates - reach out to "direct competitors" or adjacent type of business?
    2:21
    
  • How to find my nichemates to have conversations with?
    1:56
    
  • What if your nichemates feel competitive and don't want to share intel?
    1:57
    
  • How to prioritize what types of people to reach out to for MDC's -- warmer or cooler people?
    6:16
    
  • Invite your YouTube audience to do MDCs? Too much?
    4:03
    
  • "The people I know don't want to buy my thing, I need to talk to new people..."
    6:38
    
  • I already offer things - what do I do with those re: market discovery?
    4:11
    
  • corporate fitness training - 1-1 price too much?
    3:00
    
  • ADHD coach wants to launch a group program - how does market discovery help?
    7:10
    
  • "I polled people, created a product, they didn't buy... why?"
    7:18
    
  • speak to empowered people vs vulnerable people?
    4:05
    
  • If you work with internal states... is it easily referrable?
    1:16
    
  • "My ERI are personal issues -- not easily referrable -- what to do?"
    6:42
    
  • Sensitive issues that people are shy to say Yes to? Or masked issues they don't realize they have?
    2:17
    
  • Gentle launches for 1-1 coaching offer -- keep switching ERIs?
    4:53
    
  • Which is more useful -- nichemate calls or MDCs?
    4:00
    
  • MDC: should you ask demographic info from someone you already know?
    1:18
    
  • Sample MDC -- Michael Williams
    10:53
    
  • Sample MDC - Seth Harwood and Artie Vipperla
    7:15
    
  • MDC: what if you find yourself creating solutions for them already?
    2:39
    
  • What if what THEY want, you believe is a bad solution for them?
    3:26
    
  • Do people pay for revolutionary things, or only already-perceived problems/desires?
    3:00
    
  • Making an ERI more specific
    3:34
    
  • In your MDC's should you ask them to see if your method/modality is interesting?
    4:59
    
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  (Optional) Additional segments from the previous version of this course

  • Your offers aren't selling well - you need to do market research because of your saturated market...
    6:50
    
  • Market Research - Most Important Questions
    6:24
    
  • How to decide which product to work on and launch next?
    8:11
    
  • Market research request posts -- How to get more responses?
    3:57
    
  • Group Q&A Call Strategy to engage with your audience and do some market research
    7:00