George Kao Courses

🔎 Authentic Market Discovery

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Course Content
    •
      ✍🏽 Start of Course Assessment
      Clarify Your Calling with Authentic Market Discovery
    • Course Platform Orientation
      Clarify Your Calling with Authentic Market Discovery
    • Add to your calendar 🗓 Our live session dates
      Clarify Your Calling with Authentic Market Discovery
    • 🛜 The Zoom Link (keep private)
      Clarify Your Calling with Authentic Market Discovery
    • Q&A Webinars -- Live Support Calls
      Clarify Your Calling with Authentic Market Discovery
    • Market Research ✍🏽 Work Retreats to give you time to learn & implement the course!
      Clarify Your Calling with Authentic Market Discovery
    • General Questions (if you don't know where else to ask)
      Clarify Your Calling with Authentic Market Discovery
    • Suggested ways to manage your time with this course ⏳
      Clarify Your Calling with Authentic Market Discovery
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    (April 24) Module 1 -- Begin with your energy and ideas...
    • What are your Easily Referrable Issues? (ERI)
      8:52
      ERI - easily referrable issue
    • (Optional) Poll when you have "too many issues" 😄
      Clarify Your Calling with Authentic Market Discovery
    • Google your ERI's and look for "People also ask"
      5:37
      ERI validation via Google "People also ask"
    • For "People also ask" you have to use Google search, not DuckDuckGo or other search engines...
      3:05
      For "People also ask" you have to use Google search, not DuckDuckGo or other search engines..
    • Ai chatbots can help too, with wordings & additional ERIs
      5:02
      AI chatbots for ERI clarification
    • (Optional) Search social media for your ERI's and update if needed
      3:25
      social media search to get more ERI ideas
    • Set up your appointment calendar first...
      2:39
      set up a scheduling booking calendar link
    • ⭐️ Outreach Message for Market Discovery Calls (MDCs)
      10:09
      Post your MDC outreach post
    • Ask your supporters for help spreading your post... especially if not getting enough responses
      3:27
      send your social media post to your supporters to support it
    • When they respond “Yes”...
      3:41
      What happens when you say Yes to MDC outreach post?
    • Alternative to conversations -- private messaging threads
      1:12
      do private messaging instead of a call?
    • 🎁 What about offering an incentive / thank you gift?
      0:43
      incentive for MDC's?
    • Larger audience therefore less able to say Yes to 1-1 convos?
      Clarify Your Calling with Authentic Market Discovery
    • Module 2 Check-In / Homework
      0:44
      Market Discovery Module 2 homework
    • (Optional) Udemy Research
      Clarify Your Calling with Authentic Market Discovery
    • 2 possible niches - which should I do market discovery about?
      3:38
      2 possible niches - which should I do market discovery about?
    • I already offer things - what do I do with those re: market discovery?
      4:11
      I already offer things - what do I do with those re: market discovery?
    • corporate fitness training - 1-1 price too much?
      3:00
      corporate fitness training - 1-1 price too much?
    • ADHD coach wants to launch a group program - how does market discovery help?
      7:10
      Example - ADHD coach wants to launch a group program - how does market discovery help?
    • "I polled people, created a product, they didn't buy... why?"
      7:18
      "I polled people, created a product, they didn't buy..
    • speak to empowered people vs vulnerable people?
      4:05
      speak to empowered people vs vulnerable people?
    • "My ERI are personal issues -- not easily referrable -- what to do?"
      6:42
      "My ERI are personal issues -- not easily referrable -- what to do?"
    • Which is more useful -- nichemate calls or MDCs?
      4:00
      Which is more useful -- nichemate calls or MDCs?
    • Your offers aren't selling well - you need to do market research because of your saturated market...
      6:50
      Your offers aren't selling well - you need to do market research because of your saturated market
    • Market Research - Most Important Questions
      6:24
      Market research_ most important questions_
    • How to decide which product to work on and launch next?
      8:11
      How to decide which product to work on and launch next
    • Market research request posts -- How to get more responses?
      3:57
      Market research request posts -- How to get more responses?
    • Group Q&A Call Strategy to engage with your audience and do some market research
      7:00
      Group Q&A Call Strategy to engage with your audience and do some market research
    • Live attendees -- fill out this feedback form 🙏🏼
      Clarify Your Calling with Authentic Market Discovery

Welcome to the course! + Our community values

3:34 Video (17 MB) HD Video (63 MB) Audio (3 MB)
A warm welcome to the authentic market discovery course. I believe that this is one of the most important courses I've ever taught, and I know I probably say that in every course, but this one this time it's true. No. Really, market discovery is by the way, I used to call it market research. And then through my market research, I discovered that my audience doesn't like the term market research, and they preferred the term market discovery.
And, of course, I had to throw in the word authentic in front of it because, you know, I put authentic in front of everything. Here's an authentic taco that I'm eating, you know, whatever. That that's actually true. Now that I'm in Mexico, I've moved to Mexico last year. So the tacos I hear literally are authentic tacos.
Funny example that I just brought up. But, market discovery is the process the the fact that you're here, you probably know why you're here, but just briefly, it's the process of to me, it's the process of figuring out your calling in business. Okay? It's the I should better it's a process of your business figuring out its calling. Because without understanding the the intersection between what your business can provide, which for us solpreneurs is like your passion, your energy signature, the things you love doing for others and with others, your passions, let's say, on the one hand, and the market's demands.
What the market actually wants to buy from you, what the market is hungry for at this time in the world. That intersection, that sweet spot that we're looking for is the calling of our business. And how can you find that sweet spot unless you do market discovery? Well, the other way of doing it is flailing around for years and finding that you try selling a bunch of stuff and it doesn't sell. Oh oh my gosh.
Suddenly, this thing really sells. That's market discovery by default. That's market discovery by, you know, like, putting together product and services and trying to sell it and seeing what sells. It's a painful type of market discovery, which all of us do by default because we don't know any other better way. Well, this course, I hope, is that better way that you'll discover.
So I'm really glad you're here. I think you're smarter than most of my audience for saying yes to this course. I think you're going to have an easier time in business in the coming years by by using this method. So I'm really happy that you're here. My courses, I see them more as a community of colearning.
So I really wanna encourage you to look at the notes below this video and really sit with the values that I've, listed below and, set an intention to see others in this course as a colearning partner. You're gonna learn from them probably from their comments, and they're gonna learn from you. And I'm gonna learn from your comments as well. So I really encourage you to be generous about commenting throughout the course and to be generous in replying to other people's comments. Because as you know, when someone replies to your comment, you feel good.
You feel seen well if their comment is appreciative. Right? You feel seen and encouraged. So I really wanna bring that here as an important first moment in our course. So enjoy our colearning community.
I look forward to seeing you benefit a lot from this process and, seeing you enjoy learning from each other as well. So with that, let's move on to the next lesson.

Bookmarks

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Market discovery is the process of figuring out your calling in business. The other way of doing it is flailing around for years and finding that you try selling a bunch of stuff and it doesn't sell.

A warm welcome here!

I encourage us to see this course as a community... not comments from random people, but rather, focused comments about specific topics, from your kindred spirits 😊

The most important part of a community is its culture. Each of us (who participate here) influence the culture with every interaction we have here. 

A few values to keep in mind:

  1. Comment once, reply twice. For each comment you make, look for 2 other comments (especially ones with few replies) and add a reply – with your encouragement and suggestions (if appropriate). This helps to balance the comment/reply ratio, and gives you practice in seeking and giving support here.

  2. Notice and name each others' energy signatures. Each person's presence is unique, and each person has their strengths. It can be difficult for us to notice our own, and easier to notice others'. Whenever you notice someone's comment that refers to something personal to them, try to name something that you appreciate. We all have a fear of being fully seen. Let’s help each other feel accepted and received.

  3. Co-Learning Community. Nobody here (not even the "teacher") knows everything about market research/discovery... it's a rich process that can be customized greatly to each person's way of doing things, so let's create a co-learning environment here. Even I as a "teacher" can and will learn from your shares too!

  4. Share generously. Be supportive of others here. If you discover something that works, or hear about a great tip that helps with market discovery, please do share it with us. Comment under the appropriate lesson if possible, or if not sure where, just comment below. Sharing will make this course better for all of us!

  5. Keep all sharings confidential.  Let's keep this a safe space for sharing by promising to keep all comments (particularly the personal ones) confidential.

Let me know below if these values are helpful, and if you have any suggestions.

The values we embody here is what makes this course experience amazing for each other 😊

If no comments below and no ability to comment, first log into this course.

Last updated 24 Apr 2024.