Course Content

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  💡 Welcome! Take the onboarding steps...

  • ✍🏽 Start of Course Assessment
  • Course Platform Orientation
  • Bonus Q&A Webinars -- Live Support Calls
  • "What do you do" ✍🏽 Work Retreats to give you time to learn & implement the course!
  • General Questions (if you don't know where else to ask)
  • Course Helper -- Karen Styles
    1:57
    
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  Module 1

  • Warm welcome 🙌🏾 and how to get the most benefit!
    2:21
    
  • Your initial (messy 🎨) descriptions!
    8:09
    
  • Encouragement Allies 🤗
    8:47
    
  • Your initial (approximate) audience for your descriptions...
    4:29
    
  • (Optional) Whirlwind tour of the possible Vocabulary of descriptors :)
    20:08
    
  • (Optional) How to find those long lists of ideas...
    7:35
    
  • (Optional) use ChatGPT to further expand your Ideal Audience avatar
  • (Optional) A few thoughts about Ai...
    9:02
    
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  Module 2

  • Overview -- what we'll be working on
    1:57
    
  • Tap your supporters for feedback: your strengths & uniqueness
    7:27
    
  • TEMPLATE: Your Intros and About Page
    3:32
    
  • Liberate your words -- find a larger credibility ✨
    6:18
    
  • To make it easier for you to answer the prompts coming up - 2 strategies...
    10:52
    
  • ABOUT: Your strengths, values, quirks...
    1:16
    
  • ABOUT: Personal interests & passions
    2:54
    
  • ABOUT: Your Skills, Tools, Modalities, Styles
    1:16
    
  • How to meld together our various threads into a coherent intro?
    3:11
    
  • ABOUT: Origin Story
    2:41
    
  • ABOUT: Credibility Indicators
    5:18
    
  • ABOUT: Issues & Goals
    1:55
    
  • ABOUT: Different / Same
    2:31
    
  • ABOUT: Testimonials
    0:53
    
  • ABOUT: Revisit Your Client Description
    0:53
    
  • ABOUT: Your Motivation to Serve Your Clients
    2:35
    
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  Module 3

  • Facing imposter syndrome when writing your About page...
    4:01
    
  • If you're multipassionate or different modalities - how to integrate into About Page?
    11:33
    
  • ABOUT: additional possible segments
    4:25
    
  • ABOUT: Imagery, Metaphors, Symbols of Transformation
    3:00
    
  • Why I don't believe in About Page templates...
    2:19
    
  • ABOUT: Integration & Feedback: 🤖
    18:28
    
  • ABOUT: Integration & Feedback: 🙋‍♀️🙋‍♂️
    7:44
    
  • ABOUT: Learning from Examples
    3:35
    
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  Module 4

  • How to clarify our ideal client & the benefits we provide them?
    7:46
    
  • Long homepage or separate About Me page?
    1:45
    
  • Do you need to explain / reframe your industry jargon?
    6:23
    
  • BIO: 1,000 Characters
    8:23
    
  • (Optional) use ChatGPT to help you create Bios
    2:25
    
  • Is there an ideal Bio formula - what comes first, second, third etc?
    2:41
    
  • Should you Bio be in first, or third person, voice?
    3:06
    
  • The documents you'll be creating in this course...
    1:47
    
  • BIO: 255 Characters
    3:00
    
  • Can't fit everything you want into your short bio? Test 3 different versions...
    4:44
    
  • BIO: 120 Characters
    1:38
    
  • (Optional) Slogan: 20-70 Characters
    3:05
    
  • Your Professional TITLE 😊
    8:18
    
  • BIO: Seek Feedback 🤗
    3:27
    
  • BIO: Learning from Examples
    2:02
    
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  Module 5

  • About Page / Bio: client-focused, instead of list of qualifications?
    5:02
    
  • Ultimately, it’s a placeholder for further exploration
    7:26
    
  • How important is it to make video for your business? 🤔
    3:40
    
  • VIDEOS: The Tech (basics!)
    7:49
    
  • VIDEO: Framing & Lighting (basics)
    11:22
    
  • VIDEO: Befriend the lens 🤗
    9:52
    
  • VIDEO: How to remember your script? Memorize it? 🤨
    6:38
    
  • VIDEO: anyone want to practice with each other?
    3:16
    
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  Module 6

  • VIDEO: 3:30
    10:49
    
  • Various Q's about video: Scripts? CTA? Swearing?
    8:45
    
  • VIDEO: 1:00
    7:02
    
  • VIDEO: 20 seconds
    3:33
    
  • VIDEO: Learning from Examples
    1:55
    
  • VIDEO: Ask clients (and trusted allies) for feedback
    4:37
    
  • Based on all this work, still be sensitive and conversational when connecting...
    2:34
    
  • “About me” post – 2,200 characters
    2:10
    
  • MEDIA KIT
    2:46
    
  • Photos for your website (low-med res), Media Kit (mid-high res)
    3:29
    
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  Thank You 🙏🏼

  • Your post-course assessment ✍🏽
    1:31