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Substack Course

Authentic Speaking

Authentic Market Discovery

Create Aligned Offers

Authentic Content Flow

✨ Authentic Outreach (AO)

AI Tools for Solopreneurs

Conscious Money Flow

Create Your Framework

🙋 Effortless Yes

🌈 Energy Signature

Facebook Ads & Marketing

️ Interview Mastery

‍ Launch Your Group Program

🪙 Simple Authentic Moneymaking

Simple Podcast Creation

Simple Course Creation & Launch

"What do you do?"

🎬 YouTube Mastery

Transcript

💡 "What do you do?" Describe Your Work Clearly

💡 Welcome! Take the onboarding steps...

1:57

✍🏽 Start of Course Assessment

Course Platform Orientation

Bonus Q&A Webinars -- Live Support Calls

🎁 2 Months Access to Work Retreats

General Questions (if you don't know where else to ask)

Karen Styles - intro 1

Course Helper -- Karen Styles

Module 1

1:00:31

1 Warm Welcome & How to get the most out of this course

Warm welcome 🙌🏾 and how to get the most benefit!

2 Your initial description messy

Your initial (messy 🎨) descriptions!

3 Buddy up with another course member Describe Course

Encouragement Allies 🤗

4 Initial description of Audience

Your initial (approximate) audience for your descriptions...

5 Optional whirlwind trip through Vocabulary

(Optional) Whirlwind tour of the possible Vocabulary of descriptors :)

How to find the huge list of ideas..

(Optional) How to find those long lists of ideas...

(Optional) use ChatGPT to further expand your Ideal Audience avatar

A few pointers about Ai

(Optional) A few thoughts about Ai...

Module 2

55:29

Overview of the Describe course

Overview -- what we'll be working on

Your strengths according to your supportive network?

Tap your supporters for feedback: your strengths & uniqueness

Describe Course Template

TEMPLATE: Your Intros and About Page

Liberate your words -- find a larger credibility ✨

Liberate your words -- find a larger credibility ✨

To make it easier for you to answer the prompts coming up - 2 strategies

To make it easier for you to answer the prompts coming up - 2 strategies...

your strengths

ABOUT: Your strengths, values, quirks...

personal interests that make you interesting to your ideal client

ABOUT: Personal interests & passions

professional experience & tools

ABOUT: Your Skills, Tools, Modalities, Styles

How to meld together our various threads into a coherent intro?

How to meld together our various threads into a coherent intro?

Origin Story

ABOUT: Origin Story

Credibility Indicators

ABOUT: Credibility Indicators

Issues & Goals

ABOUT: Issues & Goals

How are you different or same from others in your field?

ABOUT: Different / Same

your favorite client testimonials?

ABOUT: Testimonials

Revisit your Client Description

ABOUT: Revisit Your Client Description

Revisit your motivation to serve your clients

ABOUT: Your Motivation to Serve Your Clients

Module 3

55:05

Imposter syndrome when writing your About page..

Facing imposter syndrome when writing your About page...

Multipassionate - how to integrate into About Page?

If you're multipassionate or different modalities - how to integrate into About Page?

About - additional elements especially photo of you

ABOUT: additional possible segments

metaphors and symbols

ABOUT: Imagery, Metaphors, Symbols of Transformation

Why I don't believe in About Page templates

Why I don't believe in About Page templates...

using ChatGPT for About Page integration

ABOUT: Integration & Feedback: 🤖

About Page - feedback from humans

ABOUT: Integration & Feedback: 🙋‍♀️🙋‍♂️

Learn from others' About Pages

ABOUT: Learning from Examples

Module 4

1:00:30

How to clarify our ideal client & the benefits we provide them?

How to clarify our ideal client & the benefits we provide them?

About page separate page?

Long homepage or separate About Me page?

jargon

Do you need to explain / reframe your industry jargon?

1000 character bio

BIO: 1,000 Characters

chatgpt for a 1000 character bio

(Optional) use ChatGPT to help you create Bios

Bio formula?

Is there an ideal Bio formula - what comes first, second, third etc?

Should you bio be in first or third person voice?

Should you Bio be in first, or third person, voice?

The documents you'll be creating in this course..

The documents you'll be creating in this course...

255 character bio

BIO: 255 Characters

3 Can't fit everything you want into your short bio? Test 3 different versions

Can't fit everything you want into your short bio? Test 3 different versions...

120 character bio

BIO: 120 Characters

slogans

(Optional) Slogan: 20-70 Characters

professional title

Your Professional TITLE 😊

seek feedback for your bios

BIO: Seek Feedback 🤗

bios learning from examples

BIO: Learning from Examples

BIO: using only the most common English words

Module 5

55:05

1 Can you About page focus on the ideal client rather than be your list of qualifications?

About Page / Bio: client-focused, instead of list of qualifications?

2 Hold lightly to your description and allow it to keep evolving

Ultimately, it’s a placeholder for further exploration

2 How important is it to make video for your business?

How important is it to make video for your business? 🤔

4 Video tech basics hardware software audio is important

VIDEOS: The Tech (basics!)

5 Video framing and lighting

VIDEO: Framing & Lighting (basics)

6 Make friends with the camera lens

VIDEO: Befriend the lens 🤗

7 How to remember what to say on video?

VIDEO: How to remember your script? Memorize it? 🤨

8 Would you like a video practice buddy?

VIDEO: anyone want to practice with each other?

Module 6

47:40

330 video

VIDEO: 3:30

Beware of video scripts

Various Q's about video: Scripts? CTA? Swearing?

1-minute video

VIDEO: 1:00

20 second video

VIDEO: 20 seconds

learn from others' intro videos

VIDEO: Learning from Examples

video feedback

VIDEO: Ask clients (and trusted allies) for feedback

improvise your intro when possible

Based on all this work, still be sensitive and conversational when connecting...

social media About Me post

“About me” post – 2,200 characters

Media Kit

MEDIA KIT

photos for your website

Photos for your website (low-med res), Media Kit (mid-high res)

Thank You 🙏🏼

1:31

thank you - describe course

Your post-course assessment ✍🏽

Completed Mark as complete

💡 "What do you do?" Describe Your Work Clearly › Module 2

Overview -- what we'll be working on

Updated May 31, 2023

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