💡 "What do you do?" Describe Your Work Clearly

Course Content

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💡 Welcome! Take the onboarding steps...
- ✍🏽 Start of Course Assessment
- Course Platform Orientation
- Bonus Q&A Webinars -- Live Support Calls
- "What do you do" ✍🏽 Work Retreats to give you time to learn & implement the course!
- General Questions (if you don't know where else to ask)
- Course Helper -- Karen Styles
  1:57
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Module 1
- Warm welcome 🙌🏾 and how to get the most benefit!
  2:21
- Your initial (messy 🎨) descriptions!
  8:09
- Encouragement Allies 🤗
  8:47
- Your initial (approximate) audience for your descriptions...
  4:29
- (Optional) Whirlwind tour of the possible Vocabulary of descriptors :)
  20:08
- (Optional) How to find those long lists of ideas...
  7:35
- (Optional) use ChatGPT to further expand your Ideal Audience avatar
- (Optional) A few thoughts about Ai...
  9:02
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Module 2
- Overview -- what we'll be working on
  1:57
- Tap your supporters for feedback: your strengths & uniqueness
  7:27
- TEMPLATE: Your Intros and About Page
  3:32
- Liberate your words -- find a larger credibility ✨
  6:18
- To make it easier for you to answer the prompts coming up - 2 strategies...
  10:52
- ABOUT: Your strengths, values, quirks...
  1:16
- ABOUT: Personal interests & passions
  2:54
- ABOUT: Your Skills, Tools, Modalities, Styles
  1:16
- How to meld together our various threads into a coherent intro?
  3:11
- ABOUT: Origin Story
  2:41
- ABOUT: Credibility Indicators
  5:18
- ABOUT: Issues & Goals
  1:55
- ABOUT: Different / Same
  2:31
- ABOUT: Testimonials
  0:53
- ABOUT: Revisit Your Client Description
  0:53
- ABOUT: Your Motivation to Serve Your Clients
  2:35
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Module 3
- Facing imposter syndrome when writing your About page...
  4:01
- If you're multipassionate or different modalities - how to integrate into About Page?
  11:33
- ABOUT: additional possible segments
  4:25
- ABOUT: Imagery, Metaphors, Symbols of Transformation
  3:00
- Why I don't believe in About Page templates...
  2:19
- ABOUT: Integration & Feedback: 🤖
  18:28
- ABOUT: Integration & Feedback: 🙋‍♀️🙋‍♂️
  7:44
- ABOUT: Learning from Examples
  3:35
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Module 4
- How to clarify our ideal client & the benefits we provide them?
  7:46
- Long homepage or separate About Me page?
  1:45
- Do you need to explain / reframe your industry jargon?
  6:23
- BIO: 1,000 Characters
  8:23
- (Optional) use ChatGPT to help you create Bios
  2:25
- Is there an ideal Bio formula - what comes first, second, third etc?
  2:41
- Should you Bio be in first, or third person, voice?
  3:06
- The documents you'll be creating in this course...
  1:47
- BIO: 255 Characters
  3:00
- Can't fit everything you want into your short bio? Test 3 different versions...
  4:44
- BIO: 120 Characters
  1:38
- (Optional) Slogan: 20-70 Characters
  3:05
- Your Professional TITLE 😊
  8:18
- BIO: Seek Feedback 🤗
  3:27
- BIO: Learning from Examples
  2:02
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Module 5
- About Page / Bio: client-focused, instead of list of qualifications?
  5:02
- Ultimately, it’s a placeholder for further exploration
  7:26
- How important is it to make video for your business? 🤔
  3:40
- VIDEOS: The Tech (basics!)
  7:49
- VIDEO: Framing & Lighting (basics)
  11:22
- VIDEO: Befriend the lens 🤗
  9:52
- VIDEO: How to remember your script? Memorize it? 🤨
  6:38
- VIDEO: anyone want to practice with each other?
  3:16
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Module 6
- VIDEO: 3:30
  10:49
- Various Q's about video: Scripts? CTA? Swearing?
  8:45
- VIDEO: 1:00
  7:02
- VIDEO: 20 seconds
  3:33
- VIDEO: Learning from Examples
  1:55
- VIDEO: Ask clients (and trusted allies) for feedback
  4:37
- Based on all this work, still be sensitive and conversational when connecting...
  2:34
- “About me” post – 2,200 characters
  2:10
- MEDIA KIT
  2:46
- Photos for your website (low-med res), Media Kit (mid-high res)
  3:29
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Thank You 🙏🏼
- Your post-course assessment ✍🏽
  1:31

3:40 Video (25 MB) HD Video (86 MB) Audio (3 MB)

How important is it to make video for your business? Well, I wanna say that just about for everybody here. Actually, I'm gonna make that claim. For everybody watching this, it will make it it will make your website better to have an introductory video unless it's really bad. It's probably gonna be okay, but it's gonna make your website better to have an introductory video than not to have 1.

If you are too shy to put it on the home page. Put it on the about page because the person who's gonna go to your about page is already leaning in metaphorically. To wanting to feel more about you. And for them to see you on video, there's no replacement. Words are fine.

Some of you can write beautifully and 1 of your energy can come through that wonderful and your pictures can show your energy. But to have video it's a closest thing, obviously, to to being on a Zoom call with you or to being in person with you. And and very importantly, video filters out the less the non ideal clients of people who are not good for you it filters them out. Why? Because if someone doesn't like you on video, If someone does not like you on video, you should not have them as a client or as a customer as a student.

Because they're they're gonna get more of that. Okay? You see what I mean? And it filters in the most ideal client. So if someone sees your video and goes, you know, I like this person's energy.

They're already 80 percent sold. The rest of the website is just confirming. Oh, yeah. That's right. This is how they work.

Okay. Yeah. That's right. This is how much it costs or where. So I think for everybody here homepage and maybe homepage video, but certainly about page video.

Ideally, you can homepage video too, but we'll talk about that in the coming segments, which 1 homepage, which 1 about homepage is gonna be really helpful for getting the right clients and getting more committed clients too. Okay? Those are number 1. But number 2 question is, do you need to make video just ongoingly on social media or for your newsletter or, you know, just for your marketing to keep going make making videos. That's up to you.

For some of you, it's gonna be real challenging to make video because of many reasons. So then then don't. I'm not gonna require that of you. I have found over the years as you probably can tell why I make so many videos because I have found it to be really beneficial for for filtering in the the ideal clients and filtering out the less ideal ones. I mean, there's everything honestly, there's everything from someone not liking how I look for whatever reason, you know, to someone liking how I look, to someone not liking how I sound, someone liking how I sound.

Someone not liking how I do this to someone like, you know, it's like, I like to be who I am with my clients. And that's how I show up on video too. And therefore, when they see me on when they start working with me, they're like, you're just like you're on video. Great. Wonderful.

I get more of that, except on a deeper level. Right? So I think it's a benefit. I would be be remiss to not mention my authentic video course of an entire course about making authentic videos ongoing for your business and we have a practice group, you know, to put as many videos anyway. But whether or not you make it at least make an about page video and hopefully also a home page video.

So I hope this is helpful.

For your About Page, it helps a lot, since people are there to get a feel for who you are.

For your Home Page it usually helps people to quickly get a sense of your energy and whether they resonate.

For ongoing social media, it's up to you, but over time it develops your confidence and uniqueness in your field!

Last updated 13 Jun 2023.

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💡 "What do you do?" Describe Your Work Clearly

Course Content

💡 Welcome! Take the onboarding steps...

Module 1

Module 2

Module 3

Module 4

Module 5

Module 6

Thank You 🙏🏼

How important is it to make video for your business? 🤔