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    Module 1 -- Begin with Clarity Interviews
    • Introducing our Course Helper – Jessica Jennings
      1:57
      intro to Jessica Jennings course helper
    • As a Guest, if you're unsure what target audience to speak to...
      6:51
      Who is your audience when speaking on an interview?
    • What if you have multiple audiences - who do you address in an interview?
      4:33
      What if you have multiple audiences - who do you address in an interview?
    • Should we talk about our Framework or Pathway in our interviews?
      2:39
      Should we talk about our Framework or Pathway in our interviews?
    • Yes you can share multiple offers in an interview
      6:02
      can you talk about multiple offers in an interview?
    • Tech Prep – for both Host and Guests
      12:13
      Tech of doing interviews
    • Promoted Interviews: before being a guest, try being a Host first... the opportunity for growth is bigger than you might expect.
      3:41
      The opportunity of being a Host vs a Guest
    • If you're surprised that I'm talking about "your podcast" or "your series" -- you don't have to start one...
      2:50
      If you're surprised that I'm talking about "your podcast" or "your series" -- you don't have to start one..
    • Finding great guests to reach out to...
      4:41
      How to find great guests?
    • Vetting your potential guests
      5:48
      vetting guests
    • Focus on Quality connection instead of Numbers of guest's followers? 🤔
      7:46
      Focus on Quality conversations instead of the Numbers of followers? 🤔
    • How topic-aligned to be in choosing Guests to interview?
      6:21
      How topic-aligned to be in choosing Guests to interview?
    • Is it bad strategy to invite a competitor to be interviewed as a Guest?
      2:33
      Is it bad strategy to invite a competitor to be interviewed as a Guest?
    • When should payment be expected as a host or a guest?
      2:51
      When should payment be expected as a host or a guest?
    • How to outreach to your potential guest
      5:48
      How to outreach to your potential guest
    • This week's learnings?
      1:20
      1 What are you learning from interviews?
    • Beware what you're learning from celebrity interviews...
      7:11
      2 Beware learning from celebrity interviews
    • Questions *not* to ask your Guests...
      6:37
      3 Questions that hosts should not be asking
    • Should you ask challenging questions of the guest?
      2:38
      5 Should you ask challenging questions of the guest?
    • 1st principle of being a great interviewer (let's learn from Oprah)
      3:21
      4 First principle of being a host - Oprah
    • 2nd principle: the more you can prepare, the more interesting questions you can ask.
      4:29
      6 Principle the more you can prepare the better
    • Preparing your questions for the guest
      2:36
      7 Questions to ask the guest
    • How to help guests prepare? / What to send to your guests?
      4:30
      8 Template of what to send to guests to prepare
    • Disclaimer that show might not get published?
      3:20
      2 Preshow agreement that episode publishing might not be guaranteed?
    • The bigger the influencer the less you should make them prepare...
      3:29
      9 The bigger the influencer the less you should make them prepare
    • Record the interview as video, or only audio?
      1:40
      0 Record the interview video or only audio is fine?
    • Record interviews via Instagram Live?
      2:36
      9 Record interviews on Instagram Live?
    • As a Host: prepare to share your thoughts on the topic too…
      3:31
      10 Hosts - get ready to share your thoughts on the topic
    • Should the host read the guest's bio at the beginning?
      3:02
      Interviews - should the host read the guest's bio?
    • Host – Day of. (Practice these things in your Clarity interview!)
      3:59
      11 Hosts - day of prep tips
    • Host – Day of. (Advanced tips)
      3:41
      12 Hosts - advanced tips
    • Hosts: Switch btwn gallery & speaker view (keyboard shortcuts)
      11:42
      Interview - switch btwn gallery & speaker view
    • Host: if you disagree with what a guest says should you mention that?
      8:13
      Interview - if you disagree with what a guest says should you mention that?
    • Host: time management, especially if guest is longwinded
      4:32
      Interview - how to manage time as a host?
    • Another interesting purpose of Hosting interviews -- sales & referrals 😊
      2:23
      13 Hosting helps you meet potential clients
    • Understanding your opportunity as a guest...
      5:03
      Your opportunity as a Guest
    • Finding hosts that are likely to say Yes to interviewing you
      12:16
      find potential hosts
    • Optional: using LinkedIn to search for potential hosts
      10:55
      linkedin to find potential hosts
    • Researching / vetting your potential Hosts
      7:24
      research & vetting potential hosts
    • Outreaching to hosts to invite you to their show...
      6:42
      writing your outreach message to potential hosts
    • Once a host says Yes, what should your response be?
      4:09
      0 If a host says Yes what shoudl your response be?
    • Reaching a 2nd degree connection via a 1st degree...
      1:51
      1 What to say to middle person about connecting us?
    • Appropriate expectations for the "results" of your interview...
      12:46
      Appropriate expectations for the process of doing interviews
    • As a guest, imagine you’re doing a TED talk... additional prompts for your Interview Message.
      3:35
      3 imagine you’re doing a TED talk
    • An interview is public speaking -- don't bring a "conversation energy" (unless you're famous!)
      3:57
      1 Performance not convo
    • Prepare answers to questions about client success stories...
      4:44
      2 Tell us your client success stories
    • Guests: learn from the Host's recent interviews...
      2:30
      5 learn from the Host's recent interviews
    • Guests: prepare by understanding the audience...
      2:08
      6 prepare by understanding the audience
    • When introducing yourself in an interview, make it an experience…
    • Google the ideas you’d like the audience to look more into...
      6:58
      7 Ideas you’d like the audience to look more into
    • When speaking your offer at the end…
      2:01
      8 When speaking your offer at the end
    • Advanced technique for Guests: Prepare in segments...
      4:03
      4 Prepare in segments
    • Guests: what to send to your Host
      1:26
      9 what to send to the Host
    • Day of prep: Guest
      2:39
      10 Day of prep Guest
    • Reminder: It's less a conversation, more a presentation with Q&A by the Audience through the Host.
      4:34
      11 It's less a conversation more a presentation with Q&A by the Audience through the Host
    • What if the Host insists that you answer the question?
      1:44
      0 What if Host insists that you answer the question?
    • Guests: help the host feel good about their interactions…
      2:43
      12 Guests help the host feel good about their interactions
    • Example of researching the reach of a potential Host...
      7:44
      13 Example of researching the reach of a potential Host
    • Follow-up right away ⚡️
      4:13
      3 Follow up right away
    • Guests -- follow-up on possible additional collaboration
      3:43
      4 Collabs afterwards
    • Host: Interview Post-Production
      7:43
      5 Post production
    • Hosts: sharing the interview
      1:57
      6 Hosts - sharing the interview
    • Keep your interviews on your existing YT channel or separate one?
      6:07
      Keep your interviews on your existing YT channel or separate one?
    • Guests: sharing the interview
      3:29
      7 Guests - sharing the interview
    • Should you post interviews of you (as a guest) on your own channel or podcast?
      1:02
      Should you post interviews of you (as a guest) on your own channel or podcast?
    • Suzanne's Q about increasing the listens
      1:49
      8 How to increase the number of listens?
    • Best if you can upload the interview onto Youtube, even if audio only...
      2:14
      0 Best if you can upload the interview onto Youtube even if audio only
    • Interview Mastery Course -- Group Photo!
    • How to introduce yourself and connect with others here about interviews...
    • Coaching & Counseling
    • Spiritual Growth & Development
    • Physical Health & Wellbeing
    • Movement & Bodywork
    • Mental & Emotional Health
    • Mind-Body Practices
    • Creativity & Art
    • Career & Business
    • Relationships & Family
    • Nature & Adventure
    • Wildcard 😊

Warm welcome to the Interview Mastery course!

A warm welcome to the interview mastery course. I'm George Cowell, and I have done hundreds at this point of interviews as a host and as a guest over the past 14 years. Interviews on podcasts, YouTube channels, Instagram lives, webinars, you know, and Zoom just simply private Zoom interviews with client groups of their other people's clients, etcetera. So I've done a lot of interviews, and so I have noticed what seems to work well that gets the audience really excited to engage and more likely to share the interview. And also, I've noticed many interviews have not done well for audience engagement.
And there are reasons why. And so this course is where you'll get my my guidelines in an organized format and you'll also be doing quite a bit of work yourself to kinda piece together your optimal interview message as a guest, and also your interview method as a host. And so part of the benefit of the courses that we're all learning together. I am definitely not an, you know, perfect expert by no means about interviewing either as a host or a guest. I'm getting better a little bit every year and this is the course where I'm for myself also bringing together all that I've learned about doing interviews, and I'm sure I'm going to be learning from a lot a lot from you as well, all of us here.
So As we go through the lessons in this course, please see this as a community learning experience. I am merely a facilitator of our collective knowledge in a bit more organized fashion from lesson to lesson to lesson. So I look forward to your chats and your comments below ChatGPT for those of you who are live here with me on Zoom and and the comments for those of you who many of you, most of you probably are watching this later. And I look forward to seeing your comments underneath each lesson. Please feel free to comment generously and also reply generously to others comments.
Because when you comment, when you reply to others comments, they feel good that, you know, their comment was seen and appreciated. And so let's move on from here and let's learn together.

Welcome fellow interviewers/ees!

In this course you'll get my best guidance for how to be on the path of mastering your skills as a host and a guest.

However, there's an abundance of wisdom here -- your own observations as you watch interviews and as you take part in this.

I consider this course to be a community learning experience -- pooling together our observations about what makes for great interviewing (and what things to avoid.) 

So I hope you'll comment generously on the lessons to share what you've seen works / doesn't work. Let's learn together 🤗

Last updated 12 Sep 2023.