Course Content

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  Welcome! Take the onboarding steps...

  • ✍🏽 Start of Course Assessment
  • Course Platform Orientation
  • Bonus Q&A Webinars -- Live Support Calls
  • General Questions (if you don't know where else to ask)
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  Module 1 -- Begin with Clarity Interviews

  • Warm welcome to the Interview Mastery course!
    2:19
    
  • Your favorite interviews: what are you learning about how they do it?
    2:16
    
  • What does your ideal audience believe differently than others?
    5:33
    
  • Context for the work you love to do with clients...
    2:33
    
  • Initial work of bringing together your interview message...
    5:39
    
  • What questions might an ideal host ask you?
    3:01
    
  • What's a good offer to mention in an interview?
    4:32
    
  • Clarity vs Promoted Interviews
    3:13
    
  • How to do a Clarity Interview
    3:34
    
  • Make it easy to schedule with you...
    3:40
    
  • Should you post your Clarity interviews?
    0:48
    
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  Module 2 -- First, interview others

  • Introducing our Course Helper – Jessica Jennings
    1:57
    
  • As a Guest, if you're unsure what target audience to speak to...
    6:51
    
  • What if you have multiple audiences - who do you address in an interview?
    4:33
    
  • Should we talk about our Framework or Pathway in our interviews?
    2:39
    
  • Yes you can share multiple offers in an interview
    6:02
    
  • Tech Prep – for both Host and Guests
    12:13
    
  • Promoted Interviews: before being a guest, try being a Host first... the opportunity for growth is bigger than you might expect.
    3:41
    
  • If you're surprised that I'm talking about "your podcast" or "your series" -- you don't have to start one...
    2:50
    
  • Finding great guests to reach out to...
    4:41
    
  • Vetting your potential guests
    5:48
    
  • Focus on Quality connection instead of Numbers of guest's followers? 🤔
    7:46
    
  • How topic-aligned to be in choosing Guests to interview?
    6:21
    
  • Is it bad strategy to invite a competitor to be interviewed as a Guest?
    2:33
    
  • When should payment be expected as a host or a guest?
    2:51
    
  • How to outreach to your potential guest
    5:48
    
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  Module 3 -- Being a great host

  • This week's learnings?
    1:20
    
  • Beware what you're learning from celebrity interviews...
    7:11
    
  • Questions *not* to ask your Guests...
    6:37
    
  • Should you ask challenging questions of the guest?
    2:38
    
  • 1st principle of being a great interviewer (let's learn from Oprah)
    3:21
    
  • 2nd principle: the more you can prepare, the more interesting questions you can ask.
    4:29
    
  • Preparing your questions for the guest
    2:36
    
  • How to help guests prepare? / What to send to your guests?
    4:30
    
  • Disclaimer that show might not get published?
    3:20
    
  • The bigger the influencer the less you should make them prepare...
    3:29
    
  • Record the interview as video, or only audio?
    1:40
    
  • Record interviews via Instagram Live?
    2:36
    
  • As a Host: prepare to share your thoughts on the topic too…
    3:31
    
  • Should the host read the guest's bio at the beginning?
    3:02
    
  • Host – Day of. (Practice these things in your Clarity interview!)
    3:59
    
  • Host – Day of. (Advanced tips)
    3:41
    
  • Hosts: Switch btwn gallery & speaker view (keyboard shortcuts)
    11:42
    
  • Host: if you disagree with what a guest says should you mention that?
    8:13
    
  • Host: time management, especially if guest is longwinded
    4:32
    
  • Another interesting purpose of Hosting interviews -- sales & referrals 😊
    2:23
    
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  Module 4 -- Being a great guest

  • Understanding your opportunity as a guest...
    5:03
    
  • Finding hosts that are likely to say Yes to interviewing you
    12:16
    
  • Optional: using LinkedIn to search for potential hosts
    10:55
    
  • Researching / vetting your potential Hosts
    7:24
    
  • Outreaching to hosts to invite you to their show...
    6:42
    
  • Once a host says Yes, what should your response be?
    4:09
    
  • Reaching a 2nd degree connection via a 1st degree...
    1:51
    
  • Appropriate expectations for the "results" of your interview...
    12:46
    
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  Module 5 -- More skills to practice as a Guest

  • As a guest, imagine you’re doing a TED talk... additional prompts for your Interview Message.
    3:35
    
  • An interview is public speaking -- don't bring a "conversation energy" (unless you're famous!)
    3:57
    
  • Prepare answers to questions about client success stories...
    4:44
    
  • Guests: learn from the Host's recent interviews...
    2:30
    
  • Guests: prepare by understanding the audience...
    2:08
    
  • When introducing yourself in an interview, make it an experience…
  • Google the ideas you’d like the audience to look more into...
    6:58
    
  • When speaking your offer at the end…
    2:01
    
  • Advanced technique for Guests: Prepare in segments...
    4:03
    
  • Guests: what to send to your Host
    1:26
    
  • Day of prep: Guest
    2:39
    
  • Reminder: It's less a conversation, more a presentation with Q&A by the Audience through the Host.
    4:34
    
  • What if the Host insists that you answer the question?
    1:44
    
  • Guests: help the host feel good about their interactions…
    2:43
    
  • Example of researching the reach of a potential Host...
    7:44
    
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  Module 6 -- After the Interview

  • Follow-up right away ⚡️
    4:13
    
  • Guests -- follow-up on possible additional collaboration
    3:43
    
  • Host: Interview Post-Production
    7:43
    
  • Hosts: sharing the interview
    1:57
    
  • Keep your interviews on your existing YT channel or separate one?
    6:07
    
  • Guests: sharing the interview
    3:29
    
  • Should you post interviews of you (as a guest) on your own channel or podcast?
    1:02
    
  • Suzanne's Q about increasing the listens
    1:49
    
  • Best if you can upload the interview onto Youtube, even if audio only...
    2:14
    
  • Interview Mastery Course -- Group Photo!
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  Thank you!

  • Post-Course Assessment ✍🏽
  • ✨ Time-Limited Bonus Content
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  Topics you'd like to be interviewed for...

  • How to introduce yourself and connect with others here about interviews...
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  • Wildcard 😊