George Kao Courses

🎙️ Interview Mastery

Current Lesson
Course Content
Course Content
    •
      Introducing our Course Helper – Jessica Jennings
      1:57
      intro to Jessica Jennings course helper
    • As a Guest, if you're unsure what target audience to speak to...
      6:51
      Who is your audience when speaking on an interview?
    • What if you have multiple audiences - who do you address in an interview?
      4:33
      What if you have multiple audiences - who do you address in an interview?
    • Should we talk about our Framework or Pathway in our interviews?
      2:39
      Should we talk about our Framework or Pathway in our interviews?
    • Yes you can share multiple offers in an interview
      6:02
      can you talk about multiple offers in an interview?
    • Tech Prep – for both Host and Guests
      12:13
      Tech of doing interviews
    • Promoted Interviews: before being a guest, try being a Host first... the opportunity for growth is bigger than you might expect.
      3:41
      The opportunity of being a Host vs a Guest
    • If you're surprised that I'm talking about "your podcast" or "your series" -- you don't have to start one...
      2:50
      If you're surprised that I'm talking about "your podcast" or "your series" -- you don't have to start one..
    • Finding great guests to reach out to...
      4:41
      How to find great guests?
    • Vetting your potential guests
      5:48
      vetting guests
    • Focus on Quality connection instead of Numbers of guest's followers? 🤔
      7:46
      Focus on Quality conversations instead of the Numbers of followers? 🤔
    • How topic-aligned to be in choosing Guests to interview?
      6:21
      How topic-aligned to be in choosing Guests to interview?
    • Is it bad strategy to invite a competitor to be interviewed as a Guest?
      2:33
      Is it bad strategy to invite a competitor to be interviewed as a Guest?
    • When should payment be expected as a host or a guest?
      2:51
      When should payment be expected as a host or a guest?
    • How to outreach to your potential guest
      5:48
      How to outreach to your potential guest
  • 0 / 20
    Module 3 -- Being a great host
    • This week's learnings?
      1:20
      1 What are you learning from interviews?
    • Beware what you're learning from celebrity interviews...
      7:11
      2 Beware learning from celebrity interviews
    • Questions *not* to ask your Guests...
      6:37
      3 Questions that hosts should not be asking
    • Should you ask challenging questions of the guest?
      2:38
      5 Should you ask challenging questions of the guest?
    • 1st principle of being a great interviewer (let's learn from Oprah)
      3:21
      4 First principle of being a host - Oprah
    • 2nd principle: the more you can prepare, the more interesting questions you can ask.
      4:29
      6 Principle the more you can prepare the better
    • Preparing your questions for the guest
      2:36
      7 Questions to ask the guest
    • How to help guests prepare? / What to send to your guests?
      4:30
      8 Template of what to send to guests to prepare
    • Disclaimer that show might not get published?
      3:20
      2 Preshow agreement that episode publishing might not be guaranteed?
    • The bigger the influencer the less you should make them prepare...
      3:29
      9 The bigger the influencer the less you should make them prepare
    • Record the interview as video, or only audio?
      1:40
      0 Record the interview video or only audio is fine?
    • Record interviews via Instagram Live?
      2:36
      9 Record interviews on Instagram Live?
    • As a Host: prepare to share your thoughts on the topic too…
      3:31
      10 Hosts - get ready to share your thoughts on the topic
    • Should the host read the guest's bio at the beginning?
      3:02
      Interviews - should the host read the guest's bio?
    • Host – Day of. (Practice these things in your Clarity interview!)
      3:59
      11 Hosts - day of prep tips
    • Host – Day of. (Advanced tips)
      3:41
      12 Hosts - advanced tips
    • Hosts: Switch btwn gallery & speaker view (keyboard shortcuts)
      11:42
      Interview - switch btwn gallery & speaker view
    • Host: if you disagree with what a guest says should you mention that?
      8:13
      Interview - if you disagree with what a guest says should you mention that?
    • Host: time management, especially if guest is longwinded
      4:32
      Interview - how to manage time as a host?
    • Another interesting purpose of Hosting interviews -- sales & referrals 😊
      2:23
      13 Hosting helps you meet potential clients
    • Understanding your opportunity as a guest...
      5:03
      Your opportunity as a Guest
    • Finding hosts that are likely to say Yes to interviewing you
      12:16
      find potential hosts
    • Optional: using LinkedIn to search for potential hosts
      10:55
      linkedin to find potential hosts
    • Researching / vetting your potential Hosts
      7:24
      research & vetting potential hosts
    • Outreaching to hosts to invite you to their show...
      6:42
      writing your outreach message to potential hosts
    • Once a host says Yes, what should your response be?
      4:09
      0 If a host says Yes what shoudl your response be?
    • Reaching a 2nd degree connection via a 1st degree...
      1:51
      1 What to say to middle person about connecting us?
    • Appropriate expectations for the "results" of your interview...
      12:46
      Appropriate expectations for the process of doing interviews
    • As a guest, imagine you’re doing a TED talk... additional prompts for your Interview Message.
      3:35
      3 imagine you’re doing a TED talk
    • An interview is public speaking -- don't bring a "conversation energy" (unless you're famous!)
      3:57
      1 Performance not convo
    • Prepare answers to questions about client success stories...
      4:44
      2 Tell us your client success stories
    • Guests: learn from the Host's recent interviews...
      2:30
      5 learn from the Host's recent interviews
    • Guests: prepare by understanding the audience...
      2:08
      6 prepare by understanding the audience
    • When introducing yourself in an interview, make it an experience…
    • Google the ideas you’d like the audience to look more into...
      6:58
      7 Ideas you’d like the audience to look more into
    • When speaking your offer at the end…
      2:01
      8 When speaking your offer at the end
    • Advanced technique for Guests: Prepare in segments...
      4:03
      4 Prepare in segments
    • Guests: what to send to your Host
      1:26
      9 what to send to the Host
    • Day of prep: Guest
      2:39
      10 Day of prep Guest
    • Reminder: It's less a conversation, more a presentation with Q&A by the Audience through the Host.
      4:34
      11 It's less a conversation more a presentation with Q&A by the Audience through the Host
    • What if the Host insists that you answer the question?
      1:44
      0 What if Host insists that you answer the question?
    • Guests: help the host feel good about their interactions…
      2:43
      12 Guests help the host feel good about their interactions
    • Example of researching the reach of a potential Host...
      7:44
      13 Example of researching the reach of a potential Host
    • Follow-up right away ⚡️
      4:13
      3 Follow up right away
    • Guests -- follow-up on possible additional collaboration
      3:43
      4 Collabs afterwards
    • Host: Interview Post-Production
      7:43
      5 Post production
    • Hosts: sharing the interview
      1:57
      6 Hosts - sharing the interview
    • Keep your interviews on your existing YT channel or separate one?
      6:07
      Keep your interviews on your existing YT channel or separate one?
    • Guests: sharing the interview
      3:29
      7 Guests - sharing the interview
    • Should you post interviews of you (as a guest) on your own channel or podcast?
      1:02
      Should you post interviews of you (as a guest) on your own channel or podcast?
    • Suzanne's Q about increasing the listens
      1:49
      8 How to increase the number of listens?
    • Best if you can upload the interview onto Youtube, even if audio only...
      2:14
      0 Best if you can upload the interview onto Youtube even if audio only
    • Interview Mastery Course -- Group Photo!
    • How to introduce yourself and connect with others here about interviews...
    • Coaching & Counseling
    • Spiritual Growth & Development
    • Physical Health & Wellbeing
    • Movement & Bodywork
    • Mental & Emotional Health
    • Mind-Body Practices
    • Creativity & Art
    • Career & Business
    • Relationships & Family
    • Nature & Adventure
    • Wildcard 😊

Should the host read the guest's bio at the beginning?

3:02 Video (20 MB) HD Video (83 MB) Audio (3 MB)
The intro to an interview is a little tricky because the host has probably heard many bad interviews, which basically at the beginning, you know, the host reads this typically too long bio of the guest. Now, sometimes the bio sounds really impressive. Award winning blah blah blah and has But oftentimes, the bio is just really boring to me. Like, I don't know. Even the the person has written these books, I'm like, I don't care.
Books. To me. They're so easy to write these down. Like, I really don't care how many books you've written. I don't care if you've you've delivered a lot of webinars So what?
Like, it doesn't matter to me. Like, I really like what Suzanne Colberg in our course said that she actually reads the bio at the end of the interview. Now that the audience has found the interviewee, the guest, fascinating, here's there here's more about them, and please follow them here or follow them there. That makes more sense to me because now they're already interested in knowing more. But the beginning of an interview, I don't know.
I don't I don't I mean, again, most of us learn from celebrity interviews where it's like as fans, we do enjoy hearing. You know, Renee Brown has done this wonderful TED Talk. You've all I've heard of it, and you've all watched it five times, and she's also done this. She's also interview presidents. You know, she said, like, we as fans, we're like, yay.
Yes. Of course. Right? But, like, the person who was learning about you for the first time couldn't care less about your about page or about your your your your story because it's probably not that interesting. Sorry.
But now it the part interesting parts of your store, you are gonna bring into the interview. But the the bio in the beginning I think we need to skip it. I I I really try to. I I'm still trying to do a better job of it. I it it seems courteous for the host to introduce the eye to guest in some way, but I like to to say something personal that is more interesting for the for the audience.
So I might say so, you know, the the the first time I met, Colleen. You know, she was doing this or I was talking about this, and we that's how we struck up a conversation. And and that's why we're here. I I I also really appreciate. I think it's more interesting for the host to say just the most intriguing bits about the guest.
And by the way, the host should prime the guest. And then advances, hey, listen, this is not a typical interview. I think this is gonna be better than most interviews. I'm not gonna read your bio because it's boring for the audience. But if you want me to if you want to say something more about your background at the end of the interview you're welcome to and then talk about how to reach you, but we should get right into questions that actually intrigued the audience.
So that's how I would do it. Again, I'm still learning. I'm learning from what I just said because I think that's gonna be better. So I hope this is helpful. Thanks for asking.

Bookmarks

0:00
The intro to an interview is a little tricky because the host has probably heard many bad interviews, which basically at the beginning, you know, the host reads this typically too long bio of the guest. Sometimes the bio sounds really impressive. But oftentimes, the bio is just really boring to me.
Last updated 22 Sep 2023.