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Substack Course

Authentic Speaking

Authentic Market Discovery

Create Aligned Offers

Authentic Content Flow

✨ Authentic Outreach (AO)

AI Tools for Solopreneurs

Conscious Money Flow

Create Your Framework

🙋 Effortless Yes

🌈 Energy Signature

Facebook Ads & Marketing

️ Interview Mastery

‍ Launch Your Group Program

🪙 Simple Authentic Moneymaking

Simple Podcast Creation

Simple Course Creation & Launch

"What do you do?"

🎬 YouTube Mastery

Transcript

🎬 YouTube Mastery

Welcome! Take the onboarding steps...

2:19

✍🏽 Start of Course Assessment

Course Platform Orientation

🎁 2 Months Access to Work Retreats

Bonus Q&A Webinars -- Live Support Calls

General Questions (if you don't know where else to ask)

✨ Time-Limited Bonus Content

Megan win with YouTube

"I found you via YouTube" (Megan)

Basic Setup Videos

32:40

YouTube Channel Setup

can you have more than 1 youtube channel or account?

Should you have more than 1 youtube channel or account?

How to upload a video to YouTube...

YT Description field -- what to put in there?

How to share YT video and have correct thumbnail show up on social media?

YouTube Playlist: how to create + other tips

Additional random tips

Youtube Monetization - get notified when you're eligible

Youtube Monetization - get notified when you're eligible

What's the value of going viral on YouTube?

What's the value of going viral on YouTube?

To reclaim an old YouTube account/channel...

2 YT channels by accident - what to do?

2 YT channels by accident - what to do? (Duplicate account, possible to merge?)

YouTube technical support? Use Fiverr

YouTube technical support? Use Fiverr.

YouTube "Premiere" setting

YT ordering of content on channel homepage

Let visitors to your YT page see what you want them to see first...

When to make a Intro Video, at the start of your YT channel or later?

When to make your Intro Video... at the start of your YT channel or later?

Already recorded a bunch of videos, and what's the frequency of dripping it out on YouTube?

Already recorded a bunch of videos, and what's the frequency of dripping it out on YouTube?

Module 1 -- Welcome + Start Experimenting

54:47

1 Warm Welcome

Welcome to the YouTube course! + Our Community Values

0 Mara course helper

Our Course Helper -- Mara Clear Spring Cook

2 Questions? See basic segments first

Any questions thus far?

3 Search Youtube for tutorials

How to search YT (since youtube tutorials are one of the most popular topics on YT!)

4 Beast make 100 vids

🤩 Advice from the #1 YouTuber of all time

5 100 Challenge

🤗 Our Community Challenge

Our private FB group to bravely post as many videos as you'd like :)

Video tools - keep it simple! - lighting, audio, visuals

6 YT features small creators

YouTube regularly features "small" creators -- so keep creating to increase your chances!

7 The experience of uploading first YT video and finding flow for regular creating - Shoubhik's example

The experience of uploading first YT video and finding flow for regular creating - Shoubhik's example

Naming your YT channel

Naming your channel -- you name, your company name, or your proprietary method?

8 Should your videos be in Portrait or Landscape mode?

Should your videos be in Portrait or Landscape mode?

9 Ai tools for auto-editing long videos into shorts?

Ai tools for auto-editing long videos into shorts?

10 Why do I use Zoom and not better recording software?

Why do I use Zoom and not better recording software?

if recording on Zoom, don't record to the cloud - do it locally

if recording on Zoom, don't record to the cloud - do it locally

Now I use ZOOM CLIPS instead of Zoom Meeting to record solo video

11 How important is video editing?

How important is video editing?

Is there an optimal time to publish to YouTube? Does the algorithm value your consistency?

Is there an optimal time to publish to YouTube? Does the algorithm value your consistency?

🎬 Module 1 Homework

Module 2 - Mindset + Content Prompts

1:04:25

Module 2 - how's it going?

How’s it going with making YT videos? Got any questions or updates?

YT hat manual

✍🏽 Template for a Hat Manual as a YouTube Creator

YT expectations

Your early expectations...

Small audience gives you an advantage

Practice embarrassing yourself now...

goal of YT?

What's the goal of your YouTube channel anyway?

YT key tips

Courage to really express your energy signature...

If it slows you down, let it go..

If it slows you down, let it go...

Talking head videos

Examples of "talking head" channels (...what most of us are creating!)

FB Live? Just start talking..

FB Live? Just start talking...

1st prompt

💡 Content Prompt: What energizes you right now?

2nd prompt - brings audience alive

💡 Content Prompt: What energizes your ideal audience?

3rd prompt - FAQ

💡 Content Prompt: What do you need to share often?

💡 Content Prompt: What do you do?

Where to keep your video content ideas?

Where to keep your video content ideas?

Good ideas aren't enough anymore -- tell stories from your worthwhile experiences...

Beware the teleprompter mindset..

Should you use a teleprompter? Forgive my strong opinion, but no...

Use a chalkboard or flipchart to draw on, to make talking videos more interesting?

Visuals: Use a chalkboard or flipchart to draw on, to make talking videos more interesting?

Q&A: Video/Audio not synchronized

Is there an ideal length to your videos?

What's the ideal length for your videos?

Can you change your YT handle or username?

Can you change your YT handle or username?

🎬 Module 2 Homework

Module 3 - Your Process of Recording

2:25:38

Y course Module 3 check-in point

Module 3 Checkpoint -- How’s it going?

YT Thumbnail & Title is not magic

Thumbnails & Titles aren't magic... the content matters more!

energy prep for recording

Pre-recording energy prep ✨

By the time I press record, I still don't feel ready

Normalize the feeling of "not ready"... and recording anyway.

Your process of making videos? When where how why?

🎬 Your creating process: When ... Where... How... and Why?

vulnerability hangover after recording video

Normalize the vulnerability hangover... "post, then get therapy!" 😆

Is your video good enough to publish?

"Is the video good enough to publish?" 🤔

Youtube playlist Q&A

Q&A: Playlists

Video prompt - after client session

💡 Content Prompt: Response to an energizing moment...

Overall content plan for making YT videos?

Do you need an overall Content Plan for your video topics?

Let each YT video stand on its own

Let each video stand on its own...

Assume the viewer has enough background knowledge

Assume the viewer has enough background knowledge...

how to remember what to say on video?

🖐️ How to remember what to say on video?

Stop introduce yourself at the beginning of the video

Don't introduce yourself at the beginning of your video...

framing yourself on video

Framing yourself 😊

audio is important for video

Audio is surprisingly important for Video, especially for talking-head videos...

How to eliminate echoey sound (reverb)?

How to eliminate echoey sound (reverb)?

external webcam vs built-in laptop

Why external webcam instead of just the built-in camera?

Video lighting

☀️ Lighting? Make sure your face is clearly seen... don't be backlit.

How to adjust video lighting at home?

How to adjust video lighting at home?

Are you making videos outdoors? My tips...

How to prevent wind sounds when recording outside?

How to prevent wind sounds when recording outside?

befriend the camera lens

Befriend the camera lens - the soul of your ideal audience 🤗

Video editing - how I use Kapwing to lightly edit and add colorful subtitles

Simple editing to add text to video to make it more fun :)

(optoinal) Simple editing to add text to video to make it more fun :)

In what context should we upload longer videos?

In what context should we upload longer videos?

🎬 Module 3 Homework

if you are using others' copyright content within your video..

if you are using others' copyright content within your video...

YouTube Mastery Tomar Session 1

(Optional) Community Session with Tomar Levine

Module 4 - Promoting your videos

1:21:32

Concerned about judgment from potential clients?

🤔 Concerned about judgment from potential clients?

Selfie sticks and stabilizers

Stabilizing your walking videos / selfie sticks

video backdrop

Video backdrop / backgrounds

Live vs Prerecorded?

Live vs Pre-recorded

The ways to do Live videos

The ways to do Live videos

You don't have to watch yourself on screen

You don't have to see yourself while recording...

Live engagement?

Live videos -- don't worry about live audience engagement

how do you time yourself when making video?

How do you time yourself? ⏰

Get their YT homescreen screenshot

✍🏽 Ask your audience to show you their YT home feed...

YT video long lifespan

YT videos have long lifespan! It's like compound interest...

Promoting YT videos outside YT

⭐️ Promoting your YT videos outside of YouTube...

Info & End Cards

Info Cards & End Cards

FB doesn't like YT links?

Is it true that FB doesn't like YT links?

Collab with other YT creators

🤗 Collabs -- proven way to grow on YT -- start experimenting asap 😊

Uploaded video not as sharp as you expected? Not HD?

Uploaded video not as sharp as you expected? Not HD?

Eye Contact on video -- needed?

Eye Contact -- important? 👀

Create a playlist of other people's videos -- is it good for netcaring?

Create a playlist of other people's videos -- is it good for netcaring?

Concern about using copyright content in your videos?

Concern about using copyright content in your videos?

YouTube Ads - how much does it cost to get a new subscriber?

YouTube Ads - how much does it cost to get a new subscriber?

YouTube Promotions (ads) -- easiest way to show your YouTube videos to more people

💸 YouTube Promotions (ads) -- easiest way to show your YouTube videos to more people.

What to say in a 1-minute video ad?

What to say in a 1-minute video ad?

🎬 Module 4 Homework

Module 5 - YT Algorithm + The Importance of Commenting

57:54

How does YT fit into overall business strategy

Video-making in overall picture of biz strategy?

Celebrating YT progress

Inspiring examples of progress... part 1!

Commenting on small channels

😇 Comment on small-medium channels! Prequel to a collab + being an angel to other YT'ers :)

Managing comments

Managing comments (and your mindset)

Commenting on large channels

🔊 What about huge channels? Be one of the first commenters...

YouTube algorithm

📊 How the YT Algorithm probably works... and if you get low views, should you blame the algorithm?

Be entertaining vs educational on YouTube?

Be entertaining vs educational on YouTube?

Should you remove older videos or playlists that you're embarrassed by?

Should you remove older videos or playlists that you're embarrassed by?

Module 6 -- More Prompts + use Ai?

1:04:12

How many videos before you should expect traction or talking to me about your stats?

How many low-view videos before you say "I gotta change something..."?

How often to publish videos to YouTube?

Ideal frequency of posting on YouTube? How often is too much, or too little?

Consistent time and place for YT videos

Consistent Time & Place?

Do you need to change clothes if you are batch recording?

Do you need to change clothes if you are batch recording? Join the low-wardrobe club 😂

"Routines are soul crushing!" (YT video)

(Optional) "Routines are soul crushing!"

Ai for YT Process

🤖 Ai chatbots as part of YouTube process

Adding "Chapters" (segments) into your YT video

YT prompt - book summaries

💡 Content Prompt: Clients' favorite books -- your favorite insights (or your critique)

YT prompt- emulate most popular videos from your nichemates

💡 Content Prompt: Most popular video topics from your nichemates

edit YT subtitles captions

Closed Captions / Subtitles (and how to edit them)

YT's own editing tool

YouTube Video Editing -- making simple cuts (front / end / middle)

Hyperlinks into YT descriptions?

YT Descriptions & Hyperlinks (clickable links)

Module 7 -- YouTube Keyword Research and SEO

1:41:46

YT TubeBuddy VidIQ?

YT SEO: do you need TubeBuddy, VidIQ, etc?

YT Research Tab

YT SEO: The Analytics "Research Tab" -- content that your audience wants...

Should you wait for a bigger audience before using the Research tab?

Should you wait to have bigger audience before using the Research tab?

YT keyword research A-Z

YT SEO: Search bar suggestions (and A-Z)

What to do with the keywords for your YT videos?

YT SEO: What to do with those keywords then?

YT Google People Also Ask

YT SEO: Google's search results: look for "People also ask..."

Other YT SEO tips?

Other Tips for YT SEO?

Ultimately, what helps more than YT SEO...

Tomar YouTube March 11 2024

(Optional) Community Session #2 with Tomar Levine and Mara Clear Spring Cook

Module 8 -- Shorts, Titles, Thumbnails... oh my! 🦁🐯🧸

1:36:54

Various video formats

Various Video Content Formats to experiment with…

YT Shorts

⭐️ YouTube Shorts... a Short lesson ;-)

YT Short - workflow?

YT Shorts - workflow?

YT Podcast

YouTube Podcasts

YT Titles & Thumbnails - how much time will you spend?

YouTube Titles & Thumbnails -- How much time will you dedicate to each one?

YT Titles

⭐️ YouTube Titles - How to write a better one, step by step...

Using Ai for creating YT Titles

(Optional) YouTube Titles - using Ai to help brainstorm

YT what the pros really do

YouTube Titles - how the PROs really do it...

Importance of YT Titles

Titles - middle way between clickbait & librarian-accurate titles

Yes you can change YT video titles long after the fact

YES you can optimize an older video's Title and grow its reach...

YT Thumbnails

⭐️ YouTube Thumbnails: best practices

Is it really worth making a "better" thumbnail, or is it a myth? 🤔

YouTube thumbnails can now be split-test (3 versions to see what's best!)

YouTube thumbnails can now be split-test (3 versions to see what's best!)

Adding End Cards to your YT Videos

Adding End Cards to your YT Videos

YT "rankings by views"

YT "ranking by views"

Module 9 -- YouTube Analytics (to help you make better videos!)

56:15

What's an impression vs a view vs a like?

What's an impression vs a view vs a like?

your Top YT videos - what are the keywords?

Study your top videos overall... what keywords?

Content suggesting your videos -- what if they're irrelevant?

Content suggesting your videos -- what if they're irrelevant?

use Ai to analyze keywords of top videos

(Optional) use Ai to analyze the keywords of your top YT video...

YT playlist - analyze top videos

Study your top videos by Playlist...

analytics of one of your top YT videos

Study your top videos' analytics -- suggested & search terms

YT retention graphs

Youtube Retention Graphs - best intros, top moments, and dips...

recent YT subscribers - potential collabs

Check out your recent subscribers... any possible collab partners?

when are you going to carve out time for YT analytics

Your rhythm of studying youtube analytics?

Are your YT viewers seeing your vids on computer or mobile?

Are your YT viewers seeing your vids on computer or mobile?

Post-Course Assessment

Your Updates & Lessons Learned ✨

28:21

Kaizen -- Lessons Learned as you make videos -- continuous gradual improvement!

YT tips and strategies that have worked well for you already...

YT tips and strategies you've heard of but haven't tried or it hasn't worked for you yet...

turning on the Monetization opportunity "Earn" settings

turning on the Monetization opportunity "Earn" settings

Video feedback -- Colleen O'Connor

Video feedback -- Colleen O'Connor

Benoit's recent success on YouTube -- lessons learned

Benoit's recent success on YouTube -- lessons learned

YouTube Mastery Mastermind

Mastermind Directory

Additional Q&A and Feedback

27:41

Mac -- other than Zoom, you can record video using PhotoBooth

Mac -- other than Zoom, you can record video using PhotoBooth

YT channel feedback for Megan Montero

YT channel feedback for Megan Montero

Feedback for Benoit's YouTube strategy

YT channel feedback for Benoit Foucher

Completed Mark as complete

🎬 YouTube Mastery › Module 6 -- More Prompts + use Ai?

(Optional) "Routines are soul crushing!"

Updated Feb 27, 2024

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