Transcript

0:00

Benoit, you've got some recent success on your YouTube channel. Congratulations. In fact, it's interesting because Thank you. This this video is in French, but it automatically defaulted to the English title. I didn't know you could have you could do that.

0:14

Tell me tell me how you did that. In the subtitle section Oh, subtitle section. Okay. Yeah. Yeah.

0:23

Yeah. So, like, so, like, in the in the subtitle section, you you you created Yep. Exactly. You add language. 1st, I add language.

0:32

Yeah. You add language. Okay. Whatever. I'm just saying.

0:35

French because in general, it shows only Yeah. Right. And then you and then you typed it. I no. The I check I correct the French one because in general, there are a few mistakes, and I I You duplicated it or something.

0:50

Yeah. Yeah. Exactly. Okay. And then and then and then you were able to add a title.

0:55

I didn't see I never saw that before. But you put On the right side here, you see title and description. I changed it. I don't Oh. Yeah.

1:04

For some reason, I've always ignored that line. Yeah. So that's interesting. That's very interesting. Okay.

1:11

Yeah. I'm gonna get rid of this one if I can. I don't even know how to get rid of this. I don't think it's published yet, so I think that's fine. Okay.

1:17

So let's go back to yours. Well, I don't know where it is. Oh, right here. Okay. So it's cool because I saw that if you look at your latest videos, right, or look at look at your most popular videos, you've got your most popular videos, you know, 7 months, 4 years, 3 years, 6 days, 3 years, 7 months, 12 days ago.

1:41

Yeah. So I feel like in the last 2 weeks, you've got amazing. Your most pop 10 most popular videos happened in the last 2 weeks. Yeah. That's cool.

1:50

Yeah. It just exploded. One was because of your your, your your cool, you know, imagery here, your title. And and and, also, I think the title is good. Right?

2:03

Like, one simple like, simple calms people, makes people feel like, oh, I wanna know what that is. Right? And then I think the the image the thumbnail is really good. Obviously, I'm sure the video is good too because because I'm seeing people I know I understand the video, but the video people are saying good stuff about it. Yeah.

2:21

You know? Super video. So that's really that's really great. And, and then your other one was the chainsaw one. Oops.

2:31

Yeah. Popular. And now you now you have the chainsaw image there. Yeah. That's good.

2:38

Changed it a bit. But but this one is even better. So it turns out it's really I mean, it's really up your alley. It's really your niche. Yeah.

2:47

Yeah. Yeah. It's definitely French. Mostly tennis players. And then a bit about how being strong, but yeah.

2:53

It's yeah. Okay. That's my goal to talk about both, but mostly tennis. Yeah. Yeah.

2:58

Yeah. And There's something that I wanted to be to do one exaggerated because we talked about it in the previous week. Yes. So that's my exaggerated expression. It's not that exaggerated, but, yes, that's pretty good.

3:13

That's not bad. And, like, this is a great thumbnail. Wow. This is a great thumbnail too. So keep keep going.

3:21

My goodness. Thank you. But, anything else we were gonna talk about? Let's see here. Yeah.

3:27

Oh oh, buy me a coffee. Okay. We should talk about that. We should talk about this because I recently got a post in my group that was talking about how buy me a coffee like, she got scammed with buy me a coffee. Was she?

3:47

Okay. Yeah. Let me let me go ahead and and and share this post. You know what? I'm gonna do this in a separate video.

3:56

But, anyway, y'all go find that other video somewhere else. Okay. But, anything else about these popular videos? Like, what are you gonna so what's the what's your takeaway from from these recent successes? My takeaway is it's, 1 plus 1 plus 1 plus 1.

4:12

So it's I add every time new, stuff. So whether it's a thumbnail, whether where I place myself on the camera, mostly like this with first a bit of space, and the head is like like this. Whether it's the transition. So, yeah, I'm I I like to learn stuff and add new ideas. Yes.

4:38

Yes. Expression. Yes. Yes. And, I don't think one thing in touch with you.

4:44

It's just in the Yes. Yes. Combination. And by the way, just continuing on here, since I have you gave me admin access to your, to your YouTube account. I think that's why you've been succeeding.

4:56

Just by adding me as an admin. I haven't done anything. I think that's the magic trick. But, anyway, as an admin, I can look at analytics of this video, and let's just take a look here. Yeah.

5:08

You know, like, average percentage viewed, 45. That's that's that's pretty high. Right? Like, that's but, about the same as usual. So this is interesting.

5:19

Like like, this video watchability isn't really that much better than the other ones. Mhmm. So that's interesting. Right? I I think I think I think people click more on it.

5:33

I think watch Okay. So let's take a look. Reach. Right? Let's let's take a look at, impression click through rate.

5:39

Impression click through rates. Let's take a look here. Impression click let me just let's see more. I don't know where. Compared to just compared to the whole channel.

5:59

I think, impression click through rate. So in other words, as you can see here, impression click through rate is 5 point 7%, and your overall channel is 5.4. Okay. So it's not so even the even the thumbnail isn't that impressive. So what's the thing that really made it Yeah.

6:26

Made it. Yeah. I think what really so browse features let's see here. Okay. I'm just take a look here.

6:35

Proportion of it. So it's not even it's not search traffic either. It's mostly people who are interested in these topics. Their YouTube is serving this video to a ton of people who are it's, like, 60 66,000 impressions. Okay?

6:57

Let's take a look at unique viewers plus 65 subscribers already. 3,900 unique viewers returning viewers. A lot of them are returning viewers, you see. Wow. So a lot of a lot of people have seen your video.

7:18

They know you for tennis. They know you for French speaking tennis tips, and they saw, this is this is what I've been looking for. And they came back. And if you go back, let's let's look at let's look at, another video of yours, let's say. Let's let's look at, let's look at, another video here.

7:38

Okay. Let's let's look at, let's look at another tennis one. Was this a tennis one? Yeah. It's about learning from tennis injuries.

7:48

Okay. Let's take a look at this, and let's just compare the 2. Okay. So reach 3.4 k impressions reach 62 66,000 impressions. Click through rate, 2.6%.

8:03

Click through rate, 5.5. Okay. So the thumbnail is much better. Thumbnail and title is much better on on this the successful one than than this one. Okay?

8:15

And, engagement. Let's take a look. See, average of duration is on this lesser video is 441 versus this one, average duration is 241. Now it could be because it's gotten so many views that's a lot of people view only a few seconds, only a few seconds, and that tends to decrease the average duration once once it gets gets served more people. But I think I think the takeaway for me is that the topic is good and the thumbnail is not bad.

8:45

I mean, I like I said, I don't think the thumbnail was so good that the impression click through rate is it's okay. I mean, it's it's it's slightly better than your average, but it's not that much better. No. No. So it's really topic So it's the topic.

9:00

It's the topic. It's the topic again, again, and again. And I'm like like, again and again. I I I just keep learning the same lesson again. And it's like, no matter how boring someone is, no matter how the the title and thumbnail are amplifiers of an ex of of a well chosen topic.

9:20

So tell me, how did you choose this topic? What came to me? I just came to yeah. This one, I it just came to me because that's something that I am keen of working on with the playoffs I coach. Yeah.

9:35

This one, I didn't research it. Didn't re no no research. It was you you you you basically lucked out. And well, it's not really just lucking out. You you said you're working with your clients on it.

9:46

Right? Yeah. Exactly. Yeah. It's something that, yeah, I work a lot on this.

9:53

Yeah. Yeah. Okay. So so in other words, it's it was chosen based on common issue. Like so if you can choose more guys.

10:03

Yeah. Common issues that you keep working with people on and make the videos. So for example, let's let's look at, the other successful one recently. Gosh. Your your last, basically, your last two videos Yep.

10:17

Went viral. Yeah. I killed us. Yeah. Now it's got pressure.

10:21

Right? The the next one The next one would be you shot it today. I'm like, oh, shit. You better you better you better, deliver. No.

10:31

So so look at this one. This this other popular one got really high high click through rate compared to, the compared to the less popular one, 2.6%, and you got 5.3. You got it just about, you know, got that more than double. Right? And then you in terms of engagement, again, about the same.

10:49

So the watchability is not as important as the topic. Yeah. Yeah. So anyway. And then in terms of the reach for this this other one here, again, browse features.

11:01

Again, it's not they're not searching for it. They're just watching YouTube, and YouTube says, hey. We think you're gonna like this one too given the stuff you watch. So Hey. You see the thumbnail with the chainsaw apparently works better in the test.

11:18

Let's take a look. I didn't see that. Yes. Okay. But it's You were right.

11:23

But it didn't work that much better. Last week. Yes. It worked better. Yeah.

11:27

But not that it's interesting. Which these 2 are the same. No? Yeah. Just just one was underlined, and I and I was bored.

11:35

So I said, okay. Let's just test it. Interesting. So the underline works better than the nonunderline. Yeah.

11:42

That's really cool. Did you test the, this popular one too? No. I only had I think I only add this one. Oh, then then you you okay.

11:52

Now given given that it's only a few days, I mean, you still have a chance that a a thumbnail could make a difference. So next next step, test thumb you know, split test the thumbnail. I mean, you know what? Benoit, right now, you're on a good streak. Right?

12:08

You you got 2 Okay. 22 wins out of 2 already. This next one, you better test thumbnails immediately. Yeah. Yeah.

12:17

Yeah. Yeah. So should do you think I test the the successful one just Yeah. I I add some something? Yeah.

12:25

You you should test it immediately. Yeah. Immediately test this this this new successful one. And then your your next one, you should immediately test it as well. Yeah.

12:34

Okay. And and you know what, Benoit? I would say try to make it 3 different tests, like, different color. I mean, the simplest way is different color. Like, you know, instead of instead of white Mhmm.

12:50

You know, try a a white letter on black background, for example. Oh, yeah. It's a very clear test. Right? And then and then maybe to make 2 dramatic poses.

13:06

See which dramatic had a dramatic one, so maybe I have less dramatic and I can watch. And then and then normal one. Fine. Yeah. Yeah.

13:14

Good job. Okay. Thank you very much. Yeah. Looking forward to seeing what happens next.

13:18

It's good. Okay. Work on this this hour. Good. Good.