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Welcome! Take the onboarding steps...
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โ๐ฝ Start of Course Assessment
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Course Platform Orientation
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Add to your calendar ๐ April 1 - May 13 Live Sessions
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๐ The Zoom Link (keep private)
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Q&A Webinars -- Live Support Calls
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Instagram โ๐ฝ Work Retreats to give you time to learn & implement the course!
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General Questions (if you don't know where else to ask)
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Suggested ways to manage your time with this course โณ
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(April 1) Module 1 -- Welcome + Community + Instagram Strategies
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Welcome to our Instagram course + Our community values6:11
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Our Course Helper -- Mara Clear Spring Cook1:18
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Introduce yourself and your ideal audience ๐ค1:53
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Mutual Support ๐ซ2:19
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Should we follow each other?2:18
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๐คฉ Whose IG presence do you admire... and why?1:13
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๐ฒ Non-intuitive tips for using Instagram (as a consumer of content)
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IG Notifications filter3:33
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๐ IG Tips of all kinds0:28
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Typical (inauthentic) IG strategies...8:36
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Always nurture, occasionally sell.2:21
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Reframing what "content creation" means to you...6:06
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Overcoming perfectionism in your content...0:22
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Reframe "selling" too...5:53
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George's Strategy: Carousel โก๏ธ Reels โก๏ธ Stories5:47
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IG stories for only time-sensitive stuff?1:19
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๐ก IG Content Ideas0:38
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๐คฒ๐ฝ CTA Ideas -- ways to invite your audience to work with you2:30
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What should your first post(s) be about?4:00
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Should you have a personal vs business IG account?6:32
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You don't need to make talking head videos - make snackable content ๐ฟ7:01
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How often to post on Instagram?5:08
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๏ผIG hashtag strategy6:29
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โญ๏ธ Overview of IG growth strategies7:15
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Do (should) you sync your FB and IG?4:38
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OK to delete some less-engaged posts that you realize isn't a great fit for your grid?2:51
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How much to share other people's content, vs focusing our own?5:06
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Module 1 Check-In / Homework
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(April 8) Module 2 -- George's technical tips for Instagram
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You can't put clickable links in IG posts, so how do we get people to our website?
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Switch from Personal IG to "Professional" Account (Creator or Business)6:42
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Convert my personal account to business account or start over?3:22
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Tips for writing your IG bio1:57
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How to watch Stories of people we follow? Notifications?3:35
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How to share someone's IG story (@mention them!) and appreciate someone who shared yours ๐14:11
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Do you need to block weird followers?1:49
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How to spot fake accounts?
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Dealing with IG spam posts that tag you...
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Beware of posting pretty pictures ๐๐ฝ๐บ๐ป
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IG Captions & line breaks4:16
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How GK creates Carousel Posts
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How GK uploads the Canva slides to IG as Carousel Posts
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Does the 1st page of carousel or story need to be compelling -- to get people to click through?5:33
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How to post a Carousel as a Story?4:58
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Should you turn your Carousel posts into Reels?5:13
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What's a "Story" versus a "Reel"? Is a "reel" simply an IG Video? ๐ค
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How to save IG Stories to your camera roll (so you can post it elsewhere)4:26
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How to record 90-second reels on Instagram?
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Why GK makes longer videos (more than 90 seconds) on IG
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How to upload longer videos to IG (even landscape ones) -- and turn captions on
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How to record a longer video on Instagram? IG Live.1:40
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Make sure your IG setting has saving your Live videos to archive4:44
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How to download the IG Live videos, to reupload later (as Reel) or put it elsewhere?4:30
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Instagram videos: how to rewind?
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IG Videos get *fewer* likes than other types of posts -- still worthwhile to make video?3:42
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Ideas for IG Videos
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IG Video -- how to add those big captions?5:26
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Adding colorful subtitles (captions) to a video -- how I use Kapwing
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Module 2 Check-In / Homework
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Instagram Ads (via FB Ads manager)
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The simplest way to run IG Ads + discount for FB Ads course
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Why I prefer running Instagram Ads...3:02
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IG ads will have link rather than needing to say "Link In Bio"...6:29
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How to run IG ads via FB Ads Manager (my preferred method)14:13
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IG Ad - also run FB Ad at the same time?3:30
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(April 22) Module 3 -- How Shaun grew his IG and current workflow
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Story of Shaun's IG growth3:00
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Shaun's past IG workflow9:20
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How to see your Medium.com highlights?2:05
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Shaun's current IG workflow14:42
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If don't see the "activity" after posting a question, wait awhile...2:03
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Examples of different IG styles3:52
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Create "snackable" (shareable) content4:40
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What strategy would Shaun recommend to small creators?6:29
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Instead of quantity, how about focus on QUALITY but less frequent?4:27
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why George does FB live separate from IG live? Long vs short videos...2:04
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How to have fun using IG?1:27
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Content about sex on IG and social media -- gets shadowbanned?1:19
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How not to get sucked into scrolling IG and using it more sustainably?2:43
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Getting comfortable with being visible on social media... and alternatives to showing yourself?1:36
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Module 3 homework + what we'll explore in Module 4...2:14
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(April 29) Module 4 -- Connecting with your audience & colleagues
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Welcome to Module 41:00
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Introducing yourself to your audience (& if so, how regularly & what do you say?)6:31
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Intro posts - how to make it authentic and not narcissistic?3:00
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Should we reply to DM's and comments?8:32
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What about haters & trolls?1:36
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Should you automate DM's in IG? Shaun doesn't recommend it.5:55
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How to connect with colleagues on IG? Who? and How?4:07
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Who should you follow on IG?3:06
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When Shaun reshares other people's posts -- he adds contexts and tags them6:53
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Doing IG Live with others -- and how to ask them?6:47
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Which stickers does Shaun use in Stories and Reels?6:18
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Must you use your phone to use IG as a creator?1:26
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IG Stats -- find your best performing posts and repost them occasionally6:51
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Naming your IG account(s)
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Module 4 Homework1:02
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More IG Technical Tips
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How to change the aspect ratio of video (landscape to portrait mode) -- using Kapwing
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IG Video Thumbnail Templates4:07
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Adding a 2nd IG account to Meta Business Suite...
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A lot more course material is on its way...
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A lot more course material is on its way...
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โจ Time-Limited Bonus Content
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IG Highlights example - define & describe your modality1:44
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George's feedback for various IG accounts6:41
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Do people really follow IG Lives that are long and unplanned?3:51
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๐คฉ Whose IG presence do you admire... and why?
Okay.
As part of the colearning experience, I would love to crowdsource here, this the answer to this question.
Whose Instagram presence are you particularly enjoying or find effective, and why?
Go ahead and comment below.
And, of course, this is some this is a a lesson or segment, a comment area that you will probably come back to as you focus more on Instagram in the coming weeks and as you just kind of use it as consumer and find, oh, wow.
This this particular way of doing it is really cool.
I really like that.
It really resonates with me.
It feels authentic, and then they're not just trying to, you know they're they're being real.
They're being genuine to to their energy signature, and I really like it as well, and I like this technique they're doing or whatever.
Share with us.
Share with us in the comments below.
Share with us links to someone's Instagram, profile, page that you think they do pretty well or or share with us a link to a particular Instagram post They think, oh, this is something that we can all learn from.
I like how they're doing this.
So, you know, with that, I look forward to seeing your comments below.
Thanks.
As part of our co-learning, let's share below some effective ways to use Instagram, by commenting with any examples! When you share the example, also tell us why you think it's effective or resonates with you.
If you see no comments below, and no ability to comment, first log into this course.
Last updated 1 Apr 2024.