🌎 Facebook Ads & Marketing (2023+) FB / IG Ads
Intro to Facebook Marketing & Ads
You can see info about who is engaging with your ads!
If your Ad account is deactivated, start a new account...
Evergreen Principles for Ads
Occasionally sell, but always nurture.
The Principles of the FB & IG Algorithm
Intuiting the Algorithm (examples)
my FB page example of organic reach
Set Up Your Facebook Business Page
Why set up business page when your audience is mostly on your personal profile?
Creating Your Business Page
Cover Image and Profile Photo
Set Your Page Username
Difference between Fans, Followers, and Page Likes?
The minimum you need on your FB Page before sharing it...
Share your Biz Page regularly
Your regular post likers - invite them to like your page?
Posting to your Biz Page via Meta Business Suite -- fewer distractions 😅
Why I don't Boost fb posts but run Ads properly...
FB Profile vs Pages?
What to post on FB Biz Page vs FB Profile?
Should you post the SAME content to *both* your Page and Profile?
Share your content from FB Biz Page over to your Profile...
If you have many more followers on your Profile vs your Biz Page, should you share your Biz Page posts? Workflow idea...
Should you allow Followers on your FB Profile? Different with followers on Page?
FB is integrating Profiles & Pages...
FBb Strategy for FB Profile vs Pages...
Turn on "Professional Mode" in your profile?
Profile Posting - Privacy Settings
Commenting on an FB post as Biz Page - a good idea?
Commenting on an FB post as Biz Page - how to do so?
Run an Ad via your Profile?
(reprise) Share to Biz Page or Profile where there's more engagement?
When you, like I recommended to you, post your your content on your Facebook business page, your text posts or your videos or whatever. And then you reshare them over from the business page over to your Facebook profile You notice the reshares on your profile don't get any engagement. Versus if you post he had posted those things directly onto your profile, it gets engagement.
Every 2 weeks, make a direct post about your business page on your profile. Post the link of your business pages on your Facebook profile. When you need encouragement or you need the engagement be because of market testing for some reason or polling your audience market research, you do wanna post directly onyour profile as well.
Facebook/Meta Business Account
Set up your Business Account
Set up your Payment Method
Asap -- set up your FB Pixel 👀
How to create your FB Pixel and get the ID number
Finding the Pixel code again, after initial setup
FB Pixel Settings - Advanced Matching & Auto Events
Do we need cookie popup notices?
Create an Ad Account
Connect everything in your Biz Acct...
If you get an invitation from Meta re: an Ads consultant...
"Account Center Accounts" wtf does it mean?
If you cannot get to Business Account or Ads Manager due to cookie issues... use another browser
Create Your Ad Audience -- Warm
Warm vs Cool Audiences
How to start creating Ad Audiences, and what types can you create?
Start creating Custom Audiences
Can you see size or names of your custom audiences?
Create a Website Custom Audience
Custom Audience of Your FB Page Fans
Custom Audience FB Engagers
Upload contact list to FB Ads Manager - Download and use the template
Upload contact list to FB Ads Manager - matching the columns
Custom Audiences (except mailing list) are auto-updated
Custom Audience IG Followers
Custom Audience IG Engagers
Saved Warm Audience (combine them all!)
You can now add your *Profile* Engagers as a Custom Audience...
You can now Boosts a Post (run Ad) via your Profile...
Target an intersection of custom audiences?
Create a Lukewarm Audience
How to create a Lukewarm ad audience
Create Your Ad Audience -- Cool
Ads Audiences Navigation Walkthrough (Filters)
Custom Audience: "Not Updated" and "Not Available"
Lookalike Audience - what is it? Why is it important?
Minimum size of Lookalike audience "source"?
Let's Create a Lookalike Audience!
Create a Cool (saved) Audience
Exclude your Warm audience to create a truly Cool audience...
Cool Audience - Ideal Size, Countries, Higher-Income
Which countries to add to your Ad audience?
How to add countries, regions, or postal codes in bulk?
Which are the higher income countries?
Ideal audience size when targeting countries?
Local targeting - ideal audience size?
Cool Audience -- Detailed Targeting
"Browse" to see what's available
Narrowing further & excluding interests
Example of narrowing further (forest bathing with your dog)
(Optional) Experiments in finding just the right target audience...
Creating an Ad Campaign
Campaign Objectives - what are they? (and why I use Awareness)
Naming your Campaigns...
Campaign Budget setting
Ad Set - Performance Goal
Ad Set - Frequency Cap
Ad Set - Budget & Schedule
Ad Set - use a Saved Audience
Ad Set - Manual Placements
Ad Creation - Use Existing Post
Ad Creation - should you check "Multi Advertiser Ads"?
Oops! How to stop an Ad Campaign
Reminder: How to easily get to FB Ads Manager?
If you want to create an ad *without* using an existing post ie a "dark ad"
Budgeting (money & time) for Ads
How to budget for Cool vs Warm audience ads?
How long to run an Ad for?
Instagram / IG Ads (via FB Ads manager)
Why I prefer running Instagram Ads...
IG ads will have link rather than needing to say "Link In Bio"...
How to run IG ads via FB Ads Manager (my preferred method)
IG Ad - also run FB Ad at the same time?
Boosting a FB Event
FB Event Ad - Boosting it
FB Event Ad - more options via the FB Ads Manager
Analyzing the results of your ads... (the numbers)
Set up the time range
Campaigns analysis Set up the correct columns...
Let go of conversions for now and track the other things...
Notice "the bottom line" in Campaigns Manager
Campaign filters -- to compare apples to apples...
Filter by post type/format to compare which ads & audiences did best...
Bulk naming (or re-naming) your campaigns...
Sort the columns to see what's best...
prevent Brand Fatigue by not advertising to your Warm audience so often...
Create a Report for analyzing campaign data
Qualitative analysis -- so you know if you're reaching the right audience!
Analyze FB Ad Qualitative Results
Analyze IG Ad Qualitative Results
⭐️ Testing Audiences & Ads i.e. Cool Audience Ads
Basics of audience testing
Principles of testing audiences & ads
Should you run Video ads on FB or IG? What formats are best to test Cool audiences?🤔
Spreadsheet for tracking your testing of audiences & ads
The Testing Plan, part 1
The Testing Plan, part 2
If it seems many profiles don't have enough info to check audience quality...
Alternative Strategy -- test by SELLING something or an intentional form-fill CTA...
An Ongoing Monthly Plan
Monthly Plan: starting with Content Ads to Lukewarm Audience
Alright. I'm really happy to now share with you a monthly plan for Facebook ads, Instagram ads, and this is the plan that I actually follow myself. So, of course, I'm I recommend it to you. And it starts with content ads. So what I mean by content ads is well, you know it's your best content, your stage 2, you basically content that has already gotten some engaged some traction, some comments hopefully, but even if it's just some likes, that's great.
Monthly Plan: also do a CTA Ad to Lukewarm (maybe also Warm) Audience
Monthly Plan: cool audience ad
If your ads aren't getting results you want, here are the reasons...
Can you just run Ads for your offers if you don't have content yet?
Meta Marketing Pro? Ignore the popup/invitation to a call...
Reaching local vs non-local clients with ads?
You can see info about who is engaging with your ads...
Error: "This ad set must be published with beneficiary and payer information..."
Renaming a campaign: why does it say "publish"?
Simple FB IG Ads strategy -- Vix Anderton
Quick IG ad (via ads manager) for Jenny Clift