๐ Facebook Ads & Marketing (2023+) FB / IG Ads
Intro to Facebook Marketing & Ads

4:51
You can see info about who is engaging with your ads!

1:04
If your Ad account is deactivated, start a new account...
Evergreen Principles for Ads

2:41
Occasionally sell, but always nurture.
The Algorithm

12:04
The Principles of the FB & IG Algorithm

7:21
Intuiting the Algorithm (examples)

5:47
my FB page example of organic reach
Set Up Your Facebook Business Page

2:51
Why set up business page when your audience is mostly on your personal profile?

3:52
Creating Your Business Page

7:08
Cover Image and Profile Photo

4:52
Set Your Page Username

2:41
Difference between Fans, Followers, and Page Likes?

2:13
The minimum you need on your FB Page before sharing it...

6:46
Share your Biz Page regularly

2:20
Your regular post likers - invite them to like your page?

6:46
Posting to your Biz Page via Meta Business Suite -- fewer distractions ๐

3:54
Why I don't Boost fb posts but run Ads properly...
FB Profile vs Pages?

6:11
What to post on FB Biz Page vs FB Profile?

3:03
Should you post the SAME content to *both* your Page and Profile?

6:30
Share your content from FB Biz Page over to your Profile...

5:43
If you have many more followers on your Profile vs your Biz Page, should you share your Biz Page posts? Workflow idea...

7:34
Should you allow Followers on your FB Profile? Different with followers on Page?

5:52
FB is integrating Profiles & Pages...

5:17
FBb Strategy for FB Profile vs Pages...

18:31
Turn on "Professional Mode" in your profile?

6:19
Profile Posting - Privacy Settings

5:15
Commenting on an FB post as Biz Page - a good idea?

4:43
Commenting on an FB post as Biz Page - how to do so?

11:46
Run an Ad via your Profile?

5:41
(reprise) Share to Biz Page or Profile where there's more engagement?
Facebook/Meta Business Account

4:57
Set up your Business Account

1:07
Set up your Payment Method

3:27
Asap -- set up your FB Pixel ๐

9:26
How to create your FB Pixel and get the ID number

2:43
Finding the Pixel code again, after initial setup

4:08
FB Pixel Settings - Advanced Matching & Auto Events

7:57
Do we need cookie popup notices?

3:03
Create an Ad Account

6:05
Connect everything in your Biz Acct...

7:31
If you get an invitation from Meta re: an Ads consultant...

3:14
"Account Center Accounts" wtf does it mean?

3:08
If you cannot get to Business Account or Ads Manager due to cookie issues... use another browser
Create Your Ad Audience -- Warm

5:27
Warm vs Cool Audiences

4:40
How to start creating Ad Audiences, and what types can you create?

2:58
Start creating Custom Audiences

3:54
Can you see size or names of your custom audiences?

8:22
Create a Website Custom Audience

3:39
Custom Audience of Your FB Page Fans

8:45
Custom Audience FB Engagers

6:50
Upload contact list to FB Ads Manager - Download and use the template

3:22
Upload contact list to FB Ads Manager - matching the columns

0:55
Custom Audiences (except mailing list) are auto-updated

2:11
Custom Audience IG Followers

1:51
Custom Audience IG Engagers

13:35
Saved Warm Audience (combine them all!)

7:09
You can now add your *Profile* Engagers as a Custom Audience...

3:22
You can now Boosts a Post (run Ad) via your Profile...

2:15
Target an intersection of custom audiences?
Create a Lukewarm Audience

7:32
How to create a Lukewarm ad audience
Create Your Ad Audience -- Cool

6:05
Ads Audiences Navigation Walkthrough (Filters)

2:48
Custom Audience: "Not Updated" and "Not Available"

13:11
Lookalike Audience - what is it? Why is it important?

1:49
Minimum size of Lookalike audience "source"?

5:46
Let's Create a Lookalike Audience!

11:38
Create a Cool (saved) Audience

6:22
Exclude your Warm audience to create a truly Cool audience...
Cool Audience - Ideal Size, Countries, Higher-Income

7:47
Which countries to add to your Ad audience?

6:49
How to add countries, regions, or postal codes in bulk?

5:29
Which are the higher income countries?

10:12
Ideal audience size when targeting countries?

6:37
Local targeting - ideal audience size?
Cool Audience -- Detailed Targeting

11:29
"Browse" to see what's available

10:02
Narrowing further & excluding interests

9:36
Example of narrowing further (forest bathing with your dog)

15:31
(Optional) Experiments in finding just the right target audience...
Creating an Ad Campaign

6:57
Campaign Objectives - what are they? (and why I use Awareness)

4:14
Naming your Campaigns...

8:56
Campaign Budget setting

3:26
Ad Set - Performance Goal

5:39
Ad Set - Frequency Cap

4:00
Ad Set - Budget & Schedule

3:35
Ad Set - use a Saved Audience

10:26
Ad Set - Manual Placements

8:35
Ad Creation - Use Existing Post

3:11
Ad Creation - should you check "Multi Advertiser Ads"?

0:48
Oops! How to stop an Ad Campaign

1:09
Reminder: How to easily get to FB Ads Manager?

5:17
If you want to create an ad *without* using an existing post ie a "dark ad"
Budgeting (money & time) for Ads

8:34
How to budget for Cool vs Warm audience ads?

1:22
How long to run an Ad for?
Instagram / IG Ads (via FB Ads manager)

3:02
Why I prefer running Instagram Ads...

6:29
IG ads will have link rather than needing to say "Link In Bio"...

14:52
How to run IG ads via FB Ads Manager (my preferred method)

3:30
IG Ad - also run FB Ad at the same time?
Boosting a FB Event

4:58
FB Event Ad - Boosting it

5:43
FB Event Ad - more options via the FB Ads Manager
Analyzing the results of your ads... (the numbers)

4:44
Set up the time range

6:49
Campaigns analysis Set up the correct columns...

2:10
Let go of conversions for now and track the other things...

4:05
Notice "the bottom line" in Campaigns Manager

10:56
Campaign filters -- to compare apples to apples...

5:33
Filter by post type/format to compare which ads & audiences did best...

2:10
Bulk naming (or re-naming) your campaigns...

7:17
Sort the columns to see what's best...

6:17
prevent Brand Fatigue by not advertising to your Warm audience so often...

10:08
Create a Report for analyzing campaign data
Qualitative analysis -- so you know if you're reaching the right audience!

11:54
Analyze FB Ad Qualitative Results

13:32
Analyze IG Ad Qualitative Results
โญ๏ธ Testing Audiences & Ads i.e. Cool Audience Ads

6:19
Basics of audience testing

7:18
Principles of testing audiences & ads

5:35
Should you run Video ads on FB or IG? What formats are best to test Cool audiences?๐ค

16:50
Spreadsheet for tracking your testing of audiences & ads

10:04
The Testing Plan, part 1

6:33
The Testing Plan, part 2

4:03
If it seems many profiles don't have enough info to check audience quality...

8:06
Alternative Strategy -- test by SELLING something or an intentional form-fill CTA...
An Ongoing Monthly Plan

9:13
Monthly Plan: starting with Content Ads to Lukewarm Audience

10:17
Monthly Plan: also do a CTA Ad to Lukewarm (maybe also Warm) Audience

4:26
Monthly Plan: cool audience ad

7:36
If your ads aren't getting results you want, here are the reasons...
Q&A

1:09
Can you just run Ads for your offers if you don't have content yet?

0:52
Meta Marketing Pro? Ignore the popup/invitation to a call...

3:40
Reaching local vs non-local clients with ads?

4:51
You can see info about who is engaging with your ads...

2:39
Error: "This ad set must be published with beneficiary and payer information..."

0:24
Renaming a campaign: why does it say "publish"?

15:22
Simple FB IG Ads strategy -- Vix Anderton

7:25
Quick IG ad (via ads manager) for Jenny Clift