George Kao Courses

🌎 Facebook/IG Ads (until 2024) An Ongoing Monthly Plan

Key reminder – Ongoing Content + Occasional Invitations.

Updated Oct 20, 2023

Content is about self-exploration and creating genuinely meaningful content for your ideal clients.

The main purpose is not selling but educating / entertaining / connecting
Always be experimenting with a variety of messages (self-exploration / public journaling) to see what resonates with your ideal clients.

Invitation (services/products) -- a spirit of inviting a warm gathering of friends.

Make an invitation or “call to action” (CTA) for every 5-10 Content Posts.
Examples of CTA:

Buy a product / service
Join an event / webinar
Schedule time to talk with you
Sign up for email newsletter
Follow you on your other social media channels
Vote on several options you present (market research)

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