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c🚀 Course Creators

s🦸🏽✍🏽 Soulful Content (OGI)

Authentic Speaking

Authentic Market Discovery

Create Aligned Offers

Joyful Productivity (Course)

Authentic Content Flow

✨ Authentic Outreach (AO)

AI Tools for Solopreneurs

Conscious Money Flow

Create Your Framework

🙋 Effortless Yes

🌈 Energy Signature

Facebook Ads & Marketing

️ Interview Mastery

‍ Launch Your Group Program

🪙 Simple Authentic Moneymaking

Simple Podcast Creation

Substack Course

"What do you do?"

🎬 YouTube Mastery

Intro to Facebook Marketing & Ads

25:04

Upgrade to the Newest Version ✨

FB1 Welcome to fB Ads course

Warm Welcome to the FB Ads Course!

FB2 FB has the most daily users for any demographic

FB has the most daily users of any social media

FB3 Easiest to post a variety of formats

Easiest to post a variety of formats (examples)

FB Ads 1 - you can see info about who is engaging with your ads

You can see info about who is engaging with your ads!

FB Don't boost your FB IG posts but use Ads Manager instead

Warning -- Don't boost your FB IG posts but use Ads Manager instead...

Dealing with Spam/Scams...

9:19

Be aware of what FB spam/scam messages look like..

How to get rid of FB spam messages once and for all?

FB 1st video - avoid FB scams and what happens if you are?

If scammed, try these instructions...

FB if your Ad account is deactivated start a new Business Account

If your Ad account is deactivated, start a new account...

Evergreen Principles for Ads

2:41

FB Ads 2 - occasionally sell but always nurture

Occasionally sell, but always nurture.

The Algorithm

25:12

FB1 Algorithm of FB & IG -- its principles

The Principles of the FB & IG Algorithm

FB2 Algorithm examples

Intuiting the Algorithm (examples)

FB - my FB page example of organic reach

my FB page example of organic reach

Set Up Your Facebook Business Page

54:03

Why set up business page when your audience is mostly on your personal profile?

FB1 Creating a Business Page

Creating Your Business Page

Cover Image and Profile Photo

FB Page Username

Set Your Page Username

FB Difference between a Fan or Follower or Page Like?

Difference between Fans, Followers, and Page Likes?

FB1 how to find your FB Biz Page?

How to find your FB Biz Page?

FB1 stop optimizing your FB Page before sharing it

The minimum you need on your FB Page before sharing it...

FB2 Share your Biz Page regularly

Share your Biz Page regularly

FB2b Regular post likers - invite them to like page?

Your regular post likers - invite them to like your page?

FB 4 Posting to your Biz Page via Meta Business Suite

Posting to your Biz Page via Meta Business Suite -- fewer distractions 😅

FB1 Why I don't Boost fb posts but run Ads properly

Why I don't Boost fb posts but run Ads properly...

FB Ads 2 - FB Scams

Important -- learn to recognize FB scams...

FB Profile vs Pages?

1:32:25

What to post on FB Biz Page vs FB Profile?

Should you post the SAME content to both your Page and Profile?

Share your content from FB Biz Page over to your Profile...

If you have many more followers on your Profile vs your Biz Page, should you share your Biz Page posts? Workflow idea...

Should you allow Followers on your FB Profile? Different with followers on Page?

FBa FB is integrating Profiles & Pages

FB is integrating Profiles & Pages...

FBb Strategy for FB Profile vs Pages...

Turn on "Professional Mode" in your profile?

Profile Posting - Privacy Settings

Commenting on an FB post as Biz Page - a good idea?

FB 1 Commenting on FB Post as Page - how to do so

Commenting on an FB post as Biz Page - how to do so?

Run an Ad via your Profile?

(reprise) Share to Biz Page or Profile where there's more engagement?

Facebook/Meta Business Account

56:46

FB1 Set up Business Account

Set up your Business Account

FB2 Payment methods

Set up your Payment Method

FB 1 Why everyone should set up FB Pixel

Asap -- set up your FB Pixel 👀

FB2 How to create FB Pixel and get the ID number

How to create your FB Pixel and get the ID number

FB3 Finding the Pixel code again after initial setup

Finding the Pixel code again, after initial setup

FB1 Pixel Settings

FB Pixel Settings - Advanced Matching & Auto Events

FB do we need cookie popup notices?

Do we need cookie popup notices?

FB3 Create an Ad Account

Create an Ad Account

FB1 Connect everything in Biz Acct

Connect everything in your Biz Acct...

FB Ads 1 - invitation from Meta for an Ads consultant

If you get an invitation from Meta re: an Ads consultant...

FB account center accounts

"Account Center Accounts" wtf does it mean?

FB - if you cannot get to Ads manager due to cookie issues use another browser

If you cannot get to Business Account or Ads Manager due to cookie issues... use another browser

Create Your Ad Audience -- Warm

1:20:12

FB2 Warm vs Cool Audiences

Warm vs Cool Audiences

FB 1 How to start creating Audiences and what types can you create?

How to start creating Ad Audiences, and what types can you create?

FB 2 Start Creating Custom Audiences

Start creating Custom Audiences

FB 4 Can you see size or names of custom audience?

Can you see size or names of your custom audiences?

FB 3 Create a Website Custom Audience

Create a Website Custom Audience

FB 1 Custom Audience of Your Fans

Custom Audience of Your FB Page Fans

FB 2 Custom Audience FB Engagers

Custom Audience FB Engagers

FB2 Upload contact list to FB Ads Manager - Download and use the template

Upload contact list to FB Ads Manager - Download and use the template

FB3 Upload contact list to FB Ads Manager - matching the columns

Upload contact list to FB Ads Manager - matching the columns

FB Custom Audiences (except mailing list) are auto updated

Custom Audiences (except mailing list) are auto-updated

FB 1 Custom Audience IG Followers

Custom Audience IG Followers

FB 2 Custom Audience IG Engagers

Custom Audience IG Engagers

FB Saved Warm Audience

Saved Warm Audience (combine them all!)

You can now add your Profile Engagers as a Custom Audience...

You can now Boosts a Post (run Ad) via your Profile...

FB target intersection of custom audiences?

Target an intersection of custom audiences?

FB how to find audiences if they've disappeared

How to find your created audiences if they've disappeared?

Create a Lukewarm Audience

7:32

FB0 How to create a Lukewarm ad audience

How to create a Lukewarm ad audience

Create Your Ad Audience -- Cool

59:40

FB1 Ads Audiences Navigation Walkthrough

Ads Audiences Navigation Walkthrough (Filters)

FB2 Custom Audience Not Updated Not Available

Custom Audience: "Not Updated" and "Not Available"

FB 1 Lookalike Audience - what is it and why it's important

Lookalike Audience - what is it? Why is it important?

FB1 Minimum size Source audiencefor Lookalikes

Minimum size of Lookalike audience "source"?

FB1 Create a Lookalike Audience

Let's Create a Lookalike Audience!

FB2 Create a Cool (saved) Audience

Create a Cool (saved) Audience

FB 3 Exclude your Warm audience to create a truly Cool audience

Exclude your Warm audience to create a truly Cool audience...

FB 3 Will Lookalike audience include reaching that source audience?

Will Lookalike audience include reaching that source audience?

Advantage+ Audience vs Lookalike Audience?

Advantage+ Audience vs Lookalike Audience?

Cool Audience - Ideal Size, Countries, Higher-Income

36:54

FB1 Which countries to add to your Ad audience?

Which countries to add to your Ad audience?

FB2 Add countries or regions in bulk

How to add countries, regions, or postal codes in bulk?

FB3 Higher income countries

Which are the higher income countries?

FB 1 ideal audience size when targeting countries?

Ideal audience size when targeting countries?

FB 2 ideal audience size when local targeting

Local targeting - ideal audience size?

Cool Audience -- Detailed Targeting

46:38

FB 1 Detailed Targeting - try Browsing to see what's available

"Browse" to see what's available

FB 2 Detailed Targeting - narrowing further & excluding interests

Narrowing further & excluding interests

FB1 Detailed Targeting - Narrowing Further

Example of narrowing further (forest bathing with your dog)

Experiments in finding just the right target audience

(Optional) Experiments in finding just the right target audience...

Creating an Ad Campaign

1:11:51

FB 2 Campaign Objectives - what are they?

Campaign Objectives - what are they? (and why I use Awareness)

FB 2 Naming Campaigns

Naming your Campaigns...

FB1 Campaign Budget setting

Campaign Budget setting

FB Ad Set 1 - performance goal

Ad Set - Performance Goal

FB Ad Set 2 - frequency

Ad Set - Frequency Cap

FB Ad Set 3 - budget & schedule

Ad Set - Budget & Schedule

FB2 Advantage+ audiences worth it?

Ad Set - Advantage+ audiences?

FB1 ad set use Saved Audience

Ad Set - use a Saved Audience

FB2 ad set placements

Ad Set - Manual Placements

Advantage+ Placements?

Advantage+ Placements?

FB 2 Ad existing post

Ad Creation - Use Existing Post

FB 3 Multi Advertiser Ads

Ad Creation - should you check "Multi Advertiser Ads"?

FB 4 How to stop an Ad Campaign

Oops! How to stop an Ad Campaign

FB - how to easily get to FB Ads Manager?

Reminder: How to easily get to FB Ads Manager?

FB creating an ad without using an existing post ie a "dark ad"

If you want to create an ad without using an existing post ie a "dark ad"

Budgeting (money & time) for Ads

9:56

FB 4 How to budget for Cool vs Warm audience ads?

How to budget for Cool vs Warm audience ads?

FB 5 How long to run an Ad for?

How long to run an Ad for?

Instagram / IG Ads (via FB Ads manager)

27:53

FB1 - why I prefer running Instagram Ads

Why I prefer running Instagram Ads...

IG ads will have link rather than needing Link In Bio

IG ads will have link rather than needing to say "Link In Bio"...

FB2 - how to run IG ads via FB Ads Manager - my preferred method

How to run IG ads via FB Ads Manager (my preferred method)

IG Carousel Post ad - should you also run FB carousel Ad at the same time?

IG Ad - also run FB Ad at the same time?

Boosting a FB Event

10:41

FB Event Ad 1 - Boost

FB Event Ad - Boosting it

FB Event Ad 2 - via the FB Ads Manager

FB Event Ad - more options via the FB Ads Manager

Analyzing the results of your ads... (the numbers)

1:06:26

FB1 analyzing results of Ads part 1 -- set up the time range

Set up the date range

FB1 Analysis 1st step set up the right columns

Campaigns analysis Set up the correct columns...

FB - let go of conversions for now and track other things

Let go of conversions for now and track the other things...

FB2 the bottom line in campaign manager

Notice "the bottom line" in Campaigns Manager

FB3 campaign filters to compare apples to apples

Campaign filters -- to compare apples to apples...

FB4 filter by post type or format to compare which ads & audiences did best

Filter by post type/format to compare which ads & audiences did best...

FB5 bulk naming your campaigns

Bulk naming (or re-naming) your campaigns...

FB1 Sort columns to see what's best

Sort the columns to see what's best...

FB Ads - reminder of what it's good for

Reminder: what is FB Ads good for?

prevent Brand Fatigue by not advertising to your Warm audience so often...

FB2 Create a Report for analyzing campaign data

Create a Report for analyzing campaign data

Qualitative analysis -- so you know if you're reaching the right audience!

25:26

FB Analyze FB Ad Qualitative Results

Analyze FB Ad Qualitative Results

FB Ads IG Ad Audience quality testing

Analyze IG Ad Qualitative Results

⭐️ Testing Audiences & Ads i.e. Cool Audience Ads

1:04:48

FB4 Basics of Audience Testing

Basics of audience testing

FB1 principles of testing audiences & ads

Principles of testing audiences & ads

FB should you run Video ads on FB or IG?

Should you run Video ads on FB or IG? What formats are best to test Cool audiences?🤔

FB2 Ad testing tracking template

Spreadsheet for tracking your testing of audiences & ads

FB ad testing plan

The Testing Plan, part 1

FB Ads testing plan part 2

The Testing Plan, part 2

FB1 if it seems many profiles don't have enough info to check audience quality

If it seems many profiles don't have enough info to check audience quality...

Alternative Strategy -- test by SELLING something or an intentional form-fill CTA...

An Ongoing Monthly Plan

40:40

FB2 Reminder about Ads strategy - content vs offers

Key reminder – Ongoing Content + Occasional Invitations.

FB1 Monthly Plan starting with Lukewarm Ads

Monthly Plan: starting with Content Ads to Lukewarm Audience

FB CTA ads

Monthly Plan: also do a CTA Ad to Lukewarm (maybe also Warm) Audience

FB monthly plan cool audience ad

Monthly Plan: cool audience ad

FB 2 Update your Uploaded Audiences occasionally

Occasionally update your Uploaded Audiences

FB Your ads aren't working -- why not? Here are the reasons

If your ads aren't getting results you want, here are the reasons...

Q&A

36:22

FB3a Can you just run Ads for offers not content?

Can you just run Ads for your offers if you don't have content yet?

FB1 Meta Marketing Pro? Ignore the popup

Meta Marketing Pro? Ignore the popup/invitation to a call...

FB Ads 3 - reaching local vs non-local clients with ads

Reaching local vs non-local clients with ads?

FB Ads 1 - you can see info about who is engaging with your ads

You can see info about who is engaging with your ads...

FB 3 Error - this ad set must be published with beneficiary and payer information

Error: "This ad set must be published with beneficiary and payer information..."

FB4 Naming a campaign is publishing a change

Renaming a campaign: why does it say "publish"?

Simple FB IG Ads strategy for Vix Anderton

Simple FB IG Ads strategy -- Vix Anderton

FB quick IG ad for Jenny Clift

Quick IG ad (via ads manager) for Jenny Clift

Can you edit the text of an Ad after it's been run? e.g. re-running an old ad with new info

AI Chat Bot

The chat bot may hallucinate. Please double check results.

🌎 Facebook/IG Ads (until 2024) › Intro to Facebook Marketing & Ads

Easiest to post a variety of formats (examples)

Updated Feb 26, 2023

Facebook is the social media platform where it's the easiest to create variety of content...

Text example
Video example
Image example
Link example
Events example
Carousel via Ads first – then can be reshared as a regular post (on Page or Profile).

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