π Offer Revision Workshop
Welcome! Take the onboarding steps...
Intake Survey
Course Platform Orientation
Bonus Q&A Webinars -- Live Support Calls
General Questions (if you don't know where else to ask)
Start of Course Assessment: Offer Revision Workshop
What is an Offer anyway?
![1 What an offer is -- and is not](https://us.simplerousercontent.net/uploads/asset/file/6623769/gif_0002.gif)
4:55
What an offer is -- and is not
![1a But won't multiple offers confuse your audience?](https://us.simplerousercontent.net/uploads/asset/file/6623770/gif_0003.gif)
4:24
...but won't multiple offers confuse your audience?
Why it's important to optimize your offer
![2 Alignment, Reach and Trust -- and what we're working on here](https://us.simplerousercontent.net/uploads/asset/file/6623785/gif_0001.gif)
5:03
Alignment, Reach and Trust -- and what we're working on here... (The ART Framework)
![3 If you don't sell quick fixes you need a warmer audience](https://us.simplerousercontent.net/uploads/asset/file/6623794/gif_0000.gif)
3:45
If you don't sell quick fixes... you need a warmer audience
![4 Grounded Alignment is Function before Form](https://us.simplerousercontent.net/uploads/asset/file/6623819/gif_0001.gif)
9:03
Grounded Alignment is Function before Form...
FIRST -- Choose Your Offer
![5 Exercise Choose the offer you'll work on in this course](https://us.simplerousercontent.net/uploads/asset/file/6623802/gif_0002.gif)
5:43
EXERCISE -- Choose the offer you'll work on in this course
Defining the Ideal Client (for this Offer)
![6 Why we need to define an ideal client for an offer to be optimized](https://us.simplerousercontent.net/uploads/asset/file/6623827/gif_0001.gif)
9:03
Why we need to define an ideal client for an offer to be optimized...
![7a You can also analyze existing clients instead of coming up with a new one](https://us.simplerousercontent.net/uploads/asset/file/6623818/gif_0002.gif)
3:27
You can also analyze *existing* clients instead of coming up with a new ideal client..
![2 EXERCISE Defining the Ideal Client for This Offer](https://us.simplerousercontent.net/uploads/asset/file/6628777/gif_0003.gif)
10:41
EXERCISE: Define the ideal client for *this* offer...
![3 EXERCISE reply below 2 comments who describe people you know well](https://us.simplerousercontent.net/uploads/asset/file/6628785/gif_0002.gif)
3:47
EXERCISE: reply to 2 comments that describe the type of person you know well...
![4 EXERCISE ask your network if they know people like this](https://us.simplerousercontent.net/uploads/asset/file/6628811/gif_0002.gif)
4:16
EXERCISE: ask your network if they know people like this...
Q&A re: Ideal Clients
![1a Age range described on the sales page? Or how specific should we be?](https://us.simplerousercontent.net/uploads/asset/file/6628769/gif_0000.gif)
1:50
How wide can I put the age range of my ideal client?
![1 Should we turn away non-ideal clients?](https://us.simplerousercontent.net/uploads/asset/file/6628761/gif_0000.gif)
3:38
Should we turn away non-ideal clients? π€
![8 What if you're drawing a different type of client than you want to work with going forward?](https://us.simplerousercontent.net/uploads/asset/file/6623835/gif_0001.gif)
5:07
What if you want to attract a different type of client than you've been working with?
Issue Clarification (so the offer presents what the client cares most about!)
![5 Intro to Issue Clarification](https://us.simplerousercontent.net/uploads/asset/file/6628793/gif_0002.gif)
1:18
Intro to Issue Clarification
![6 Acute vs Chronic issues](https://us.simplerousercontent.net/uploads/asset/file/6628835/gif_0000.gif)
5:31
Acute vs. Chronic issues
![7 Pain points? It's about how we use it not whether we should](https://us.simplerousercontent.net/uploads/asset/file/6628809/gif_0001.gif)
3:54
Pain points? It's about *how* we name it...
![8 EXERCISE the energizing issue](https://us.simplerousercontent.net/uploads/asset/file/6628801/gif_0003.gif)
3:20
EXERCISE: What's the most energizing issue? ππ½
![9 EXERCISE what's different about your ideal client?](https://us.simplerousercontent.net/uploads/asset/file/6628826/gif_0000.gif)
3:42
EXERCISE: what's different about your ideal client?
![9a EXERCISE movie scene with triggering event](https://us.simplerousercontent.net/uploads/asset/file/6628810/gif_0003.gif)
5:04
EXERCISE: Movie Scene π¬
![9b EXERCISE for mutual support -- issue clarification](https://us.simplerousercontent.net/uploads/asset/file/6628830/gif_0000.gif)
1:09
EXERCISE: mutual support -- issue clarification
The Context of Your Offer (within your Business Model)
![03 Biz Model Diagram](https://us.simplerousercontent.net/uploads/asset/file/6648289/gif_0002.gif)
11:45
The Business Model Diagram (Concentric Circles)
![Delivery model constrains the content for appropriate level of understanding](https://us.simplerousercontent.net/uploads/asset/file/6645838/gif_0002.gif)
4:05
Delivery model constrains the content for appropriate level of understanding...
![04 Intro to First Step and First Class Offers](https://us.simplerousercontent.net/uploads/asset/file/6648306/gif_0002.gif)
10:02
Intro to "First Step" and "First Class" Offers...
![05 Your First Step Offer](https://us.simplerousercontent.net/uploads/asset/file/6648305/gif_0003.gif)
6:09
EXERCISE: Your First Step Offer?
![First Step Offer -- can it be free?](https://us.simplerousercontent.net/uploads/asset/file/6645847/gif_0001.gif)
8:43
First Step Offer -- can it be free?
![06 Complimentary Session -- dynamics with potential client](https://us.simplerousercontent.net/uploads/asset/file/6648308/gif_0001.gif)
4:42
Complimentary Session -- dynamics with potential client...
![07 Your First Class Offer](https://us.simplerousercontent.net/uploads/asset/file/6648316/gif_0001.gif)
7:24
EXERCISE: Your First Class Offer?
![08 Choose the offer you'll optimize](https://us.simplerousercontent.net/uploads/asset/file/6648313/gif_0003.gif)
1:45
EXERCISE: Choose the offer you'll optimize...
![09 Review the energizing issue for your offer](https://us.simplerousercontent.net/uploads/asset/file/6648314/gif_0002.gif)
1:19
EXERCISE: Review the energizing issue for your offer...
![Coaching offer -- Create packages or make it a subscription?](https://us.simplerousercontent.net/uploads/asset/file/6645846/gif_0001.gif)
5:00
(optional) -- Coaching offers: Create packages or make it a subscription?
The "After" Scene -- Clarifying the Transformation
![10 The After Scene of your offer](https://us.simplerousercontent.net/uploads/asset/file/6648322/gif_0002.gif)
5:29
EXERCISE: The "After" scene of your offer...
![11 What specific changes took place?](https://us.simplerousercontent.net/uploads/asset/file/6648320/gif_0002.gif)
2:47
EXERCISE: What specific changes took place?
![12 What tools or processes were needed?](https://us.simplerousercontent.net/uploads/asset/file/6648321/gif_0002.gif)
3:46
EXERCISE: What tools or processes were needed?
Measuring the Client's Transformation
![13 Intro to measuring client transformation](https://us.simplerousercontent.net/uploads/asset/file/6648326/gif_0003.gif)
8:28
Intro to measuring client transformation
![14 Finding a friendlier relationship to numbers and measurement](https://us.simplerousercontent.net/uploads/asset/file/6648323/gif_0001.gif)
2:46
Finding a friendlier relationship to numbers and measurement...
![15 Measurement Examples](https://us.simplerousercontent.net/uploads/asset/file/6648324/gif_0001.gif)
7:16
EXERCISE: Measurement (with Examples)
Free Offers for Your Fellow Students
![z Sample Experience](https://us.simplerousercontent.net/uploads/asset/file/6648325/gif_0002.gif)
4:22
Sample Experiences
Poll Your Audience
![01 Poll audience re Issues or Titles](https://img.simplerousercontent.net/scaled_image/6669627/769705a0aebb83320d194005c20cffd9281d73c8/frame_0008-260w-151h-8f.png)
12:02
EXERCISE: Poll audience re: Issues or Titles
![02 Polling on sensitive topics](https://img.simplerousercontent.net/scaled_image/6669626/ce44c13b30fd61763f154ac73b021c174b502892/frame_0002-260w-146h-2f.png)
1:22
Polling on sensitive topics
Simple Explanation of Your Offer's Process
![03 Simple Explanation Examples](https://img.simplerousercontent.net/scaled_image/6669628/e05e4e1b78db0be1f004c32f881ba7eed231b95a/frame_0006-260w-146h-6f.png)
6:22
Simple Explanation Examples
![Example of Simple Explanation of Process -- Blog to Book Course](https://us.simplerousercontent.net/uploads/asset/file/6664084/gif_0002.gif)
0:39
Example: Blog-to-Book Course
![04 EXERCISE Simple Explanation](https://us.simplerousercontent.net/uploads/asset/file/6669629/gif_0000.gif)
5:04
EXERCISE: Simple Explanation
Authentic Limiters
![05 Why authentic limiters are important](https://img.simplerousercontent.net/scaled_image/6669631/f77a81d18862f8ca1c511152658e6ee6e442c169/frame_0003-260w-146h-3f.png)
3:49
Why are authentic limiters important?
![06 Right type of person](https://img.simplerousercontent.net/scaled_image/6669630/5117660307209dcc13a4542e0bf85673e29ba7ca/frame_0006-260w-146h-6f.png)
5:07
Right type of person
![07 Early Bird Sale](https://img.simplerousercontent.net/scaled_image/6669638/671c65b97253ca265347d6d54ad6e948b5d0691c/frame_0007-260w-146h-7f.png)
3:52
Early Bird Sale
![08 Beta Test Offer](https://img.simplerousercontent.net/scaled_image/6669632/9a3bfe0fed0b56238d45e72e4b8054ce22d33cef/frame_0002-260w-146h-2f.png)
1:41
Beta Test Offer
![09 Live Component](https://img.simplerousercontent.net/scaled_image/6669637/41fae52d3d3847fbf119cab9d9b8c6e3085a0607/frame_0004-260w-146h-4f.png)
3:11
Live Component
![10 Make evergreen courses sell better by relaunching them](https://img.simplerousercontent.net/scaled_image/6669697/2651f8d83af96def51b0213df81320b28c363e3d/frame_0004-260w-146h-4f.png)
6:17
Make evergreen courses sell better by relaunching them...
If using a free webinar/event as an authentic limiter...
![11 Seasonal](https://img.simplerousercontent.net/scaled_image/6669636/8a2e55ebcf88d038b70d0f1915863558026a6b79/frame_0005-260w-146h-5f.png)
2:53
Seasonal
![12 Limited number of people](https://img.simplerousercontent.net/scaled_image/6669634/358923e6c91633b4d2499838e915efb9c4595ec8/frame_0002-260w-146h-2f.png)
1:41
Limited # of People
![13 What limiters will you use?](https://img.simplerousercontent.net/scaled_image/6669635/90ac816a00494d8518629f2d91c855fd5dc7858b/frame_0004-260w-146h-4f.png)
0:42
EXERCISE: What limiters will you use?
Learning from Nichemates
![14 Your offer and what others here have bought](https://img.simplerousercontent.net/scaled_image/6669706/021261c47c708c1181fc05d42e4fe5c5420c0954/frame_0001-260w-146h-1f.png)
4:53
EXERCISE: Your offer -- and what others here have bought...
![15 Ask your audience if they have bought something similar](https://us.simplerousercontent.net/uploads/asset/file/6669777/gif_0001.gif)
3:11
EXERCISE: Ask your audience if they have bought something similar....
![18 Nichemate website learning](https://img.simplerousercontent.net/scaled_image/6669745/92d21b647301a1da8390b47b11e75eec4e3e244d/frame_0007-260w-146h-7f.png)
3:50
Nichemate website learning....
![20 Nichemate social media learning](https://us.simplerousercontent.net/uploads/asset/file/6669744/gif_0002.gif)
2:06
Nichemate social media learning....
Putting it all together ππ½
![21 Offer Structure Template](https://us.simplerousercontent.net/uploads/asset/file/6669800/gif_0002.gif)
10:31
EXERCISE: The Offer Structure Template
![1 Your Mindset and Emotional Posture as you write your sales page](https://us.simplerousercontent.net/uploads/asset/file/6812193/gif_0001.gif)
10:47
π€ Your Mindset and Emotional Posture as you write your sales page
![1b How much context will you assume of your reader?](https://img.simplerousercontent.net/scaled_image/6812209/cc8b58cc25ff53e30df4410201b91ad16ab94981/frame_0004-260w-146h-4f.png)
5:44
How much context will you assume of your sales page visitor?
![19 mention your other level offers on the sales page?](https://img.simplerousercontent.net/scaled_image/6669743/7d4f553e4aea170c99e991a2215c6670c03b9d59/frame_0007-260w-146h-7f.png)
2:08
Should you mention your other levels of Offers on the sales page?
![2 Introductory paragraphs for your sales page](https://img.simplerousercontent.net/scaled_image/6812233/91005a96219bb7113f411248ad2022cff03cc28f/frame_0007-260w-146h-7f.png)
4:19
Introductory paragraphs for your sales page
![3 More about what they're going to get](https://img.simplerousercontent.net/scaled_image/6812218/6543e49087de053e0f81dbce61c08855dbc1bc8f/frame_0007-260w-146h-7f.png)
2:10
More about what they're going to get
![4 Rename the headings](https://img.simplerousercontent.net/scaled_image/6812217/f024e93e467c712c4b4847f1ec2e2c24bda3da08/frame_0006-248w-172h-6f.png)
2:27
Rename the headings
![5 What else is missing?](https://img.simplerousercontent.net/scaled_image/6812238/cf07a013a3a428e6f671c3fb473d2f3121b9ca29/frame_0006-260w-146h-6f.png)
1:40
What else is missing?
![6 Write in the transitions if needed](https://img.simplerousercontent.net/scaled_image/6812257/7f3d15c4a5f0183903da353c549d39e1fa97e71d/frame_0006-248w-172h-6f.png)
3:39
Write in the transitions (if needed)
![7 Do you need any graphical elements for your sales page?](https://img.simplerousercontent.net/scaled_image/6812273/744f7ec88aeffee50b96c1aed9b7f9f0e643cab1/frame_0005-248w-172h-5f.png)
5:30
(Optional) Do you need any graphical elements for your sales page?
![8 Reminder to learn from your nichemates](https://img.simplerousercontent.net/scaled_image/6812258/e56843ec3fb61d9cdd0c80a0a29771995cad0efd/frame_0002-260w-146h-2f.png)
1:42
Reminder: nichemate learning
![feedback is essential](https://img.simplerousercontent.net/scaled_image/6812553/abdd811073e9b8a905cc9d3bf72c2217cdab4c25/frame_0011-250w-172h-11f.png)
9:12
Feedback is essential π©βπ§
![10 Share your celebration and learnings!](https://img.simplerousercontent.net/scaled_image/6812249/22c69eab57cc4b0005f4f8395c448e7842e61765/frame_0004-260w-146h-4f.png)
1:07
Share your celebration and learnings!
"After" Course Assessment
![22 Offer Revision after course assessment](https://us.simplerousercontent.net/uploads/asset/file/6669746/gif_0001.gif)
1:05
Course Completion Assessment: Offer Revision Workshop
What did you think of the course? ππΌ
If your offer doesn't launch well, what to do?
![If you have to cancel something due to low sales, turn it into authentic content](https://us.simplerousercontent.net/uploads/asset/file/6664092/gif_0000.gif)
4:06
If you have to cancel an offer (due to low sales) -- authentic content is your opportunity...
![You have the privilege of asking your audience's feedback about why your marketing didn't work](https://us.simplerousercontent.net/uploads/asset/file/6664099/gif_0003.gif)
3:43
You have the privilege of asking your audience's feedback about why your marketing didn't work...
Go through this course again to improve your Offer