George Kao Courses
Course Summary

🖌 Offer Revision Workshop

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The Offer Revision Workshop -- Course Info

Welcome! Take the onboarding steps...

Intake Survey
Course Platform Orientation
Bonus Q&A Webinars -- Live Support Calls
General Questions (if you don't know where else to ask)
Start of Course Assessment: Offer Revision Workshop

What is an Offer anyway?

1 What an offer is -- and is not
What an offer is -- and is not
4:55
1a But won't multiple offers confuse your audience?
...but won't multiple offers confuse your audience?
4:24

Why it's important to optimize your offer

2 Alignment, Reach and Trust -- and what we're working on here
Alignment, Reach and Trust -- and what we're working on here... (The ART Framework)
5:03
3 If you don't sell quick fixes you need a warmer audience
If you don't sell quick fixes... you need a warmer audience
3:45
4 Grounded Alignment is Function before Form
Grounded Alignment is Function before Form...
9:03

FIRST -- Choose Your Offer

5 Exercise Choose the offer you'll work on in this course
EXERCISE -- Choose the offer you'll work on in this course
5:43

Defining the Ideal Client (for this Offer)

6 Why we need to define an ideal client for an offer to be optimized
Why we need to define an ideal client for an offer to be optimized...
9:03
7a You can also analyze existing clients instead of coming up with a new one
You can also analyze *existing* clients instead of coming up with a new ideal client..
3:27
2 EXERCISE Defining the Ideal Client for This Offer
EXERCISE: Define the ideal client for *this* offer...
10:41
3 EXERCISE reply below 2 comments who describe people you know well
EXERCISE: reply to 2 comments that describe the type of person you know well...
3:47
4 EXERCISE ask your network if they know people like this
EXERCISE: ask your network if they know people like this...
4:16

Q&A re: Ideal Clients

1a Age range described on the sales page? Or how specific should we be?
How wide can I put the age range of my ideal client?
1:50
1 Should we turn away non-ideal clients?
Should we turn away non-ideal clients? 🤔
3:38
8 What if you're drawing a different type of client than you want to work with going forward?
What if you want to attract a different type of client than you've been working with?
5:07

Issue Clarification (so the offer presents what the client cares most about!)

5 Intro to Issue Clarification
Intro to Issue Clarification
1:18
6 Acute vs Chronic issues
Acute vs. Chronic issues
5:31
7 Pain points? It's about how we use it not whether we should
Pain points? It's about *how* we name it...
3:54
8 EXERCISE the energizing issue
EXERCISE: What's the most energizing issue? 👏🏽
3:20
9 EXERCISE what's different about your ideal client?
EXERCISE: what's different about your ideal client?
3:42
9a EXERCISE movie scene with triggering event
EXERCISE: Movie Scene 🎬
5:04
9b EXERCISE for mutual support -- issue clarification
EXERCISE: mutual support -- issue clarification
1:09

The Context of Your Offer (within your Business Model)

03 Biz Model Diagram
The Business Model Diagram (Concentric Circles)
11:45
Delivery model constrains the content for appropriate level of understanding
Delivery model constrains the content for appropriate level of understanding...
4:05
04 Intro to First Step and First Class Offers
Intro to "First Step" and "First Class" Offers...
10:02
05 Your First Step Offer
EXERCISE: Your First Step Offer?
6:09
First Step Offer -- can it be free?
First Step Offer -- can it be free?
8:43
06 Complimentary Session -- dynamics with potential client
Complimentary Session -- dynamics with potential client...
4:42
07 Your First Class Offer
EXERCISE: Your First Class Offer?
7:24
08 Choose the offer you'll optimize
EXERCISE: Choose the offer you'll optimize...
1:45
09 Review the energizing issue for your offer
EXERCISE: Review the energizing issue for your offer...
1:19
Coaching offer -- Create packages or make it a subscription?
(optional) -- Coaching offers: Create packages or make it a subscription?
5:00

The "After" Scene -- Clarifying the Transformation

10 The After Scene of your offer
EXERCISE: The "After" scene of your offer...
5:29
11 What specific changes took place?
EXERCISE: What specific changes took place?
2:47
12 What tools or processes were needed?
EXERCISE: What tools or processes were needed?
3:46

Measuring the Client's Transformation

13 Intro to measuring client transformation
Intro to measuring client transformation
8:28
14 Finding a friendlier relationship to numbers and measurement
Finding a friendlier relationship to numbers and measurement...
2:46
15 Measurement Examples
EXERCISE: Measurement (with Examples)
7:16

Free Offers for Your Fellow Students

z Sample Experience
Sample Experiences
4:22

Poll Your Audience

01 Poll audience re Issues or Titles
EXERCISE: Poll audience re: Issues or Titles
12:02
02 Polling on sensitive topics
Polling on sensitive topics
1:22

Simple Explanation of Your Offer's Process

03 Simple Explanation Examples
Simple Explanation Examples
6:22
Example of Simple Explanation of Process -- Blog to Book Course
Example: Blog-to-Book Course
0:39
04 EXERCISE Simple Explanation
EXERCISE: Simple Explanation
5:04

Authentic Limiters

05 Why authentic limiters are important
Why are authentic limiters important?
3:49
06 Right type of person
Right type of person
5:07
07 Early Bird Sale
Early Bird Sale
3:52
08 Beta Test Offer
Beta Test Offer
1:41
09 Live Component
Live Component
3:11
10 Make evergreen courses sell better by relaunching them
Make evergreen courses sell better by relaunching them...
6:17
If using a free webinar/event as an authentic limiter...
11 Seasonal
Seasonal
2:53
12 Limited number of people
Limited # of People
1:41
13 What limiters will you use?
EXERCISE: What limiters will you use?
0:42

Learning from Nichemates

14 Your offer and what others here have bought
EXERCISE: Your offer -- and what others here have bought...
4:53
15 Ask your audience if they have bought something similar
EXERCISE: Ask your audience if they have bought something similar....
3:11
18 Nichemate website learning
Nichemate website learning....
3:50
20 Nichemate social media learning
Nichemate social media learning....
2:06

Putting it all together 👏🏽

21 Offer Structure Template
EXERCISE: The Offer Structure Template
10:31
1 Your Mindset and Emotional Posture as you write your sales page
🤗 Your Mindset and Emotional Posture as you write your sales page
10:47
1b How much context will you assume of your reader?
How much context will you assume of your sales page visitor?
5:44
19 mention your other level offers on the sales page?
Should you mention your other levels of Offers on the sales page?
2:08
2 Introductory paragraphs for your sales page
Introductory paragraphs for your sales page
4:19
3 More about what they're going to get
More about what they're going to get
2:10
4 Rename the headings
Rename the headings
2:27
5 What else is missing?
What else is missing?
1:40
6 Write in the transitions if needed
Write in the transitions (if needed)
3:39
7 Do you need any graphical elements for your sales page?
(Optional) Do you need any graphical elements for your sales page?
5:30
8 Reminder to learn from your nichemates
Reminder: nichemate learning
1:42
feedback is essential
Feedback is essential 👩‍👧
9:12
10 Share your celebration and learnings!
Share your celebration and learnings!
1:07

"After" Course Assessment

22 Offer Revision after course assessment
Course Completion Assessment: Offer Revision Workshop
1:05
What did you think of the course? 🙏🏼

If your offer doesn't launch well, what to do?

If you have to cancel something due to low sales, turn it into authentic content
If you have to cancel an offer (due to low sales) -- authentic content is your opportunity...
4:06
You have the privilege of asking your audience's feedback about why your marketing didn't work
You have the privilege of asking your audience's feedback about why your marketing didn't work...
3:43
Go through this course again to improve your Offer