Course Summary
๐ Offer Revision Workshop
Welcome! Take the onboarding steps...
Intake Survey
Course Platform Orientation
Bonus Q&A Webinars -- Live Support Calls
General Questions (if you don't know where else to ask)
Start of Course Assessment: Offer Revision Workshop
What is an Offer anyway?

What an offer is -- and is not

...but won't multiple offers confuse your audience?
Why it's important to optimize your offer

Alignment, Reach and Trust -- and what we're working on here... (The ART Framework)

If you don't sell quick fixes... you need a warmer audience

Grounded Alignment is Function before Form...
FIRST -- Choose Your Offer

EXERCISE -- Choose the offer you'll work on in this course
Defining the Ideal Client (for this Offer)

Why we need to define an ideal client for an offer to be optimized...

You can also analyze *existing* clients instead of coming up with a new ideal client..

EXERCISE: Define the ideal client for *this* offer...

EXERCISE: reply to 2 comments that describe the type of person you know well...

EXERCISE: ask your network if they know people like this...
Q&A re: Ideal Clients

How wide can I put the age range of my ideal client?

Should we turn away non-ideal clients? ๐ค

What if you want to attract a different type of client than you've been working with?
Issue Clarification (so the offer presents what the client cares most about!)

Intro to Issue Clarification

Acute vs. Chronic issues

Pain points? It's about *how* we name it...

EXERCISE: What's the most energizing issue? ๐๐ฝ

EXERCISE: what's different about your ideal client?

EXERCISE: Movie Scene ๐ฌ

EXERCISE: mutual support -- issue clarification
The Context of Your Offer (within your Business Model)

The Business Model Diagram (Concentric Circles)

Delivery model constrains the content for appropriate level of understanding...

Intro to "First Step" and "First Class" Offers...

EXERCISE: Your First Step Offer?

First Step Offer -- can it be free?

Complimentary Session -- dynamics with potential client...

EXERCISE: Your First Class Offer?

EXERCISE: Choose the offer you'll optimize...

EXERCISE: Review the energizing issue for your offer...

(optional) -- Coaching offers: Create packages or make it a subscription?
The "After" Scene -- Clarifying the Transformation

EXERCISE: The "After" scene of your offer...

EXERCISE: What specific changes took place?

EXERCISE: What tools or processes were needed?
Measuring the Client's Transformation

Intro to measuring client transformation

Finding a friendlier relationship to numbers and measurement...

EXERCISE: Measurement (with Examples)
Free Offers for Your Fellow Students

Sample Experiences
Poll Your Audience

EXERCISE: Poll audience re: Issues or Titles

Polling on sensitive topics
Simple Explanation of Your Offer's Process

Simple Explanation Examples

Example: Blog-to-Book Course

EXERCISE: Simple Explanation
Authentic Limiters

Why are authentic limiters important?

Right type of person

Early Bird Sale

Beta Test Offer

Live Component

Make evergreen courses sell better by relaunching them...
If using a free webinar/event as an authentic limiter...

Seasonal

Limited # of People

EXERCISE: What limiters will you use?
Learning from Nichemates

EXERCISE: Your offer -- and what others here have bought...

EXERCISE: Ask your audience if they have bought something similar....

Nichemate website learning....

Nichemate social media learning....
Putting it all together ๐๐ฝ

EXERCISE: The Offer Structure Template

๐ค Your Mindset and Emotional Posture as you write your sales page

How much context will you assume of your sales page visitor?

Should you mention your other levels of Offers on the sales page?

Introductory paragraphs for your sales page

More about what they're going to get

Rename the headings

What else is missing?

Write in the transitions (if needed)

(Optional) Do you need any graphical elements for your sales page?

Reminder: nichemate learning

Feedback is essential ๐ฉโ๐ง

Share your celebration and learnings!
"After" Course Assessment

Course Completion Assessment: Offer Revision Workshop
What did you think of the course? ๐๐ผ
If your offer doesn't launch well, what to do?

If you have to cancel an offer (due to low sales) -- authentic content is your opportunity...

You have the privilege of asking your audience's feedback about why your marketing didn't work...
Go through this course again to improve your Offer