George Kao Courses

🖌 Offer Revision Workshop

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The Offer Revision Workshop -- Course Info

Welcome! Take the onboarding steps...

Intake Survey
Course Platform Orientation
Bonus Q&A Webinars -- Live Support Calls
General Questions (if you don't know where else to ask)
Start of Course Assessment: Offer Revision Workshop

What is an Offer anyway?

1 What an offer is -- and is not
4:55
What an offer is -- and is not
1a But won't multiple offers confuse your audience?
4:24
...but won't multiple offers confuse your audience?

Why it's important to optimize your offer

2 Alignment, Reach and Trust -- and what we're working on here
5:03
Alignment, Reach and Trust -- and what we're working on here... (The ART Framework)
3 If you don't sell quick fixes you need a warmer audience
3:45
If you don't sell quick fixes... you need a warmer audience
4 Grounded Alignment is Function before Form
9:03
Grounded Alignment is Function before Form...

FIRST -- Choose Your Offer

5 Exercise Choose the offer you'll work on in this course
5:43
EXERCISE -- Choose the offer you'll work on in this course

Defining the Ideal Client (for this Offer)

6 Why we need to define an ideal client for an offer to be optimized
9:03
Why we need to define an ideal client for an offer to be optimized...
7a You can also analyze existing clients instead of coming up with a new one
3:27
You can also analyze *existing* clients instead of coming up with a new ideal client..
2 EXERCISE Defining the Ideal Client for This Offer
10:41
EXERCISE: Define the ideal client for *this* offer...
3 EXERCISE reply below 2 comments who describe people you know well
3:47
EXERCISE: reply to 2 comments that describe the type of person you know well...
4 EXERCISE ask your network if they know people like this
4:16
EXERCISE: ask your network if they know people like this...

Q&A re: Ideal Clients

1a Age range described on the sales page? Or how specific should we be?
1:50
How wide can I put the age range of my ideal client?
1 Should we turn away non-ideal clients?
3:38
Should we turn away non-ideal clients? 🤔
8 What if you're drawing a different type of client than you want to work with going forward?
5:07
What if you want to attract a different type of client than you've been working with?

Issue Clarification (so the offer presents what the client cares most about!)

5 Intro to Issue Clarification
1:18
Intro to Issue Clarification
6 Acute vs Chronic issues
5:31
Acute vs. Chronic issues
7 Pain points? It's about how we use it not whether we should
3:54
Pain points? It's about *how* we name it...
8 EXERCISE the energizing issue
3:20
EXERCISE: What's the most energizing issue? 👏🏽
9 EXERCISE what's different about your ideal client?
3:42
EXERCISE: what's different about your ideal client?
9a EXERCISE movie scene with triggering event
5:04
EXERCISE: Movie Scene 🎬
9b EXERCISE for mutual support -- issue clarification
1:09
EXERCISE: mutual support -- issue clarification

The Context of Your Offer (within your Business Model)

03 Biz Model Diagram
11:45
The Business Model Diagram (Concentric Circles)
Delivery model constrains the content for appropriate level of understanding
4:05
Delivery model constrains the content for appropriate level of understanding...
04 Intro to First Step and First Class Offers
10:02
Intro to "First Step" and "First Class" Offers...
05 Your First Step Offer
6:09
EXERCISE: Your First Step Offer?
First Step Offer -- can it be free?
8:43
First Step Offer -- can it be free?
06 Complimentary Session -- dynamics with potential client
4:42
Complimentary Session -- dynamics with potential client...
07 Your First Class Offer
7:24
EXERCISE: Your First Class Offer?
08 Choose the offer you'll optimize
1:45
EXERCISE: Choose the offer you'll optimize...
09 Review the energizing issue for your offer
1:19
EXERCISE: Review the energizing issue for your offer...
Coaching offer -- Create packages or make it a subscription?
5:00
(optional) -- Coaching offers: Create packages or make it a subscription?

The "After" Scene -- Clarifying the Transformation

10 The After Scene of your offer
5:29
EXERCISE: The "After" scene of your offer...
11 What specific changes took place?
2:47
EXERCISE: What specific changes took place?
12 What tools or processes were needed?
3:46
EXERCISE: What tools or processes were needed?

Measuring the Client's Transformation

13 Intro to measuring client transformation
8:28
Intro to measuring client transformation
14 Finding a friendlier relationship to numbers and measurement
2:46
Finding a friendlier relationship to numbers and measurement...
15 Measurement Examples
7:16
EXERCISE: Measurement (with Examples)

Free Offers for Your Fellow Students

z Sample Experience
4:22
Sample Experiences

Poll Your Audience

01 Poll audience re Issues or Titles
12:02
EXERCISE: Poll audience re: Issues or Titles
02 Polling on sensitive topics
1:22
Polling on sensitive topics

Simple Explanation of Your Offer's Process

03 Simple Explanation Examples
6:22
Simple Explanation Examples
Example of Simple Explanation of Process -- Blog to Book Course
0:39
Example: Blog-to-Book Course
04 EXERCISE Simple Explanation
5:04
EXERCISE: Simple Explanation

Authentic Limiters

05 Why authentic limiters are important
3:49
Why are authentic limiters important?
06 Right type of person
5:07
Right type of person
07 Early Bird Sale
3:52
Early Bird Sale
08 Beta Test Offer
1:41
Beta Test Offer
09 Live Component
3:11
Live Component
10 Make evergreen courses sell better by relaunching them
6:17
Make evergreen courses sell better by relaunching them...
If using a free webinar/event as an authentic limiter...
11 Seasonal
2:53
Seasonal
12 Limited number of people
1:41
Limited # of People
13 What limiters will you use?
0:42
EXERCISE: What limiters will you use?

Learning from Nichemates

14 Your offer and what others here have bought
4:53
EXERCISE: Your offer -- and what others here have bought...
15 Ask your audience if they have bought something similar
3:11
EXERCISE: Ask your audience if they have bought something similar....
18 Nichemate website learning
3:50
Nichemate website learning....
20 Nichemate social media learning
2:06
Nichemate social media learning....

Putting it all together 👏🏽

21 Offer Structure Template
10:31
EXERCISE: The Offer Structure Template
1 Your Mindset and Emotional Posture as you write your sales page
10:47
🤗 Your Mindset and Emotional Posture as you write your sales page
1b How much context will you assume of your reader?
5:44
How much context will you assume of your sales page visitor?
19 mention your other level offers on the sales page?
2:08
Should you mention your other levels of Offers on the sales page?
2 Introductory paragraphs for your sales page
4:19
Introductory paragraphs for your sales page
3 More about what they're going to get
2:10
More about what they're going to get
4 Rename the headings
2:27
Rename the headings
5 What else is missing?
1:40
What else is missing?
6 Write in the transitions if needed
3:39
Write in the transitions (if needed)
7 Do you need any graphical elements for your sales page?
5:30
(Optional) Do you need any graphical elements for your sales page?
8 Reminder to learn from your nichemates
1:42
Reminder: nichemate learning
feedback is essential
9:12
Feedback is essential 👩‍👧
10 Share your celebration and learnings!
1:07
Share your celebration and learnings!

"After" Course Assessment

22 Offer Revision after course assessment
1:05
Course Completion Assessment: Offer Revision Workshop
What did you think of the course? 🙏🏼

If your offer doesn't launch well, what to do?

If you have to cancel something due to low sales, turn it into authentic content
4:06
If you have to cancel an offer (due to low sales) -- authentic content is your opportunity...
You have the privilege of asking your audience's feedback about why your marketing didn't work
3:43
You have the privilege of asking your audience's feedback about why your marketing didn't work...
Go through this course again to improve your Offer