✍🏽 Authentic Content Flow (ACF) 2023+
General Questions (if you don't know where else to ask)
✨ Valuable Bonus Content
Bust your myths about Content Creation...
Do you have a clear consistent method for creating? Here's mine...
Need clarity? Create to find it.
Authentic Content isn't primarily about getting clients...
"I need an overall content plan before I can really create content..."
Overview of Content Strategy
Content Creation vs Tracking vs Repurposing vs Distribution
When to start repurposing content? How much do you need to have created?
An easy way into Tracking and Repurposing content...
Get clear on why you're creating...
Why create? Because it brings clarity - or the goo-goo-gah-gah method 🍼👶🏽
Find your authentic voice and confidence via consistent creation
Don't worry about order or sequence of your content for now -- create then organize later...
Your content will serve many who might never buy from you...
Create consistently because it grows you a true audience 🤗
Your content makes a difference -- even if you're not getting reactions or engagement
What creating consistently has done for me ✨
Inspiration from the #1 Youtuber of all time...
Content *is* energy work
The Importance ;-) of Creating Lightly ✨
If life is unpredictable how to create consistently?
How I got over my doubts and stuckness to creating consistently...
The embarrassment and vulnerability you feel when creating or posting...
So so really, that's that's the reality is you have thin skin right now. You're going to want to edit right away because you think other people's opinions matter. And you're gonna have to practice nobody opinions matter, not even yours. Nobody who's following you right now matters. Nobody's following me right now matter. None of you matter either.
The 3 Stages of Content Creation
Overview of the 3 Stages of Content Creation
Stage 1 content should be *light* to distribute
Stage 2 content should feel easy to create...
Is guest podcasting Stage 1 or Stage 2 content?
Stage 3 Content - Integrate & Productize
Stage 1 Content
Stage 1 Content - Why and How?
What's your rhythm of Stage 1 content?
What's your "3-Minute Makeup" routine (even if you don't wear makeup)?
Remove all your limits for Stage 1 Content
"I keep thinking there's a RIGHT way to create content"
Stage 1 Content Frequency
Disorganized content ideas? Simple system for putting them into Stage 1 content...
What will be your own Stage 1 creation process?
Making videos in Stage 1? Make them as uniform as possible...
Reminder: Stage 1 content can be in any format...
When I was starting my content consistency, I I I took no week off for for, like, for 9 months or something like that. But that vocational week off is planned. It's not oh, I'm so exhausted. I'm not inspired this week. I I wrote when I was taking trips to family. Family was all over me and I was writing as they were like grabbing my hair, you know. Whatever, there's no excuse.
Clarify your own process for creating...
The 1 technique that unlocks my creativity -- temporary constraints
Batching vs Frequenting
Simple understanding of what grows an audience of true fans 🙌🏾
"CCC" for content creation
Clarify the When & Where of your creation
Create your "Hat Manual" for creating...
George Kao's process for writing -- Part 1: gather ideas + create a draft
How I gather my ideas into one place
Why do I post my Stage 1 content onto Twitter?
Drafting a piece of writing (before editing)
George Kao's process for writing -- Part 2: expand, edit, and publish
George's writing process part 2
Posting Your Content (Checklist / Hat Manual)
Formatting: make it look better with subheadings, bold, italics if needed
Cover Image for Blog Posts & Videos
Content Posting Hat Manual
Introduction to Creative Discomfort
Difference between creative discomfort and overstretching... and the solution of balance
Working with Prompts: begin with your own ideas!
You are the most authentic prompt creator for your content
First let’s practice generating prompts...
Doesn’t matter if it’s been said, if You haven’t said it.
Passionate critique of your field
Pause after each client session and answer these questions...
Next, if you gave your client any homework or assignment to do afterwards, How can you describe that homework in an overview kind of way, an easy way for your audience to understand, keeping in mind a separation of this is free content. Now just do the session, authentically serve serve your clients as best as you can. But then afterwards, pause and ask yourself these, you know, give yourself these prompts.
Client Case Studies -- educate & inspire
Popular idea and your take on it...
So I wanna thank those who are live here and giving other examples Michael Williams says, you know, change your story, changeyour life. That's a popular idea that he could he probably has already created content around. Michelle Christiansen, figure this out versus Intuit, get support, gently practice. It's another popular popular thought, popular idea.
Well-known book in your field, and your unique take on it...
Like, if you did a really popular book in the world, like, for example, I don't know, I'm gonna pick one in in my field that people Think and grow rich by Napoleon Hill or, you know, how to win friends and influence people. Like, if I made a book review on that, it would just be buried under a billion other videos and blog posts. So because it takes more work, you might as well try to choose a book that is kind of niched for your area of expertise, but it's still known.
Stage 2 Content
Because I already have my best 100, and I just keep showing that to you, you know, week after week, month after month. Your best 100 is what I want you to have. Stage 3 is basically product products. You take the you take your stage 2, and maybe even some of your stage 1, and you organize it into themes and turn it into online courses.
Stay amateur or go pro? The analogy of the traveling musician...
The Basic Steps of Stage 2 Content
Stage 2 requires that you select the best of Stage 1
Replaying your best old content - what if you've gotten clearer or more advanced since then?...
Stage 2 Content Frequency
How do you "stage 2" a video?
Wayne: How do you turn stage 1 content into stage 2 content? Wayne: I don't do any video editing. I'm waiting for AI to be truly superior as a video editor, which will be in the next year or 2, but not yet. Wayne: When AI gets better at editing videos, like edit like, if once AI is able to say, We believe that this is really we can create a one minute clip for you, then I will.
Expanding or contracting Stage 1 and 2 Content for repurposing?
Seeking message / framework clarity?
Refining Your Content
Refine how you start your content
Refine the ending of your content
Using Ai to help refine the start & end of an article...
Creating Better Titles 😅
Learn to create better Titles for your content -- "Title Tips"
SEO Titles -- easy, quick, basic -- Ai chat
Step by step process for creating better Titles
Tracking Your Content (so you know what's really working!)
Intro to Content Tracking
What content to track + the basics of tracking
Simple Content Tracking -- Google Doc Template
Tracking a good title vs good content?
Spreadsheet for Content Tracking
How much back-tracking to do? Plus other tips
Spreadsheet part 2 - my own content tracking example
I've been pretty good about it. But I'm going to be even better and I'm gonna, you know, remember the the the dream of the content creation is to get to your 100 best pieces that you could just recycle again and again to keep building a bigger and bigger audiences. Every time you post your best pieces, it's gonna grow a bigger audience.
Spreadsheet part 3 - how to port over old metrics to new template
Spreadsheet Q&A -- how come the Stage 1 & 2 averages aren't showing up?
Content Distribution: Why Social Media is a Must...
...but it's demotivating to post without engagement...
And practicing creativity fitness for 10 minutes because I'm only gonna make a 3 minute, 5 minute video because by the way, of course, if you're making made a video, shorter is better. Okay. So then once you are continuing to do the 10 minutes stage 1, 10 minute stage, you're gonna start noticing, hey. 3 of those got 0 likes, but this one got 4 likes. 4 is more than 2. If the average is 0 or 1 or 2, 4 is worth taking in the stage 2.
You surveyed your clients, and they don't use social media?
"But I heard that we own our email list, yet we 'rent' our social media presence?"
"I don't know who I'm talking to on social media..."
Shy about family / friends looking at our social media?
What if your message is about getting people off of social media?
What if part of your message or an important part of it is to get people off of social media or off of the computer and reconnect more with the earth? And here I am talking about, well, you need to use social media to spread that message because that's the truth. The funny thing is that's where they are.
Content Distribution: Choosing your social media platforms
How many platforms do you need to distribute your content to?
How to choose among the many social media channels?
Word of mouth distribution -- how to increase it?
Ensure that you now have a clear plan for content...
Long-term vision for content creation -- your best 100
George Cowen: Imagine having written 500 articles or made 500 videos or both depending on, you know, what your preferred format is. But 500 pieces of content is what I encourage you to aim for. Now, I wanted to say a 1000, but that might be a little overwhelming. So just 500 is not too overwhelming. And My question is how soon can you make the 500?
Recur your best 100 regularly
Do you choose the "best" only based on metrics?
Your best-of-the-best 10
Clarifying your content plan
Simple checklist for posting
In this video, I've given you a simple way of tracking your weekly content. Creation posting plan. And I'll just go ahead and share the that simple spreadsheet here with you. Now you don't have to use this, of course, but I just wanted to give you a way to think about organizing. For example, let's say you're going to post content on Instagram and Facebook and LinkedIn and YouTube and your email newsletter.
A simple Annual content plan that I follow...
Consistency of creating -- it's a personal practice (and puzzle!)
Misc. Q&A about Content
Dragging yourself to create content consistently? Flow is at the end not the beginning...
Youtube - sensing your audience's wants, based on your video views and likes
What if a specific topic of yours gets popular - do you change your niche?
Creating larger content projects... but still showing up consistently?
After a long break how to get back into creating consistently?
When you post vulnerably on social media (even if sharing a win) and people send pitying replies...
How much is oversharing, or being too personally vulnerable in our content?
Energized for a few days, then crashing - how to maintain momentum?
Content pillars important to clarify at the beginning?
What are you *already* consistent with? Borrow from that to create your system of consistent creating...
Questions about Making Authentic Videos
If you don't like watching videos, therefore feel less motivated to make them? 3 reasons why I recommend making them...
How do I make my videos? The basic method...
Zoom to FB Live - I also record a local copy for Youtube...
Do I store my videos somewhere? (only on Youtube)
Is it ok just to do video and not writings when trying to grow an audience?
Video size and storage?
More questions about videos?
Soul Gym Members
You'll get a new lesson every week :)
You'll get a new lesson every week :)