⭐️ Authentic Instagram Mastery
Welcome! Take the onboarding steps...
✍🏽 Start of Course Assessment
Add to your calendar 🗓 April 1 - May 13 Live Sessions
🛜 The Zoom Link (keep private)
Q&A Webinars -- Live Support Calls
Instagram ✍🏽 Work Retreats to give you time to learn & implement the course!
General Questions (if you don't know where else to ask)
Suggested ways to manage your time with this course ⏳
(April 1) Module 1 -- Welcome + Community + Instagram Strategies
1:18
Our Course Helper -- Mara Clear Spring Cook
1:53
Introduce yourself and your ideal audience 🤗
2:18
Should we follow each other?
📲 Non-intuitive tips for using Instagram (as a consumer of content)
3:33
IG Notifications filter
0:28
🌟 IG Tips of all kinds
8:36
Typical (inauthentic) IG strategies...
2:21
Always nurture, occasionally sell.
6:06
Reframing what "content creation" means to you...
5:53
Reframe "selling" too...
5:47
George's Strategy: Carousel ➡️ Reels ➡️ Stories
1:19
IG stories for only time-sensitive stuff?
0:38
💡 IG Content Ideas
2:30
🤲🏽 CTA Ideas -- ways to invite your audience to work with you
4:00
What should your first post(s) be about?
6:32
Should you have a personal vs business IG account?
7:01
You don't need to make talking head videos - make snackable content 🍿
5:08
How often to post on Instagram?
6:29
＃IG hashtag strategy
7:15
⭐️ Overview of IG growth strategies
4:38
Do (should) you sync your FB and IG?
2:51
OK to delete some less-engaged posts that you realize isn't a great fit for your grid?
5:06
How much to share other people's content, vs focusing our own?
Module 1 Check-In / Homework
(April 8) Module 2 -- George's technical tips for Instagram
6:42
Switch from Personal IG to "Professional" Account (Creator or Business)
3:22
Convert my personal account to business account or start over?
1:57
Tips for writing your IG bio
1:49
Do you need to block weird followers?
How to spot fake accounts?
4:16
IG Captions & line breaks
How GK creates Carousel Posts
5:33
4:58
How to post a Carousel as a Story?
5:13
Should you turn your Carousel posts into Reels?
What's a "Story" versus a "Reel"? Is a "reel" simply an IG Video? 🤔
4:26
How to save IG Stories to your camera roll (so you can post it elsewhere)
Why GK makes longer videos (more than 90 seconds) on IG
How to upload longer videos to IG (even landscape ones)
1:40
How to record a longer video on Instagram? IG Live.
4:44
Make sure your IG setting has saving your Live videos to archive
3:42
IG Videos get *fewer* likes than other types of posts -- still worthwhile to make video?
Ideas for IG Videos
5:26
IG Video -- how to add those big captions?
Module 2 Check-In / Homework
Instagram Ads (via FB Ads manager)
The simplest way to run IG Ads + discount for FB Ads course
3:02
Why I prefer running Instagram Ads...
6:29
IG ads will have link rather than needing to say "Link In Bio"...
14:13
How to run IG ads via FB Ads Manager (my preferred method)
3:30
IG Ad - also run FB Ad at the same time?
(April 22) Module 3 -- How Shaun grew his IG and current workflow
3:00
Story of Shaun's IG growth
14:42
Shaun's current IG workflow
2:03
If don't see the "activity" after posting a question, wait awhile...
3:52
Examples of different IG styles
4:40
Create "snackable" (shareable) content
6:29
What strategy would Shaun recommend to small creators?
2:04
why George does FB live separate from IG live? Long vs short videos...
1:27
How to have fun using IG?
2:43
How not to get sucked into scrolling IG and using it more sustainably?
1:36
Getting comfortable with being visible on social media... and alternatives to showing yourself?
2:14
Module 3 homework + what we'll explore in Module 4...
More IG Technical Tips
4:07
IG Video Thumbnail Templates
Adding a 2nd IG account to Meta Business Suite...
A lot more course material is on its way...
1:44
IG Highlights example - define & describe your modality
6:41
George's feedback for various IG accounts
3:51
Do people really follow IG Lives that are long and unplanned?
(April 29) Module 4 -- Connecting with your audience & colleagues
Introducing yourself to your audience (& if so, how regularly & what do you say?)
Should we set up automatic responses in DMs?
Which stickers does Shaun use in Stories and Reels?
Naming your IG account(s)