Transcript

0:00

Interesting question here, who who someone wrote, I'm seeing a lot of peers I follow who have bigger Instagram followings, talking about how reach and traction in Instagram are dwindling for them, so they're stepping away or switching their creative focus to YouTubing or some other such thing. Curious about your thoughts on this given that we'll talk about Instagram marketing. Sean, did you have anything you wanna say first? You want me to go first? Go ahead.

0:25

Yeah. I think that the the difference between the the the the reason why people are pivoting to YouTube is that YouTube will pay you for your views. Right? Whereas Instagram does not pay you for any content that you create. And so Yeah.

0:38

Not yet. Not yet. And they are talking about, having different levels. You saw that. Right?

0:44

So I'm not too worried about, like, chasing the next thing that's gonna make money. I think what we're doing here is developing our craft. We are we are what is it? Min ministering to our Yes. To our people.

0:56

As ministry. Yes. And we're developing our craft. We're connecting with an audience that we already have, and we're and we're offering them courses that are aligned for them. It's not always gonna be about reach and traction, though it is a metric that, is frustrating when it's not going in the right direction.

1:14

100%. I'll I also think that, like, larger your audience, the more you start focusing on this is how I make money is is through Instagram. And once those metrics start to drop, you have to start looking at other ways of monetizing your business. I don't think we need to jump to the next thing. I think we just continue building our brand and, testing out new formats and connecting with our audience.

1:36

Totally. And I'll just say, I have seen that same line being parroted for the last 15 years. Okay. Maybe not 15, but 10 years for sure, on every platform. Meaning, what that doesn't matter whichever platform, even YouTube.

1:50

I've heard people say, oh, YouTube reach is dropping. I'm going over to Instagram. So it's funny because we tend to notice people giving us danger signals, warning. That's just how the human brain has evolved. We don't see everyone who's thriving on Instagram saying, hey.

2:05

Instagram is great. People don't usually say that. They just do their thing, and then they get a lot of reach. So I think it's a little bit of a human bias issue here. Like, we're just seeing the warning signals, but we're not seeing the fact that lots of people are thriving still.

2:18

And anyway, so I hope this is helpful. I I am still seeing lots of potential for Instagram. So if that helps, John, you're seeing that as well? I imagine so Yeah. And collaborative opportunities, like, I have now like, I'm gonna be on KTLA in in in, like, morning morning news or whatever.

2:39

And they found me on Instagram. Me on Instagram. Yeah. Yeah. Right?

2:42

Yeah. And, like, I can connect with book publishers and TV producers. Like, there's still plenty of opportunity even though it's not even though your reach is going down. Right? Yeah.

2:50

And it's like reach going down. I mean, I saw, for example, Facebook reach going down, like, years ago. It started and went down, and then it went up again, and then it went down. It's always kinda like that. So Yeah.

3:01

Keep going. I mean, unless it's real if it's really that bad, I will tell you. Maybe. You'll see me stop using something if it's really that bad. But I I I think there's plenty of opportunity, and I think anyway.

3:12

So I I hope you'll continue on and give it a try. If it's, you know, if it's that bad, make better content. Yes. And the the old saying from from this is from the investing world. But, you know, when when others are are fearful, get greedy.

3:28

When others are greedy, get fearful. Meaning Yeah. When others are saying, oh, let's leave this thing. Let's leave this thing. It's reaches.

3:34

Guess what? That means the big if some big players are leaving, that means there's even more attention opportunity for us because, anyway, they're not taking they're not sucking the attention out of out of the the the the news feed. So, anyway, hope that helps. Well, one one last thing. I like this conversation.

3:52

You know how there's the the the news about the realtors? You know, realtors are are now like, they're gonna lower their fees, and it's gonna be, like, a a it's like second coming for for for realtors. Oh, man. And 70% of people are gonna leave real estate business. And that's gonna be really good for the remaining 30%.

4:09

There we go. Yeah. There we go. Thanks.