IG Stories disappear after 24 hours, so why create them at all? + Story Highlights

Updated Oct 11, 2024

Why stories?

Very visible to fans, the more they follow the more they’ll see it

Can click through to website easily, or do polls etc… stickers.

Can be used as a Highlight.

People are used to seeing many stories.

Because of the ephemeral nature, fans want to see it before disappears.