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2024 ABC & MasterHeart Orientation
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✍🏽 Class Implementation Sessions
JoyPro
BizPlan25
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Courses
Orientation
Authentic Speaking
Authentic Market Discovery
Create Aligned Offers
BizPlan
Authentic Content Flow
✨ Authentic Outreach (AO)
🌱 Joyful Pro
AI Tools for Solopreneurs
Authentic SEO
Blog-to-Book
Conscious Money Flow
Create Your Framework
🙋 Effortless Yes
🌈 Energy Signature
Facebook Ads & Marketing
FAR
Instagram 2024
️ Interview Mastery
Launch Your Group Program
LinkedIn
Netcaring
🪙 Simple Authentic Moneymaking
Simple Podcast Creation
Simple Course Creation & Launch
"What do you do?"
🎬 YouTube Mastery
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⭐️ Authentic Instagram Mastery (IG)
Welcome! Take the onboarding steps...
3:34
"I'm not naturally an IG user... can I still build an IG following and help my business?"
4:56
"Is Instagram just for younger people?"
✍🏽 Start of Course Assessment
Course Platform Orientation
🎁 2 Months Access to Work Retreats
Bonus Q&A Webinars -- Live Support Calls
General Questions (if you don't know where else to ask)
✨ Time-Limited Bonus Content
Module 1 -- Welcome + Community + Instagram Strategies
6:11
Welcome to our Instagram course + Our community values
1:18
Our Course Helper -- Mara Clear Spring Cook
1:53
Introduce yourself and your ideal audience 🤗
2:19
Mutual Support 🫂
2:18
Should we follow each other?
1:13
🤩 Whose IG presence do you admire... and why?
📲 Non-intuitive tips for using Instagram (as a consumer of content)
3:33
IG Notifications filter
0:28
🌟 IG Tips of all kinds
8:36
Typical (inauthentic) IG strategies...
2:21
Always nurture, occasionally sell.
6:06
Reframing what "content creation" means to you...
0:22
Overcoming perfectionism in your content...
5:53
Reframe "selling" too...
5:47
George's Strategy: Carousel ➡️ Reels ➡️ Stories
7:51
IG Stories disappear after 24 hours, so why create them at all? + Story Highlights
1:19
IG stories for only time-sensitive stuff?
0:38
💡 IG Content Ideas
2:30
🤲🏽 CTA Ideas -- ways to invite your audience to work with you
4:00
What should your first post(s) be about?
1:53
Post draft posts to IG (publish later)?
6:32
Should you have a personal vs business IG account?
7:01
You don't need to make talking head videos - make snackable content 🍿
5:08
How often to post on Instagram?
6:29
#IG hashtag strategy
7:15
⭐️ Overview of IG growth strategies
4:38
Do (should) you sync your FB and IG?
2:51
OK to delete some less-engaged posts that you realize isn't a great fit for your grid?
5:06
How much to share other people's content, vs focusing our own?
Module 1 Check-In / Homework
Module 2 -- George's technical tips for Instagram
You can't put clickable links in IG posts, so how do we get people to our website?
6:42
Switch from Personal IG to "Professional" Account (Creator or Business)
3:22
Convert my personal account to business account or start over?
1:57
Tips for writing your IG bio
4:53
Do you need Linktree or Bitly or how about just a page on your website? How to add multiple links to your profile.
3:35
How to watch Stories of people we follow? Notifications?
14:11
How to share someone's IG story (@mention them!) and appreciate someone who shared yours 😊
1:49
Do you need to block weird followers?
How to spot fake accounts?
Dealing with IG spam posts that tag you...
Beware of posting pretty pictures 💃🏽🕺🏻
4:16
IG Captions & line breaks
How GK creates Carousel Posts
How GK uploads the Canva slides to IG as Carousel Posts
5:33
Does the 1st page of carousel or story need to be compelling -- to get people to click through?
4:58
How to post a Carousel as a Story?
5:13
Should you turn your Carousel posts into Reels?
What's a "Story" versus a "Reel"? Is a "reel" simply an IG Video? 🤔
4:26
How to save IG Stories to your camera roll (so you can post it elsewhere)
How to record 90-second reels on Instagram?
Why GK makes longer videos (more than 90 seconds) on IG
How to upload longer videos to IG (even landscape ones) -- and turn captions on
1:40
How to record a longer video on Instagram? IG Live.
4:44
Make sure your IG setting has saving your Live videos to archive
4:30
How to download the IG Live videos, to reupload later (as Reel) or put it elsewhere?
Instagram videos: how to rewind?
3:42
IG Videos get *fewer* likes than other types of posts -- still worthwhile to make video?
Ideas for IG Videos
5:26
IG Video -- how to add those big captions?
Adding colorful subtitles (captions) to a video -- how I use Kapwing
4:18
Show your IG posts to a few people only ("close friends")
Module 2 Check-In / Homework
Module 3 -- How Shaun grew his IG and current workflow
3:00
Story of Shaun's IG growth
9:20
Shaun's past IG workflow
2:05
How to see your Medium.com highlights?
14:42
Shaun's current IG workflow
"Ask me anything" Q&A story, then to Reel
2:03
If don't see the "activity" after posting a question, wait awhile...
3:52
Examples of different IG styles
4:40
Create "snackable" (shareable) content
6:29
What strategy would Shaun recommend to small creators?
4:27
Instead of quantity, how about focus on QUALITY but less frequent?
2:04
why George does FB live separate from IG live? Long vs short videos...
1:27
How to have fun using IG?
1:19
Content about sex on IG and social media -- gets shadowbanned?
2:43
How not to get sucked into scrolling IG and using it more sustainably?
1:36
Getting comfortable with being visible on social media... and alternatives to showing yourself?
2:14
Module 3 homework + what we'll explore in Module 4...
Module 4 -- Connecting with your audience & colleagues
1:00
Welcome to Module 4
6:31
Introducing yourself to your audience (& if so, how regularly & what do you say?)
3:00
Intro posts - how to make it authentic and not narcissistic?
8:32
Should we reply to DM's and comments?
1:36
What about haters & trolls?
5:55
Should you automate DM's in IG? Shaun doesn't recommend it.
4:07
How to connect with colleagues on IG? Who? and How?
3:06
Who should you follow on IG?
3:40
Should you follow your clients on social media?
6:53
When Shaun reshares other people's posts -- he adds contexts and tags them
6:47
Doing IG Live with others -- and how to ask them?
6:18
Which stickers does Shaun use in Stories and Reels?
1:26
Must you use your phone to use IG as a creator?
6:51
IG Stats -- find your best performing posts and repost them occasionally
Naming your IG account(s)
1:02
Module 4 Homework
Module 5 -- How to Sell on Instagram
7:57
Intro to mindset of selling
5:46
Validate your product idea on IG before you make it
11:19
Strategy for selling things on IG / launching things
5:05
Selling via Stories: storytelling/message tips
1:44
Why creating a story vs sharing a post as a story?
2:58
Social capital -- be sure you're spending it wisely
1:53
Is it Ok to say at end of content "If you'd like to learn more, reach out about coaching."
3:36
How did Shaun get so natural on camera?
2:03
How has Shaun learned to be concise?
2:37
Should we DM new followers?
1:19
Do you look at others' IG to get inspiration for what to make?
4:26
How to we make sure our Reels reach many non-followers (vs just our followers)?
2:55
Why Shaun uses IG but *not* TikTok nor LinkedIn...
1:36
Module 5 homework
Module 6 -- Intro to IG Ads + George's IG Workflow
3:32
The Purpose of IG Ads
5:30
George's IG Workflow
0:22
What's YOUR instagram workflow?
2:29
Does IG algorithm promote content based on how frequent you post?
8:33
Feeling awkward when friends/family follow you on IG...
4:30
What magic techniques on IG have made us the most sales?
2:08
Summary of Shaun's workflow of selling via stories
3:59
ManyChat -- do we recommend using it, for example to sell to our followers?
4:12
Bigger followers are saying IG reach is decreasing -- go to YouTube instead?
2:09
Thanks for taking the IG Course 🫰 Parting words of encouragement...
Instagram Ads (via FB Ads manager)
1:52
Before boosting posts on IG, how many posts should you have, and how many followers?
5:14
Warning! Your account has been restricted, Click here... (and what's Boost vs Ad?)
9:31
How to choose a post to boost as IG ad...
6:27
The simplest way to run IG Ads + discount for FB Ads course
3:20
IG Ads -- what topics are acceptable?
3:02
Why I prefer running Instagram Ads...
6:29
IG ads will have link rather than needing to say "Link In Bio"...
5:03
iOS app purchases (IG Ads) charges 30% more?! Use Prepaid Funds instead
14:13
How to run IG ads via FB Ads Manager (my preferred method)
3:30
IG Ad - also run FB Ad at the same time?
0:36
What's better -- FB Ads or IG Ads?
More Q&A about IG Strategy
3:08
Should you create an IG Broadcast "Channel"?
6:41
George's feedback for various IG accounts
8:33
Masha Rosen IG Profile critique -- and how to grow audience?
3:51
Do people really follow IG Lives that are long and unplanned?
1:44
IG Highlights example - define & describe your modality
7:44
For highly sensitive people who get overstimulated on social media -- can we still grow an IG audience?
6:53
"A lot of guys are following me but I'm trying to reach women... what to do?"
12:30
What about stalkers? How to prevent it...
5:45
When sharing someone's IG post, why do people do it to Stories rather than as a separate Post?
1:57
Replace pinned posts when launching one-off thing?
More IG Technical Tips
How to change the aspect ratio of video (landscape to portrait mode) -- using Kapwing
4:07
IG Video Thumbnail Templates
Adding a 2nd IG account to Meta Business Suite...
2:28
In a post can you share a link to another post?
Thank you!
Post-Course Assessment
⭐️ Authentic Instagram Mastery (IG)
›
Module 2 -- George's technical tips for Instagram
Dealing with IG spam posts that tag you...
Updated Apr 3, 2024
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