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Q&A
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JoyPro
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Orientation
Authentic Speaking
Authentic Market Discovery
Create Aligned Offers
BizPlan
Authentic Content Flow
✨ Authentic Outreach (AO)
🌱 Joyful Pro
AI Tools for Solopreneurs
Authentic SEO
Blog-to-Book
Conscious Money Flow
Create Your Framework
🙋 Effortless Yes
🌈 Energy Signature
Facebook Ads & Marketing
FAR
Instagram 2024
️ Interview Mastery
Launch Your Group Program
LinkedIn
Netcaring
🪙 Simple Authentic Moneymaking
Simple Podcast Creation
Simple Course Creation & Launch
"What do you do?"
🎬 YouTube Mastery
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⭐️ Authentic Instagram Mastery (IG)
Welcome! Take the onboarding steps...
3:34
"I'm not naturally an IG user... can I still build an IG following and help my business?"
4:56
"Is Instagram just for younger people?"
✍🏽 Start of Course Assessment
Course Platform Orientation
🎁 2 Months Access to Work Retreats
Bonus Q&A Webinars -- Live Support Calls
General Questions (if you don't know where else to ask)
✨ Time-Limited Bonus Content
Module 1 -- Welcome + Community + Instagram Strategies
6:11
Welcome to our Instagram course + Our community values
1:18
Our Course Helper -- Mara Clear Spring Cook
1:53
Introduce yourself and your ideal audience 🤗
2:19
Mutual Support 🫂
2:18
Should we follow each other?
1:13
🤩 Whose IG presence do you admire... and why?
📲 Non-intuitive tips for using Instagram (as a consumer of content)
3:33
IG Notifications filter
0:28
🌟 IG Tips of all kinds
8:36
Typical (inauthentic) IG strategies...
2:21
Always nurture, occasionally sell.
6:06
Reframing what "content creation" means to you...
0:22
Overcoming perfectionism in your content...
5:53
Reframe "selling" too...
5:47
George's Strategy: Carousel ➡️ Reels ➡️ Stories
7:51
IG Stories disappear after 24 hours, so why create them at all? + Story Highlights
1:19
IG stories for only time-sensitive stuff?
0:38
💡 IG Content Ideas
2:30
🤲🏽 CTA Ideas -- ways to invite your audience to work with you
4:00
What should your first post(s) be about?
1:53
Post draft posts to IG (publish later)?
6:32
Should you have a personal vs business IG account?
7:01
You don't need to make talking head videos - make snackable content 🍿
5:08
How often to post on Instagram?
6:29
#IG hashtag strategy
7:15
⭐️ Overview of IG growth strategies
4:38
Do (should) you sync your FB and IG?
2:51
OK to delete some less-engaged posts that you realize isn't a great fit for your grid?
5:06
How much to share other people's content, vs focusing our own?
Module 1 Check-In / Homework
Module 2 -- George's technical tips for Instagram
You can't put clickable links in IG posts, so how do we get people to our website?
6:42
Switch from Personal IG to "Professional" Account (Creator or Business)
3:22
Convert my personal account to business account or start over?
1:57
Tips for writing your IG bio
4:53
Do you need Linktree or Bitly or how about just a page on your website? How to add multiple links to your profile.
3:35
How to watch Stories of people we follow? Notifications?
14:11
How to share someone's IG story (@mention them!) and appreciate someone who shared yours 😊
1:49
Do you need to block weird followers?
How to spot fake accounts?
Dealing with IG spam posts that tag you...
Beware of posting pretty pictures 💃🏽🕺🏻
4:16
IG Captions & line breaks
How GK creates Carousel Posts
How GK uploads the Canva slides to IG as Carousel Posts
5:33
Does the 1st page of carousel or story need to be compelling -- to get people to click through?
4:58
How to post a Carousel as a Story?
5:13
Should you turn your Carousel posts into Reels?
What's a "Story" versus a "Reel"? Is a "reel" simply an IG Video? 🤔
4:26
How to save IG Stories to your camera roll (so you can post it elsewhere)
How to record 90-second reels on Instagram?
Why GK makes longer videos (more than 90 seconds) on IG
How to upload longer videos to IG (even landscape ones) -- and turn captions on
1:40
How to record a longer video on Instagram? IG Live.
4:44
Make sure your IG setting has saving your Live videos to archive
4:30
How to download the IG Live videos, to reupload later (as Reel) or put it elsewhere?
Instagram videos: how to rewind?
3:42
IG Videos get *fewer* likes than other types of posts -- still worthwhile to make video?
Ideas for IG Videos
5:26
IG Video -- how to add those big captions?
Adding colorful subtitles (captions) to a video -- how I use Kapwing
4:18
Show your IG posts to a few people only ("close friends")
Module 2 Check-In / Homework
Module 3 -- How Shaun grew his IG and current workflow
3:00
Story of Shaun's IG growth
9:20
Shaun's past IG workflow
2:05
How to see your Medium.com highlights?
14:42
Shaun's current IG workflow
"Ask me anything" Q&A story, then to Reel
2:03
If don't see the "activity" after posting a question, wait awhile...
3:52
Examples of different IG styles
4:40
Create "snackable" (shareable) content
6:29
What strategy would Shaun recommend to small creators?
4:27
Instead of quantity, how about focus on QUALITY but less frequent?
2:04
why George does FB live separate from IG live? Long vs short videos...
1:27
How to have fun using IG?
1:19
Content about sex on IG and social media -- gets shadowbanned?
2:43
How not to get sucked into scrolling IG and using it more sustainably?
1:36
Getting comfortable with being visible on social media... and alternatives to showing yourself?
2:14
Module 3 homework + what we'll explore in Module 4...
Module 4 -- Connecting with your audience & colleagues
1:00
Welcome to Module 4
6:31
Introducing yourself to your audience (& if so, how regularly & what do you say?)
3:00
Intro posts - how to make it authentic and not narcissistic?
8:32
Should we reply to DM's and comments?
1:36
What about haters & trolls?
5:55
Should you automate DM's in IG? Shaun doesn't recommend it.
4:07
How to connect with colleagues on IG? Who? and How?
3:06
Who should you follow on IG?
3:40
Should you follow your clients on social media?
6:53
When Shaun reshares other people's posts -- he adds contexts and tags them
6:47
Doing IG Live with others -- and how to ask them?
6:18
Which stickers does Shaun use in Stories and Reels?
1:26
Must you use your phone to use IG as a creator?
6:51
IG Stats -- find your best performing posts and repost them occasionally
Naming your IG account(s)
1:02
Module 4 Homework
Module 5 -- How to Sell on Instagram
7:57
Intro to mindset of selling
5:46
Validate your product idea on IG before you make it
11:19
Strategy for selling things on IG / launching things
5:05
Selling via Stories: storytelling/message tips
1:44
Why creating a story vs sharing a post as a story?
2:58
Social capital -- be sure you're spending it wisely
1:53
Is it Ok to say at end of content "If you'd like to learn more, reach out about coaching."
3:36
How did Shaun get so natural on camera?
2:03
How has Shaun learned to be concise?
2:37
Should we DM new followers?
1:19
Do you look at others' IG to get inspiration for what to make?
4:26
How to we make sure our Reels reach many non-followers (vs just our followers)?
2:55
Why Shaun uses IG but *not* TikTok nor LinkedIn...
1:36
Module 5 homework
Module 6 -- Intro to IG Ads + George's IG Workflow
3:32
The Purpose of IG Ads
5:30
George's IG Workflow
0:22
What's YOUR instagram workflow?
2:29
Does IG algorithm promote content based on how frequent you post?
8:33
Feeling awkward when friends/family follow you on IG...
4:30
What magic techniques on IG have made us the most sales?
2:08
Summary of Shaun's workflow of selling via stories
3:59
ManyChat -- do we recommend using it, for example to sell to our followers?
4:12
Bigger followers are saying IG reach is decreasing -- go to YouTube instead?
2:09
Thanks for taking the IG Course 🫰 Parting words of encouragement...
Instagram Ads (via FB Ads manager)
1:52
Before boosting posts on IG, how many posts should you have, and how many followers?
5:14
Warning! Your account has been restricted, Click here... (and what's Boost vs Ad?)
9:31
How to choose a post to boost as IG ad...
6:27
The simplest way to run IG Ads + discount for FB Ads course
3:20
IG Ads -- what topics are acceptable?
3:02
Why I prefer running Instagram Ads...
6:29
IG ads will have link rather than needing to say "Link In Bio"...
5:03
iOS app purchases (IG Ads) charges 30% more?! Use Prepaid Funds instead
14:13
How to run IG ads via FB Ads Manager (my preferred method)
3:30
IG Ad - also run FB Ad at the same time?
0:36
What's better -- FB Ads or IG Ads?
More Q&A about IG Strategy
3:08
Should you create an IG Broadcast "Channel"?
6:41
George's feedback for various IG accounts
8:33
Masha Rosen IG Profile critique -- and how to grow audience?
3:51
Do people really follow IG Lives that are long and unplanned?
1:44
IG Highlights example - define & describe your modality
7:44
For highly sensitive people who get overstimulated on social media -- can we still grow an IG audience?
6:53
"A lot of guys are following me but I'm trying to reach women... what to do?"
12:30
What about stalkers? How to prevent it...
5:45
When sharing someone's IG post, why do people do it to Stories rather than as a separate Post?
1:57
Replace pinned posts when launching one-off thing?
More IG Technical Tips
How to change the aspect ratio of video (landscape to portrait mode) -- using Kapwing
4:07
IG Video Thumbnail Templates
Adding a 2nd IG account to Meta Business Suite...
2:28
In a post can you share a link to another post?
Thank you!
Post-Course Assessment
⭐️ Authentic Instagram Mastery (IG)
›
Module 2 -- George's technical tips for Instagram
You can't put clickable links in IG posts, so how do we get people to our website?
Updated Apr 6, 2024
Watch my YT video about this conundrum
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