"Is Instagram just for younger people?"

Updated May 14, 2024

To get an idea of who uses Instagram the most, here’s a breakdown of the platforms age-related demographics among US adults...

71% of people aged 18-29 have active Instagram accounts
48% of people aged 30-49 have active Instagram accounts
29% of people aged 50-64 have active Instagram accounts
13% of people aged 65+ have active Instagram accounts

Income Demographics:

35% of people earning less than $29,999 use Instagram
39% of people earning between $30,000 to $74,999 use Instagram
42% of people earning more than $75,000 use Instagram

Data was sourced from this Backlinko article.