Course Content

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  Welcome! Take the onboarding steps...

  • "I'm not naturally an IG user... can I still build an IG following and help my business?"
    3:34
    
  • "Is Instagram just for younger people?"
    4:56
    
  • ✍🏽 Start of Course Assessment
    
  • Course Platform Orientation
    
  • Bonus Q&A Webinars -- Live Support Calls
    
  • Instagram ✍🏽 Work Retreats to give you time to learn & implement the course!
    
  • General Questions (if you don't know where else to ask)
    
  • ✨ Time-Limited Bonus Content
    
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  Module 1 -- Welcome + Community + Instagram Strategies

  • Welcome to our Instagram course + Our community values
    6:11
    
  • Our Course Helper -- Mara Clear Spring Cook
    1:18
    
  • Introduce yourself and your ideal audience 🤗
    1:53
    
  • Mutual Support 🫂
    2:19
    
  • Should we follow each other?
    2:18
    
  • 🤩 Whose IG presence do you admire... and why?
    1:13
    
  • 📲 Non-intuitive tips for using Instagram (as a consumer of content)
    
  • IG Notifications filter
    3:33
    
  • 🌟 IG Tips of all kinds
    0:28
    
  • Typical (inauthentic) IG strategies...
    8:36
    
  • Always nurture, occasionally sell.
    2:21
    
  • Reframing what "content creation" means to you...
    6:06
    
  • Overcoming perfectionism in your content...
    0:22
    
  • Reframe "selling" too...
    5:53
    
  • George's Strategy: Carousel ➡️ Reels ➡️ Stories
    5:47
    
  • IG Stories disappear after 24 hours, so why create them at all? + Story Highlights
    7:51
    
  • IG stories for only time-sensitive stuff?
    1:19
    
  • 💡 IG Content Ideas
    0:38
    
  • 🤲🏽 CTA Ideas -- ways to invite your audience to work with you
    2:30
    
  • What should your first post(s) be about?
    4:00
    
  • Should you have a personal vs business IG account?
    6:32
    
  • You don't need to make talking head videos - make snackable content 🍿
    7:01
    
  • How often to post on Instagram?
    5:08
    
  • ＃IG hashtag strategy
    6:29
    
  • ⭐️ Overview of IG growth strategies
    7:15
    
  • Do (should) you sync your FB and IG?
    4:38
    
  • OK to delete some less-engaged posts that you realize isn't a great fit for your grid?
    2:51
    
  • How much to share other people's content, vs focusing our own?
    5:06
    
  • Module 1 Check-In / Homework
    
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  Module 2 -- George's technical tips for Instagram

  • You can't put clickable links in IG posts, so how do we get people to our website?
    
  • Switch from Personal IG to "Professional" Account (Creator or Business)
    6:42
    
  • Convert my personal account to business account or start over?
    3:22
    
  • Tips for writing your IG bio
    1:57
    
  • Do you need Linktree or Bitly or how about just a page on your website? How to add multiple links to your profile.
    4:53
    
  • How to watch Stories of people we follow? Notifications?
    3:35
    
  • How to share someone's IG story (@mention them!) and appreciate someone who shared yours 😊
    14:11
    
  • Do you need to block weird followers?
    1:49
    
  • How to spot fake accounts?
    
  • Dealing with IG spam posts that tag you...
    
  • Beware of posting pretty pictures 💃🏽🕺🏻
    
  • IG Captions & line breaks
    4:16
    
  • How GK creates Carousel Posts
    
  • How GK uploads the Canva slides to IG as Carousel Posts
    
  • Does the 1st page of carousel or story need to be compelling -- to get people to click through?
    5:33
    
  • How to post a Carousel as a Story?
    4:58
    
  • Should you turn your Carousel posts into Reels?
    5:13
    
  • What's a "Story" versus a "Reel"? Is a "reel" simply an IG Video? 🤔
    
  • How to save IG Stories to your camera roll (so you can post it elsewhere)
    4:26
    
  • How to record 90-second reels on Instagram?
    
  • Why GK makes longer videos (more than 90 seconds) on IG
    
  • How to upload longer videos to IG (even landscape ones) -- and turn captions on
    
  • How to record a longer video on Instagram? IG Live.
    1:40
    
  • Make sure your IG setting has saving your Live videos to archive
    4:44
    
  • How to download the IG Live videos, to reupload later (as Reel) or put it elsewhere?
    4:30
    
  • Instagram videos: how to rewind?
    
  • IG Videos get *fewer* likes than other types of posts -- still worthwhile to make video?
    3:42
    
  • Ideas for IG Videos
    
  • IG Video -- how to add those big captions?
    5:26
    
  • Adding colorful subtitles (captions) to a video -- how I use Kapwing
    
  • Module 2 Check-In / Homework
    
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  Module 3 -- How Shaun grew his IG and current workflow

  • Story of Shaun's IG growth
    3:00
    
  • Shaun's past IG workflow
    9:20
    
  • How to see your Medium.com highlights?
    2:05
    
  • Shaun's current IG workflow
    14:42
    
  • "Ask me anything" Q&A story, then to Reel
    
  • If don't see the "activity" after posting a question, wait awhile...
    2:03
    
  • Examples of different IG styles
    3:52
    
  • Create "snackable" (shareable) content
    4:40
    
  • What strategy would Shaun recommend to small creators?
    6:29
    
  • Instead of quantity, how about focus on QUALITY but less frequent?
    4:27
    
  • why George does FB live separate from IG live? Long vs short videos...
    2:04
    
  • How to have fun using IG?
    1:27
    
  • Content about sex on IG and social media -- gets shadowbanned?
    1:19
    
  • How not to get sucked into scrolling IG and using it more sustainably?
    2:43
    
  • Getting comfortable with being visible on social media... and alternatives to showing yourself?
    1:36
    
  • Module 3 homework + what we'll explore in Module 4...
    2:14
    
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  Module 4 -- Connecting with your audience & colleagues

  • Welcome to Module 4
    1:00
    
  • Introducing yourself to your audience (& if so, how regularly & what do you say?)
    6:31
    
  • Intro posts - how to make it authentic and not narcissistic?
    3:00
    
  • Should we reply to DM's and comments?
    8:32
    
  • What about haters & trolls?
    1:36
    
  • Should you automate DM's in IG? Shaun doesn't recommend it.
    5:55
    
  • How to connect with colleagues on IG? Who? and How?
    4:07
    
  • Who should you follow on IG?
    3:06
    
  • Should you follow your clients on social media?
    3:40
    
  • When Shaun reshares other people's posts -- he adds contexts and tags them
    6:53
    
  • Doing IG Live with others -- and how to ask them?
    6:47
    
  • Which stickers does Shaun use in Stories and Reels?
    6:18
    
  • Must you use your phone to use IG as a creator?
    1:26
    
  • IG Stats -- find your best performing posts and repost them occasionally
    6:51
    
  • Naming your IG account(s)
    
  • Module 4 Homework
    1:02
    
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  Module 5 -- How to Sell on Instagram

  • Intro to mindset of selling
    7:57
    
  • Validate your product idea on IG before you make it
    5:46
    
  • Strategy for selling things on IG / launching things
    11:19
    
  • Selling via Stories: storytelling/message tips
    5:05
    
  • Why creating a story vs sharing a post as a story?
    1:44
    
  • Social capital -- be sure you're spending it wisely
    2:58
    
  • Is it Ok to say at end of content "If you'd like to learn more, reach out about coaching."
    1:53
    
  • How did Shaun get so natural on camera?
    3:36
    
  • How has Shaun learned to be concise?
    2:03
    
  • Should we DM new followers?
    2:37
    
  • Do you look at others' IG to get inspiration for what to make?
    1:19
    
  • How to we make sure our Reels reach many non-followers (vs just our followers)?
    4:26
    
  • Why Shaun uses IG but *not* TikTok nor LinkedIn...
    2:55
    
  • Module 5 homework
    1:36
    
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  Module 6 -- Intro to IG Ads + George's IG Workflow

  • The Purpose of IG Ads
    3:32
    
  • George's IG Workflow
    5:30
    
  • What's YOUR instagram workflow?
    0:22
    
  • Does IG algorithm promote content based on how frequent you post?
    2:29
    
  • Feeling awkward when friends/family follow you on IG...
    8:33
    
  • What magic techniques on IG have made us the most sales?
    4:30
    
  • Summary of Shaun's workflow of selling via stories
    2:08
    
  • ManyChat -- do we recommend using it, for example to sell to our followers?
    3:59
    
  • Bigger followers are saying IG reach is decreasing -- go to YouTube instead?
    4:12
    
  • Thanks for taking the IG Course 🫰 Parting words of encouragement...
    2:09
    
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  Instagram Ads (via FB Ads manager)

  • Before boosting posts on IG, how many posts should you have, and how many followers?
    1:52
    
  • Warning! Your account has been restricted, Click here... (and what's Boost vs Ad?)
    5:14
    
  • How to choose a post to boost as IG ad...
    9:31
    
  • The simplest way to run IG Ads + discount for FB Ads course
    6:27
    
  • IG Ads -- what topics are acceptable?
    3:20
    
  • Why I prefer running Instagram Ads...
    3:02
    
  • IG ads will have link rather than needing to say "Link In Bio"...
    6:29
    
  • iOS app purchases (IG Ads) charges 30% more?! Use Prepaid Funds instead
    5:03
    
  • How to run IG ads via FB Ads Manager (my preferred method)
    14:13
    
  • IG Ad - also run FB Ad at the same time?
    3:30
    
  • What's better -- FB Ads or IG Ads?
    0:36
    
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  More Q&A about IG Strategy

  • Should you create an IG Broadcast "Channel"?
    3:08
    
  • George's feedback for various IG accounts
    6:41
    
  • Masha Rosen IG Profile critique -- and how to grow audience?
    8:33
    
  • Do people really follow IG Lives that are long and unplanned?
    3:51
    
  • IG Highlights example - define & describe your modality
    1:44
    
  • For highly sensitive people who get overstimulated on social media -- can we still grow an IG audience?
    7:44
    
  • "A lot of guys are following me but I'm trying to reach women... what to do?"
    6:53
    
  • What about stalkers? How to prevent it...
    12:30
    
  • When sharing someone's IG post, why do people do it to Stories rather than as a separate Post?
    5:45
    
  • Replace pinned posts when launching one-off thing?
    1:57
    
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  More IG Technical Tips

  • How to change the aspect ratio of video (landscape to portrait mode) -- using Kapwing
    
  • IG Video Thumbnail Templates
    4:07
    
  • Adding a 2nd IG account to Meta Business Suite...
    
  • In a post can you share a link to another post?
    2:28
    
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  More course material is on its way...

  • More course material is on its way...
    
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  Thank you!

  • Post-Course Assessment