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Welcome! Take the onboarding steps...
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โ๐ฝ Start of Course Assessment
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Course Platform Orientation
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Add to your calendar ๐ April 1 - May 13 Live Sessions
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๐ The Zoom Link (keep private)
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Q&A Webinars -- Live Support Calls
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Instagram โ๐ฝ Work Retreats to give you time to learn & implement the course!
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General Questions (if you don't know where else to ask)
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Suggested ways to manage your time with this course โณ
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(April 1) Module 1 -- Welcome + Community + Instagram Strategies
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Welcome to our Instagram course + Our community values6:11
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Our Course Helper -- Mara Clear Spring Cook1:18
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Introduce yourself and your ideal audience ๐ค1:53
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Mutual Support ๐ซ2:19
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Should we follow each other?2:18
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๐คฉ Whose IG presence do you admire... and why?1:13
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๐ฒ Non-intuitive tips for using Instagram (as a consumer of content)
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IG Notifications filter3:33
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๐ IG Tips of all kinds0:28
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Typical (inauthentic) IG strategies...8:36
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Always nurture, occasionally sell.2:21
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Reframing what "content creation" means to you...6:06
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Overcoming perfectionism in your content...0:22
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Reframe "selling" too...5:53
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George's Strategy: Carousel โก๏ธ Reels โก๏ธ Stories5:47
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IG stories for only time-sensitive stuff?1:19
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๐ก IG Content Ideas0:38
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๐คฒ๐ฝ CTA Ideas -- ways to invite your audience to work with you2:30
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What should your first post(s) be about?4:00
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Should you have a personal vs business IG account?6:32
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You don't need to make talking head videos - make snackable content ๐ฟ7:01
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How often to post on Instagram?5:08
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๏ผIG hashtag strategy6:29
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โญ๏ธ Overview of IG growth strategies7:15
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Do (should) you sync your FB and IG?4:38
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OK to delete some less-engaged posts that you realize isn't a great fit for your grid?2:51
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How much to share other people's content, vs focusing our own?5:06
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Module 1 Check-In / Homework
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(April 8) Module 2 -- George's technical tips for Instagram
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You can't put clickable links in IG posts, so how do we get people to our website?
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Switch from Personal IG to "Professional" Account (Creator or Business)6:42
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Convert my personal account to business account or start over?3:22
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Tips for writing your IG bio1:57
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How to watch Stories of people we follow? Notifications?3:35
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How to share someone's IG story (@mention them!) and appreciate someone who shared yours ๐14:11
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Do you need to block weird followers?1:49
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How to spot fake accounts?
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Dealing with IG spam posts that tag you...
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Beware of posting pretty pictures ๐๐ฝ๐บ๐ป
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IG Captions & line breaks4:16
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How GK creates Carousel Posts
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How GK uploads the Canva slides to IG as Carousel Posts
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Does the 1st page of carousel or story need to be compelling -- to get people to click through?5:33
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How to post a Carousel as a Story?4:58
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Should you turn your Carousel posts into Reels?5:13
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What's a "Story" versus a "Reel"? Is a "reel" simply an IG Video? ๐ค
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How to save IG Stories to your camera roll (so you can post it elsewhere)4:26
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How to record 90-second reels on Instagram?
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Why GK makes longer videos (more than 90 seconds) on IG
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How to upload longer videos to IG (even landscape ones) -- and turn captions on
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How to record a longer video on Instagram? IG Live.1:40
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Make sure your IG setting has saving your Live videos to archive4:44
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How to download the IG Live videos, to reupload later (as Reel) or put it elsewhere?4:30
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Instagram videos: how to rewind?
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IG Videos get *fewer* likes than other types of posts -- still worthwhile to make video?3:42
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Ideas for IG Videos
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IG Video -- how to add those big captions?5:26
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Adding colorful subtitles (captions) to a video -- how I use Kapwing
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Module 2 Check-In / Homework
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Instagram Ads (via FB Ads manager)
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The simplest way to run IG Ads + discount for FB Ads course
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Why I prefer running Instagram Ads...3:02
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IG ads will have link rather than needing to say "Link In Bio"...6:29
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How to run IG ads via FB Ads Manager (my preferred method)14:13
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IG Ad - also run FB Ad at the same time?3:30
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(April 22) Module 3 -- How Shaun grew his IG and current workflow
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Story of Shaun's IG growth3:00
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Shaun's past IG workflow9:20
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How to see your Medium.com highlights?2:05
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Shaun's current IG workflow14:42
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If don't see the "activity" after posting a question, wait awhile...2:03
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Examples of different IG styles3:52
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Create "snackable" (shareable) content4:40
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What strategy would Shaun recommend to small creators?6:29
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Instead of quantity, how about focus on QUALITY but less frequent?4:27
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why George does FB live separate from IG live? Long vs short videos...2:04
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How to have fun using IG?1:27
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Content about sex on IG and social media -- gets shadowbanned?1:19
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How not to get sucked into scrolling IG and using it more sustainably?2:43
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Getting comfortable with being visible on social media... and alternatives to showing yourself?1:36
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Module 3 homework + what we'll explore in Module 4...2:14
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(April 29) Module 4 -- Connecting with your audience & colleagues
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Welcome to Module 41:00
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Introducing yourself to your audience (& if so, how regularly & what do you say?)6:31
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Intro posts - how to make it authentic and not narcissistic?3:00
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Should we reply to DM's and comments?8:32
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What about haters & trolls?1:36
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Should you automate DM's in IG? Shaun doesn't recommend it.5:55
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How to connect with colleagues on IG? Who? and How?4:07
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Who should you follow on IG?3:06
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When Shaun reshares other people's posts -- he adds contexts and tags them6:53
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Doing IG Live with others -- and how to ask them?6:47
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Which stickers does Shaun use in Stories and Reels?6:18
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Must you use your phone to use IG as a creator?1:26
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IG Stats -- find your best performing posts and repost them occasionally6:51
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Naming your IG account(s)
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Module 4 Homework1:02
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More IG Technical Tips
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How to change the aspect ratio of video (landscape to portrait mode) -- using Kapwing
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IG Video Thumbnail Templates4:07
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Adding a 2nd IG account to Meta Business Suite...
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A lot more course material is on its way...
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A lot more course material is on its way...
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โจ Time-Limited Bonus Content
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IG Highlights example - define & describe your modality1:44
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George's feedback for various IG accounts6:41
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Do people really follow IG Lives that are long and unplanned?3:51
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Mutual Support ๐ซ
I want to invite mutual support to happen in this course as early as possible.
I really, one of the special things people always say when they take part in my courses is like, George, you build such an amazing community of people that, you know, friendships last long after the course and mutual support.
So a couple of, requests, for you here.
1 is, or basic one is if you want an accountability buddy to work through this course, maybe even after the live sessions end or whatever.
You know, you can comment below and say, hey, I would love an accountability buddy and here's a little bit about me or maybe this is the kind of accountability buddy I'm looking for.
Maybe I I'd like to meet once a week for half hour or an hour or or twice 2 hours or maybe we could just message each other.
What kind of accountability would be most supportive to you?
You can feel free to comment below.
And the second request is, is there anybody here who is a tech angel?
Meaning, you are happy to support somebody else here in this course who is less tech savvy and might be real bewildered on Instagram and, like, oh my gosh.
I don't know how how anything works on Instagram or or they just need maybe just need a little bit of encouragement and hand holding to to work through some of the Instagram issues.
Not all of us are, you know, whatever, Gen z and millennials here.
Some of us, maybe don't have as much, you know, experience with technology, growing up with it anyway or I maybe I should stop talking because that there's a little bit of ageism here.
But, but anyway, some of us just need more handholding than others, whatever whatever age you are.
So if you are happy to be a Tech Angel, oh my gosh, you would be so welcome to comment below and says, hey.
Willing to willing to support as I can.
Obviously, you can't support the whole class, but maybe you could support 1 or 1 or 2 people and meet with them.
And if you're if you're someone who's getting Tech Angel support, what would you like to, well, you can comment below if you if you need some Tech Angel support.
And what would you like to give back and return to to that person?
Maybe there's some aspect of your service that you're willing to to to exchange or or some some other some other, gift that you wanna give back.
So with that, I look forward to seeing you support one another below.
Thanks.
The comment section below is a space to connect with others for mutual support...ย
- Are you a tech angel... tech savvy and willing to meet with another member, to handhold them a bit to understand how to do the things we teach in this course?
- Do you need an Instagram tech angel... and how can you support them back in return? ๐
- Would you like to create mutual support for accountability to go through this course?
If any of the above resonates with you, add a comment below and tell us what support you're offering and/or seeking ๐๐ผ
If you see no comments below, and no ability to comment, first log into this course.
Last updated 1 Apr 2024.