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Welcome! Take the onboarding steps...
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✍🏽 Start of Course Assessment
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Course Platform Orientation
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Add to your calendar 🗓 April 1 - May 13 Live Sessions
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🛜 The Zoom Link (keep private)
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Q&A Webinars -- Live Support Calls
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Instagram ✍🏽 Work Retreats to give you time to learn & implement the course!
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General Questions (if you don't know where else to ask)
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Suggested ways to manage your time with this course ⏳
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(April 1) Module 1 -- Welcome + Community + Instagram Strategies
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Welcome to our Instagram course + Our community values6:11
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Our Course Helper -- Mara Clear Spring Cook1:18
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Introduce yourself and your ideal audience 🤗1:53
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Mutual Support 🫂2:19
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Should we follow each other?2:18
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🤩 Whose IG presence do you admire... and why?1:13
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📲 Non-intuitive tips for using Instagram (as a consumer of content)
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IG Notifications filter3:33
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🌟 IG Tips of all kinds0:28
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Typical (inauthentic) IG strategies...8:36
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Always nurture, occasionally sell.2:21
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Reframing what "content creation" means to you...6:06
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Overcoming perfectionism in your content...0:22
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Reframe "selling" too...5:53
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George's Strategy: Carousel ➡️ Reels ➡️ Stories5:47
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IG stories for only time-sensitive stuff?1:19
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💡 IG Content Ideas0:38
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🤲🏽 CTA Ideas -- ways to invite your audience to work with you2:30
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What should your first post(s) be about?4:00
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Should you have a personal vs business IG account?6:32
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You don't need to make talking head videos - make snackable content 🍿7:01
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How often to post on Instagram?5:08
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#IG hashtag strategy6:29
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⭐️ Overview of IG growth strategies7:15
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Do (should) you sync your FB and IG?4:38
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OK to delete some less-engaged posts that you realize isn't a great fit for your grid?2:51
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How much to share other people's content, vs focusing our own?5:06
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Module 1 Check-In / Homework
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(April 8) Module 2 -- George's technical tips for Instagram
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You can't put clickable links in IG posts, so how do we get people to our website?
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Switch from Personal IG to "Professional" Account (Creator or Business)6:42
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Convert my personal account to business account or start over?3:22
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Tips for writing your IG bio1:57
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How to watch Stories of people we follow? Notifications?3:35
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How to share someone's IG story (@mention them!) and appreciate someone who shared yours 😊14:11
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Do you need to block weird followers?1:49
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How to spot fake accounts?
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Dealing with IG spam posts that tag you...
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Beware of posting pretty pictures 💃🏽🕺🏻
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IG Captions & line breaks4:16
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How GK creates Carousel Posts
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How GK uploads the Canva slides to IG as Carousel Posts
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Does the 1st page of carousel or story need to be compelling -- to get people to click through?5:33
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How to post a Carousel as a Story?4:58
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Should you turn your Carousel posts into Reels?5:13
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What's a "Story" versus a "Reel"? Is a "reel" simply an IG Video? 🤔
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How to save IG Stories to your camera roll (so you can post it elsewhere)4:26
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How to record 90-second reels on Instagram?
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Why GK makes longer videos (more than 90 seconds) on IG
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How to upload longer videos to IG (even landscape ones) -- and turn captions on
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How to record a longer video on Instagram? IG Live.1:40
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Make sure your IG setting has saving your Live videos to archive4:44
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How to download the IG Live videos, to reupload later (as Reel) or put it elsewhere?4:30
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Instagram videos: how to rewind?
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IG Videos get *fewer* likes than other types of posts -- still worthwhile to make video?3:42
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Ideas for IG Videos
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IG Video -- how to add those big captions?5:26
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Adding colorful subtitles (captions) to a video -- how I use Kapwing
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Module 2 Check-In / Homework
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Instagram Ads (via FB Ads manager)
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The simplest way to run IG Ads + discount for FB Ads course
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Why I prefer running Instagram Ads...3:02
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IG ads will have link rather than needing to say "Link In Bio"...6:29
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How to run IG ads via FB Ads Manager (my preferred method)14:13
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IG Ad - also run FB Ad at the same time?3:30
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(April 22) Module 3 -- How Shaun grew his IG and current workflow
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Story of Shaun's IG growth3:00
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Shaun's past IG workflow9:20
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How to see your Medium.com highlights?2:05
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Shaun's current IG workflow14:42
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If don't see the "activity" after posting a question, wait awhile...2:03
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Examples of different IG styles3:52
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Create "snackable" (shareable) content4:40
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What strategy would Shaun recommend to small creators?6:29
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Instead of quantity, how about focus on QUALITY but less frequent?4:27
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why George does FB live separate from IG live? Long vs short videos...2:04
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How to have fun using IG?1:27
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Content about sex on IG and social media -- gets shadowbanned?1:19
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How not to get sucked into scrolling IG and using it more sustainably?2:43
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Getting comfortable with being visible on social media... and alternatives to showing yourself?1:36
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Module 3 homework + what we'll explore in Module 4...2:14
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(April 29) Module 4 -- Connecting with your audience & colleagues
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Welcome to Module 41:00
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Introducing yourself to your audience (& if so, how regularly & what do you say?)6:31
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Intro posts - how to make it authentic and not narcissistic?3:00
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Should we reply to DM's and comments?8:32
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What about haters & trolls?1:36
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Should you automate DM's in IG? Shaun doesn't recommend it.5:55
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How to connect with colleagues on IG? Who? and How?4:07
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Who should you follow on IG?3:06
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When Shaun reshares other people's posts -- he adds contexts and tags them6:53
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Doing IG Live with others -- and how to ask them?6:47
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Which stickers does Shaun use in Stories and Reels?6:18
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Must you use your phone to use IG as a creator?1:26
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IG Stats -- find your best performing posts and repost them occasionally6:51
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Naming your IG account(s)
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Module 4 Homework1:02
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More IG Technical Tips
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How to change the aspect ratio of video (landscape to portrait mode) -- using Kapwing
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IG Video Thumbnail Templates4:07
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Adding a 2nd IG account to Meta Business Suite...
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A lot more course material is on its way...
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A lot more course material is on its way...
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✨ Time-Limited Bonus Content
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IG Highlights example - define & describe your modality1:44
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George's feedback for various IG accounts6:41
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Do people really follow IG Lives that are long and unplanned?3:51
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How GK uploads the Canva slides to IG as Carousel Posts
Click here for the tutorial video
- Here is the link for: Meta Business Suite
- Don’t see your Instagram account? Try this link first.
Last updated 6 Apr 2024.