If there's time on tomorrow's call, I'd love to briefly chat about pricing strategy for my new course. I think I'll finish creating it this weekend.

As far as materials, there is roughly one hour of lesson videos total, 4x 20-min guided meditations, 5x journaling worksheets, and some other minor stuff. It's meant to be a 4-week challenge. But it's evergreen, so people can really go at their own pace.

I know some coaches price their courses based on the amount of material (e.g., video runtime). But I intentionally try to keep my courses very focused, lean, and simple. I value efficiency.

So pricing by "runtime" probably doesn't make sense in my case?

But this course is also my "intro" to my longer process. So I want it to be an accessible way for people to "dip their toes" into my framework. The course format (within Simplero) is essentially the same as my "flagship" course (currently offered at a discounted price of $270 for a bundle of 4 courses).

I don't know if my early adopters are just being nice, but I've heard on several occasions they think each of the 4 shorter courses has the "value" of $2-300 (currently priced at $75 each).

My hope is to have people get onto my course platform (Simplero) via this "intro" course. My final video of the course invites them to consider my longer process (very gentle CTA).

**My current thought for this new course is something really inexpensive, like $30 USD, for them to feel: 1) it's easy to make the decision to just buy it and try it - and be okay with not liking it, and 2) that it's a tremendous value for what they get (again, not necessarily in the amount of material, but the real life results they experience).

Any guidance would be greatly appreciated! :)

How and when I should best crosspost videos and blog posts in 2024? Back in the day I used to, for example, put links to my blog posts on Facebook and they were usually pretty popular with lots of people sharing them. If I do that these days, not only does Facebook's algorithm show these posts to very few people, it also seems to downgrade the reach of my subsequent posts, even those without links. (I'm not interested in being a slave to the Facebook algorithm, but I do want to avoid doing stuff that heavily penalises the reach of my future posts).  My specific questions are: 

• Should I still be sharing links to my blog posts on Facebook and Instagram?  Or is this no longer an effective strategy? (I notice some people seem to post links in the comments instead of the main post - but I'm not convinced Facebook don't penalise this either!).

• When I make a YouTube video, should I be linking to this on Facebook and Instagram? Or is there a better strategy for sharing the same / similar video content on different platforms? 

• I also used to post my occasional YouTube videos on my blog, often with a bit of extra written content. Again, this seemed an effective strategy at the time, but is it still a good idea to embed your most recent YouTube video in a blog post? 

• Finally, do you have any thoughts on the best way to share links to online course sales pages on Facebook and Instagram? 

I understand why social media platforms don't like links that take people to another platform - I'm just keen to understand the best way to work with this.