I'm celebrating being hired for a speaking engagement with my ideal audience, that arose from netcaring and appreciation!
Just before Christmas, I was in the audience at a corporate event spotlighting East Asian female entrepreneurs. At one point, one of the panel interviewers offered useful tips to the audience about allyship, which touched me deeply as I would have loved someone like her in my corner when I worked in corporate.
A few days later, I sent her a Loom (I love making and sending video messages!) to let her know how much I enjoyed the event and what her stance on allyship meant to me as an East Asian woman myself. I encouraged her to keep up her impactful work! She thanked me for my message and connected with me on LinkedIn.
Fast forward to this week. She messaged me and asked if I would speak at her company's Lunar New Year event this month, on any topic of my choice! The audience will be primarily members of the Asia-Pacific employee resource group and allies, plus others who attend the event out of curiosity.
After an exploratory call yesterday, I accepted the speaking invitation! The topic I'll be speaking on is, "Beyond the Bamboo Ceiling - Celebrate Your Asian Traits and Be Your True Self At Work". I'm super excited as it's one of my favourite topics!
This is a dream come true and I'm humbled and grateful. 18 months ago, I felt a desire to serve East/South East Asian people, to help them embrace their Asian traits as strengths and gifts in their workplace. A sub-set of my niche of helping introverts to express themselves confidently and authentically.
I'd meet Asian corporate people, tell them what I do... and no interest. I wondered if I was wasting my time. Looking back with honesty, I was connecting from a place of neediness and agenda. Like a butterfly catcher casting her net, desperately trying to catch butterflies! Deep down, this way of approaching people didn't feel good in my heart and no doubt they felt it too and ran away from me!
The difference that made the difference this time is that I connected with this person without agenda. I truly appreciated her and wanted her to know why. I didn't mention my coaching services at all and didn't feel any need to, because it was about one human appreciating another. I trusted that if she would look me up if she wanted to know more about me. This. This feels good in my heart.
It was not that my ideal audience doesn't exist... it was how I was showing up for them.
I also celebrate spending the past year de-conditioning from bro-marketing approaches (and continuing to do so) thanks to George, George's courses and kind, supportive people (like you!) in George's community. 💖🙏
I'm carving out a way of marketing that feels true, enjoyable and sustainable... hip, hip, hooray! 🥳
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