ST
Susan Tutt

Like many people, 2020 marked a big shift for me. We went into lockdown on my birthday, which was also a Friday the 13th, and I decided then and there to follow that auspicious date wherever it would lead. 

It has not been a clear path, but rather a wandering one though dense fog. The path is there…


Active 6mo ago Joined 8 Aug 2022 Sherbrooke (GMT-05:00) Eastern Time (US & Canada)

Be prepared to be unprepared

How often have things not gone according to plan? You think you’ve planned everything and then the unexpected happens and all your plans have to be set aside or altered . . . or reconfigured. It brings to mind the story of the young Scottish poet Robert Burns overturning the home of a mouse while plowing his field. It certainly wasn’t what the mouse planned on when he built his home and it leads Burns to consider how humans respond to the unexpected with despair when they were hoping for joy.…



ST

Going back to the mouse who's home was overturned- I bet they got started building it again right away! 
I recently was doing some work in my garden, and of course, there was an any colony underneath a big rock I needed to move. When I saw this, I didn't disturb the soil, I just left it alone for 24 hours to see what the ants would do, since I saw right away that they were moving eggs. By the next day there was no sign of them! They had already salvaged what they could and moved on. Nature shows us the way!

Why don't things sell? 8:05
When your things don't sell... why not?

Why do you think that is? Before you continue to read, comment below first on what your hunch tells you...  If your stuff isn't selling well, here's why it might be...  You might be thinking a lot in isolation when it comes to what to offer. Analogy of mountaintop vs people at the river. To get clients, you must sell what others want (not just what you want). To understand what they want (to buy), you must do market discovery... that's what this course is about! Find out what your people are hungry for... for which they aren't finding satisfying options. Find the gaps in offerings that your people are *eagerly* looking for. Finding "product-market fit" is life or death for a business. For us who are coaches/healers/mentors, this translates into "You-topic-format-audience fit". You = your energy signature Topic = what your services are about Format = offer format, e.g. 1-1 services, group programs, or something else? Audience = of all the people you can reach, who's most interested to work with you? This is what the Authentic Market Discovery process unconvers. We help you discover what your ideal clients must buy, not just would be "nice to have." Bottom line -- You must choose the right thing to offer, if you want people to buy from you...


SB

When things don't sell at all it's because people probably don't actually want them. They don't see the value for them.

I like this definition of "selling" from Michael Neill:

"Selling is finding out what people already actually want and helping them get it." 

He goes on to say that we do this by listening and getting to know people. 💡

If what I've got isn't selling, people don't think it will help them get what they want. They don't see the value or the value isn't there for them.

There's no judgement in this; it's just how it works. It's my job to communicate the impact of what I do as clearly as possible so that I can help the people I'm here to serve. 

I believe the ways to create value are infinite, so it's just a matter of time before we find the match. 🤗

ST

@Stephanie Benedetto I think what you say about knowing the value of your offer -for yourself- is super important. Often, when we're kind of murky about what we're offering, we miss the mark in communicating it to others. 

And then there's the piece about what do they actually want, anyway? And can they tell you what they want, or are they also uncertain of what would make a difference? 
Welcome to Authentic Market Discovery 3:34
Welcome to the course! + Our community values

A warm welcome here! I encourage us to see this course as a community... not comments from random people, but rather, focused comments about specific topics, from your kindred spirits 😊 The most important part of a community is its culture. Each of us (who participate here) influence the culture with every interaction we have here.  A few values to keep in mind: Comment once, reply twice. For each comment you make, look for 2 other comments (especially ones with few replies) and add a reply – with your encouragement and suggestions (if appropriate). This helps to balance the comment/reply ratio, and gives you practice in seeking and giving support here. Notice and name each others' energy signatures. Each person's presence is unique, and each person has their strengths. It can be difficult for us to notice our own, and easier to notice others'. Whenever you notice someone's comment that refers to something personal to them, try to name something that you appreciate. We all have a fear of being fully seen. Let’s help each other feel accepted and received. Co-Learning Community. Nobody here (not even the "teacher") knows everything about market research/discovery... it's a rich process that can be customized greatly to each person's way of doing things, so let's create a co-learning environment here. Even I as a "teacher" can and will learn from your shares too! Share generously. Be supportive of others here. If you discover something that works, or hear about a great tip that helps with market discovery, please do share it with us. Comment under the appropriate lesson if possible, or if not sure where, just comment below. Sharing will make this course better for all of us! Keep all sharings confidential.  Let's keep this a safe space for sharing by promising to keep all comments (particularly the personal ones) confidential. Let me know below if these values are helpful, and if you have any suggestions. The values we embody here is what makes this course experience amazing for each other 😊 If no comments below and no ability to comment, first log into this course.


ST

I've definitely been in the flailing around trying to create something people want, but not really knowing what they want, even when I ask them directly! This has resulted in me feeling like maybe I have nothing to offer, and taking it all way too seriously as character flaws! 

I say this because this is the HARD WAY to make progress....and I'm super excited to let George take some of the mystery out of this for me and get moving in the right direction. 

How are the Soul Gym Circles going? 😊

Comment below with your experience of the Circles that you attend -- what do you love about it?  And any suggestions are welcome as well.



MW
Michael Williams 🔤 ABC

My session today with 

@Susan Tutt was magic. She has a way of creating a space that invites creative thinking which leads to action. I’m very grateful for her guidance and willingness to enter into meaningful conversation too. 
ST

@Michael Williams Thank you! I always appreciate the depth and breadth of our conversations, and the rest just takes care of itself!
MW
Michael Williams 🔤 ABC

Today's session with 

@Susan Tutt was very meaningful. I always feel myself with her. She is a wonderful listener, compassionate, and inspiring. Today, I came away feeling motivated and closer to finding my clarity.
ST

@Michael Williams ah, thanks! I appreciate our times together too, and always feel that I come away with a deeper awareness of my process, in all its many facets!
George Kao STAFF Ⓜ️ MasterHeart 🔤 ABC

Feedback about George-led ABC Calls

Anytime, especially after calls that were particularly good or bad (or when you have suggestions) -- comment below 🙏🏼



ST

I was in a ABC q&a call but my electricity cut out and I got dropped from the call just as George was about to answer my question! I'm circling back now but struggling to find where the segment he recorded. Bummed. :(